Japan Marketing Academy Vol.31 No.32012
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Vol.31 No.32012
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Vol.31 No.32012
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Vol.31 No.32012
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Vol.31 No.32012
JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
Vol.31 No.32012
Blair Crawford, Jonathan W. Gordon, and Susan R. Mulder (2007) How consumer goods companies are coping with complexitymckinsey Quarterly, May 2007 (PDF) Charlene Li, Josh Bernoff (2008) Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press,,,, 2008 Jim Lecinski (2011) Winning the Zero Moment of Truth, Google e-book Ray Poynter (2011)What's next in online and social media research?, Australian Market & Social Research Association National Conference 2011 (PDF) Stephen D. Rappaport (2011) Listen First!: Turning Social Media Conversations Into Business Advantage, Wiley 2011, 2011 7, pp56-71 2011 Vol.32, No.114, pp.37-45 2011 Vol.32, No.114, pp.24-29 2006AISAS No.101, pp29-39 2009, No.101, pp.4-17 JAPAN MARKETING JOURNAL 123 Vol.31 No.32012
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