経済経営研究叢書68
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1
2
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4 i
5 ii
6 No No iii
7 16 No outbound inbound 2 UNWTO , ,000 iv
8 69 4, WTTC ,638 GDP v
9 1 vi
10 1 vernacular 10 R Recognise, Refuse, Reduce, Replace, Reuse, Recycle, Reengineer, Retrain, Reward, Reeducate JNTO JNTO JNTO vii
11 WTO viii
12 SARS PR 48 2 VJC JR ix
13 1 No 65 TWO 18 x
14 GDP P.19 xi
15 xii
16 F , SARS 524 1, , xiii
17 , tamura@rieb.kobe-u.ac.jp Tel Fax xiv
18
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25 ICAO International Civil Aviation Organization
26 1 WTO World Tourism Organization 4 1 2
27 GDP 5,000 1,
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30 ,740
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58 2 IT Win Win
59 2 2 3
60 TOT 1979 TAT TAT TOT
61 , SARS
62
63
64 SARS SARS 120
65 FIT 6 87 Visit Thailand Year 94 Thai Cultural Heritage 95 The Year of Culture and Development 96
66 Diamond Jubilee 97 Chiang Mai Unseen Thailand 2005 Happiness on Earth 2006 Thailand Grand Invitation day after tomorrow
67 MICE Meeting Incentive Conference Exhibition
68
69 1972 TDC Malaysia Tourism Promotion Board Tourism Malaysia PR MICE , ,200 4 MICE
70 2 Malaysia Truly Asia long haul 5 6 CIS 2006 MICE IT MICE Malaysia My Second Home Health Tourism Culture and Lifestyle
71 Malaysia Truly Asia MICE MEET & EXPERIENCE 3 CIS Visit Malaysia Year 94 Visit Malaysia Year 2 99 Malaysia Truly Asia 2 7
72 2 Malaysia Truly Asia 50 Malaysia Truly Asia Malaysia Truly Asia Cuti Cuti Malaysia 2 8 Cuti
73 4 MICE
74 2 MICE MICE 1 6, PR 2006 MICE
75 8 Siti Malaysia Siti Siti 2 48 Malaysia Truly Asia 18 Malaysia Truly Asia
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81 JNTO JNTO 22 TAT Unseen Thailand PR 70 Unseen Thailand World Wide TAT
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86 USJ
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93 ADS SARS SARS ,
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96 , ADS APPROVED DESTINATION STATUS ADS ADS EU 2 2 Schengen Convention EU ID
97 ADS EU EU GDP , http : // /guide/#1 20
98 GDP ,000 1, ,040 1, ,000 4,000 3,000 4,568 4, http : // 3 7.htm
99 ADS ADS 3 7
100 ADS 1999 ADS
101 , , , , , , , , ,018, ,171, DINKS
102 3 UNWTO 2020 NO.1 NO SARS 2 SARS ,
103 10 1, UNWTO , , ,
104 , JNTO
105 JTB
106 JTBF 2001
107 1 etc
108 3 etc VJC
109 ADS SARS ,000 6, , JNTO 2000 JTBF 2001 APTEC APTEC APTEC p.35
110 KISER 2005 VOL p JTB JTB p
111
112 JR JR GDP 1,600
113 JR 4 2
114 JR JNTO PR
115
116 ,
117 S 1
118 4 F 1 PET CT
119 MADE IN JAPAN
120
121
122 A
123
124 LT EU
125 PR PR
126 4 PR ,
127
128 PR PR
129 10 1 PR PR PR
130
131
132 4 1 ODA ODA
133
134 5 1 2 HANATOUR Korea National Tourism Organization : KNTO Korea Tourism Organization : KTO Japan National Tourist Organization : JNTO
135 20 1 World Tourism Organization : UNWTO UNWTO
136 JNTO Visit Japan Campaign : VJC VJC VJC JNTO JNTO UNWTO 2006
137 Doz & Prahalad 1981 Bartlett & Goshal
138
139 EPG EPG 3 ethnocentric polycentric geocentric Perlmutter 1969
140 Severe Acute Respiratory Syndrome : SARS KTO 2003 SARS JTM KTO JNTO
141 KNTO SARS Well-being
142 5 JNTO JNTO JNTO JNTO JNTO 2005 Korea Association of Travel Agents : KATA
143 JNTO
144 MODETOUR 12 OK OK HA- NATOUR HANATOUR Service Inc KOSDAQ HA-
145 NATOUR Corporate Profile HANATOUR INTERNA-
146 5 TIONAL , , ,004,955, ,238, ,085,074, ,333, ,189, , ,537,220, ,840, ,620,441, ,928, SARS
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148 ASIA HANATOUR
149
150 JTB
151 TOURTOTAL. COM HANATOUR. COM
152 5 OK TOEIC TOEIC 800 1
153
154
155 VJC
156 5 1 JTB
157 4 IT IT
158 5 1 C JNTO K.S. Yang
