評論・社会科学 116号(P)Y☆/1.郭
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24 NHK 2011 pp pp NHK 5, pp Beeton, S Film induced tourism : Aspects of tourism. Channel View Publications. Boorstin,D.J The Image1964 Busby, G., & Klug, J Movie-inducedtourism : The challenge of measurement and other issues. Journal of Vacation Marketing, 7 4, pp Butler, R The influence of the media in shaping international tourist patterns. Tourism Recreation Research, 15 2, pp Hudson, S., & Ritchie, J. R Film tourism and destination marketing : The case of Captain Corelli s Mandolin. Journal of Vacation Marketing, 12 3, pp Iwashita, C Media representation of the UK as a destination for Japanese tourists : Popular culture and tourism. tourist studies, 6 1, pp Kim, H., & Richardson, S Motion picture impacts on destination images. Annals of Tourism Research, 30 1, pp Kim, S., Agrusa, J., Lee, H., & Chon, K Effects of Korean television dramas on the flow of Japanese tourists. Tourism Management, 28 5, pp Kim, S., Long, P Touring TV Soap Operas : Genre in Film Tourism Research. Tourist Studeies, 0 0, pp Kim, S., Wang, H From television to the film set : Korean drama Daejanggeum drives Chinese, Taiwanese, Japanese and Thai audiences to screen-tourism. the International Communication Gazette, 74 5, pp Lee, C Have Magic, Will Travel : Tourism and Harry Potter s United Magical Kingdom. Tourist Studies, 12 1, pp Liou, D Beyond Tokyo Rainbow Bridge : destination images portrayed in Japanese drama affect Tiwanese tourists perception. Journal of Vacation Marketing, 16 1, pp MacCannell, D Staged Authenticity : Arrangements of Social Space in Tourist Settings. American Journal of Sociology, 79 3, pp pp O Connor, N., Flanagan, S., & Gilbert, D The use of film in re-imaging a tourism destination : a case study of Yorkshire, UK. Journal of Vacation Marketing, 16 1, pp Soliman,D.M Exploring the role of film in promoting domestic toursm : A case study of Al Fayoum, Egypt. Journal of Vacation Marketing, 17 3, pp Riley, R. W., & Van Doren, C Movies as tourism promotion. Tourism Management, 13 3, pp Riley, R. W., Baker, D., & Van Doren, C Movie induced tourism. Annals of Tourism Research, 25 4, pp Tooke, N., & Baker, M Seeing is Believing : The effect of film on visitor numbers in screened locations. Tourism Management, 17 2, pp Urry, J The Tourist Gaze : Leisure and Travel in Contemporary Societies. Sage Publishers, 1995
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26 NHK The Reception of TV Drama Amachan in Kuji Yuki Tajima This study explores the reception of the 88 th NHK morning TV drama Amachan (2013) in Kuji, Iwate prefecture where is the main location of this drama, through participatory observation and semi-structured interview. This article discusses the effects of this drama for featured location s residents from the perspective of the economic aspect and enhancement of intangible value in the host community, negative aspects. Results show the positive economic impact on the destination due to attracting tourists. In addition, it is argued that contents tourism provides the opportunities for the local residents to be concerned with their community and their own culture. Moreover, efforts at regional revitalization using Amachan are expanding in Kuji after this drama. Key words : NHK Morning TV Drama, Amachan, contents tourism, Local community, Regional revitalization
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