2017 2018 GYPSOPHILA & SOLIDAGO
CONTACT Selecta Cut Flowers S.A.U. Av Beniamino Farina 135 1er pis Mercat de Flor i Planta Ornamental de Catalunya 08340 Vilassar de Mar (Barcelona) Spain Phone: +34 93 750 6656 Fax: +34 93 750 6576 E-mail: cutflowers@selecta-one.com General Manager Jordi Caballeria j.caballeria@selecta-one.com Mobile: +34 639 393 043 Selecta Colombia S.A.S Carrera 21 # 100-20 Of 403 Bogota DC Colombia Phone: +57 317 431 6313 Selecta Japan Ltd. Kyoto 606-8404, Sakyo-ku, Jodoji, Shimominamida cho 110-2 Japan Phone: +81 906 329 1255 606-8404 110 2 +81 906 329 1255 SCAN THE QR CODE WITH YOUR MOBILE DEVICE TO GET DIRECTLY CONNECTED TO OUR HOMEPAGE.
EDITORIAL NEW TOP RATED GYPSOPHILA Pearls Blossom Pearls Ginga-way Pearls Ginga Pearls Petite Pearls Grandtastic Pearls WhiteWish 6 8 9 12 14 16 18 20 21 SOLIDAGO Estelle evita Solana Knock out SH 2011-0843 SH 2014-0429 PRODUCT OVERVIEW 24 26 28 29 30 31 32 SALES/CONTACT
EDITORIAL www.selecta-one.com Bringing a new variety or a new product to market takes time and effort. And it is a great responsibility for breeder and producer alike. I.e. in Germany, one of the world s largest consumers of flowers in terms of per capita spending, there have been a few years of ample discussion within the industry asking how we can (and must!) add value to our product. In our industry it all starts with breeding new and exciting varieties, or developing new interspecific species using advanced breeding methods. But it is only a start and it needs a chain of commitment in order to finally be able to add value to our product: proper testing using protocols and various trial locations around the world; production facilities that are MPS-A, MPS-GAP, MPS-SQ certified in order to provide Retailers with confidence, and marketing concepts that offer the possibility to differentiate. In the cut flower world, which is viewed from consumers as generic, this is one of our greatest challenges. This we can only achieve together, and we are ready, since We love to grow with you. Thank you for your business and hope to see you soon. MPS (MPS-A,MPS-GAP, MPS-SQ) We love to grow,
Introducir una nueva variedad o un nuevo producto al mercado lleva tiempo y esfuerzo. Y es una gran responsabilidad tanto para el hibridador como para el productor. Alemania, por ejemplo, es uno de los mayores consumidores de flores del mundo, en términos de gasto per cápita, y es desde hace algunos años que existe una amplia discusión dentro de la industria sobre cómo podemos y debemos añadir valor agregado a nuestros productos. En nuestra industria todo comienza con la hibridación de nuevas y diferentes variedades, o con el desarrollo de nuevas especies interespecíficas usando métodos avanzados de mejoramiento genético. Pero eso es solo el comienzo y un eslabon de la cadena de compromisos necesarios para lograr el fin deseado; ser capaz de añadir valor agregado a nuestros productos; el uso de protocolos adecuados, pruebas en diferentes lugares alrededor del mundo, instalaciones de producción con certificaciones MPS-A, MPS-GAP, MPS SQ que proporcionen confianza, además de estrategias de marketing que faciliten la comercialización. En el mundo de las cut flowers, visto como genérico desde los consumidores, es este el gran reto. Reto que sólo se puede lograr juntos, y nosotros ya estamos listos, We love to grow... with you. Gracias a ustedes por su negocio y esperamos verlos pronto. Nils Klemm President and CEO
NEW 2017 GYPSO Let s take a closer look at the new highlights. WE HAVE THE IDEAL GYPSO!... An a bunch of different sizes for you to choose 6mm 8 mm - 9 mm 9 mm - 10 mm 10 mm - 11 mm 11 mm - 12 mm
www.selecta-one.com TOP RATED SELLER This striking lineup gives you a top-rated variety of excellently performing Gypsophila, selected by our customers around the world. If you see varieties highlighted with this logo, count on quality and reliability. All test results proved a superior vase life of Pearls varieties. Tested by Florcontrol (Colombia) FloraHolland(NL) OTA Tokyo (Japan)
GYPSOPHILA MODERN GENETICS, LONG-LASTING AND ENERGY-SAVING PEARLS IS GYPSOPHILA REDEFINED!
