KDDI R&A 2012 6 2005 SMS Facebook SMS Facebook SMS Kik WhatsApp SMS Verizon, AT&T, Sprint, Apple, Google, Kik, WhatsApp, Facebook, Twitter, Zynga, Netflix, Hulu, Pandora, Spotify Title Current Trend in Personal Communication in the U.S. Author Abstract Keyword KAIFU, Michi CEO of ENOTECH Consulting U.S. personal communication has long been voice-centric, but it has finally started to chang. Over the past 10 years, text-based communication, lead by SMS, has increased its importance among U.S. users, and on the same line, Facebook is currently on the mass- adoption phase as a communication tool with topic-generating function. SMS s high rate and Facebook s closedness work as a strength in the process, rather than the weaknesses. There are several new services to challenge these services, but has not yet caught on at this stage. SMS premium communication topic generation function Bigdata Facebook imessage Kik WhatsApp GoogleVoice AT&T Messages Voxer Viber Xfinity Mobile Region U.S. PAGE 1 of 21
SMS SMS 1980 90 2000 SMS 2005 SMS 2000 2005 call me text me Bluetooth PAGE 2 of 21
SMS SMSCTIA 2008 1 SMS SMS IP SMS 1 SMS 6 CTIA SMS 2000 2005 2007 iphone SMS SMS PAGE 3 of 21
SMS SMS SMS SMS SMS Pew Research SMS 3 Mean Median 2 SMS 2011 4 5 Pew Research Center 2002 http://pewinternet.org/~/media//files/reports/2011/americans%20and%20text%20mess aging.pdf PAGE 4 of 21
Pew 83% 73% SMS SMS 51% SMS 31% 1 SMS 2009 29.7 39.1 45.1 SMS e SMS SMS e SMS SMS e SMS e e SMS SMS SMS SMS iphone SMS SMS e SMS SMS SMS SMS SMS PAGE 5 of 21
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SMS 3 2000 AT&T SMS SMS AT&T SMS 5 6 5 6 CTIA text to xxxxx PR AT&T SMS BlackBerryiPhone 2 2000BlackBerry BlackBerrye 2005 SMS eqwerty PAGE 7 of 21
BlackBerry SMS 3 iphone SMS iphone BlackBerry IP SMS SMS iphone SMS 4 iphone 3 4 SMS Blackberry iphone @IT http://www.atmarkit.co.jp/aig/04biz/chasm.html PAGE 8 of 21
Facebook Facebook SMS e SNS SNS Facebook Twitter Twitter Facebook Facebook Facebook Facebook Facebook Twitter SMS Facebook SMS Facebook IP SMS Facebook SMS Facebook PAGE 9 of 21
WHAT Facebook Facebook e Facebook SNS Facebook Facebook Facebook FacebookSMS PAGE 10 of 21
Facebook 2008 9 Facebook Facebook MySpace MySpace Facebook Facebook MySpace Facebook Facebook Hulu+ Facebook Hulu+ Facebook 5 Hulu on Facebook Facebook Facebook PAGE 11 of 21
SMS SMSSMS SMS SMS SMS IP ios5 imessage Kik WhatsApp 6 SMS SMS SMS Kik WhatsApp Android WhatsApp 8 Kik 1 3000 imessage iphone 10% http://www.apple.com/ios/features.html http://kik.com/contact.php http://www.whatsapp.com/about/ PAGE 12 of 21
6 imessage WhatsApp (iphone ) Kik (Android ) SMS SMS 20 20 25 10 Kik WhatApp imessage FacebookTwitter Direct Message SMS Facebook SMS SNS PAGE 13 of 21
SMS GoogleVoice GoogleVoice GoogleVoice Android GoogleVoice Android GoogleVoice GoogleVoice SMS GoogleVoice 7 Android GoogleVoice SMS ENOTECH PAGE 14 of 21
AT&T Messages GoogleVoiceAT&T AT&T Messages Android iphone GoogleVoice IP AT&T SMS 8 AT&T MessagesAndroid AT&T Voxer Voxer P2P 2011 5 ios/android 20 Android http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/03/23/businessinsidervoxer-super-h ot-walk.dtl PAGE 15 of 21
9 IT Nextel Nextel Sprint Nextel Voxer x Sidekick Android Google/Android Hadoop SMS qwerty Sidekick T-Mobile Danger Google AndroidAndy Rubin MicrosoftSidekick Android Google MicrosoftDanger Sidekick Samsung T-Mobile PAGE 16 of 21
9 voxer addictive tips Viber ViberSkype iphone Android Skype P2P 2012 2193 5000 10 1.5 GSM Android SMS http://www.addictivetips.com/mobile/voxer-brings-its-ptt-based-im-client-to-the-android-m arket/ PAGE 17 of 21
10 Viber Viber VoIP ComcastVoIP Xfinity Mobile 2012 2 10 Comcast VoIP 11 Xfinity MobileAndroid FireceCable http://www.fiercecable.com/story/comcast-intros-free-text-messaging-integrates-twitter-fa cebook-xfinity-conn/2012-02-10 PAGE 18 of 21
SMS SMS SMS GoogleVoice AT&T Comcast SMS AT&T Messages SMS ARPU 4 Verizon AT&T Sprint 3 $39.99/450 / $30.00/2GB/ ARPU 7030 PAGE 19 of 21
AT&T Verizon 2GB SMS$10 20 4 T-Mobile ARPU qwerty Verizon AT&T TV Facebook PAGE 20 of 21
OS 1989 NTT 1996 1998 1999 MBA WEB http://www.enotechconsulting.com Blog http://d.hatena.ne.jp/michikaifu/ Twitter http://twitter.com/michikaifu PAGE 21 of 21