132003 00030506010608 0508010806-0303060304090704010508020102 070106000304050606030608 050208. 8. 000407. 2 (01 16) 000804080306060101 08. 01. 08ｨｪ0108020209ｨ 080201000303000608 0302040608030908 020605080701030405080609 09040301020200 00 08060101 09060501030503: 03020506080102000808 0304020909030004 00 09ｨｰｨ ｨｰｨｹ02 070802010708ｨｨｨｪ07ｨｰｨ 07060704ｨｰｨｺｨ 09000608ｨｬｨｮ05ｨｨ080609ｨ ｨｰｨｹ 0609ｨｪ060904 ｨｺ06ｨｪ02020702ｨｨｨｨ 070608ｨｰ00020507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902. 04ｨ 0909ｨｬｨ ｨｰ08ｨｨ09ｨ 02ｨｰ0907 070806ｨ 0502ｨｬｨ 01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, ｨｺ05ｨ 0909ｨｨ00ｨｨ02ｨｨ08ｨｮ06ｨｰ0907 0609ｨｪ0609ｨｪ0402 07060101060104 ｨｺ 000608ｨｬｨｨ080609ｨ ｨｪｨｨ06 ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ06 ｨｬｨ 0806 ﾂｨｪ04ｨｬ 070608ｨｰ00020502ｨｬ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609. 0308020105060302ｨｪ06 ｨ 09ｨｰ060809ｨｺ0602 0607080201020502ｨｪｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902. 080503ｨｪ ｨ ｨｨ04ｨｪ0209 1, 070905070709ｨｹ 0601ｨｪ06ｨｦ ｨｨ04 ｨｪｨ ｨｨｨ 06050202 01ｨｨｨｪｨ ｨｬｨｨ ﾂｨｪ06 08ｨ 0409ｨｨ09ｨ 06ｨｴｨｨ010907 ｨｬｨｨ0806090401 ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｦ, 09 09ｨｨ05ｨｮ 09090602ｨｦ 09070202ｨｨ00ｨｨｨｺｨｨ, ｨｺ ｨｺ06ｨｰ060806ｨｦ 09 07020809ｨｮ06 06 ﾂ02080201ｨｹ 06ｨｰｨｪ0609ｨｨｨｰ0907 09020406ｨｪｨｪ0609ｨｰｨｹ (060902ｨｪｨｹ/04ｨｨｨｬｨ, 090209ｨｪｨ /0502ｨｰ06), ｨ 0906 09ｨｰ0608ｨｮ06 ｪ 070609ｨｰ0607ｨｪｨｪ0602 09ｨｪｨｨｨｬｨ ｨｪｨｨ02 ｨｺ 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ04ｨｬ, 0509ｨｰ02ｨｰｨｨ ﾂ0209ｨｺｨｨｨｬ ｨｨ 090602ｨｨｨ 05ｨｹｨｪ04ｨｬ ｨｪｨｮ0301ｨ ｨｬ ｨｨ 030205ｨ ｨｪｨｨ07ｨｬ 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ, 070609ｨｰ0607ｨｪｨｪｨ 07 ｨｨ0008ｨ ｨｪｨ 06070208020302ｨｪｨｨ02 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ01 09ｨｺｨｮ090609 ｨｨ 0708ｨｨ09ｨｰ08ｨ 09ｨｰｨｨｨｦ, 090408ｨ ｨ 06ｨｰｨ 05 ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪｨｮ06 09ｨｨ09ｨｰ02ｨｬｨｮ 01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 2 ｨｨ 090102ｨｬ04 ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨｬｨ 0806 ﾂｨｪ04ｨｬｨｨ 070608ｨｰ00020507ｨｬｨｨ. 010506ｨ ｨ 05ｨｹｨｪ0402 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 0906070609ｨｰｨ 09ｨｨｨｬ04 0706 09ｨｰ06ｨｨｨｬ0609ｨｰｨｨ 09 090201ｨｮｨｴｨｨｨｬｨｨ 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨｨｬｨｨ ｨｨ 070806ｨｬ04030502ｨｪｨｪ04ｨｬｨｨ ｨ 0802ｨｪ01ｨ ｨｬｨｨ. 0308ｨｨ 05ｨｰ06ｨｬ ｨｬ02ｨｰ0601ｨｨｨｺｨｨ ｨｨ ｨｬ06010205ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 070609050201ｨｪｨｨｨｬｨｨ 0709050706ｨｰ0907 07080201ｨｬ02ｨｰ06ｨｬ 0708ｨｨ09ｨｰｨ 05ｨｹｨｪ060006 ｨｪｨ ｨｮ ﾂｨｪ060006 ｨｨ 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺ060006 ｨｨ04ｨｮ ﾂ02ｨｪｨｨ07. 1 00 0906090802ｨｬ02ｨｪｨｪ06ｨｦ 06ｨｰ02 ﾂ0209ｨｰ0902ｨｪｨｪ06ｨｦ 010205060906ｨｦ 03ｨｮ08ｨｪｨ 05ｨｨ09ｨｰｨｨｨｺ02 04ｨ ﾂｨ 09ｨｰｨｮ06 09ｨｬ0203ｨｨ09ｨ 06ｨｰ0907 0706ｨｪ07ｨｰｨｨ07 00000503ｨｪ ｨ ｨｨ04ｨｪ020903 ｨｨ 00ｨｬ06010205ｨｹｨｪ04ｨｦ ｨ ｨｨ04ｨｪ020903, ﾂｨｰ06 09040409ｨ ｨｪ06, 0706 090902ｨｦ 0902080607ｨｰｨｪ0609ｨｰｨｨ, 070607090502ｨｪｨｨ02ｨｬ ｨｪ060906ｨｦ 010507 04060909ｨｨｨｨ 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ 0008ｨｮ070704 00ｨｬ0601020502ｨｦ03 ｪ ｨｬｨ ｨｪ02ｨｺ02ｨｪｨｴｨｨ02, 0102ｨｬ06ｨｪ09ｨｰ08ｨｨ08ｨｮ06ｨｴｨｨ01 0601020301ｨｮ ｨｨ ｨ ｨｺ09020909ｨｮｨ 0804 ｨｨ 0709050706ｨｴｨｨ010907 09020809ｨｨ09ｨｪ06ｨｦ 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ 0008ｨｮ070706ｨｦ 010507 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨ 09 02020506ｨｬ. 0306ｨｪ07ｨｰｨｨ02 00000503ｨｪ ｨ ｨｨ04ｨｪ020903 09ｨｬ.: [08ｨｪ0108020209ｨ, 2002, 09. 109ｨC111]. 2 00 090606ｨｰ0902ｨｰ09ｨｰ09ｨｨｨｨ 09 000608ｨｬｨｨ08ｨｮ06ｨｴ02ｨｦ0907 05ｨｨｨｪ0009ｨｨ09ｨｰｨｨ ﾂ0209ｨｺ06ｨｦ ｨｰ08ｨ 01ｨｨ02ｨｨ02ｨｦ 09 0906090802ｨｬ02ｨｪｨｪ06ｨｬ 08ｨｮ0909ｨｺ06ｨｬ 070404ｨｺ02 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｰ 010902 000608ｨｬ04 ｨｰ08ｨ ｨｪ0905ｨｨｨｰ0208ｨ 02ｨｨｨｨ ｨ ｨｪ000506070404 ﾂｨｪ060006 ｨｰ0208ｨｬｨｨｨｪｨ 00Brand03: ｨ 0805ｨｪ01 ｨｨ ｨ 0802ｨｪ01. 0809ｨｰ0608 0708ｨｨ01020803ｨｨ09ｨ 02ｨｰ0907 070609050201ｨｪ02ｨｦ ｨｨ04 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｴｨｨ01 000608ｨｬ. 08 08. 01. 08ｨｪ0108020209ｨ, 2003 28
