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2.6% 3.3% 12.2% 17.2% 14.6% 50.1% JNTO20042005 120039 2 20021 50.1 14.6 12.2 2002 1 23 1 2 3 867,522 588,947 500,654 1,185,225 769,074 634,338 3,673,035 479,712 255,294 1 22001 3 2.2 2 2 50 /3 1,800 1,600 1,400 1,200 1,000 800 600 400 200 1998 1999 2000 2001 2002 2003 2004 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 1998 1999 2000 2001 2002 2003 2004 1JNTO 2 3 012 Vol.10 No.1 2007 Spring
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212001 Vol.4,No.12 222000 2000 232005 20 24Bull,1995, "THE Economics OF Travel and Tourism", Longman Publishing Group. 25Philip Kotler, John Bowen, James C. Makens,2002, "Marketing for Hospitality and Tourism", Prentice Hall College Div. 26World Tourism Organization(WTO)2000, "Outbound Tourism of the Republic of Korea-Market Profile", WTO. 27World Tourism Organization(WTO)2001, "Tourism 2020 vision", WTO. 28World Tourism Organization(WTO)2001, "Outbound Tourism of Japan- Market Profile", WTO. 29World Tourism Organization(WTO)2003, "Chinese Outbound Tourism", WTO. 30Sarath Divisekera,2003, "A Model of Demand for International Tourism", Annals of Tourism Research, Vol.30, No.1, pp.31-49 31Dogan Gursoy, Erdogan Gavcar,2003, "International Leisure Tourists' Involvement Profile", Annals of Tourism Research, Vol.30, No.4, pp.906-926 32Andreas Papatheodorou,2004, "Exploring the Evolution of Tourism Resorts", Annals of Tourism Research, Vol.31, No.1, pp.219-237 33Hanqin Q. Zhang, Ivy Chow,2004, "Application of importance-performance model in tour guides' performance: evidence from mainland Chinese outbound visitors in Hong Kong", Tourism Management, Vol.25, Issue1, pp.81-91 34Juan L. Nicolau, Francisco J. Mas,2005, "Stochastic Modeling: A Three- Stage Tourist Choice Process", Annals of Tourism Research, Vol.32, No.1, pp.49-69 35Yooshik Yoon, Muzaffer Uysal,2005, "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model", Tourism Management, Vol.26, Issue1, pp.45-56 36Ercan Sirakaya, Arch G. Woodside,2005, "Building and testing theories of decision making by travelers", Tourism Management, Vol.26, Issue6, pp.815-832 37Terry Lam, Cathy H.C. Hsu,2006, "Predicting behavioral intention of choosing a travel destination", Tourism Management, Vol.27, Issue 4, pp.589-599 38Anneli Douglas, Berendien Anna Lubbe,2006, "Identifying value conflicts between stakeholders in corporate travel management by applying the soft value management model : A survey in South Africa", Tourism Management, Vol.27, Issue6, pp.1130-1140 392003 40JNTO1996 199720032004ITCJ Policy for promoting inbound tourism to Japan By Kenji TANAKA The world is undergoing great changes with the steady advance of globalization. International tourism is getting prosperously and to attract foreign tourists to Japan is important. To promote inbound tourism to Japan, it is important to analyze the current situation of Japan and the problem. However, the analysis of those, especially based on data, is insufficient up to now. Therefore, I tried detailed examination and a survey of the tour route and tour spot of foreign tourists, especially tourists from East Asia. This paper shows the result of the survey and points out the measures. Key Words : tourism, promoting inbound tourism to Japan, repeater, tour route, tour guide Vol.10 No.1 2007 Spring 021