Renovation and Innovation 2015
201532 55 THE INTAGE WAY 1960 196032 507 SDI 1964 SCI 1970 1960 1973 CONTENTS 02 04 06 12 12 14 15 16 FEATURE 18 FEATURE INTAGE HOLDINGS Inc.
POS 20153 439 2015 2000 2001 JASDAQ 2005 2007 2008 INTAGEThailandCo., Ltd. 2009 2010 55th 2000 1990 2010 2014 1980 SCI-personal 2011 FTA Research and Consultant, LLC INTAGE VIETNAM, LLC R.S. Market Research Solutions Private Limited SCI-personalSCI 1987 2012 Plamed Korea Co., Ltd. 100 1988 NTT 2015 SCI SCI INTAGE INDIA Private Limited 2013 i-ssp i-ssp INTAGE SINGAPORE PTE. LTD. CSG 1994 SRI PT. INTAGE INDONESIA 20 CSR 22 24 26 11 28 31 33 33 34 36 37 38 39 ANNUAL REPORT 2015 01
22 201534393.3% 22 450 No.1 1960 300 SRI SDI 150 SCI i-ssp SLI 0 06/3 07/3 08/3 09/3 10/3 11/3 12/3 13/3 14/3 15/3 Impact Track 02 INTAGE HOLDINGS Inc.
9 No.9 19 2013 U.S.$ 1 Nielsen Holdings N.V. 6,045.0 2 Kantar 3,389.2 3 IMS Health Inc. 2,544.0 4 Ipsos SA 2,274.2 5 GfK SE 1,985.2 6 Information Resources Inc. 845.1 7 Westat Inc. 582.5 8 dunnhumby Ltd. 453.7 9 INTAGE HOLDINGS Inc. 435.5 10 The NPD Group Inc. 287.7 20156 Marketing NewsAugust 2014 20143 ANNUAL REPORT 2015 03
CRO 9.2% 12.6% 20153 439 78.2% 343.4 30.7 55.5 4.9 40.2 1 201631P8 04 INTAGE HOLDINGS Inc.
% 1 1 450 300 150 365.3 366.5 399.3 425.0 439.2 40 16 34.6 35.0 35.7 33.0 30 12 28.8 9.5 7.9 8.3 8.2 20 8.1 8 25 190.51 24.6 200 20 19.1 160 131.85 16.4 123.03 15 120 13.2 12.4 10 81.66 80 10 4 62.15 5 40 0 11/3 12/3 13/3 14/3 15/3 0 11/3 12/3 13/3 14/3 15/3 0 0 11/3 12/3 13/3 14/3 15/3 0 1 450 40 400 337.4 333.0 300 150 253.0 261.9 283.2 305.7 343.4 30 20 28.5 25.6 28.6 30.2 30.7 300 293.9 277.3 246.6 200 171.7 145.1 154.9 137.5 199.1 0 51.8 49.3 49.6 56.6 55.5 60.4 55.3 66.3 62.7 40.2 11/3 12/3 13/3 14/3 15/3 10 0 1.5 1.6 1.5 4.8 4.9 4.5 1.5 2.9 0.05 0.01 11/3 12/3 13/3 14/3 15/3 100 0 11/3 12/3 13/3 14/3 15/3 % ROEROA % 1 2 % 60 59.3 25 100 60 55 55.8 52.3 52.5 20 50.0 50.0 50.0 75 45 50 45 40 50.5 15 10 5 14.7 14.3 10.9 9.4 11.2 10.7 8.4 10.1 13.4 10.3 50 27.5 30.0 30 37.9 40.2 33.7 26.2 25 24.5 15 0 11/3 12/3 13/3 14/3 15/3 0 11/3 12/3 13/3 14/3 15/3 0 11/3 12/3 13/3 14/3 15/3 0 ROE ROA 1 1 201310112201331 2 20131011220143 ANNUAL REPORT 2015 05
& 06 INTAGE HOLDINGS Inc.
20153 1120153 201411 439 i-ssp PC TV i-ssp 1617 i-ssp 2 20146 EDC 59.3% 60% 112014420173 & = & & ANNUAL REPORT 2015 07
20153 20163 & 20163 131415 OTC 1819 OTC OTC OTC 08 INTAGE HOLDINGS Inc.
