September 2013
What is car Infotainment System In-car and out-of-car connectivity The challenges: safety etc. Freescale solution to help the implementation 2
1995 2000 2005 2010 2015 Sources Audi, BMW, Volvo deviantart 3
Cloud Better connectivity required! Always more data to process Sources: devianart 4
The Consumer Electronics World dictates features in the car: always connected, more applications, fancy graphics Connectivity and CPU/GPU Performance Millions 50 40 30 20 10 0 Infotainment HU: OEM differentiator 2010 2012 2014 2016 Embedded Mobile Device Cellular / WiFi Consumers Worldwide with Internet access in their cars. source: isuppli Internet in the Car What is required to succeed? High performance scalable processor solutions combining consumer and automotive worlds Multiple operating system options / security solutions / virtualization / rich and production ready ecosystems Graphics capabilities and performance to allow creativity and HMI differentiation Connectivity solutions to external CE devices, to the Cloud, to other Vehicles and Infrastructure (V2V, V2X) 5
Devices integration somehow facilitated Hardware Standards / Technologies: USB, Bluetooth, Wifi, HMDI and MHL Standards / Protocols: MS Active Sync, Apple iap, RealVNC and MirrorLink. Most consumers (68%) want their car to seamlessly integrate with the technology they already own such as a smartphone or mp3 player while 32% thought a car with its own set of features such a built-in phone would be better. Source: The HARMAN Driving the Connected Consumer Survey conducted in Oct. 2011 6
<80 Million Cars Produced in 2011 In 2011 472 Million Smarpthones 95 Million Tablets (incl. e-readers) 352 Million PCs were sold Analysts estimate that around 1.6 Billion smartphones will be sold in 2016. 7
Bluetooth and Wi-Fi are slowly becoming commodities. Touchscreens are showing a high take rate: Analysts from Strategy Analytics predict that in 2016 the Touchscreen shipments will be larger than those of Hardware controllers. (AMCS Infotainment Q1 2012) Recently Ethernet has been adopted by several OEMs and Tiers as their next generation Infotainment bus. 8
Technical SESSION Tech Lab DEMO Data available everywhere, from any devices, always synchronized. Use powerful infrastructure with the latest, up to date information. Enhance your on-board applications with online services. Buy new services, download content, pay on demand. Participate to a community. 9
source: PSA source: uxmag.com / DaringFireball.net source: Audi AG 10
Gesture Recognition Simplicity is the ultimate sophistication. Leonardo Da Vinci Natural Speech Recognition Mercedes Benz DICE source: http://www.daimler-technicity.de New paradigms: a solution to the old limitations but new issues. 11
The total IVI development costs ranges from $20 million to $100 million. Software represents approximately half of the total development costs, rising to 60% of total costs in the near future. source: GENIVI Marketing Requirements Document 2010 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Head Unit Features (entries in Req. DB) yet if you bought a premium-class automobile recently, it probably contains close to 100 million lines of software code. Manfred Broy, professor of informatics at TU Munich. 12
OEMs and Tiers realized that they cannot afford creating and paying for a new platform with each new generation of Head Unit: Several OEMs have a clear platform strategy and decided to use the same OS/Platform for all their products: QNX, MS Auto, and even Android Freescale is putting Focus on Linux and Android as in house BSP, and working with partners for Integrity, QNX, MS Auto and Genivi platforms 13
