Tourism Statistics International tourist arrivals (including forecasts) The number of tourist arrivals worldwide topped 1.19 billion in 215. The number is expected to rise to 1.36 billion in 22 and 1.81 billion in 23. (billion) 2 1.8 1.6 1.4 1.2 1.8.6.4 Middle 中東 East Africa アフリカ Asia アジア 太平洋 & Pacific Americas アメリカ Europe ヨーロッパ.44.28.53.67 Actual results: 214:1.13 215:1.19.81.95 1.36 1.81.2 198 (S55) 199 (H2) 1995 (H7) 2 (H12) 25 (H17) 21 (H22) 22 (H32) 23 (H42) Source: UNWTO 19
Tourist arrivals in Japan by country/region (216) Tourist from Asia accounted for 85% of all inbound tourists to Japan in 216, with China, Korea and Taiwan topping the list. Source: Japan National Tourism Organization (JNTO) 2
Top destinations in Tokyo for inbound tourists (215) The center of the city is most popular, led by Shinjuku/Okubo, Asakusa, Ginza, Akihabara and Shibuya. Efforts to encourage tourism to the Tama area and the outlying islands have yet to make progress. Shinjuku/Okubo Asakusa Ginza Akihabara Shibuya Tokyo Station Area/Marunouchi/Nihonbashi Ueno Harajuku/Omotesando/Aoyama Odaiba/Tokyo Bay Ikebukuro Roppongi/Akasaka Tsukiji Shinagawa Shimbashi/Shiodome Kichijoji/Mitaka Ebisu/Daikanyama Sumida/Ryogoku Hachioji/Mt. Takao Kamata Izu/Ogasawara islands Other No response 2 4 6 8 1 21.7 19.2 16.6 11.7 1.6 6.4 6.2 5.6 2.8 1.5.9 2.5.7 49.9 48.9 43.9 4.3 37.9 35.3 33.2 3.3 57.7 Source: Tokyo Metropolitan Government (%) n=13,69 Multiple responses Information source for inbound tourists to Tokyo Tourists are shifting from print media such as guidebooks towards the Internet, for its easy and real-time access 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % Internet Guidebook Word of mouth Travel company Information center Pamphlet Mass media Other 27 28 29 21 211 212 213 214 215 216 Source: Tokyo Metropolitan Government 21
Global market for international conferences Owing to its economic growth, Asia's share of the global market for international conferences has doubled in the last decade. (conferences) ( 件 ) 12, 1, 8, 12,376 12,392 1,318 8,871 15% 11,53 11,519 13,289 13,36 11,85 12,8 12,322 1,258 11,78 11,864 1,696 11,53 1, 11,519 1,258 3% 6, 4, 2, 78% アジア Asia 南北アメリカ Americas ヨーロッパ Europe オセアニア Oceania アフリカ Africa 64% 26 27 28 29 21 211 212 213 214 215 ( 年 ) Source: JNTO Number of international conferences by city The number of international conferences in Tokyo has increased 4.3 times in the last decade, though Tokyo still lags behind competitors such as Singapore and Seoul. (conferences) 1, 9 8 7 6 5 4 3 2 1 26 Tokyo 58 (3th) 215 249 (6th) 4.3 times Singapore 736 26 27 28 29 21 211 212 213 214 215 Brussels 665 Seoul 494 Paris 362 Vienna 38 Source: JNTO Tokyo 249 22
23 Condé Nast Traveler Best Cities in the World 216 Condé Nast Traveler, an American luxury travel magazine, ranked Tokyo 1st (15th in 215) for the first time in its rankings of the most attractive destination cities. Top 1 Best Cities in the World, chosen by readers 1st 位東京 Tokyo ( 日本 (Japan) ) 15th 15 位 2nd2 位京都 Kyoto ( 日本 (Japan) ) 9th 9 位 3rd 位フィレンツェ Florence (Italy) ( イタリア ) 1st 1 位 4th 位ルツェルン Lucerne (Switzerland) ( スイス ) 18 18th 位 5th 位サン ミゲル デ アジェンデ San Miguel de Allende (Mexico) ( メキシコ ) *Not ランク外 ranked 6th 位バンクーバー Vancouver (Canada) ( カナダ ) 19 19th 