IT "" i-sspi-ssp i-ssp 170% 20153170% i-ssp "Nielsen Digital Ad Ratings"PC SCI Nielsen Digital Ad Ratings SCI/i-SSP Senior Vice President Nada Bradbury ANNUAL REPORT 2015 09
20163 20153 CSV CSV 9 20163 20156 20163 20163 20153 20163 20173 25% 30% 25% 2016330%201631 201532.532.5 27.2% 10 INTAGE HOLDINGS Inc.
11 SRI SRI 21 SRI 20157 ANNUAL REPORT 2015 11
INTAGE ThailandCo., Ltd. INTAGE VIETNAM, LLC INTAGE INDIA Private Limited R.S. Market Research Solutions Private Limited INTAGE SINGAPORE PTE. LTD. CSG PT. INTAGE INDONESIA Plamed Korea Co., Ltd. 400 :555 12 INTAGE HOLDINGS Inc.
20153 i-ssp 20163 20163 SCI i-ssp 50,000 SRI 4,000 POS SDI 3,200 POS 555 20154 CLT :21 ANNUAL REPORT 2015 13
20153 IT2012 3 20143 20153 2015 1 20163 IT IT 2015 4 1 IT 14 INTAGE HOLDINGS Inc.
1 25 BPO 2 ICT EDC 3 20153 CRO 20146 2015320143 EDC ADDIN BPO EDC 20163 20163 OTC SDI 20154 No.1EDC 1 : 2 BPOBusiness Process Outsourcing: 3 EDCElectronic Data Capture: ANNUAL REPORT 2015 15
DISCUSSION FEATURE PROFILE MCA Media, Communications & Analytics 1987 MCA 1995 MCA 2014 PC i-ssp SNS 1CM PC CM 16 INTAGE HOLDINGS Inc.
i-ssp 3 EC 3 di-pink 6 i-ssp EC DMP 1 PDCA di-pink DMP2014 1 i-ssp 2 5,000 3 2 2012NTT 3 di-pink i-ssp i-ssp di- PiNK i-ssp PDCA 2014 CM 4 4 5 SNS 5 PDCA di- PiNK i-ssp ANNUAL REPORT 2015 17
DISCUSSION FEATURE SDI 2007 SDI JMIRI 2005 JMIRI fact Why 18 INTAGE HOLDINGS Inc.
PROFILE 2007 JMIRI 2009 2004 SDI SDI MRIR 2008 2014 OTC OTC OTC OTC OTC JMIRI 3 20 ANNUAL REPORT 2015 19
CSR CSR IMR IMR 20001 1 JCSI Internal Marketing Research 600 20148 D&I IMRQWL 1IMRQWL 759607 62 240519 6062 24046.2% 845034 10.2%10.6%9.6% 4111.8% 41346 20153 D&I 20153 kwh kl 1,187 5,602 414 7,203 305 1,441 106 1,852 20 INTAGE HOLDINGS Inc.
20075C.W C.W 200100 510020153 2014 3 2015 3 179,890 523,750 530,490 122,000 1,356,130 128,690 563,990 468,130 90,000 1,250,810 TOPIC SRI 20144 SRI 20149 https://www.intage.co.jp/shisuu/ ANNUAL REPORT 2015 21
2 42 51 32 22 THE INTAGE WAY 22 INTAGE HOLDINGS Inc.
1 1 1 ISO9001 e- 7 2 IR IR 2 23 ANNUAL REPORT 2015
2015619 1 2 1980 4 2007 6 2010 4 2011 4 2012 4 1982 4 2006 6 2008 4 2009 4 2011 4 DCG 2013 4 2015 6 2 4 1 5 3 3 1973 4 2009 6 2011 4 2012 4 2013 4 6 2014 4 2015 4 6 4 1968 4 1970 7 1974 4 1980 4 1986 4 2004 4 2008 5 2009 6 2010 5 201212 2014 4 2015 4 5 6 5 1983 4 1988 3 1996 4 1998 4 201010 2014 4 2015 6 24 INTAGE HOLDINGS Inc.