13030607090502ｨｪｨｨ02 070208090401 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ01 ｨ 0802ｨｪ01ｨｨ080609ｨ ｨｪｨｪ0401 07080601ｨｮｨｺｨｰ0609 070806ｨｬ04030502ｨｪｨｪ060006 070806ｨｨ0409060109ｨｰ09ｨ 09 070802010205ｨ 01 ｨｪｨ 02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 0002060008ｨ 00ｨｨ ﾂ0209ｨｺｨｨ01 0804ｨｪｨｺ0609 ｨｨ09ｨｰ0608ｨｨｨｺｨｨ ｨ ｨｨ04ｨｪ0209ｨ 06ｨｰｨｪ060907ｨｰ ｨｺ 1870 00. [Low, Fullerton, 1994, p. 175]. 0308ｨｨｨ 05ｨｨ04ｨｨｨｰ0205ｨｹｨｪ06 09 05ｨｰ06 0302 090802ｨｬ07 07060709050702ｨｰ0907 0702080904ｨｦ ｨ 0802ｨｪ01ｨｨ080609ｨ ｨｪｨｪ04ｨｦ 07080601ｨｮｨｺｨｰ 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902, 09060401ｨ ｨｪｨｪ04ｨｦ ｨ ｨｪ0005ｨｨｨｦ09ｨｺｨｨｨｬ 070608ｨｰｨｪ04ｨｬ ﾁ. 08. 000608ｨｰ06ｨｬ (Charles Frederick Worth) (1825ｨC1895), 0609ｨｪ0609ｨ ｨｰ020502ｨｬ 0008ｨ ｨｪ02ｨｮ0409ｨｺ060006 06ｨｰ ｨｺｨｮｨｰ0608, 01ｨ 0903ｨｨｨｬ 09 ｨｺｨ ﾂ0209ｨｰ0902 ｨｬｨ 0806 ﾂｨｪ060006 ｨｪｨ 0409ｨ ｨｪｨｨ07 (brand name) 0906ｨ 09ｨｰ0902ｨｪｨｪ0602 ｨｨｨｬ07 0608ｨｨ00ｨｨｨｪｨ 05ｨｹｨｪ04ｨｬ ｨ 09ｨｰ060809ｨｺｨｨｨｬ 0705ｨ ｨｰｨｹ07ｨｬ. 0201ｨｪｨ ｨｺ06 09 09ｨｨ05ｨｮ 0607080201020502ｨｪｨｪ0401 090602ｨｨｨ 05ｨｹｨｪ06-05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺｨｨ01 0708ｨｨ ﾂｨｨｨｪ, ｨｺ ｨｺ06ｨｰ060804ｨｬ 09 07020809ｨｮ06 06 ﾂ02080201ｨｹ 06ｨｰｨｪ060907ｨｰ0907 09ｨｮｨｴ0209ｨｰ090609ｨ ｨｪｨｨ02 ｨｰ08ｨ 01ｨｨ02ｨｨｨｨ 04ｨ ｨｺ0804ｨｰ060006 0202010609060006 ｨｨ 0902ｨｬ02ｨｦｨｪ060006 ｨ ｨｨ04ｨｪ0209ｨ 09 070806ｨｨ0409060109ｨｰ0902 ｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0002 000503ｨｪ 07080601ｨｮｨｺｨｰ0609, 08ｨ 0409ｨｨｨｰｨｨ02 ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ02 ｨ 0802ｨｪ01ｨ ｨｬｨｨ 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｨｪ02 0709050705ｨｨ09ｨｹ 07080201ｨｬ02ｨｰｨ ｨｬｨｨ ｨｪｨ ｨｮ ﾂｨｪ060006 ｨｨ04ｨｮ ﾂ02ｨｪｨｨ07, ｨｨ 09 05ｨｰ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ 0708ｨ ｨｺｨｰｨｨｨｺｨ ｨｰ08ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ06 060702080203ｨ 02ｨｰ ｨｰ020608ｨｨ06. 05ｨ 01ｨ ﾂｨ ｨｨ04ｨｮ ﾂ02ｨｪｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 0709050702ｨｰ0907 ｨ ｨｺｨｰｨｮｨ 05ｨｹｨｪ06ｨｦ ｨｺｨ ｨｺ 010507 08060909ｨｨｨｦ09ｨｺｨｨ01 ｨｬｨ 08ｨｺ02ｨｰ060506000609, ｨｰｨ ｨｺ ｨｨ 09 06ｨ ｨｴ02ｨｬｨｨ08060906ｨｬ ｨｬｨ 0903ｨｰｨ ｨ 02. 0006-070208090401, 09 000506ｨ ｨ 05ｨｹｨｪ06ｨｬ ｨｬｨ 0903ｨｰｨ ｨ 02 070806ｨｨ09010601ｨｨｨｰ ｨｬ06ｨｪ06070605ｨｨ04ｨ 02ｨｨ07 0804ｨｪｨｺｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902. 02ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｦ ｨ 0802ｨｪ01 09ｨｰｨ 05 ｨｨｨｪ090209ｨｰｨｨ02ｨｨ06ｨｪｨｪ06 0708ｨｨ090502ｨｺｨ ｨｰ0205ｨｹｨｪ04ｨｬ 06ｨ ｨｲ02ｨｺｨｰ06ｨｬ, ｨｰｨ ｨｺ 0302 ｨｺｨ ｨｺ ｨｨ 06ｨ ｨｲ02ｨｺｨｰ06ｨｬ ｨｺｨｮ0705ｨｨ-07080601ｨ 03ｨｨ. 06ｨｰｨ ｨｰ02ｨｪ0102ｨｪ02ｨｨ07 ｨｺ ｨｺ06ｨｪ0202ｨｪｨｰ08ｨ 02ｨｨｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 08ｨ ｨｬｨｺｨ 01 0601ｨｪ06ｨｦ ｨｮ0708ｨ 09050706ｨｴ02ｨｦ ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ 070605ｨｮ ﾂｨｨ05ｨ 01ｨ 0302 09070202ｨｨｨ 05ｨｹｨｪ0602 ｨｪｨ 0409ｨ ｨｪｨｨ02 000206ｨｬ0609 ｨ 0802ｨｪ01060903 (House of Brands). 06ｨ ｨｺ, 09 ｨｬｨ 0806 ﾂｨｪ06ｨｬ 000503ｨｪ 070608ｨｰ00020502 0008ｨｮ070704 LVMH (Moet Hennessy. Louis Vuitton) ｨｺ 2002 00. 0906ｨ 08ｨ ｨｪ04 09050201ｨｮ06ｨｴｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104: Louis Vuitton, Givenchy, Christian Lacroix, Celine, Loewe, Berluti, Stefanobi, Kenzo, Mark Jacobs, Fendi, Emilio Pucci, Thomas Pink, Donna Karan, ｨ ﾂｨｨ09ｨｰ0402 07080601ｨ 03ｨｨ 000503ｨｪ 01ｨｨ09ｨｨ04ｨｨ06ｨｪｨ LVMH 09 2001 00. 010609ｨｰｨｨ0005ｨｨ 3612 ｨｬ05ｨｪ 02090806 [LVMH Annual Report, 2001, p. 45]. 00 ｨｬｨ 0806 ﾂｨｪ04ｨｦ 000503ｨｪ 070608ｨｰ000205ｨｹ Gucci Group ｪ 0108ｨｮ00060006 ｨｺ08ｨｮ07ｨｪ02ｨｦ03020006 ｨｨ000806ｨｺｨ ｨｪｨ ｨｬｨｨ08060906ｨｬ 000503ｨｪ 0804ｨｪｨｺ02 ｪ 0901060107ｨｰ ｨｰｨ ｨｺｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104, ｨｺｨ ｨｺ Gucci, Yves Saint Laurent, Sergio Rossi, Bottega Veneta, Alexander McQuinn, Stella McCartney, Balenciaga, ﾂｨｨ09ｨｰ0402 07080601ｨ 03ｨｨ 0008ｨｮ070704 09 2001 00. 