The Consumer Electronics market has changed the rules: Customers want to select and buy/add applications New requirement for a conservative market: The lack of standard platform or standards makes the situation difficult OEMs and Tiers looking at existing standards or platforms: Android and HL5/CSS3 or defining one: GENIVI starts to address HMI / Applications challenges 14
Technical SESSION Tech Lab DEMO A Connected Car in a world where people are concerned about their privacy. New security challenges! Does Standard Operating Systems / eco-systems mean easier to Hack? The Connected Infotainment Head Unit and the communication with other ECUs. Our SOCs provide HBAS (High Assurance Boot System) and cryptographic Hardware accelerators. 15
Technical SESSION Tech Lab DEMO The Customers, OEMs and Tiers are not completely free to decide which features should be provided and new regulations are changing the rules: Driver distraction regulations Visual-Manual NHTSA Driver Distraction Guidelines for In-Vehicle Electronic Devices ITS Regulations and Mandates in US, Europe, Japan and China Normes: ISO26262, ASIL 16
Due to this increasing complexity and the related costs, the OEMs are developing platform strategy and want to re-use. The OEMs Architecture and Software Teams are getting larger. The OEMs are driving or even dictating the choice of SOC or/and Software Platforms for their next generation Head Units Several OEMs are even developing SW internally The time when Tiers were only selling black boxes seems to be gone, and OEMs want more and more to be in control 17
A Global Leader in Five Core Product Groups Four Primary Markets >50 Year Legacy >5,500 Engineers >6,100 Patent Families Microcontrollers Digital Networking Automotive MCU Analog & Sensors RF Automotive Networking Industrial Consumer 18
Kinetis Microcontrollers Design Potential. Realized Vybrid Controller Solutions Rich Apps in Real Time. i.mx Application Processors Your Interface to the World. QorIQ Processors built on Layerscape Architecture Accelerating the Network s IQ Industry s most scalable ultra-low-power, mixedsignal MCU solutions based on the ARM Cortex -M and Cortex - M0+ architectures. Real-time, highly integrated solutions with best-in-class 2D graphics to enable your system to control, interface, connect, secure and scale. Industry s most versatile solutions for multimedia and display applications, with multicore scalability and market-leading power, performance & integration. Industry s first softwareaware, core-agnostic networking system architecture for the smarter, more capable networks of tomorrow end to end. Consumer Consumer Consumer Networking Industrial Automotive Automotive Industrial Industrial Industrial Freescale has the industry s broadest range of solutions built on ARM technology for automotive, industrial, consumer and networking applications. Find your ideal solution at the price, performance and power level you desire, and leverage the extensive software and tool bundles available to speed and ease your design process. 19
4x CPU; 6x GPU performance gains 2x CPU; 3x GPU performance gains Good, Better, Best Differentiation Premium ARMv7 ISA i.mx i.mx 6Quad Content Creation, Technology Driver Balanced i.mx 6Dual i.mx Performance/ Multimedia Capability i.mx51 Entry i.mx35 i.mx31 i.mx28 i.mx25 i.mx233 i.mx53 i.mx50 40nm 2011 i.mx 6DL i.mx 6Solo i.mx 6SL Vybrid 28nm 2012 2013 i.mx Product Qual Proposal Production Production ARM9 ARM11 Cortex-A8 Cortex-A9 Cortex-A5+ M4 Cortex-A53/57+M4 Planning Execution Samples Production 20
Freescale and ALPS collaborates on connectivity platform to shorten development period http://eetimes.jp/ee/articles/1210/23/news082.html Freescale David Uze and ALPS Electric Mr.Amagishi Nikkei Snagyo on Oct.24 th, 2012 21