1 2 1973 4 1992 4 BU 2005 4 5 2006 4 5 2010 3 2012 4 6 1975 4 2005 6 2006 4 2009 4 2013 4 6 2014 1 4 2015 1 6 3 1 2 4 3 4 1969 4 1989 7 1997 4 2002 3 2003 6 2006 3 2007 6 2009 6 JBCC 1986 4 1997 4 2002 4 2004 4 2005 4 2007 3 4 6 2014 6 2015 6 ANNUAL REPORT 2015 25
11 331 2015 2014 2013 2012 43,925 42,508 39,930 36,658 31,723 31,107 29,121 25,874 8,630 7,895 7,499 7,898 3,571 3,505 3,309 2,885 2,463 1,642 1,249 1,325 2,947 3,612 3,433 2,943 2,327 1,151 1,332 3,341 (4,940) 592 960 675 8,366 7,926 5,906 4,599 33,301 33,740 29,398 27,730 1 19,917 17,171 15,493 14,517 % 59.3 50.5 52.5 52.3 1 2 123.03 81.66 62.15 131.85 2 989.01 846.49 767.29 1,442.25 3 30.00 27.50 50.00 50.00 % 8.1 8.2 8.3 7.9 ROA 10.3 10.7 11.2 10.9 ROE 4 13.4 10.1 8.4 9.4 1 200620073 2 20131011220133 11 26 INTAGE HOLDINGS Inc.
2011 2010 2009 2008 2007 2006 2005 36,538 34,526 34,345 33,104 30,800 28,777 26,619 26,021 24,138 23,870 22,755 21,958 20,681 19,285 7,051 7,131 7,154 7,034 5,910 5,481 5,147 3,465 3,256 3,320 3,314 2,930 2,614 2,186 1,915 1,679 1,728 1,765 1,626 1,361 997 3,025 2,905 3,190 2,247 2,042 1,627 1,230 1,052 1,810 1,554 1,033 1,902 1,060 1,652 1,108 924 1,707 546 9 597 667 4,337 3,484 3,303 3,394 2,721 2,569 2,595 24,660 23,349 21,180 21,261 20,272 17,945 17,364 13,757 12,386 11,590 10,288 9,034 7,454 6,238 55.8 53.0 54.2 47.9 43.4 41.5 35.9 190.51 164.31 168.69 170.10 157.58 129.34 94.13 1,367.39 1,230.86 1,120.90 994.41 851.35 719.52 601.81 50.00 50.00 50.00 40.00 30.00 26.00 14.00 9.5 9.4 9.7 10.0 9.5 9.1 8.2 14.3 14.5 15.6 16.0 15.2 14.7 12.5 14.7 14.1 15.9 18.6 20.0 19.9 17.2 3 20131011220143 4 20073ROE100 ANNUAL REPORT 2015 27
201 CRO 201532014412015331 20144 11 & 43,925 3.3%3,5711.9% 3,4461.9%2,463 50.0% 2014 100% 2,911 SCI i-ssp 34,34612.3%3,070 1.6% 20143 5,5571.8%499 1.9% EDC 4,022 35.9%15 62 28 INTAGE HOLDINGS Inc.
43,9253.3% 1,757 908 8202,46350.0% 181.66 123.03 61631,7232.0% 1 72.2% 2,947 2,3274,940 4398,366 7358,630 9.3%1 19.6% 2,947 665 653,571 1.9% 2,327 3,479 61056.0% 6230 2.8% 4,940 4,348 64 3,4461.9% 2,919 1,2271,27952 ANNUAL REPORT 2015 29
16521,560 434 621 27211,740 610 742807 576 43833,301 30% 30.0024.5% 2016320154 1201633132.50 2,63910,042 667 3,836 5443,342 480 3,18313,384 20163 11 2 & 46,000 4.7%3,8006.4% 2,74519,917 3,7709.4% 2,4002.6% 1,679 448 30 INTAGE HOLDINGS Inc.
20153 1. ISMS 2. 1 2 3 2 3. 4. 1 2 20134 20139 201310 20143 20144 20149 201410 20153 18,50543.5 24,00356.5 19,33844.0 24,58756.0 13,22743.3 17,34556.7 14,66042.7 19,68557.3 2,33041.2 3,33058.8 2,50745.1 3,04954.9 2,94747.0 3,32753.0 2,16953.9 1,85246.1 88025.1 2,62574.9 1,31736.9 2,25363.1 81124.0 2,57076.0 1,25536.4 2,19163.6 ANNUAL REPORT 2015 31
2 3 5. 6. Macao Research Centre Ltd. Plamed Korea Co., Ltd. INTAGE (Thailand) Co., Ltd. INTAGE VIETNAM LLC.INTAGE SINGAPORE Private Ltd. PT. INTAGE INDONESIA INTAGE INDIA Private LimitedR.S. Market Research Solutions Private Limited 7. 8. 6. 9. 24 10. 11. 32 INTAGE HOLDINGS Inc.
20142015331 2014 2015 2015 42,508 43,925 $365,523 31,107 31,723 263,984 11,401 12,201 101,531 7,895 8,630 71,814 3,505 3,571 29,716 6 4 33 26 33 274 16 43 357 3 3 24 46 21 174 99 105 873 51 29 241 107 144 1,198 9 17 141 15 12 99 25 19 158 14 6 49 223 230 1,913 3,382 3,446 28,676 7 58 2,911 24,224 2,919 24,290 13 38 703 5,850 131 1,090 396 3,295 48 399 52 1,279 10,643 3,329 5,087 42,331 1,851 2,458 20,454 152 148 1,231 1,698 2,607 21,694 1,630 2,480 20,637 11 16 133 1,642 2,463 $ 20,495 20142015331 2014 2015 2015 1,630 2,480 $20,637 0 91 757 304 206 1,714 450 3,744 304 748 6,224 1,935 3,228 $26,861 1,940 3,185 $26,504 5 43 357 20153311120.17 ANNUAL REPORT 2015 33
20142015331 2014 2015 2015 7,943 8,377 $ 69,709 9,830 9,208 76,624 1,453 1,384 11,517 45 34 282 1,132 1,101 9,162 1,321 1,459 12,141 0 6 49 21,726 21,560 179,412 6,339 5,520 45,934 4,482 3,823 31,813 1,856 1,697 14,121 1,544 1,153 9,594 1,128 800 6,657 416 352 2,929 1,998 1,998 16,626 1,475 1,304 10,851 754 603 5,017 720 701 5,833 0 0 3 0 0 3 0 0 0 4,991 4,749 39,519 1,345 537 4,468 1,222 1,326 11,034 2,568 1,864 15,511 965 1,576 13,114 1,373 796 6,623 827 1,569 13,056 1,287 1,184 9,852 4,453 5,127 42,664 12,013 11,740 97,694 33,740 33,301 $277,115 20153311120.17 34 INTAGE HOLDINGS Inc.