090609ｨｰｨ 09ｨｨ05ｨｨ 2285 ｨｬ05ｨｪ 01060505. 050108 [Gucci Group, 2001, p. 5]. 0006-09ｨｰ06080401, 08060909ｨｨｨｦ09ｨｺｨｨｨｦ 000503ｨｪ 0804ｨｪ06ｨｺ 0709050702ｨｰ0907 ｨｺ08ｨ ｨｦｨｪ02 0708ｨｨ090502ｨｺｨ ｨｰ0205ｨｹｨｪ04ｨｬ 010507 ｨｨｨｪ0609ｨｰ08ｨ ｨｪｨｪ0401 ｨｨ000806ｨｺ0609. 0306 05ｨｺ09070208ｨｰｨｪ04ｨｬ 060202ｨｪｨｺｨ ｨｬ, 06ｨ 060806ｨｰ ｨｰ0605ｨｹｨｺ06 ｨｬ0609ｨｺ060909ｨｺ060006 0804ｨｪｨｺｨ 060102030104 ｨｺ05ｨ 0909ｨ 0506ｨｺ09 09 2001 00. 090609ｨｰｨ 09ｨｨ05 1ｨC1,5 ｨｬ050801 01060505. 050108 [05ｨｰ060507080609, 2002, 09. 096]. 0102ｨｪ0208ｨ 05ｨｹｨｪ04ｨｦ 01ｨｨ0802ｨｺｨｰ0608 Gucci Group 02. 0102 05060502 09 ｨｨｨｪｨｰ020809ｨｹ06 00ｨ 0402ｨｰ02 0000020106ｨｬ0609ｨｰｨｨ03 0706 0706090601ｨｮ 06ｨｰｨｺ0804ｨｰｨｨ07 ｨｪ0609060006 ｨ ｨｮｨｰｨｨｨｺｨ Gucci 09 000609ｨｺ0902 04ｨ ｨｬ02ｨｰｨｨ05, ﾂｨｰ06 000706 06ｨ ｨｲ02ｨｬｨｮ 07080601ｨ 03 09ｨｰｨ 0804ｨｦ ｨｬ0609ｨｺ060909ｨｺｨｨｨｦ ｨ ｨｮｨｰｨｨｨｺ ｨｪｨ 010601ｨｨｨｰ0907 ｨｪｨ 09ｨｰ060806ｨｬ ｨｬ0209ｨｰ02 0706090502 ｨｪｨｹ06-ｨｦ0608ｨｺ09ｨｺ06000603 [01ｨｮｨ 09ｨｺｨｨｨｦ, 2001, 09. 085]. 0105ｨ 09ｨ ｨｬ020301ｨｮｨｪｨ 080601ｨｪ060006 07060108ｨ 0401020502ｨｪｨｨ07 ｨｨｨｰｨ 05ｨｹ07ｨｪ09ｨｺ06ｨｦ ｨｺ06ｨｪ09ｨ 05ｨｰｨｨｨｪ00060906ｨｦ ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ Ambrosetti 00. 09ｨ 050506ｨｰｨ 09 ｨｨｨｪｨｰ020809ｨｹ06 03ｨｮ08ｨｪｨ 05ｨｮ 0006ｨｺ09070208ｨｰ03 ｨｪｨ 090607080609 06 ｨｰ06ｨｬ, ﾂ02ｨｬ ｨｨｨｪｨｰ0208020902ｨｪ 08060909ｨｨｨｦ09ｨｺｨｨｨｦ 000503ｨｪ 0804ｨｪ06ｨｺ ｨｨｨｪ0609ｨｰ08ｨ ｨｪｨｪ04ｨｬ ｨｨ000806ｨｺｨ ｨｬ, 06ｨｰ0902ｨｰｨｨ05: 0004ｨ 04ｨｬ020806ｨｬ. 07 09ｨ 09 0601ｨｪｨ 000609ｨｺ09ｨ ｨｺｨ ｨｺ 090205ｨｹ00ｨｨ0703 [05ｨｰ08ｨ 09ｨｰｨｹ ｨｺ 060102030102, 2002, 09. 46]. 29
1300-ｨｰ0802ｨｰｨｹｨｨ01, ｨｪｨ 08060909ｨｨｨｦ09ｨｺ06ｨｬ 000503ｨｪ 0804ｨｪｨｺ02, ｨｪ0209ｨｬ06ｨｰ0807 ｨｪｨ 010609ｨｰｨ ｨｰ06 ﾂｨｪ06 09050603ｨｪ0602 070605060302ｨｪｨｨ02 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ ｨｨ 070806ｨｬ04030502ｨｪｨｪ060006 070806ｨｨ0409060109ｨｰ09ｨ 060102030104, 09090704ｨ ｨｪｨｪ0602 09 ｨｮ09ｨｰｨ 080209ｨ ｨｪｨｨ02ｨｬ 070806ｨｨ0409060109ｨｰ0902ｨｪｨｪ0401 080209ｨｮ08090609 ｨｨ 060008ｨ ｨｪｨｨ ﾂ02ｨｪｨｪ04ｨｬｨｨ ｨｨｨｪ090209ｨｰｨｨ02ｨｨ06ｨｪｨｪ04ｨｬｨｨ 090604ｨｬ0603ｨｪ0609ｨｰ07ｨｬｨｨ, ｨ ｨｺｨｰｨｨ09ｨｪ06 08ｨ 0409ｨｨ09ｨ 06ｨｰ0907 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104, ｨｨｨｬ0206ｨｴｨｨ02 ｨｬ06ｨｴｨｪ04ｨｦ ｨｺ0802ｨ ｨｰｨｨ09ｨｪ04ｨｦ 0706ｨｰ02ｨｪ02ｨｨｨ 05, 0906ｨ 09ｨｰ0902ｨｪｨｪ060006 05060705ｨｹｨｪ060006 0706ｨｺｨｮ07ｨ ｨｰ020507 ｨｨ ｨ ｨｬｨ ｨｨ02ｨｨｨｨ 0904ｨｦｨｰｨｨ ｨｪｨ ｨｬｨｨ080609ｨｮ06 000503ｨｪ ｨ 0802ｨｪｨｮ ｨｨ05ｨｨ ｨｺｨ ｨｺ ｨｬｨｨｨｪｨｨｨｬｨｮｨｬ 09ｨｰｨ ｨｰｨｹ 06ｨ ｨｲ02ｨｺｨｰ06ｨｬ ｨｺｨｮ0705ｨｨ-07080601ｨ 03ｨｨ 010507 ｨｬｨｨ0806090401 000503ｨｪ ｨｺ06ｨｪ000506ｨｬ0208ｨ ｨｰ0609. 00 ｨｪｨ 09ｨｰ0607ｨｴ02ｨｦ 09ｨｰｨ ｨｰｨｹ02 070802010708ｨｨｨｪ07ｨｰｨ 07060704ｨｰｨｺｨ 09000608ｨｬｨｮ05ｨｨ080609ｨ ｨｰｨｹ 070806ｨ 0502ｨｬｨｮ ｨｬｨ 0806 ﾂｨｪ060006 070608ｨｰ00020507 010507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902. 03020809ｨ 07 ﾂｨ 09ｨｰｨｹ 09ｨｰｨ ｨｰｨｹｨｨ 0708020105ｨ 00ｨ 02ｨｰ 06ｨ 040608 0906090802ｨｬ02ｨｪｨｪ06ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 05ｨｨｨｰ0208ｨ ｨｰｨｮ0804 0706 070806ｨ 0502ｨｬｨ ｨｰｨｨｨｺ02 09ｨｰｨ ｨｰｨｹｨｨ. 0006 09ｨｰ060806ｨｦ ﾂｨ 09ｨｰｨｨ 0708ｨｨ09060107ｨｰ0907 ｨ 09ｨｰ060809ｨｺ0602 0607080201020502ｨｪｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902, 060906ｨ 02ｨｪｨｪ0609ｨｰｨｨ ｨｨ 09070202ｨｨ00ｨｨｨｺｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609. 00 ｨｰ0802ｨｰｨｹ02ｨｦ ﾂｨ 09ｨｰｨｨ 09ｨｰｨ ｨｰｨｹｨｨ 09090601ｨｨｨｰ0907 0706ｨｪ07ｨｰｨｨ02 ｨｬｨ 0806 ﾂｨｪ060006 070608ｨｰ00020507 010507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ, ｨ ｨｺ0202ｨｪｨｰｨｨ08ｨｮ07 09ｨｪｨｨｨｬｨ ｨｪｨｨ02 ｨｪｨ ｨ ｨ 0406090401 ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0006090401 07020802ｨｬ02ｨｪｨｪ0401, 01ｨ 08ｨ ｨｺｨｰ0208ｨｪ0401 010507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 02020506ｨｬ. 02ｨ 040608 05ｨｨｨｰ0208ｨ ｨｰｨｮ0804. 