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Common Occasional SW Dev Tools エーアイコーポレーションアルティアジャパン ARM イーソルエレクトロビット Green Hills Software ハートランド データ IAR システムズアイウエーブ ジャパン日本ローターバッハリネオソリューションズメンター グラフィックス日本オラクル QNX シフトウエアシステムズソフィアシステムズ日本シノプシスベクター ジャパンウインドリバー横河ディジタルコンピュータ HW Dev Tools アジレント テクノロジー ARM Green Hills Software IAR システムズアイウェーブ ジャパン京都マイクロコンピュータ日本ローターバッハメンター グラフィックスソフィアシステムズ東陽テクニカウインドリバー横河ディジタルコンピュータ Communities Runtime Software HW and SW Engineering Services Training Application Specific エーアイコーポレーションディジインターナショナルアイウェーブ ジャパンタタコンサルタンシーサービシズ Middleware エーアイコーポレーションエレクトロビットイーソル Green Hills Software メンター グラフィックス日本オラクルアイウエーブ ジャパンベクター ジャパン Operating Systems Linux エニアアイウエーブ ジャパンリネオソリューションズメンター グラフィックスウインドリバー RTOS エーアイコーポレーションエニアイーソル富士通コンピュータテクノロジーズ Green Hills Software メンター グラフィックス QNX ソフトウエアシステムズベクター ジャパンウインドリバー Semiconductors/Companion Modules i.mx (ARM9, ARM11, Cortex A8 / A9) Embedded Board Solutions SBC/SOM ダイアログセミコンダクタージャパン ディジインターナショナル FUNTORO アイウェーブ ジャパン 京都マイクロコンピュータ リニアテクノロジー マイクロン ジャパン サイレックス テクノロジー ソフィアシステムズ For more partner options, visit freescale.com/partners IDH/ODM Congatec Asia ディジインターナショナル FUNTORO アイウェーブ ジャパン ソフィアシステムズ SBC: Single Board Computers SOM: System On Modules IDH: Independent Design House ODM Original Design Manufacturer SSI: Software & Solution Integrators Software and Solution Integrators (SSI) エーアイコーポレーション Aricent Group エレクトロビットイーソル FUNTORO 日立超 LSI システムズアイウェーブ ジャパン Infotech Enterprises メンター グラフィックス日新システムズリネオソリューションズタタコンサルタンシーサービシズタタエレクシーリミテッドベクター ジャパン 2012 Freescale Semiconductor, Inc. Training Partners アジレント テクノロジー ARM メンター グラフィックス 日本オラクル 日本シノプシス 東陽テクニカ ウインドリバー 横河ディジタルコンピュータ 23
Analog (PAL / NTSC) Low cost components, widely available Shielded co-axial cabling required Low resolution and color deviations Accepted only for low-end rear view camera LVDS Very high bandwidth (up to 1 Gbps) Expensive shielding required Costly manufacture of cable harness EMC and quality issues Ethernet (AVB) Low cost unshielded twisted pair cable High bandwidth up to 250 Mbps full duplex Widely adopted, ease of use Ethernet emerging as a viable alternative to conventional video communication 24
Peripheral Functions and Upgrade Options (Trunk) NAND flash Rear Seat Entertainment NAND flash Comm/ Telematics Audio Amp Salsa Salsa Ethernet AVB Ethernet AVB Switch Ethernet AVB Ethernet AVB Salsa Salsa Nav Engine Digital Radio/TV USB/ IPOD Audio out Display LVDS Infotainm ent: i.mx LVDS USB/ IPOD Audio out Display Car Network Gateway: Fado, Bolero Ethernet AVB Multi-Stream Audio/Control Ethernet Service & Control Ethernet Dual-Stream Audio/Video Ethernet AVB Multi-Stream Audio/Video LVDS Raw Video Media Server/ Disc Player Salsa Salsa Salsa Salsa Ethernet AVB Ethernet AVB Ethernet AVB Ethernet AVB Switch GigE ADAS: i.mx Ethernet Service & Control LVDS Raw Video Switch GigE Infotainment: i.mx Head Unit Ethernet Service & Control Salsa SPI Cluster: Spectrum Dashboard Salsa Ethernet AVB Panorama View LVDS Raw Video Front-View Camera 25
Power Supply Challenge BroadR-Reach Ethernet PHY MPC5604E LVDS based solution requires FPGA for multiplexing Vbat Power Supply Separate DSP leads to high BOM cost i.mx 6Quad BroadR-Reach Ethernet Switch NTSC/PAL Encoder Ethernet (AVB) Solution GPU efficiently does video stitching and rendering 64 bit MobileDDR Flash Memory CAN PHY CAN Fully integrated i.mx6 quad-core MCU with powerfull GPU offers low BOM cost 26
In-car and out-of-car connectivity will continue to increase New protocols, increased complexity and processing power Challenges: safety, security and ease of use FSL Bringing out new technologies to address the requirement Partnership with eco-system is the key 27