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WOWOW 1999 TV NHK NHK BS RAIRadio television Italiana RAI WOWOW BS 5000 1000 WOWOW 1989 TV 1998 12 11 1984 12 A 20 40 WOWOW 1991 1996 10 TV CS 57 1997 J B FC 1998 TV 1997 Via Digital WOWOW TVCS 992000 AC TV Telepiu 700 2000 20012004 Canal Plus CS TPSTélévision Par Satellite TPS BS 1100 NBC A 2008 31 A
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6,800 NFL 2000 30 CM CM ABC 3 1996 2 1934 5,0007,000 5000 NBC 8500 5600 7000 CM Affiliate Fee ESPN 5 6 CableTV 4 R. 1998.9 7 34
31998 NFL Fox 106* MLB CBS 102* ABC 17 ESPN17 Fox72* ESPN87* FSN/FX149* NBA NBC 59 NHL TNT 52 TBS28 Fox6 0 0 1,651 2,067 837 917 ESPN104 269 1,016 * 20 4 NBC, FOX, CBS, ABC ESPN,ESPN FSN The Golf CH. TNT, TBS, FX, HBO* USA, Showtime* DirecTV, Primestar 21 5 1997 100 ABC CBS NBA Fox ESPN TNT USA ESPN2 FSN 23 --- --- --- --- 536.9 435.0 300.0 70.7 70.0 784.7 587.5 1146.5 836.8 517.4 155.0 50.0 61.2 24.7 784.7 587.5 1146.5 836.8 1054.3 590.0 350.0 131.9 94.7 35
6 7 Media Co. Time Warner Inc. The Walt Disney Co. News Corp. Comcast Tribune Cablevision Systems Wayne Huizenga Sport channel Florida GranadaEngland Canal PlusFrance FranchiseLeague Atlanta BravesMLB Atlanta HawksNBA Atlanta ThrashersNHL Anaheim AngelsMLB Mighty DucksNHL L.A.DodgersMLB L.A.Lakers NBA L.A.KingsNHL Leeds SportingPremier League Philadelphia76'ersNBA Philadelphia FlyersNHL Chicago CbusMLB New York KnicksNBA New York RangersNHL Florida MarlinsMLB Miami DolphinsNFL Florida PanthersNHL Liverpool FCPremier League Leeds United AFCPremier League Paris St-German French League ServetteSwiss Mediaset Italy AC MilanSerie A 20 36
R. Rupert Murdoch CEO FOX 1996 AT&T TCITele-Communication Inc. Liberty Media TCI 1998 1999 2000 25 Fox FSNFox Sports Net 1997 TCI MSO AT&T Fox Fox MSO ESPNEntertainment and Sport Programming Network FSN 1998 NBA 4 23 1998 2001 FOX IT 1997 1 100% 25% 30% 1996 1996 MCI Telecommunications 1999.10.5 Act of 1996 AT&T CBS 1982 AT&T 1982 AT&T AT&T 37 MSOMultiple System Operator UPC
AOL 1995 ABC Capital CitiesABC 1996 CNN TBS Turner Broadcasting system 1999 1999 9 7 CBS 2000.5.3FCC NBC CBS AOLABC Go.com CBS 1997 AT&T 1999 5 4 Media One 2000.5.25 NBC 1999.2.1 2000 1 10 AOL American Online Inc. AOL 1997 6 38
Independent TV 1991 EU BSkyB 1995 1997 6 30 A FA FA B EU R. BSkyB 1996 free to air UEFA AB BBC ITV 39 DFB UEFA
1992 la Commission Sport et URL;http://www.olympic.org/ioc/e/facts/ marketing/mark_broad_cover_e.html Télévision IOC-Japan Pool television rights agreement for Olympic Games coverage through 2008, Lausanne, 29 Nov. 1996. URL:http://www.olympic.org/femkt.html J. p.17 p.16 1998.3,p.70 p.18 2000.7.11 CS NHK 2000 p.19 2000.7.11 2000.3.3 2000.3.6 1997.12,p.39 1999.12.17 p. 39 A W p.19 GALAC1999.12, 1999.10.6. NHK NHK 2000 2000.2,p.59 2000P.26 1999.6.21 1999.6.29 Olympic Broadcasting. p.17-23 40 1988 M.McDonald, G.Milne; Cases in Sport Marketing, Jones & Bartlett, 1999. p.186 Olympic Marketing; IOC Marketing Revenue, URL; http://www.olympic.org/ ioc/e/facts/ marketing/mark_intro_e.html Olympic Marketing; Long-term Broadcast Stratagy, URL; http://www.olympic.org/ ioc/e/facts/marketing/mark_br_hist_strat _e.html Harvey,R. "Sites unseen, NBC lock in Olympic through 2008," Los Angeles Times, December 13, 1995. in LawrenceA. Wennered.,); MediaSport, Routledge, 1998. p.85 URL;http://www.olympic.org/ioc/e/facts/ marketing/mark_broad_cover_e.html 1999.1, p.21 1999.12, p.90 p.102 p.82 1999.3, 1996.10
P.26 Broadband Britain: A Fresh Look at the Broadcast Entertainment Restrictions 1996.10,p.83 1996.11, pp.56-59 1996 1996.4,pp.56-57 1999 1999p.13 1999.10,p. 55 1999.6, p.69 2000.3,p.90 ABC 2000.7,p76 2000 2000.3, P.19 4 97 1998.5,p.69 1997,10 p.76 41