0102 08ｨ 0909ｨｬｨ ｨｰ08ｨｨ09ｨ 07 0706010806ｨ ｨｪ06 08ｨ 04ｨｪ0402 ｨｪｨ ｨｮ ﾂｨｪ0402 03ｨｺ060504 ｨｨ ｨｪｨ 0708ｨ 090502ｨｪｨｨ07 0906090802ｨｬ02ｨｪｨｪ0401 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09 06ｨ 05ｨ 09ｨｰｨｨ ｨ 0802ｨｪ01ｨｨｨｪ00ｨ, 06ｨｰｨｬ02 ﾂｨｮ, ﾂｨｰ06 09 02020506ｨｬ 06ｨ ｨｴ0202 090609ｨｰ0607ｨｪｨｨ02 ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ ｨｬ040905ｨｨ ｨｪｨ 010601ｨｨｨｰ0907 ｨｪｨ 05ｨｰｨ 0702 040802050609ｨｰｨｨ [Laforet, Saunders, 1994, p. 65]. 0209ｨｪ0609ｨｪ06ｨｦ ｨｰ0204ｨｨ09 06 ｨｰ06ｨｬ, ﾂｨｰ06 09ｨｮｨｴ0209ｨｰ090609ｨ ｨｪｨｨ02 ｨ 0802ｨｪ01ｨ ｨｮｨｬ02ｨｪｨｹ03ｨ 02ｨｰ 08ｨｨ09ｨｺ 0706ｨｰ0802ｨ ｨｨｨｰ020507 0708ｨｨ 0706ｨｺｨｮ07ｨｺ02 07080601ｨｮｨｺｨｰｨ, ｨｪ020601ｨｪ06ｨｺ08ｨ ｨｰｨｪ06 070601ｨｰ090208030102ｨｪ ｨｨ09090502010609ｨ ｨｪｨｨ07ｨｬｨｨ ｨｨ ｨｪ02 0904040409ｨ 02ｨｰ 090706080609 ｨｮ ｨｬｨ 08ｨｺ02ｨｰ060506000609 [Cox, 1967; Roselius, 1971; Wernerfelt, 1988]. 05 080609ｨｰ06ｨｬ ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪ06ｨｦ ｨ ｨｺｨｰｨｨ09ｨｪ0609ｨｰｨｨ 0708ｨ ｨｺｨｰｨｨｨｺｨｮ06ｨｴｨｨ02 ｨｬｨ 08ｨｺ02ｨｰ06050600ｨｨ ｨｪｨ ﾂｨ 05ｨｨ ｨｨ09ｨｺｨ ｨｰｨｹ ｨｪ06090402 0907060906ｨ 04 ｨｮ090205ｨｨ ﾂ02ｨｪｨｨ07 010605ｨｨ 0804ｨｪｨｺｨ 090906ｨｨ01 ｨ 0802ｨｪ010609, 09ｨｪｨｨ0302ｨｪｨｨ07 04ｨ ｨｰ08ｨ ｨｰ, 09090704ｨ ｨｪｨｪ0401 09 090409060106ｨｬ ｨｪ0609060006 07080601ｨｮｨｺｨｰｨ ｨｪｨ 0804ｨｪ06ｨｺ ｨｨ ｨｨ09070605ｨｹ040609ｨ ｨｪｨｨ02ｨｬ ｨｮ0302 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｴｨｨ01 ｨｬｨ 0806 ﾂｨｪ0401 ｨｪｨ 0409ｨ ｨｪｨｨｨｦ. 06ｨ ｨｺ 090604ｨｪｨｨｨｺ05ｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ07 08ｨ 09ｨｰ070302ｨｪｨｨ07 ｨ 0802ｨｪ010609 (brand extension strategy), ｨｺ060001ｨ 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｴ0202 ｨｬｨ 0806 ﾂｨｪ0602 ｨｪｨ 0409ｨ ｨｪｨｨ02 ｨｨ05ｨｨ 020006 0609ｨｪ0609ｨｪ0402 090609ｨｰｨ 09050706ｨｴｨｨ02 0708ｨｨ0909ｨ ｨｨ09ｨ 06ｨｰ0907 ｨｪ060904ｨｬ 07080601ｨｮｨｺｨｰｨ ｨｬ, 090401060107ｨｴｨｨｨｬ 09 ｨｪ06090402 ｨｰ0609ｨ 08ｨｪ0402 ｨｺｨ ｨｰ02000608ｨｨｨｨ ｨｨ05ｨｨ ｨｰ0609ｨ 08ｨｪ0402 ｨｪｨｨ03ｨｨ. 0308ｨ ｨｺｨｰｨｨｨｺｨ ｨ 0802ｨｪ01ｨｨｨｪ00ｨ ｨｨ 09ｨｺ0506ｨｪｨｪ0609ｨｰｨｹ ｨ 0802ｨｪ01ｨｬ02ｨｪ02010302080609 ｨｺ 08ｨ 09ｨｰ070302ｨｪｨｨ06 ｨ 0802ｨｪ010609 0708ｨｨ090205ｨｨ ｨｺ 070607090502ｨｪｨｨ06 090208ｨｹ0204ｨｪ0401 ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺｨｨ01 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09 06ｨ 05ｨ 09ｨｰｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ 08ｨ 09ｨｰ070302ｨｪｨｨ07 ｨ 0802ｨｪ010609 ｨｨ 0904000601, 070605ｨｮ ﾂｨ 02ｨｬ0401 06ｨｰ 0708ｨｨｨｬ02ｨｪ02ｨｪｨｨ07 07060106ｨ ｨｪ0401 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ, ｨｺｨｮ01ｨ 06ｨ 04 ﾂｨｪ06 09ｨｺ0506 ﾂｨ 06ｨｰ0907 0906090708ｨｨｨｪｨｨｨｬｨ 02ｨｬ0402 0706ｨｰ0802ｨ ｨｨｨｰ020507ｨｬｨｨ 090400060104 ｨ 0802ｨｪ01ｨ (brand benefits), ｨｮ090205ｨｨ- ﾂ02ｨｪｨｨ02 010605ｨｨ 0804ｨｪｨｺｨ ｨｨ 0802ｨｺ05ｨ ｨｬｨｪｨ 07 05000002ｨｺｨｰｨｨ09ｨｪ0609ｨｰｨｹ [Aaker, Keller, 1990; Herr et al., 1996; Kapferer, 1997; Smith, Park, 1992]. 0609090502010609ｨ ｨｪｨｨ02 09. 000208ｨｪ0208000205ｨｹｨｰｨ 0106ｨｺｨ 04ｨ 0506, ﾂｨｰ06 00ｨｨ08ｨｬｨ, ｨｮ0708ｨ 09050706ｨｴｨ 07 ｨｬｨｮ05ｨｹｨｰｨｨ07080601ｨｮｨｺｨｰ060904ｨｬ ｨｬｨ 0806 ﾂｨｪ04ｨｬ 070608ｨｰ00020502ｨｬ, ｨｨ09070605ｨｹ04ｨｮ02ｨｰ 09090602 ｨｬｨ 0806 ﾂｨｪ0602 ｨｪｨ 0409ｨ ｨｪｨｨ02 09 ｨｺｨ ﾂ0209ｨｰ0902 00ｨ 08ｨ ｨｪｨｰｨｨｨｨ ｨｨ 09ｨｰ08ｨ 010609ｨｺｨｨ 09040906ｨｺ060006 ｨｺｨ ﾂ0209ｨｰ09ｨ ｨｪ06090401 07080601ｨｮｨｺｨｰ0609 [Wernerfelt, 1988]. 05ｨｮｨｴ0209ｨｰ090609ｨ ｨｪｨｨ02 09ｨｨ05ｨｹｨｪ0401 ｨ 0802ｨｪ010609 ｨｰｨ ｨｺ0302 0907060906ｨ 09ｨｰ09ｨｮ02ｨｰ 05ｨｮ ﾂ0302ｨｦ ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ ｨｪｨ 0804ｨｪｨｺ02 ｨｨ ｨｮ090205ｨｨ ﾂ02ｨｪｨｨ06 05060705ｨｹｨｪ0401 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ [Aaker, 1996; Kapferer, 1997; Keller, 1998]. 30
