市場の環境主義化とグリーンコンシューマー運動.PDF

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1 4 L THE GREENCONSUMER GUIDE 3 1 SRI SRC 2 Shopping for a Better World

2 2

3 1 ) cruelty-free ( ) THE BODY SHOP (Anita Roddick) (FoE)UK (CFCs) 3

4 FoEUK (CFCs) (Mintel) (ethical consumer) dark green (consumer) pale green (consumer) % armchair green( consumer) anti-green (consumer) % (Women s Environmental Network,WEN) 2) WEN 1988 WEN 89 WEN BBC 4

5 WEN 2 THE GREENCONSUMER GUIDE T HE GREENCONSUMER GUIDE 3) Investors in Peaple ) 5

6 T HE GREENCONSUMER GUIDE 88 John Elkington Julia Hailes SustainAbility T HE GREENCONSUMER GUIDE (Anita Roddick) 17 Daily Counter 70 8 THE GREENCONSUMER GUIDE FoEUK FoEUK THE GREENCONSUMER GUIDE 6

7 1 2 THE GREENCONSUMER GUIDE Shopping for a Better World 5) The Council on Economic Priorities (CEP) SRI socially responsible investing socially responsible consumerism,src SRI S RC SRI SRI 6) SRI SRC SRC SRI 7) SRC C EP CEP ) 14 Corporate Conscience Award C CA CCA 7

8 1987 CEP 19 6 NAACP 2000 CCA Ricoh Corporation 3 CEP 1988 Shopping for a Better World 9) 10)

9 S hopping for a Better World 11 Shopping for a Better World The Council on Economic Priorities (CEP) CEP CEP CEP Shopping for a Better World SBW SBW SBW SBW SBW 9

10 CEP CEP CEP A D F CEP CEP A B C D F CEP CEP NR CEP CEP CEP weight 46 CEP 3 weight 10 10

11 weight 10 total weight 35 weight 8 weight 4 weight 4 / weight 4 weight 4 weight 4 weight / weight 2 [ weight 4 ] C EP / CEP 12 SRI SRC SRI SRC SRI SRC 70 Shopping for a Better World SRI

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16 16 FoE W EN THE GREENCONSUMER GUIDE FoE CEP

17 SRI 17

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19 SRI

20 Business Council for Sustainable Development,BCSD International Chamber of Commerce Find Ideas to Action 1991 BCSD BSCD eco-efficiency WBCSD 1995 WICE BCSD WBCSD WBCSD 22 (eco-efficiency) 20

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30 MACC Making a corporate commitment campaign MACC C O CO CO CO CO 2005 C O

31 BCSD ISO14000 ISO JIS 97 COP

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36 CO2 CO2 / / CO2 36

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39

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43 43 WBCSD WBCSD 1999 p209 WBCSD WBCSD

44 44 WBCSD

45 ) Vallely,Bernadette,1992, THE GREEN CONSUMER:A EUROPEAN PERSPECTIVE Women&Environments,Spring92,Vol.13,P3-4 Bernadette Vallely Women s Environmental Network(WEN) 1001 way to save the planet ( 1990,PENGUIN BOOKS) 2) WEN 3) John Elkington, Julia Hailes,1988, THE GREENCONSUMER GUIDE,Gollancz Paperback 4) SustainAbility /sustainability.htm 5) the Council on Economic Priorities,1991,Shopping for a Better World 1991edition, BALLANTINE BOOKS NEW YORK 6) 1992 p ) p250 8) CEP p22, ) CEP 10) 20 R.E. /A.G CEP 12 CEP SBW Grades( org/sbwgrades.htm 45

46 p p p P / /WBCSD 1998 p WBCSD New reports --Eco-efficiency. Creating more value with less impact (PDF November 2000) foreword p E / a ug.-sept p

47 27 p p Keidanren p29-31 p30 47

48 p Keidanren E / 2000 p p p JIS p p p p p Keidanren 10 p

49 Keidanren p E / p John Elkington, Julia Hailes,1988, THE GREENCONSUMER GUIDE,A Gollancz Paperback John Elkington,Peter Knight with Julia Hailes,1992, THE GREENBUSINESS GUIDE, VICTOR GOLLANCZ LTD LONDON Livio D.Desimon and Frank Popoff withworld Business Council for Snstainable Development,1997,Eco-efficiensy,Massachusetts Institute of Technology Micheal E. Poter and Claas Van Der Linde,1995, Green and Competitive Ending the Stalemate,Harvard Business Review Riley E.Dunlap and Angela G.Mertig,1992,American Environmentalism,Taylor p &Francis.1993 Ritchie P.Lowry, 1991,GOOD MONEY,Norton the Council on Economic Priorities,1991,Shopping for a Better World 1991edition, BALLANTINE BOOKS NEW YORK Vallely,Bernadette,1992, THE GREEN CONSUMER:A EUROPEAN PERSPECTIVE Women&Environments,Spring92,Vol.13,P3-4 49

1 CSR EU 2 CSR IT 5 CSR CRS OECD SA ISO CSR CSR 30 CSR 30 CSR 30 CSR 30 0

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