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432000 3 192311923282289 4 5 6 2 7

8 1976 9 1958

432000 1976 10 11 12

13 14

432000 15 1986 16 1976 1 17 18 2

19 1976 1 2

432000 20 21 1983 22

23 1997 2 24 19941983 25 26 27

432000 19761958 1962 1976 4 2

2 1976 1

432000 2 3 198632936019881081301994149181 4 198270 5 196250 6 1927 7 1958 8 1962 9 197623 10 Ibid2021 11 Ibid2122 12 Ibid22 13 Ibid26 14 Ibid30 15 Ibid32 16 1986349350 17 Ibid350 18 Ibid350351 19 20 21 19971820 22 19833738 23 199746 24 Ibid7576 25 199460 26 Ibid60 27 1997 1995 Journal of Retailing71211248 1983Advertisings Hidden EffectsManufacturers Advertising and Retail Pricing 1993 103137 1962 19625055 1997 1927Principles of Marketing 1958 Journal of Marketing19585356

1995 Journal of Retailing71249278 1988 1990 Journal of Business Research21 179194 1975 1976 Interbrand ChoiceStrategyand Bilateral Market Power 1996 Journal of Retailing72249272 1995 Journal of Retailing71 297315 1994 1986 1996 1982Product PolicyConceptsMethodsand Strategy

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