1300020301ｨｮ ｨｰ02ｨｬ 09 05ｨｨｨｰ0208ｨ ｨｰｨｮ0802 0706 ｨ 0802ｨｪ01ｨｨｨｪ00ｨｮ 09 0609ｨｪ0609ｨｪ06ｨｬ ｨ ｨｪｨ 05ｨｨ04ｨｨ08ｨｮ02ｨｰ0907 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨｨｦ 0804ｨｪ06ｨｺ ｨｬｨ 09090609060006 0907080609ｨ (FMCG 3 ) ｨｨ05ｨｨ 0607080201020502ｨｪｨｪ0402 ｨｺｨ ｨｰ02000608ｨｨｨｨ 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ01 ｨｰ0609ｨ 080609 [de Chernatony, McDonald, 1992; Hankinson, Cowking, 1993; 010501, 2001; 0206ｨｬｨｪｨｨｨｪ, 2002]. 09ｨｨ03ｨｹ 09 08ｨ ｨ 06ｨｰ02 08. 00ｨ ｨｦ0502ｨｬｨ ｨｪｨ ｨｨ 00. 02030208ｨｨ [Wileman, Jary, 1997] 0209ｨｰｨｹ 0005ｨ 09ｨ, ｨ ｨｪｨ 05ｨｨ04ｨｨ08ｨｮ06ｨｴｨ 07 060704ｨｰ 07080601ｨ 03ｨｨ 060102030104 ｨｰｨ ｨｺ ｨｪｨ 040409ｨ 02ｨｬ0401 ｨｮ05ｨｨ ﾂｨｪ0401 ｨｬｨ 0806ｨｺ, ｨｨ 09 ｨｬ06ｨｪ060008ｨ 00ｨｨｨｨ 02. 08ｨ ｨｺ0208ｨ [Aaker, 2000] 0708ｨｨ090601ｨｨｨｰ0907 0708ｨｨｨｬ0208 ｨ 0801ｨｨｨｰ02ｨｺｨｰｨｮ0804 ｨ 0802ｨｪ01ｨ Polo Ralph Lauren. 06ｨ ｨｺ0302 0601ｨｨｨｪ ｨｨ04 0708ｨｨｨｬ02080609, ｨｨ05050609ｨｰ08ｨｨ08ｨｮ06ｨｴｨｨ01 070806ｨ 0502ｨｬｨ ｨｰｨｨｨｺｨｮ ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨｬｨ 0806 ﾂｨｪ04ｨｬ 070608ｨｰ00020502ｨｬ, ｨ ｨｨｨｬ02ｨｪｨｪ06 0308ｨｨｨｬ0208 12 00Moet Hennessy Louis Vuitton Group (LVMH). 06060800060904ｨｦ 0106ｨｬ 0506ｨｺ09-ｨ 0802ｨｪ01060903 0708ｨｨ09020102ｨｪ 09 ｨｺｨｪｨｨ0002 03. 0602ｨｬ070608ｨ 05ｨ [0602ｨｬ070608ｨ 05, 2003, 09. 130] ｨｨ 0708020109ｨｰｨ 09050702ｨｰ ｨｺ02ｨｦ09 06 00ｨｨ0506090600ｨｨｨｨ ｨｨ 070601010601ｨ 01 ｨｺ ｨｮ0708ｨ 090502ｨｪｨｨ06 ｨｬｨ 0806 ﾂｨｪ04ｨｬ 070608ｨｰ00020502ｨｬ LVMH 0706 090609ｨｰ0607ｨｪｨｨ06 ｨｪｨ 2000 00. 010209ｨｬ06ｨｰ0807 ｨｪｨ 070607090502ｨｪｨｨ02 ｨｰ0208ｨｬｨｨｨｪｨ 00000503ｨｪ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0003 (09ｨｬ.: [Bohdanowicz, Clamp, 1984; Easy, 1995; Jeringan, Easterling, 1997; Mueller, Smiley, 1995]), ｨｪｨｨ 09 0601ｨｪ06ｨｬ ｨｨ04 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｴｨｨ01 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺ0609 ｨｨ ｨｬ06ｨｪ060008ｨ 00ｨｨｨｦ 0706 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨｮ ｨｨ 000503ｨｪ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨｮ ｨｪ02ｨｰ 08ｨ 040102050609, 0706090907ｨｴ02ｨｪｨｪ0401 070806ｨ 0502ｨｬｨ ｨｬ 09060401ｨ ｨｪｨｨ07, 08ｨ 0409ｨｨｨｰｨｨ07 ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｬｨｨ ｨ 0802ｨｪ01ｨ ｨｬｨｨ. 00 05ｨｮ ﾂ0302ｨｬ 0905ｨｮ ﾂｨ 02 ｨｺ06ｨｪ09ｨｰｨ ｨｰｨｨ08ｨｮ02ｨｰ0907, ﾂｨｰ06 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｰ. 0309ｨｰｨｹ 05ｨｨ03ｨｹ ｨｪ0209ｨｺ0605ｨｹｨｺ06 ｨｺ02ｨｦ090609, 0706090907ｨｴ02ｨｪｨｪ0401 08ｨ 0409ｨｨｨｰｨｨ06 08ｨｨｨｰ02ｨｦ05020809ｨｺｨｨ01 0902ｨｰ02ｨｦ, ｨｰ060800ｨｮ06ｨｴｨｨ01 060102030106ｨｦ [Pellegrini, 1994, Burt, 1994, Christopher, Peck, 1994, Moore, 1997]. 0306ｨｰ0802ｨ ｨｪ0609ｨｰｨｹ 09 ｨｪｨ ｨｮ ﾂｨｪ0401 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨ 01 09 06ｨ 05ｨ 09ｨｰｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 000503ｨｪ 07080601ｨｮｨｺｨｰｨ ｨｬｨｨ 0708ｨｨ090205ｨ ｨｺ 070607090502ｨｪｨｨ06 09 2001 00. ｨｬ020301ｨｮｨｪｨ 080601ｨｪ060006 ｨｨ09090502010609ｨ ｨｰ0205ｨｹ09ｨｺ060006 03ｨｮ08ｨｪｨ 05ｨ 00Journal of Fashion Marketing and Management03, 0609ｨｪ0609ｨｪ06ｨｦ 020205ｨｹ06 ｨｺ06ｨｰ0608060006 0709050702ｨｰ0907 0009090209ｨｰ060806ｨｪｨｪ0202 ｨｨ04ｨｮ ﾂ02ｨｪｨｨ02 090604ｨｪｨｨｨｺｨ 06ｨｴｨｨ01 ｨｰ02ｨｪ0102ｨｪ02ｨｨｨｦ ｨｨ 070806ｨ 0502ｨｬ, 0905ｨｨ0706ｨｴｨｨ01 ｨｪｨ ｨ 0409ｨｰ0806 ｨｨ04ｨｬ02ｨｪ0706ｨｴｨｨ020907 ｨｮ09050609ｨｨ07 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ03 [Emerald Journals..., 2001]. 08 090906ｨｨｨｬ ｨｺ0506 ﾂ020904ｨｬ 070802ｨｨｨｬｨｮｨｴ0209ｨｰ09ｨ ｨｬ ｨｪ060904ｨｦ 03ｨｮ08ｨｪｨ 05 06ｨｰｨｪ0609ｨｨｨｰ 090604ｨｬ0603ｨｪ0609ｨｰｨｹ 0706ｨｪｨｨｨｬｨ ｨｪｨｨ07 ｨｪ06090401 ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺｨｨ01 ｨｰ0201ｨｪｨｨｨｺ ｨｨ ｨｺ06ｨｪ02020702ｨｨｨｦ 09 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ; 0908ｨ 09ｨｪｨｨｨｰ0205ｨｹｨｪ04ｨｦ ｨ ｨｪｨ 05ｨｨ04 ｨｺｨ ﾂ0209ｨｰ09ｨ ｨｨ 0202ｨｪ04 ｨｬ020301ｨｮｨｪｨ 080601ｨｪ0401 070609ｨｰｨ 09ｨｴｨｨｨｺ0609 060102030104; ｨｨ04ｨｮ ﾂ02ｨｪｨｨ02 000503ｨｪ ｨｰ020608ｨｨｨｨ, 09ｨｰ0607ｨｴ02ｨｦ 04ｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｬｨｨ ｨｪｨ 0708ｨ 090502ｨｪｨｨ07ｨｬｨｨ 090201ｨｮｨｴｨｨ01 0106ｨｬ0609 ｨｬ060104; ｨｨ04ｨｮ ﾂ02ｨｪｨｨ02 060704ｨｰｨ ｨ 0802ｨｪ01ｨｨｨｪ00ｨ 000503ｨｪ 07080601ｨｮｨｺｨｰ0609 010507 09060401ｨ ｨｪｨｨ07 030205ｨ 02ｨｬ060006 ｨｨｨｬｨｨ0103ｨ 07080601ｨｮｨｺｨｰ0609 ｨｨ ｨｰ. 01. 