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2 10 BBC 1950 ITV Independent Television1954 Television Act BBC BBC 30 ITV 1962 ITA Independent Television Authority Broadcasting Facility (right) 7 BBC ITA BBC ITA Facility Fee (Broadcasting Right)

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25 PPV 21 BSkyB Tom Evens & Katrien Lefever 2011, Watching the Football Game: Broadcasting Rights for the European Digital Television Market, Journal of Sport and Social Issues 35(1) Arthur A. Raney, Jennings Bryant 2006, Handbook of Sports and Media, Routledge

26 IOC Global TV viewing of Athens 2004 Olympic Games breaks records IOC Olympic Review 69 Truly Exceptional Games P Television Act, 1954 Section 7. Television broadcasting facilities in respect of certain sporting and other event 4 Hansard Commons Sitting of 23 March 1955 Series 5 Vol. 538 cc Bill Jaker, Frank Sulek, Peter Kanze 2008 The Airwaves of New York: Illustrated Histories of 156 AM Stations in the Metropolitan Area, , McFarland & Co Inc Pub, p p Jennings Bryant, Andrea M.Holt (2006), A Historical Overview of Sports and Media in the United States, in Handbook of Sports and Media, Edited by Arthur A. Raney, Jennings Bryant, Routledge, p.30 8 BSkyB p.42 Asa Briggs(1979 The History of Broadcasting in the United Kingdom: Sound and Vision, Oxford University Press, p Garry Whannel(1992) Fields in Vision: Television Sport and Cultural Transformation, Routledge, p BBC 1986 Peacock,A. (1986),Report of the Committee on financing the BBC, Cm.9824,1986.HSMO BBC ITV 2 11 Bulow, J., Huang, M., & Klemperer, P. (1999) Toeholds and takeovers.

27 Journal of Political Economy, 107, p Harbord, D., & Binmore, K. (2000). Toeholds, takeovers and football. European Competition Law Review, 21(2) FOXTV TV FCC FOX 4 15 Lord Denis Howell ( ) IOC 16 PPV 90 B B ITC 1990 BBC 91 RA Radio Agency 2003 Office of Communications Ofcom 19 Tom Evens & Katrien Lefever, Watching the Football Game: Broadcasting Rights for the European Digital Television Market, Journal of Sport and Social Issues 35(1) p p Directive/97/36/EC 22 Directive/2007/65/EC

28 :HTML 10 3 DIRECTIVE 2010/13/EU OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL Directive/2007/65/EC 3a DIRECTIVE 2010/13/EU EU 11 Article 11 Freedom of expression and information 1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers. 2. The freedom and pluralism of the media shall be respected ) Television broadcasting rights for events of high interest to the public may be acquired by broadcasters on an exclusive basis. However, it is essential to promote pluralism through the diversity of news production and programming across the European Union and to respect the principles recognized by Article 11 of the Charter of Fundamental Rights of the European Union and-2020-olympic-games/ EST EBU OTI ABU AP

29 2016-olympics UCI The Walrave v Union Cycliste Internationale Case 36/74 of Oct. 1994, Rec 1974, 1405 ;and ECR , CMLR 320 Aaron N. Wise, Bruce, S. Meyer, International Sports Law and business (1997) Vol.1, Kluwer Law International, p CBS 5 / 37 US v. NFL, 196 F. Supp. 445 ( Ira Horowitz Sports Broadcasting p in Roger G.Noll Government and the Sports Business, Washington : Brookings Institution, TITLE15 - COMMERCE AND TRADE CHAPTER 32 - TELECASTING OF PROFESSIONAL SPORTS CONTESTS: Sports Broadcasting Act of Noll R. G. (1999).Competition Policy in European Sports. after the Bosman Case, In Competition Policy in Professional Sports:Europe after the Bosman Case, Belgium: Standaard and Editions, Ltd In Stefan Késenne, Claude Jeanrenaud (eds.),p NBA 1999 NBA TVNHL 2 NHL NetworkNFL 2 NFL Network MLB 2000 MLBAM 09 MLB Network 42 MSO Multiple System Operator CNN CATV %B3%E3%83%96%E3%83%AB%E3%83%89%E3%83%B3%E5%85%A8%E6% 94%BE%E6%98%A0%E6%A8%A9%E3%82%92%E3%82%B1%E3%83%BC%E 3%83%96%E3%83%AB%E5%B1%80%E3%81%8C%E7%8D%B2%E5%BE%97/ Julius Genachowski FCC FCC FCC Reed Hundt

30 21 IT Net Neutrality 46 Home Box Office, Inc. v. F.C.C. 567 F.2d. 9 (D.C.Cir. 1977) DTH 49 (Worldwide Digital Satellite Pay-TV Market) 50 The India TV Industry Act Two html?h=b Sports business 01 10

Sport and the Media: The Close Relationship between Sport and Broadcasting SUDO, Haruo1) Abstract This report tries to demonstrate the relationship be

Sport and the Media: The Close Relationship between Sport and Broadcasting SUDO, Haruo1) Abstract This report tries to demonstrate the relationship between broadcasting and sport (major sport and professional