位 7th 位ビクトリア Victoria (Canada) ( カナダ ) 24th 24 位 8th 位ザルツブルグ Salzburg (Austria) ( オーストリア 12th) 12 位 99th 位バルセロナ Barcelona ((Spain) スペイン ) 14th 14 位 1th 位ウィーン Vienna ((Austria) オーストリア ) 3rd 3 位 Most popular city destinations in 216 Note: Excludes U.S. cities *215 rank after country name Source: TMG press release Tokyo rose from outside the rankings in 215 to 21st worldwide, but still falls behind London, Paris, New York, and other cosmopolitan Western cities. Tokyo also ranks below such Asian cities as Hanoi (Vietnam), Bangkok (Thailand), and Hong Kong (China). Rank 順位 City 都市 (country) ( 国名 ) 13th 位 Dubai ドバイ (United ( アラブ首長国連邦 Arab Emirates) ) 1st 1 位 London ロンドン (United ( イギリス Kingdom) ) 14th 位 Saint サンクトペテルブルク Petersburg (Russia) ( ロシア ) 2nd 2 位 Istanbul イスタンブール (Turkey) ( トルコ ) 15th 位 Bangkok バンコク (Thailand) ( タイ ) 3rd 3 位 Marrakesh マラケシュ (Morocco) ( モロッコ ) 16th 位 Amsterdam アムステルダム (Netherlands) ( オランダ ) 4th 4 位 Paris パリ ((France) フランス ) 17th 位 Buenos ブエノスアイレス Aires (Argentina) ( アルゼンチン ) 5th 5 位 Siem シェム Reap リアップ (Cambodia) ( カンボジア ) 18th 位 Hong 香港 Kong ( 中国 (China) ) 6th 6 位 Prague プラハ ((Czech チェコ共和国 Republic) ) 19th 位 Playa プラヤ del デル Carmen カルメン (Mexico) ( メキシコ ) 7th 7 位 Rome ローマ (Italy) ( イタリア ) 2th 位 Cape ケープタウンセントラル Town Central (South ( 南アフリカ Africa) ) 8th 8 位 Hanoi ハノイ (Vietnam) ( ベトナム ) 21st 位 Tokyo 東京 ((Japan) 日本 ) 9th 9 位 New ニューヨーク York (United ( アメリカ States) ) 22nd 位 Cusco クスコ (Peru) ( ペルー ) 1th 位 Ubud ウブド (Indonesia) ( インドネシア ) 23rd 位 Kathmandu カトマンズ ((Nepal) ネパール ) 11th 位 Barcelona バルセロナ (Spain) ( スペイン ) 24th 位 Sydney シドニー (Australia) ( オーストラリア ) 12th 位 Lisbon リスボン (Portugal) ( ポルトガル ) 25th 位 Budapest ブタペスト (Hungary) ( ハンガリー ) Source: Travelers' Choice - Top city destinations in the world 216 (TripAdvisor)
Number of tourist arrivals in the Nishitama area The number of tourists to the Nishitama area in western Tokyo has increased only 6% in the last decade despite significant increases for Tokyo as a whole. (million) 12 1.3 1 8 8.17 7.72 7.32 8.19 6 4 2 1991 1996 21 26 212 Source: Nishitama administrative council Number of tourists to Izu and Ogasawara islands The number of tourists to the outlying islands peaked in 1973, and remains at only 3% of the peak. (million) 1.6 1.4 1.2 1.8 1.37 1.14 1.13 1.8.88.6.4.2.47.45.44.45.46.45.41.43 197 1973 1975 198 1985 28 29 21 211 212 213 214 215 Source: Tokyo Metropolitan Government 24
25 Memo
To learn more, follow the link below PRIME Tourist Destination City Tokyo ~ Tokyo Tourism Strategy Action Plan 217 ~ http://www.sangyo-rodo.metro.tokyo.jp/plan/tourism/plan/prime217/ Unauthorized reproduction and use of all copyrighted content herein is prohibited, except where the copyright holder's permission is not required by Japanese copyright laws. Certain illustrations in this booklet were provided by the organizations and individuals noted below. Irasutoya PRIME Tourist Destination City Tokyo ~ Tokyo Tourism Strategy Action Plan 217 ~ 登録番号 (29) 58 Published in June 217 Edited and published by Printed by Planning Section Tourism Division Bureau of Industrial and Labor Affairs Tokyo Metropolitan Government 2-8-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-81 Tel: +81-3-532-4721 Seiko Sha Co., Ltd. The photos on the back cover were provided by JTB Photo.