Regional Promotion with Soccer in Home Town of Professional Soccer Club Case Study in Urawa Reds and Urawa District in Saitama City Kosei YAMADA 1960 70 20 1993 J 2000 J J Abstract This paper deals with the case of Urawa district in Saitama City which successfully created the Soccer Town by establishing its local professional soccer team Urawa Reds. Historically, winning several national championships of soccer tournaments by local high school teams formed recognition of Urawa district as the Soccer town in its 1960s and 1979s. Since the establishment of the national professional soccer league, J-league in 1993, both Urawa shopping districts and the local government have enthusiastically promoted the creation of Soccer town in Urawa. Urawa Reds itself has also positively participated in local activities since the 2000s. Thus, significant 107
7 success of the creation of Soccer town in Urawa is mainly due to strong recognition and identity by local people as the Soccer town in Urawa district. Although such regionally contributing activities is not directly connected with the performance of soccer players in Urawa Reds, the team has received enthusiastic support, contributing to the further success of Urawa district as the Soccer Town as a result. Keywords: Urawa Reds, regional promotion as a Soccer Town, J-league, Urawa district 1 1.1 1.2 2 2.1 1960 70 2.2 1993 2000 2.3 2002 2001 2008 2.3.1 2.3.2 2.3.3 2.4 3 1 1.1 1993 10 J 1 J J J 2008 10 J1 J2 33 2009 3 108
2 J J J J J J J J 3 1.2 2 1993 J 3 J J JR J 3 109
7 J 2006 2001 4 70.7 51 4 J 2001 2002 2005 1 110
2 J 1949 1950 1960 1970 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1 6 10 4 J 95 J2 J2 J1 2002 J 6 ALL COME TOGETHER J ACL 100 2.1 1960 70 1873 6 1908 41 1997 9 2 1949 24 111
7 1950 70 3 21 5 20 80 90 J 2.2 1993 2000 J 1993 5 5 10 J 93 94 JR 95 1 98 2 J 1 112
2 J JR 20 J 1992 8 GINZA J 1993 8 GINZA J 1993 18 20 6 1 1 1 2 1 1 5 1 113
7 1994 95 2 1,500 1 2 2 J2 1999 J J 2 1 2 3 1997 1 1 2 1996 J 2 1999 11 2 J2 2000 2 1 J1 4 2 J 1 J / 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 206,265 406,457 508,554 364,936 328,060 385,994 319,146 338,457 400,799 394,445 432,825 549,903 669,066 774,749 793,347 17 8 12 11 14 14 12 20 11 9 8 6 4 2 2 2 5 7 9 13 1 14 14 4 2 3 3 2 1 18 22 26 16 17 20 17 17 17 11,459 18,475 19,560 24,329 20,504 22,706 21,276 16,923 26,720 26,296 28,855 36,660 39,357 45,573 46,667 17,976 19,598 16,922 13,353 10,131 11,982 11,658 11,065 16,548 16,368 17,351 18,965 18,765 18,292 10/10 12/12 4/14 6/16 10/17 6/18 /16 2/11 10/16 11/16 6/16 2/16 2/18 1/18 2/18 10,000 8 7 21,500 J2 (63,700 ) 1 17 22 1 2 1994 95 12,500 114
2 2.3 2002 2001 2008 2.3.1 2001 1999 J 2005 J1 2003 J 2008 6 2004 2002 2002 2001 2001 1
7 2 2002 5 63,700 3 2001 1 2 6 2003 2007 J 2 2.3.2 2007 80 2 30 2003 OB 2006 643 36,214 2003 10 2007 J 2 2005 14 7 2013 2004 2006 ALL COME TOGETHER 77 3 116
3 ALL COME TOGETHER 2.3.3 2003 2005 2006 J 9 8 2007 J 2006 2007 3 2 9 2007 3 2008 10 45,000 526 117
7 3 2008 10 2.4 3 4 118
4 3 1960 70 20 1993 J 2000 119
7 2002 2007 24 3 21,500 1 J 6 4 2 2009 SC J2 3 1950 1965 4 2008 3 5 21 11 8 2 6 20 7 8 9 9 2006 1998 P236. 2002 + P190 2006 J pp.2 2006 J 120
1 pp.921-922 2006 J 2 pp.923-924 2007 P223. 2008 P175. 2008 J P185 2008 2007 P2 2008 121