プロ野球独立リーグにおける顧客関係性の構築に関する一考察

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1 BC Masahiro Seimiya / I II BC III IV V I NPB 1 NPB 4 1 NPB NPB MLB NPB spring / No.407

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15 , b BC BC spring / No.407

16 V BC BC BC BC BC BC BC BC Bhattacharya,C.b. &Sen,Sankar(2003) Consumer- Company Identification: A Framework for Understanding Consumers `Relationships with Companies Journal of Marketing, Vol.67, pp , pp

17 2004.,W., 2010 OQ( ) No.10, pp BC pp , pp (2014)BC Vol.7, No.2, pp a, pp b, No.404, pp Major League BP com/ d-pegasus.com/ grandserows.co.jp/ GRNhttp://www. t-thunderbirds.jp/ m-stars.jp/ m-elephants.com/ musashibears.com/ spring / No.407

18 Wiki wiki.sponichi.co.jp/entry/%e3%83%99%e3%83%bc %E3%82%B9%E3%83%9C%E3%83%BC%E3%83%A B%E3%83%BB%E3%83%81%E3%83%A3%E3%83%A C%E3%83%B3%E3%82%B8%E3%83%BB%E3%83% AA%E3%83%BC%E3%82%B0 053

19 A Study on Customer Relationships which are Built in Independent Professional Baseball League Masahiro Seimiya Sports business attracts customers by players` skill, speed, and the favorite teams `victory. But in BC League, customers have been attracted by the relationships built between BC League and customers, and the relationships expand the circle of customers. In this paper, the relationships built with customers in BC League would be promoted by "Shikake" and "Ba no Settei". And finally, the Author is proposing that "Shikake" and "Ba no Settei" would be necessary in order to breed the strong relationships with customers and also breed Customer Ownership. ("Shikake" which means a device to promote the relationships, and "Ba no Settei" which means the setting of the opportunity and the place to promote the relationships.) 054 THE HIKONE RONSO 2016 spring / No.407

20 A Study on Customer Relationships which are Built in Independent Professional Baseball League Masahiro Seimiya 055

美術館・博物館(ミュージアム)における顧客との関係性構築と戦略・行動に関する試論

美術館・博物館(ミュージアム)における顧客との関係性構築と戦略・行動に関する試論 I Masahiro Seimiya / 1978,2015a; 2016a 1 150 / 100 / 3 016 Winter / Dec. 2017 / No.414 1, 2015b; 2016b II 1987 2011 513 913 737 1,262 2,311 5,147 1 2003 2 19902000 1999 2001 2003 2011 2014 3 1 4 5 2 3

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