JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

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1 Japan Marketing Academy JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

2 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

3 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

4 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

5 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

6 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

7 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

8 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

9 JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

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11 Cavusgil, S. T., Knight, G. & Riesenberger, J. (), International Business, Upper Saddle River, NJ: Prentice Hall. Drucker, P.F. (), The Practice Of Management, Harper & Brothers Publishers., Drucker, P. F. (), Innovation and Entrepreneurship, Harper & Row Publishers., Friedman, T. L. (), The World is Flat, Updated and Expanded Edition. Guputa, A.K. and Westney, D. E. (), Smart Globalization, John Wiley & Son, Inc., Hill, C.W.L. (), International Business : Competing in the Global Marketplace, th Edition, McGraw Hill Higher Education. Knight, G & Cavusgil, S.T. (), The born global firm; A challenge to traditional internationalization theory, in Cavusgil, S. & Madsen, T.(Eds.), Advances in International Marketing, Vol.. Greenwich, CT ; JAI Press. Knight, G., Madsen, T. & Servais, P. (), An inquiry into European and American born global firms. International Marketing Review,(),-. Knight, G. & Cavusgil, S.T. (), A taxonomy of born global firms. Management International Review, (), -. Knight, G. (), The new global marketing realities, in Marketing in the st century. Keillor, B.(ed.). Westport, CT ; Praeger. Kotabe, Masaaki and Helsen, K. (), Global Marketing Management, nd ed., John Wiley & Sons, Inc., Kotabe, M. & Helen, K. (), Global Marketing Manegement. th ed., John wiley & Sons. McKinsey & Co. (), Emerging exporters ; Australia's high value-added manufacturing exporters. Melbourne ; Australian Manufacturing Council. Moses, E, (), The $ Billion Allowance : Accessing the Global Teen Market, John Wiley & Sons, Inc. Oviatt, B. & McDougall P. (), Toward a theory of international new ventures. Journal of International Business Studies, (),-. Rennie, M. (), Born global. McKinsey Quarterly,(),-. JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

12 Schumpeter, J.A, (), Theorie der Wirtschaftlichen Entwicklung, Aufl.,, Simon, H. (), Hidden Champions ; Lessons from of the world's best unknown companies, Boston ; Harvard Business School Press. Small firms aren't waiting to grow up to global (, December ), Wall Street Journal, B. JAPAN MARKETING JOURNAL 114 Vol.29 No.22009

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