0209ｨｪ0609ｨｪ0402 ｨｰ02ｨｬ04, 06090902ｨｴｨ 02ｨｬ0402 09 03ｨｮ08ｨｪｨ 0502 00Journal of Fashion Marketing and Management03, ｪ 05ｨｰ06 ｨｨｨｪｨｪ0609ｨ 02ｨｨｨｨ 09 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ, 05060705ｨｹｨｪ0609ｨｰｨｹ 000503ｨｪ ｨ 0802ｨｪ01ｨ ｨｬ, 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ02 08020302ｨｪｨｨ07 ｨｨ 070609020102ｨｪｨｨ02 09 06ｨｰｨｪ060302ｨｪｨｨｨｨ 0706ｨｺｨｮ0706ｨｺ, 070604ｨｨ02ｨｨ06ｨｪｨｨ080609ｨ ｨｪｨｨ02 000503ｨｪ 07080601ｨｮｨｺｨｰ0609, ｨｬ0208 ﾂ02ｨｪ01ｨ ｨｦ04ｨｨｨｪ00 09 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ, ｨｨｨｬｨｨ0103 000503ｨｪ 07080601ｨｮｨｺｨｰ0609, 070806ｨ 0502ｨｬ04 07060101020506ｨｺ ｨｨ 07ｨｨ08ｨ ｨｰ09ｨｰ09ｨ 09 06ｨｰｨｪ06-3 FMCG ｪ Fast Moving Consumer Goods, 06ｨ 0604ｨｪｨ ﾂｨ 02ｨｰ 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ02 ｨｰ0609ｨ 0804, 08020302ｨｪｨｨ02 06 0706ｨｺｨｮ07ｨｺ02 ｨｺ06ｨｰ06080401 0708ｨｨｨｪｨｨｨｬｨ 02ｨｰ0907 090706ｨｪｨｰｨ ｨｪｨｪ06. 08 ｨｰｨ ｨｺｨｨｨｬ ｨｺｨ ｨｰ02000608ｨｨ07ｨｬ 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ01 ｨｰ0609ｨ 080609 06ｨｰｨｪ060907ｨｰ 030209ｨ ｨｰ0205ｨｹｨｪｨｮ06 080204ｨｨｨｪｨｺｨｮ, 0306ｨｺ0605ｨ 01, 0708060105ｨ 01ｨｨｨｰ0205ｨｹｨｪ0402 ｨｪｨ 07ｨｨｨｰｨｺｨｨ, 07ｨｨ0906, 01020406010608ｨ ｨｪｨｰ04, 04ｨｮｨ ｨｪｨｮ06 07ｨ 09ｨｰｨｮ, 07ｨ ｨｺ02ｨｰｨｨ080609ｨ ｨｪｨｪ04ｨｦ ﾂｨ ｨｦ ｨｨ ｨｰ. 07. 31
130302ｨｪｨｨｨｨ 000503ｨｪ 07080601ｨｮｨｺｨｰ0609. 0105ｨ 09ｨｪ04ｨｦ 080201ｨ ｨｺｨｰ0608 03ｨｮ08ｨｪｨ 05ｨ ｪ 04. 020306ｨｪ09 (Richard Jones) ｪ 09ｨｰｨ 0803ｨｨｨｦ 070802070601ｨ 09ｨ ｨｰ0205ｨｹ 0706 05ｨｺ06ｨｪ06ｨｬｨｨｨｺ02 ｨｺｨ 0002010804 01ｨｨ04ｨ ｨｦｨｪｨ ｨｨ ｨｰ0201ｨｪ06050600ｨｨｨｨ 060102030104 00ｨ ｨｪ ﾂ0209ｨｰ020809ｨｺ060006 0002ｨｰ0806070605ｨｨｨｰｨ ｨｪ 07ｨｪｨｨ09020809ｨｨｨｰ02ｨｰｨ, ｨ 09ｨｰ0608 0607ｨｮｨ 05ｨｨｨｺ0609ｨ ｨｪｨｪ060006 09 2001 00. ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ 0006ｨｪ01ｨｮ09ｨｰ08ｨｨ07 06010203010403 (Apparel Industry). 00 080201ｨ ｨｺ02ｨｨ06ｨｪｨｪ04ｨｦ 09060902ｨｰ 0901060107ｨｰ ｨｮ ﾂ02ｨｪ0402, 09070202ｨｨｨ 05ｨｨ04ｨｨ08ｨｮ06ｨｴｨｨ020907 09 06ｨ 05ｨ 09ｨｰｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ, 090602ｨｨ06050600ｨｨｨｨ, ｨ ｨｨ04ｨｪ0209ｨ, 01ｨｨ04ｨ ｨｦｨｪｨ, 070609020102ｨｪｨｨ07 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ 09 000503ｨｪ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ ｨｨ04 090201ｨｮｨｴｨｨ01 020908060702ｨｦ09ｨｺｨｨ01 ｨｨ ｨ ｨｬ0208ｨｨｨｺｨ ｨｪ09ｨｺｨｨ01 ｨｮｨｪｨｨ09020809ｨｨｨｰ02ｨｰ0609. 0102ｨｺ06ｨｰ06080402 ｨｨ04 07ｨｮｨ 05ｨｨｨｺｨ 02ｨｨｨｦ 00Journal of Fashion Marketing and Management03 ｨｨ09070605ｨｹ040609ｨ ｨｪ04 09 ｨｪｨ 09ｨｰ0607ｨｴ02ｨｦ 09ｨｰｨ ｨｰｨｹ02. 02ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902. 0306 ｨｰ06 ﾂｨｪ06ｨｬｨｮ 04ｨ ｨｬ02 ﾂｨ ｨｪｨｨ06 ｨ 09ｨｰ06080609 ｨｬ06010205ｨｨ 07080602020909ｨ 000503ｨｪ ｨｰ08ｨ ｨｪ09000608ｨｬｨ 02ｨｨｨｨ (The fashion transformation process model), 0009 0609ｨｪ0609ｨｪ06ｨｬ ｨ 0802ｨｪ0104 06ｨ 02090702 ﾂｨｨ09ｨ 06ｨｰ 090604ｨｬ0603ｨｪ0609ｨｰｨｹ ｨｪ0201ｨｨ0000020802ｨｪ02ｨｨ080609ｨ ｨｪｨｪ04ｨｬ 000503ｨｪ 07080601ｨｮｨｺｨｰｨ ｨｬ (fashion commodities) ｨｺ060502ｨ ｨ ｨｰｨｹ0907 06ｨｰ ｨｪｨ ｨｨｨ 06050202 ｨｺ ｨｪｨ ｨｨｨｬ02ｨｪ0202 ｨｬ0601ｨｪ04ｨｬ, 06ｨ 0905ｨｮ03ｨｨ09ｨ 07 08ｨ 0405ｨｨ ﾂｨｪ0402 ｨｮ080609ｨｪｨｨ 0706ｨｰ0802ｨ ｨｪ0609ｨｰ02ｨｦ, 04ｨ 09ｨｨ0907ｨｴｨｨ01 06ｨｰ 09ｨｰ020702ｨｪｨｨ 000503ｨｪ-090604ｨｪｨ ｨｪｨｨ07 (fashion-consciousness) 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ03 [Cholachatpinyo et al., 2002, p. 18]. 00 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｨｺ ｨｪｨ ﾂｨ 05ｨｮ XXI 09. 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｰ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104, 00ｨ ｨ 08ｨｨ ﾂｨｪ0402 ｨ 0802ｨｪ0104, ｨ 0802ｨｪ0104 080604ｨｪｨｨ ﾂｨｪ0401 07080601ｨ 09020609 ｨｨ ｨ 0802ｨｪ0104 ｨｬｨ 09090609060006 0804ｨｪｨｺｨ, 08ｨ 0405ｨｨ ﾂｨ 06ｨｴｨｨ020907 0202ｨｪ06ｨｦ, 09ｨｰｨｨ0502ｨｬ, ｨｺｨ ﾂ0209ｨｰ0906ｨｬ 000503ｨｪ 07080601ｨｮｨｺｨｰｨ, 090602ｨｨｨ 05ｨｹｨｪ04ｨｬ 09ｨｰｨ ｨｰｨｮ0906ｨｬ 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ [08ｨｪ0108020209ｨ, 2002]. 02ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104, ｨｺｨｮ01ｨ ｨｰ08ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ06 09ｨｺ0506 ﾂｨ 02ｨｰ0907 0601020301ｨ, 06ｨ ｨｮ09ｨｹ ｨｨ ｨ ｨｺ09020909ｨｮｨ 0804 06ｨｰ ｨｺｨｮｨｰ0608 ｨｨ 070802ｨｰ-ｨ -070608ｨｰ02, 0708ｨｨｨｪｨ 01050203ｨ ｨｰ 0804ｨｪｨｺｨｮ ｨｰ0609ｨ 080609 080609ｨｺ0603ｨｨ [Dubois, Duquesne, 1993, p. 35]. 