海保英孝１１９‐１４８／１１９‐１４８

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2 Frequent Flyer ProgramFFP Frequent Shoppers ProgramFSP Customer Loyalty Program AAdvantage!

3 NRI News Letter January 6 th, 2005

4 Irternational Civil Aviation OrganizationICAOAnnual Report of The CouncilDec, 2008

5 DVD TSUTAYA T nanaco VISA JAL JAL ANA ANA HP

6 Nunes and Dreze, 2006 Berman

7 Woolf2001pp , pp OPACCOpertating Profit after Capital Cost 2004

8 2009

9 a b c b

10 AOKI

11 IFRIC KPMG2008 IFRIC IFRICInternational Financial Reporting Interpretations Committee

12 $2.4 billion $1.5 billion $2.6 billion

14 a b c d d c e=b+c f=a b c f a d a g h h g

16 Woolf2001, pp

19 T T T TSUTAYA T T T

20 CCC CCC T CCC MJ T T T ENEOS Edy U-STYLE RH ANADC UFJ UC JCB VISA JACCSJP BANK.com HusHusHSHOOLARUE POINT BOX KNT Holiday KNT TSUTAYA POTORAAAA PONEYBEFXASH CM more communication very T GREENDOG TSUTAYA T TSUTAYA DISCAS TSUTAYA online TSUTAYA TV G TSITET T CCC

21 T POS T Ponta MJ AIR MILES! AIR MILES UAB AIR MILES British Airways The Mileage Company Alliance Data Sys-

22 tems LoyaltyOne AIR MILES LoyaltyOne AIR MILES Reward Program! Alliance Data Systems, 2008 Canada SafewayShell CanadaJean CoutuAmex Bank of CanadaBank of Montreal Apple SonyStarbucks AIR MILES LoyaltyOne AIR MILES (LoyaltyOne) Company reaping rewards of loyalty, The Tonoto Star, December 18, 1995; Canada News Wire, December 4, 2007.

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29 2004 pp IFRS IFRS Berman, B.2006Developing an Effective Customer Loyalty Program, California Management Review, Vol. 49, No. 1, Fall Calpin, M.1995AIR MILES!, Harvard Business School Case, KPMG2008Fasten Your Seatbelts: IFRIC 13 could lead to turbulent titnes, KPMG report Spring 2008http:// Seatbelts.pdf. Nunes, J.C. and Dreze, X2006Your Loyalty Program Is Betraying You. Harvard Biisiness Review, April Woolf, B. P.2001Loyalty Marketing: Second Act, Teal Books, Greenville, SC. USA Alliance Data Systems2008Strong Business, Deliverling Results, Annual Report 2008http:// Groupe Aeroplan2008Strength in Numbers. Annual Rreport

30 AIR MILES The Mileage Company AIR MILES LoyaltyOne Alliance Data Systems

海保英孝１１１‐１３１／１１１‐１３１

海保英孝１１１‐１３１／１１１‐１３１ FFP FFP Aimia (2010, 2012) (Frequent Flyer Program, FFP) (spin-off) (ancillary business) FFP FFP 2012FFP FFP FFP FFP ANA JAL FFP FFP FFP FFP (Air Canada) FFP Aimia FFP FFP Amadeus Review of Ancillary Revenue