3D UbiCode (Ubiquitous+Code) RFID ResBe (Remote entertainment space Behavior evaluation) 2 UbiCode Fig. 2 UbiCode 2. UbiCode 2. 1 UbiCode UbiCode 2. 2

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THE INSTITUTE OF ELECTRONICS, INFORMATION AND COMMUNICATION ENGINEERS HCG HUMAN COMMUNICATION GROUP SYMPOSIUM. UbiCode 243 0292 1030 E-mail: {ubicode,koide}@shirai.la, {otsuka,shirai}@ic.kanagawa-it.ac.jp 3D UbiCode RFID ResBe 2D Adding interactive communication support function to digital signage Shoto IWADATE, Yukua KOIDE, Shingo OTSUKA, and Akihiko SHIRAI Engineering graduate course master s course computer science specialty, Graduate school of Kanagawa institute of technology Shimoogino 1030, Atsugi-shi, Kanagawa, 243 0292 Japan E-mail: {ubicode,koide}@shirai.la, {otsuka,shirai}@ic.kanagawa-it.ac.jp Abstract In this article, we propose a new method UbiCode to add extended communication support function to advertisement media in public space by using hiding-multiplexed imagery technology. Recently, digital signage is spreading rapidly in public space. However, addition of interactive technique to improve communication unless I implement an input device such as the touch panel is difficult. Therefore, UbiCode which has a compatibility with current 3D display, as a technique to communicate between publicity and public people on an advertisement media with soliving trade-off in rich user experience, customer service improvement and privacy protection at the same time, We have tested UbiCode with RFID interaction systems using ResBe, Remote entertainment space Behavior evaluation system. Key words Digital Signage Multiplex Hidden Image 2D Code Laser Range Finder Remote evaluation 1. [1] Passive RFID [2] PC [3] RFID RFID

3D UbiCode (Ubiquitous+Code) RFID ResBe (Remote entertainment space Behavior evaluation) 2 UbiCode Fig. 2 UbiCode 2. UbiCode 2. 1 UbiCode UbiCode 2. 2 ScritterH [4] 2 Web 1 QR Web 2 ScritterH A B 2 A 3 ScritterH Fig. 3 ScritterH system B 3 2. 3 2 QR [1] [3] RFID Felica [5] 1 1 QR QR [6] 2 QR 1 UbiCode Fig. 1 UbiCode system 1 RFID QR Table 1 Comparison of RFID and QR Code RFID QR Code 1 ( ) ( ) 106 212kbps 10cm

4 Fig. 4 Smartphone with Attachment 5 ResBe-T Fig. 5 ResBe-T 1 4 3. 2 csv Flowline HeatMap Flowline X-Y 7 ID ID HeatMap 8 HeatMap Flowline Heatmap 4. UbiCode Felica [5] QR 3. ResBe ResBe HeatMap [7] ResBe ResBe-T(Time of Flight) 3. 1 ResBe-T 3. 1. 1 UTM-30LX 2 USB2.0 ASUS UL20A/Windows7 Flow Radar csv Dropbox TeamViewer 5 6 7 6 ResBe-T Fig. 6 ResBe-T system Flowline 2 Fig. 7 Flowline

8 Heatmap Flowline Fig. 8 Heatmap 10 Felica Fig. 10 Indication result of answer 5 3 15 2 Felica A UbiCode B UbiCode C 3 3 13 ResBe 5. 9 Fig. 9 Felica Answer system with Felica QR 8.2 RFID 5 3 4. 1 RFID PC Prime Note Galleria QF655/Windows7 SONY IC PaSoRi RC-370 IC Felica lite Felica IC Felica YES /NO 2 9 1 ID ID Web 10 UbiCode URL QR Powerpoint YES NO 2 QR QR 2 11 12 6 YES NO Felica 5 UbiCode QR 11 QR Fig. 11 Image of answer with QR Code visible 12 QR Fig. 12 Image of answer with QR Code invisible

2 Table 2 Question Q1. Q2. Q3. Q4. Q5. 3 Table 3 Question UbiCode 14 A Fig. 14 Flowline A 13 Fig. 13 Experiment scenery 15 A Fig. 15 Distance A Felica YES RFID QR URL ResBe 0mm 14, 15, 16, 17, 18, 19 QR 1275mm RFID 992mm 295mm RFID 16 B Fig. 16 Flowline B 17 B Fig. 17 Distance B QR

[3] 2011 HCG B3-3 pp.150-153 Dec.2011. [4] 15 Sep.2010 [5] Felica http://www.sony.co.jp/products/felica/. [6] QRcode http://www.qrcode.com/index.html [7],,, 16 Sep.2011. 18 C Fig. 18 Flowline C 19 C Fig. 19 Distance C 6. QR RFID Q&A YES NO. [1]. USN, 109 382 pp.1-6 Jan.2010. [2] Passive RFID. SIS, 108 334 pp.69-74 Nov.2008.