2014 2015 2015 2,421 2,462 $ 20,487 3,893 57 474 314 300 2,496 1,407 2,074 17,258 1,505 1,492 12,415 867 960 7,988 3 6 49 3 24 2,270 2,685 22,343 12,681 10,042 83,564 37 29 4 33 23 191 3,321 2,840 23,633 498 473 3,936 3,886 3,342 27,810 16,568 13,384 111,375 1,681 1,681 13,988 1,336 1,336 11,117 14,012 15,692 130,581 533 221 1,839 16,497 18,489 153,857 21 113 940 350 532 4,427 155 603 5,017 527 1,249 10,393 146 178 1,481 17,171 19,917 165,740 33,740 33,301 $277,115 ANNUAL REPORT 2015 35
20142015331 201341 1,681 1,336 12,873 533 15,358 22 52 74 61 15,493 1,681 1,336 12,873 533 15,358 22 52 74 61 15,493 502 502 502 1,642 1,642 1,642 0 0 0 0 298 155 453 84 537 1,139 0 1,139 0 298 155 453 84 1,677 2014331 1,681 1,336 14,012 533 16,497 21 350 155 527 146 17,171 201441 1,681 1,336 14,012 533 16,497 21 350 155 527 146 17,171 298 298 298 1,681 1,336 14,311 533 16,796 21 350 155 527 146 17,470 553 553 553 2,463 2,463 2,463 217 217 217 529 529 91 181 448 722 32 754 1,380 311 1,692 91 181 448 722 32 2,446 2015331 1,681 1,336 15,692 221 18,489 113 532 603 1,249 178 19,917 201441 $13,988 $11,117 $116,601 $4,435 $137,280 $174 $2,912 $1,289 $ 4,385 $1,214 $142,889 2,479 2,479 2,479 13,988 11,117 119,089 4,435 139,768 174 2,912 1,289 4,385 1,214 145,377 4,601 4,601 4,601 20,495 20,495 20,495 1,805 1,805 1,805 4,402 4,402 757 1,506 3,728 6,008 266 6,274 11,483 2,588 14,080 757 1,506 3,728 6,008 266 20,354 2015331 $13,988 $11,117 $130,581 $1,839 $153,857 $940 $4,427 $5,017 $10,393 $1,481 $165,740 20153311120.17 36 INTAGE HOLDINGS Inc.
20142015331 2014 2015 2015 3,329 5,087 $ 42,331 1,445 1,370 11,400 38 703 5,850 205 190 1,581 827 742 6,174 756 482 4,010 25 208 69 128 1,065 3 3 24 4 5 41 110 93 773 26 216 33 37 307 51 29 241 107 144 1,198 15 12 99 2,911 24,224 7 58 131 1,090 396 3,295 167 487 4,052 104 145 1,206 641 31 257 189 599 4,984 577 747 6,216 5,242 4,860 40,442 32 38 316 50 29 241 131 1,090 1,611 1,791 14,903 3,612 2,947 24,523 15 36 299 80 209 347 2,887 546 764 6,357 1 630 5,242 1 0 3 1 1 8 46 48 399 22 183 33 99 823 372 114 948 4,185 34,825 39 193 1,606 22 244 2,030 10 10 83 1,151 2,327 19,364 1,746 52 432 1,470 756 6,291 100 127 3,173 26,404 52 58 482 389 341 2,837 0 217 1,805 503 561 4,668 1 0 6 592 4,940 41,108 152 105 873 2,020 439 3,653 5,906 7,926 65,956 7,926 8,366 $ 69,618 20153311120.17 ANNUAL REPORT 2015 37
2015331 INTAGE HOLDINGS Inc. 1960353 168,140 439 20153 2,283 101-0022 3 TEL03-5294-7411FAX03-5294-0199 450,000 100.0 150,000 100.0 40,000 100.0 100.0 400,000 100.0 30,000 100.0 145,400 100.0 188,250 100.0 90,000 100.0 100.0 10,000 100.0 100.0 950,000 49.0 INTAGEThailandCo., Ltd. 105,000 94.2 91.0 21,085US 100.0 11,978 99.0 99.0 INTAGE VIETNAM, LLC 31 93.3 93.3 INTAGE INDIA Private Limited 17,500 98.8 INTAGE SINGAPORE Private Ltd. 150 100.0 1,380 51.0 51.0 PT. INTAGE INDONESIA 50 60.0 60.0 Plamed Korea Co., Ltd. 35,000 51.0 51.0 38 INTAGE HOLDINGS Inc.
2015331 74,000,000 20,118,000 3,435 % 1,918,600 9.5 1,800,000 9.0 0.0% 1.2% 1,533,100 7.6 25.2% 33.4% 1,169,328 5.8 1,004,000 5.0 3,435 929,681 4.6 910,000 4.5 700,000 3.5 700,000 3.5 28.4% 11.8% 628,000 3.1 5,052 2,500 TOPIX 2,000 1,500 1,000 900,000 500 600,000 300,000 4 5 6 7 8 9 2012 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 2013 2014 2015 0 ANNUAL REPORT 2015 39
101-0022 3 TEL. 03-5294-7411 FAX. 03-5294-0199 URL: http://www.intageholdings.co.jp/ir/ 2015071500