GYPSOPHILA // 9mm - 10mm Flower size: 9 mm - 10 mm Flower color: white Floliage: dark green Productivity: very high Tamaño de las flores: 9 mm - 10 mm Color de la flor: blanco brillante Follaje: verde oscuro Productividad: muy alta 9 mm - 10 mm
www.selecta-one.com BLOSSOM, WITH LARGE, BRILLIANT WHITE FLOWERS, HAS TERRIFIC VASE LIFE AND DISPLAY VALUE. 13
GYPSOPHILA // 10 mm - 11 mm Flower size: 10 mm - 11 mm Flower color: pure white Floliage: green Productivity: high Tamaño de las flores: 10 mm - 11 mm Color de la flor: blanco puro Follaje: verde Productividad: alta 10 mm - 11 mm
www.selecta-one.com LESS SCENT, MORE ENJOYMENT! 15
GYPSOPHILA // 10 mm - 11 mm Flower size: 10 mm - 11 mm Flower color: pure white Floliage: green Productivity: high Tamaño de las flores: 10 mm - 11 mm Color de la flor: blanco puro Follaje: verde Productividad: alta 10 mm - 11 mm
www.selecta-one.com 17
GYPSOPHILA // 6 mm Flower size: 6 mm Flower color: pure white Floliage: green Productivity: high Tamaño de las flores: 6 mm Color de la flor: blanco puro Follaje: verde Productividad: alta 6 mm
www.selecta-one.com PETITE, STUNNING ON ITS OWN! IDEAL FOR TINTING, GREAT RESULTS! 19
GYPSOPHILA // Flower size: 11 mm - 12 mm Flower color: white Floliage: green Productivity: high 11-12 mm Tamaño de las flores: 11 mm - 12 mm Color de la flor: blanco Follaje: verde Productividad: alta 11 mm - 12 mm
www.selecta-one.com VERY WHITE, VERY FAST, EASY TO GROW, EASY TO OPEN! 8-9 Flower size: 8 mm - 9 mm Flower color: white Floliage: green Productivity: high Tamaño de las flores: 8 mm - 9 mm Color de la flor: blanco Follaje: verde Productividad: alta 8 mm - 9 mm mm 21
SOLIDAGO EASY TO GROW, EARLY TO FLOWER AND QUICK TO HARVEST! FULFILLS ALL MARKET S NEEDS
SOLIDAGO // sel Estelle Flower color: cream white Foliage: green Productivity: high Speed: fast Color de la flor: blanco crema Follaje: verde Productividad: alta Velocidad: rapida
www.selecta-one.com THIS HIGHLY PRODUCTIVE VARIETY IS EASY TO GROW! FILLER WITH GREAT VERSATILITY THAT ALLOWS YOU TO EXPLORE A WORLD FULL OF COLOR. EXCELLENT FOR TINTING! 25
SOLIDAGO // evita IS THE PERFECT FILLER FOR BOUQUETS IT HAS HEAVY V-SHAPE STEMS WITH LARGE DEEP YELLOW FLOWERS.
www.selecta-one.com sel evita Flower color: yellow Foliage: green Productivity: high Speed: medium Color de la flor: amarilla Follaje: verde Productividad: alta Velocidad: media TOP-FLOWERING AND V-SHAPED SPRAY MAKES evita A PERFECT CHOICE 27
SOLIDAGO // sel Solana Flower color: yellow Foliage: green Productivity: high Speed: fast Color de la flor: amarilla Follaje: verde Productividad: alta Velocidad: rapida VOLUMINOUS WITH A STRONG PRESENCE. *SALES FOR JAPAN ONLY
www.selecta-one.com sel Knock Out RELIABLE PRODUCT STRONG STEMS & HIGH QUALITY Flower color: yellow Foliage: green Productivity: high Speed: fast Color de la flor: amarilla Follaje: verde Productividad: alta Velocidad: rapida 29
SOLIDAGO // EXCITING SHAPE, THAT ADDS INNOVATION TO YOUR ASSORTMENT SH 2011-0843 Flower color: white Foliage: green Productivity: high Speed: fast Color de la flor: blanco Follaje: verde Productividad: alta Velocidad: rapida
www.selecta-one.com SH 2014-0429 Flower color: yellow Foliage: green Productivity: high Speed: fast Color de la flor: amarilla Follaje: verde Productividad: alta Velocidad: rapida INTENSE YELLOW COLOR 31
PRODUCT OVERVIEW GYPSOPHILA VARIETY NAME PAGE FLOWER COLOR FOLIAGE PRODUCTIVITY SPEED REMARKS Pearls Blossom 12 white dark green very high TOP-RATED Pearls Petite 18 white green high TOP-RATED Pearls Ginga 16 Pearls Ginga-Way 14 white green high TOP-RATED Pearls Grandtastic 20 white green high NEW Pearls Whitewish 21 white white green green high high NEW SOLIDAGO VARIETY NAME PAGE FLOWER COLOR FOLIAGE PRODUCTIVITY SPEED REMARKS Estelle 24 cream white green high fast TOP-RATED evita 26 yellow green medium fast TOP-RATED Solana 28 yellow green high fast Knock out 29 yellow green high fast SH 2011-0843 30 cream white green high fast NEW SH 2014-0429 31 yellow green high fast NEW
CONTACT Product Manager Felipe Gomez f.gomez@selecta-one.com Mobile: +57 318 261 5993 Area Managers Africa, Europe, Armenia, Oceania, Middle East André Lek a.lek@selecta-one.com Mobile: +34 639 814 326 Asia, Spain, Italy, Portugal Richard Buis r.buis@selecta-one.com Mobile: +34 609 336 918 North, Central and South America Oscar Cuartas o.cuartas@selecta-one.com Mobile: +57 317 431 6313 Japan, Taiwan Paul Pepping p.pepping@selecta-one.com Mobile: +81 906 329 1255 Shinya Ogata s.ogata@selecta-one.com Mobile +81 90 6068 9573 TO LEARN MORE ABOUT US AND WHAT WE CAN DO FOR YOU, JOIN US ON OUR FACEBOOK FAN PAGE OR VISIT OUR WEBPAGE WWW.SELECTA-ONE.COM