2011.1.1 No.05-09 [12] 6 6 Product Life Cycle : PLC 4 4 PLC 1950 Harvard Business Review Joel Deal Pricing Policies for New Products Dean PLC PLC Dean 0 1 PLC - 1 / 14 -
2011.1.1 No.05-09 [12] 6 The full complement of marketing mix variables PLC 1 PLC PLC Everett Rogers (1962) diffusion 4 1. 2. 3. 4. PLC PLC PLC : : - 2 / 14 -
2011.1.1 No.05-09 [12] 6 : PLC : (Michael 1971) PLC PLC - 3 / 14 -
2011.1.1 No.05-09 [12] 6 PLC 2 2-4 / 14 -
2011.1.1 No.05-09 [12] 6 2 PLC 1 1 Growth technology transfer - 5 / 14 -
2011.1.1 No.05-09 [12] 6 : PLC PLC PLC Lexus Bang & Olufsen : PLC (Dean19501976) - 6 / 14 -
2011.1.1 No.05-09 [12] 6 PLC PLC (Dean19501976) - 7 / 14 -
2011.1.1 No.05-09 [12] 6 : PLC 3 3 3 (Market Modification): - 8 / 14 -
2011.1.1 No.05-09 [12] 6 : PLC 2 1 2 2 2 PLC - 9 / 14 -
2011.1.1 No.05-09 [12] 6 1: PLC 2: barter-equivalent analysis in-depth interview techniques 3: 4: - 10 / 14 -
2011.1.1 No.05-09 [12] 6 5: 4 PLC PLC 6: PLC PLC - 11 / 14 -
2011.1.1 No.05-09 [12] 6 7: PLC PLC PLC PLC PLC (Dean19501976; Moyer1981) () PLC - 12 / 14 -
2011.1.1 No.05-09 [12] 6 bubble syndrome sky is the limit Declining Brand Preferences 8: PLC PLC PLC 1 2 9: PLC PLC PLC PLC - 13 / 14 -
2011.1.1 No.05-09 [12] 6 1) Dean, J. (1950;1976). Pricing policies for new products. Harvard Business Review, 29, 45-53 2) Rogers, E.(1962). The diffusion of innovations. Glencoe, Ill.: Free Press 3) Michael, G. C.(1971). Product petrification: A new stage in the life cycle theory. California Management Review, 14(1),88-91. - 14 / 14 -