Title 販売活動の外部性と政策の有効性 Author(s) 高岡, 正法 Citation 大阪大学経済学. 64(4) P.105-P.125 Issue Date Text Version publisher URL

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1 Title Author(s) 高岡, 正法 Citation 大阪大学経済学. 64(4) P.105-P.125 Issue Date Text Version publisher URL DOI /57105 rights Osaka University Knowledge Archive : OUKA Osaka University

2 Vol.64 No.4 大阪大学経済学 March 2015 髙岡正法要旨 JEL ClassificationHHH Keywords 1 はじめに 1.1 問題意識と本論文の目的 CM kgetm@mail.econ.osaka-u.ac.jp.%

3 大阪大学経済学 Vol.64 No 従来研究の欠点 Becker and Murphy 1.3 分析結果政策提言 A B 図 1: 市場の失敗と政策の役割

4 March A B 1.4 先行研究 Dorfman and Steiner Kaldor- Dixit and Normans Becker and Murphy Ashley et al. 1.5 本論文の構成

5 大阪大学経済学 Vol.64 No.4 2 企業の最適化行動利潤最大化問題の定式化 - - -

6 March 最適解の満たすべき必要条件. FOCs FOCs - - Dorfman 2.3 最適解の満たすべき十分条件 SOCs A FOCs - - -Dorfman and Steiner SOCs SOCs A BC 補題 A SOCs L

7 大阪大学経済学 Vol.64 No.4 L LSOCs FOCsSOCs 3 市場均衡における比較静学分析 3.1 各変数間の関係 - Ashley et al. 表 1: 各変数間の相関関係

8 March SimonBils Ashley Bagwell WolfChadha and Prasad 3.2 市場の均衡体系 FOCs D FOCs - FOCs ,,,,,,,,,,,,,,,,,,,, 3.3 均衡における内生変数の性質 - - -

9 大阪大学経済学 Vol.64 No A E 命題 A P P P 表 2: 均衡における各内生変数の偏微分係数の符号

10 March P P PP PPP 3.4 Dorfman=Steinerの関係式とパラメータの意味 Dorfman and Steiner FOCs 厚生分析社会的最適水準と政策の効果 4.1 社会的余剰の定義 -

11 大阪大学経済学 Vol.64 No.4 Becker and Murphy Becker and Murphy surplus criterion 企業行動と社会的最適水準 Becker- surplus criterion Becker and Murphy, p. - surplus criterions

12 March surplus criterions B - - Becker and Murphy 命題 B P P P P FOC P

13 大阪大学経済学 Vol.64 No.4 図 2: 商品市場における租税政策の比較 P P 4.3 租税政策の効果

14 March ,, C F 命題 C P P P --- P 4.4 制限規制の効果 FOCs -

15 大阪大学経済学 Vol.64 No.4 FOCs G D 命題 D P

16 March PP E 命題 E P P 表 3: 企業行動の社会的最適水準と制限規制政策の効果の符号 4.5 政策提言 PP PP A, B P P A P

17 大阪大学経済学 Vol.64 No.4 B A B A B A B A B AB 5 結論と展望 5.1 本論文の結論と事例

18 March WHO 5.2 本研究の課題 Nerlove and Arrow Ashley et al. 5.3 今後の展望 Boyd and SeldonSeldon and DoroodianLeone Bagwell

19 大阪大学経済学 Vol.64 No.4 付録 A SOCsSOCs A A A A-A - A AA - SOCs-- - 付録 B L 付録 C LL SOCs 付録 D -- FOCs --

20 March A A AA -- 付録 E A P P P, P,, P 付録 F P A A A A - -- A A,,

21 大阪大学経済学 Vol.64 No.4 A A P 付録 G 表 4: 制限規制の各内生変数に与える効果の値引用文献 Ashley, R., Granger, C. W., & Schmalensee, R. (). Advertising and aggregate consumption: an analysis of causality. Econometrica: Journal of the Econometric Society, -. Bagwell, Kyle. ( ). The economic analysis of advertising. Handbook of industrial organization : -. Becker, G. S., & Murphy, K. M. (). A simple theory of advertising as a good or bad. The Quarterly Journal of Economics, 108(), -. Bils, Mark. (). Pricing in a customer market. The Quarterly Journal of Economics,. : -. Boyd, Roy, & Barry J. Seldon. (). The fleeting effect of advertising: Empirical evidence from a case study. Economics Letters. : -. Chadha, B., & Prasad, E. ( ). Are prices countercyclical? Evidence from the G-. Journal of Monetary Economics, 34( ), -. Dixit, A., & Norman, V. ( ). Advertising and welfare. The Bell Journal of Economics, -. Dorfman, R., & Steiner, P. O. ( ). Optimal advertising and optimal quality. The American Economic Review, 44(), -. Kaldor, N. ( ). The economic aspects of advertising. The Review of Economic Studies, 18(), -. Leone, Robert P. ( ). Generalizing what is known about temporal aggregation and advertising carryover. Marketing Science._supplement: G-G. Nerlove, M., & Arrow, K. J. ( ). Optimal advertising policy under dynamic conditions. Economica, -. Seldon, Barry J., & Khosrow Doroodian. (). A simultaneous model of cigarette advertising: effects on demand and industry response to public policy. The review of economics and statistics.: -. Simon, J. L. ( ). Issues in the Economics of Advertising. Urbana: University of Illinois Press. Wolf, H. C. ( ). Procyclical prices: a demimyth?. Quarterly Review, (Spr), -.

22 March 参考 URL < /estat/ List.do?bid=&cycode=> // Externality of Sales Activities and Policy Effectiveness Masanori Takaoka Externalities exist when companies perform sales activities (e.g., advertising and sales promotions). However, welfare analysis of policy effectiveness, such as taxation/regulation on sales activities, has not been sufficiently conducted. Existing studies have mainly focused on specifying the deviation factors of sales activities from the socially optimum level, so the influences of tax policies on corporate activities have not been analyzed. Moreover, changes of extrinsic factors should be studied to determine the effectiveness of restrictive regulatory policies. This study extends the conventional methods of analysis at these points and analyzes the interactive effects of six types of policies composed of taxation and regulations: (1) selling expense taxes, (2) ad-valorem duties, (3) specific duties, (4) sales restrictions, (5) price controls, and (6) quantity restrictions. As a result, I propose as effective policies two types of policy mixes: (a) taxation (selling expense, ad valorem, and specific duties) and price cap regulation and (b) taxation (ad valorem and specific duties) and sales activity regulation. JEL Classification: H21, H23, H25 Keywords: Sales activity, Advertising, Sales promotion, Taxation, Regulation

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Title 名詞型助数詞の用法 : 準助数詞セットと組を中心に Author(s) 東条, 佳奈 Citation 阪大日本語研究. 27 P.109-P.136 Issue 2015-03 Date Text Version publisher URL http://hdl.handle.net/11094/51518 DOI Rights Osaka