159 Bartlett, C. A. and S. Goshal 1986 Tap your Subsidiaries for Global Reach, Harvard Business Review, November-December Cohen, E. and R. L. Cooper 1986 Language and Tourism, Annals of Tourism Research Doz,Y.L.andC.K.Prahalad 1981 Headquarters Influence and Strategic Control in MNCs, Sloan Management Review Enoch, Y 1996 Contents of Tour Packages : A Cross-Cultural Comparison, Annals of Tourism Research Holloway,J.C 1998 The Business of Tourism 5 th ed., New York : Addison Wesley Longman. Kotler,P.,J.Bowen,andJ.Makens 1996 Marketing for Hospitality & Tourism, New Jersey : Prentice-Hall1997 March, R 1997 An Exploratory Study of Buyer-Supplier Relationships in International Tourism : The case of Japanese Wholesalers and Australian Suppliers, Journal of Travel and Tourism Marketing Moeran, B 1983 The Language of Japanese Tourism, Annals of Tourism Research Moore, A 1985 Rosanzerusu is Los Angeles : An Anthropological Inquiry of Japanese Tourists, Annals of Tourism Research Perlmutter, H. V 1969 The Tortuous Evolution of the Multinational Corporation, Columbia Journal of World Business Pizam, A. and S. Sussmann 1995 Does Nationality Affect Tourist Behavior? Annals of Tourism Research
160 5 Pizam, A. and G. Jeong 1996 Cross-Cultural Tourist Behavior. Perceptions of Korean Tourguides, Tourism Management Theobald, W. F. ed 1994 Global Tourism : The Next Decade, Oxford : Butterworth- Heinemann 1995 Wang, K. C., A. T. Hsieh, and T. C. Huan 2000 Critical service features in group package tour : An exploratory research, Tourism Management World Tourism Organization UNWTO 2006 Tourism Highlights 2005 edition, World Tourism Organization. JNTO JNTO JNTO JNTO JNTO JNTO 2006
161 JTM JTB 2005 JTB REPORT
162
163 2003 VJC JATA JNTO
164 6 PHP PHP 1986
165
166 PR PHP 1988 NHK BS i 26
167
168 6 NPO NGO
169 61 10 PR PHP NHK BS APEC
170 6 PR APEC CD ROM 90 PR APEC JNTO JNTO 24 JNTO JNTO 100 JNTO
171 PREX KIPPO WTO 9 AP- TEC
172
173 JNTO PR
174 KC 6
175
176 KC KIT 3 KIT 6 3
177
178
179 2003 VJC
180 KC KC KIT
181
182 VJC PREX PREX PREX PREX 1 12 PREX
183 PREX
184
185 JICA JICA Genghis Khan Amir Temur
186
187
188
189 WTO 21
190
191 UNWTO
192
193
194 7 PR , ,200 MICE Meeting Incentive Conference Exhibition
195 17 JNTO
196 7 Tourism Facts product 4 A , GNP
197 TSA Tourism Satellite Account
198 7 7 Tourism Facts
199 market ing SWOT Strengths Weaknesses Opportunities Threats SWOT SWOT IT
200 7 IT IT Web IT IT JNTO
201 JNTO Web
202 JNTO JNTO
203
204 ,100 JNTO ,000
205
206 7 5 P 5 P 1 Product 2 Price 3 Place 4 Promotion 5 Person 5P McCarthy, E. J 4P Person encounter 5 P Product
207 2 servant master servitium host hospes hospital experience Pine II, B. J Gilmore, J. H 3
208 JNTO Pine II, B. J Gilmore, J. H 1998
209 Visitor Attractions 3 Core Attraction Formal Attraction Augmented Attraction 100 Swarbrooke, J Swarbrooke, J 1995
210 7 2 2
211 3 Web Web yield management PROS
212 7 JNTO Web 5 JNTO IT JTB 06 3 IT
213 6 7 4 CM PR
214 P Plan D Do C Check A Action Web 2 0 Web Web 8 8 JNTO JNTO 17.0
215 moments of truth SAS 1
216 7 SAS Tourism Facts
217 JNTO SBU
218 7 SBU SBU
219 JNTO P.181 JNTO 2004
220 7 100% 50% 0% -20% -10% 0% 10% 20% 30% 40% 50% -50%
221 Ansoff, H. I P.192
222 7 Tourist Bubble 9 3 5P 9 Judd, D. R Constructing the Tourist Bubble Judd, D. R. & Fainstein, F. F., eds. The Tourist City, Yale University Press 1999
223 Porter,M.E 3 3
224 7 2 3 JNTO JNTO 23
225 Plan Do Check Plan 5 P
226
227 Judd, D.R 1999 Constructing the Tourist Bubble in Judd, D. R. and Fainstein, F. F., eds. The Tourist City, Yale University Press, p Pine II, B. J. and Gilmore, J. H 1998 Experience Economy Harvard Business Review. Swarbrooke, J 1995 The Development & Management of Visitor Attractions, Butterworth Heinemann, pp.5 JNTO APS p WTO pp.227
228
229
230 orientalism occidentalism Look East 3 IT IT 2006 IT
231
232 EDP Business & Economic Information Control and Analysis System STEPS BEICA
233 F
234 RIEB IT Eduardo K. Tonooka FTA Local Currencies FTA IT
235
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i 1 1 2 3 5 5 6 7 7 8 9 9 10 11 11 11 12 2 13 13 14 15 15 16 17 17 ii CONTENTS 18 18 21 22 22 24 25 26 27 27 28 29 30 31 32 36 37 40 40 42 43 44 44 46 47 48 iii 48 50 51 52 54 55 59 61 62 64 65 66 67 68
Visit Japan Campaign OD OD 18 UNWTO 19 OD JNTO ODUNWTO 1 1
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