03ｨ 08ｨ 0106ｨｺ09ｨ 05ｨｹｨｪ06, ｨｪ06 00ｨ ｨｺｨｰ: ｨｪ0209ｨｬ06ｨｰ0807 ｨｪｨ ｨ 06050202 ﾂ02ｨｬ 09ｨｰ060502ｨｰｨｪ0606 ｨｨ09ｨｰ0608ｨｨ06 09ｨｮｨｴ0209ｨｰ090609ｨ ｨｪｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, 09 05ｨｨｨｰ0208ｨ ｨｰｨｮ0802, 0706090907ｨｴ02ｨｪｨｪ06ｨｦ 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨｮ, ｨｪ02 09ｨｮｨｴ0209ｨｰ09ｨｮ02ｨｰ 09ｨｮｨｴｨｪ0609ｨｰｨｪ060006 0607080201020502ｨｪｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ. 06ｨ ｨｺ, 09 ｨｬ06ｨｪ060008ｨ 00ｨｨｨｨ 0000ｨ 08ｨｺ02ｨｰｨｨｨｪ00 0906090802ｨｬ02ｨｪｨｪ06ｨｦ ｨｬ06010403 0706ｨｪ07ｨｰｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｦ ｨ 0802ｨｪ01, 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨ 07 05ｨｨｨｪｨｨ07 ｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｦ 0502ｨｦｨ 05 0709050706ｨｰ0907 09ｨｨｨｪ06ｨｪｨｨｨｬｨ ｨｬｨｨ ｨｨ 060708020102050706ｨｰ0907 ｨｺｨ ｨｺ 00ｨｪｨ ｨｨｨ 06050202 0106080600ｨ 07 ｨｺｨ ｨｰ02000608ｨｨ07 060102030104, 01ｨ 08ｨ ｨｺｨｰ0208ｨｪ06ｨｦ ﾂ0208ｨｰ06ｨｦ ｨｺ06ｨｰ060806ｨｦ 0709050702ｨｰ0907 ｨｪｨ 05ｨｨ ﾂｨｨ02 07080209ｨｰｨｨ03ｨｪ060006 ｨｨｨｬ02ｨｪｨｨ 070806ｨｨ04090601ｨｨｨｰ020507 ｨｨ05ｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 0502ｨｦｨ 05ｨ, ｨｰｨ ｨｺ060006 ｨｺｨ ｨｺ Donna Karan, Ralph Lauren, Calvin Klein03 [Mueller, Smiley, 1995, p. 234]. 00 ｨｬ06ｨｪ060008ｨ 00ｨｨｨｨ 00000601ｨ : 06ｨｰ ｨｺ06ｨｪ02020702ｨｨｨｨ ｨｺ 0706ｨｰ0802ｨ ｨｨｨｰ02050603 06ｨ ｨｲ0709ｨｪ02ｨｪｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ 01ｨ 02ｨｰ0907 ｨｰｨ ｨｺ0302 09 09ｨｨｨｪ06ｨｪｨｨｨｬｨｨ ﾂ0209ｨｺ06ｨｬ 080701ｨｮ 09 0706ｨｪ07ｨｰｨｨ02ｨｬ 0502ｨｦｨ 05: 0002ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 0502ｨｦｨ 0504 ｨｨ05ｨｨ ｨ 0802ｨｪ0104 0709050706ｨｰ0907 0908020109ｨｰ0906ｨｬ ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 07080601ｨｮｨｺｨｰｨ 010507 070806ｨｨ04090601ｨｨｨｰ020507. 0102ｨｺ06ｨｰ06080402 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｨ 090609020803ｨ 06ｨｰ 0706ｨｺｨｮ07ｨｺｨｮ ｨｪｨ 0609ｨｪ0609ｨ ｨｪｨｨｨｨ 080207ｨｮｨｰｨ 02ｨｨｨｨ ｨ 0802ｨｪ01ｨ, ﾂｨ 09ｨｰ06 09040409ｨ ｨｪｨｪ06ｨｦ 020006 ｨｬ06ｨｴｨｪ06ｨｦ 0802ｨｺ05ｨ ｨｬ06ｨｦ03 [Frings, 2002, p. 58]. 03ｨｴ02 0601ｨｪｨ ｨｬ06ｨｪ060008ｨ 00ｨｨ07 0009ｨｨ04ｨｪ0209 ｨｬ060104: 01ｨｨ04ｨ ｨｦｨｪ, 070806ｨｨ0409060109ｨｰ0906 ｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0003 090606ｨ ｨｴ02 06ｨ 010601ｨｨｨｰ0907 ｨ 0204 0706ｨｪ07ｨｰｨｨ07 ｨ 0802ｨｪ01 0708ｨｨｨｬ02ｨｪｨｨｨｰ0205ｨｹｨｪ06 ｨｺ 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨｮ, 0607ｨｨ090409ｨ 07 ｨｺｨ ｨｰ02000608ｨｨ06 070802ｨｰ-ｨ -070608ｨｰ02 0708ｨｨ 0706ｨｬ06ｨｴｨｨ 0202ｨｪ06090401 0406ｨｪ, 09040903ｨ 07 ｨｨ04 ｨｺ06ｨｰ06080401 ｨｪ0609ｨｨｨｰ ｨｪｨ 0409ｨ ｨｪｨｨ02 0001ｨｨ04ｨ ｨｦｨｪ020809ｨｺ06ｨｦ03 [Burns, Bryant, 1999, p. 111]. 08ｨｬ0208ｨｨｨｺｨ ｨｪ09ｨｺｨ 07 ｨ 09090602ｨｨｨ 02ｨｨ07 ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ (080008) 060708020102050702ｨｰ ｨ 0802ｨｪ01 ｨｺｨ ｨｺ 00ｨｪｨ 0409ｨ ｨｪｨｨ02, ｨｰ0208ｨｬｨｨｨｪ, 04ｨｪｨ ｨｺ, 09ｨｨｨｬ090605 ｨｨ05ｨｨ 01ｨｨ04ｨ ｨｦｨｪ, ｨ ｨｰｨ ｨｺ0302 ｨｨ01 ｨｺ06ｨｬｨ ｨｨｨｪｨ 02ｨｨｨｨ, ｨｺ06ｨｰ06-32
13080402 07080201ｨｪｨ 04ｨｪｨ ﾂ02ｨｪ04 010507 ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ ｨｰ0609ｨ 080609 ｨｨ05ｨｨ ｨｮ0905ｨｮ00 0601ｨｪ060006 07080601ｨ 0902ｨ ｨｨ05ｨｨ 0008ｨｮ070704 07080601ｨ 09020609 ｨｨ 010507 01ｨｨ0000020802ｨｪ02ｨｨｨ 02ｨｨｨｨ ｨｨ01 06ｨｰ ｨｰ0609ｨ 080609 ｨｨ05ｨｨ ｨｮ0905ｨｮ00 ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰ060903 [www.ama.org.]. 02ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｦ ｨ 0802ｨｪ01 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｨｨ0102ｨｪｨｰｨｨ00ｨｨ02ｨｨ08ｨｮ02ｨｰ ｨｪ02 09ｨｰ0605ｨｹｨｺ06 07080601ｨ 0902ｨ, 09ｨｺ0605ｨｹｨｺ06 ｨｺ0802ｨ ｨｰ0608ｨ 0607080201020502ｨｪｨｪ060006 09ｨｰｨｨ0507, ｨｬ0601ｨｪ060006 ｨｪｨ 0708ｨ 090502ｨｪｨｨ07, 01ｨｨ0000020802ｨｪ02ｨｨ08ｨｮ07 000503ｨｪ 07080601ｨｮｨｺｨｰ 0708ｨｨ 0706ｨｬ06ｨｴｨｨ ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪ0401 070802ｨｨｨｬｨｮｨｴ0209ｨｰ09, 090408ｨ 0302ｨｪｨｪ0401, 0906-070208090401, 09 09ｨｰｨｨ0502 (01ｨｨ04ｨ ｨｦｨｪ02), 0906-09ｨｰ06080401, 09 ｨｺ06ｨｬｨ ｨｨｨｪｨ 02ｨｨｨｨ 09ｨｰｨｨ0507 (01ｨｨ04ｨ ｨｦｨｪｨ ) 09 ｨｪｨ 0409ｨ ｨｪｨｨ02ｨｬ, 04ｨｪｨ ｨｺ06ｨｬ ｨｨ 09ｨｨｨｬ09060506ｨｬ ｨｨ, 09-ｨｰ0802ｨｰｨｹｨｨ01, 09 04ｨ 01ｨ ｨｪｨｪ06ｨｦ 000503ｨｪ ｨｰ08ｨ 01ｨｨ02ｨｨ02ｨｦ 09020406ｨｪｨｪ0609ｨｰｨｨ. 00 ｨｰｨ ｨｺ06ｨｬ 0905ｨｮ ﾂｨ 02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｦ ｨ 0802ｨｪ01 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｪ 05ｨｰ06 ｨｨｨｪ01ｨｨ09ｨｨ01ｨｮｨ 05ｨｨ04ｨｨ080609ｨ ｨｪｨｪ0602 ｨｪｨ 0409ｨ ｨｪｨｨ02, ｨｰ0208ｨｬｨｨｨｪ, 04ｨｪｨ ｨｺ, 09ｨｨｨｬ090605 ｨｨ 01ｨｨ04ｨ ｨｦｨｪ, ｨ ｨｰｨ ｨｺ0302 ｨｨ01 ｨｺ06ｨｬｨ ｨｨｨｪｨ 02ｨｨｨｨ, ｨｺ06ｨｰ06080402 0708ｨｨｨｬ02ｨｪ0706ｨｰ0907 010507 ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 09020406ｨｪｨｪ06 ｨｬ0601ｨｪ0401 ｨｰ0609ｨ 080609, ｨｨｨｬ0206ｨｴｨｨ01 ｨ ｨｰ08ｨｨｨ ｨｮｨｰｨｨ080609ｨ ｨｪｨｪ060006 09060401ｨ ｨｰ020507 (01ｨｨ04ｨ ｨｦｨｪ0208ｨ ), ｨｨ 010507 01ｨｨ0000020802ｨｪ02ｨｨ080609ｨ ｨｪｨｨ07 ｨｨ01 06ｨｰ 000503ｨｪ 07080601ｨｮｨｺｨｰ0609 ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰ0609. 00 01ｨ 05ｨｹｨｪ02ｨｦ0302ｨｬ 09 ｨｪｨ 09ｨｰ0607ｨｴ02ｨｦ 09ｨｰｨ ｨｰｨｹ02 ｨ ｨｮ0102ｨｰ ｨｨ09070605ｨｹ040609ｨ ｨｪ06 05ｨｰ06 ｨ 09ｨｰ060809ｨｺ0602 0607080201020502ｨｪｨｨ02 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ. 05070202ｨｨ00ｨｨｨｺｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609. 0006ｨｴｨｪ0602 0905ｨｨ07ｨｪｨｨ02 ｨｪｨ 07080602020909 ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ 09 02020506ｨｬ 06ｨｺｨ 040409ｨ 02ｨｰ 09070202ｨｨ00ｨｨｨｺｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902, 090609ｨｰ0607ｨｴｨ 07 09 09050201ｨｮ06ｨｴ02ｨｬ: 7ｬ4 05020406ｨｪｨｪ0609ｨｰｨｹ: ｨｬｨｨｨｪｨｨｨｬｨｮｨｬ 010902 ｨｺ06050502ｨｺ02ｨｨｨｨ 09 000601 (060902ｨｪｨｹ/04ｨｨｨｬｨ, 090209ｨｪｨ / 0502ｨｰ06), 0708ｨｨ ﾂ02ｨｬ ｨｬｨｨ08060906ｨｦ 000503ｨｪ ｨｺｨ 0502ｨｪ01ｨ 08ｨｹ 01ｨｨｨｺｨｰｨｮ02ｨｰ 090209ｨｹｨｬｨ 0903ｨ ｨｰ0402 090806ｨｺｨｨ 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｨ, 070806ｨｨ0409060109ｨｰ09ｨ, 0802ｨｺ05ｨ ｨｬ04 ｨｨ 07080601ｨ 03ｨｨ 09020406ｨｪｨｪ0401 ｨｺ06050502ｨｺ02ｨｨｨｦ (ｨｰｨ ｨ 05. 1). ﾁｨｰ06ｨ 04 ｨｮ090702ｨｰｨｹ ｨｺ ｨｪ060906ｨｬｨｮ ｨｬ0601ｨｪ06ｨｬｨｮ 09020406ｨｪｨｮ 060902ｨｪｨｹ/04ｨｨｨｬｨ 09050201ｨｮ06ｨｴ020006 000601ｨ, 01ｨｨ04ｨ ｨｦｨｪ0208 (ｨ 08ｨｰ-01ｨｨ0802ｨｺｨｰ0608) ｨｪｨ ﾂｨｨｨｪｨ 02ｨｰ 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｮ ｨｺ06050502ｨｺ02ｨｨｨｨ (0609ｨｪ0609ｨｪｨ 07 ｨｰ02ｨｬｨ, ｨｺ06ｨｪ02020702ｨｨ07, 0509ｨｺｨｨ0404, 020902ｨｰ0609ｨ 07 00ｨ ｨｬｨｬｨ ) 09 070208090402 ｨｰ08ｨｨ ｨｬ02090702ｨ ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ. 00 05ｨｰ06 0302 090802ｨｬ07 09060401ｨ 06ｨｰ0907 070806ｨｰ06ｨｰｨｨ0704 05ｨｰ06ｨｦ ｨｪ060906ｨｦ 060902ｨｪｨｪ02-04ｨｨｨｬｨｪ02ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ, ｨｺ06ｨｰ06080402 ｨｨｨｪ060001ｨ ｨｪ060907ｨｰ ｨｪｨ 0409ｨ ｨｪｨｨ02 00070601ｨｨｨｮｨｬｨｪ06ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ03, ｨｰｨ ｨｺ ｨｺｨ ｨｺ 09 0609ｨｪ0609ｨｪ06ｨｬ 07080201ｨｪｨ 04ｨｪｨ ﾂ02ｨｪ04 010507 0706ｨｺｨ 040609 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ 070802090902 ｨｨ ｨｨ04ｨ 08ｨ ｨｪｨｪ06ｨｦ 07ｨｮｨ 05ｨｨｨｺ02. 03ｨ 08ｨ 05050205ｨｹｨｪ06 070806ｨｨ09010601ｨｨｨｰ 070601ｨ 0608 ｨｬｨ ｨｰ0208ｨｨｨ 050609 010507 05ｨｰ06ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ, ｨｨ 09 ｨｰ02- ﾂ02ｨｪｨｨ02 070609050201ｨｮ06ｨｴｨｨ01 ｨｰ080201 ｨｬ020907020209 0609ｨｮｨｴ0209ｨｰ09050706ｨｰ0907 06ｨｺ06ｨｪ ﾂｨ ｨｰ0205ｨｹｨｪ0402 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ02 08020302ｨｪｨｨ07, ｨｺ06ｨｰ06080402 0102ｨｬ06ｨｪ09ｨｰ08ｨｨ08ｨｮ06ｨｰ0907 ｨ ｨ ｨｦ0208ｨ ｨｬ 010507 000608ｨｬｨｨ080609ｨ ｨｪｨｨ07 070806ｨｨ0409060109ｨｰ0902ｨｪｨｪ060006 070608ｨｰ00020507 ｨ 0802ｨｪ01ｨ. 0308ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺｨｨ 0601ｨｪ06090802ｨｬ02ｨｪｨｪ06 ｨｪ0609ｨ 07 ｨｺ06050502ｨｺ02ｨｨ07 04ｨ 07ｨｮ09ｨｺｨ 02ｨｰ0907 09 070806ｨｨ0409060109ｨｰ0906, ｨｨ 04ｨ 0502ｨｰｨｪｨｨｨｦ 070208ｨｨ0601 ｨｺ06050502ｨｺ02ｨｨ07 0706 ﾂｨｰｨｨ 070605ｨｪ0609ｨｰｨｹ06 06ｨｰ03ｨｨ09ｨ 02ｨｰ0907. 01ｨ ﾂｨｨｨｪｨ 07 09 ｨｨ060507 0609ｨｮｨｴ0209ｨｰ09050706ｨｰ0907 070208090402 070609ｨｰｨ 09ｨｺｨｨ ｨｪ060906ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ 09 ｨ ｨｮｨｰｨｨｨｺｨｨ ｨｨ 01ｨｨ09ｨｰ08ｨｨｨ ｨｹ06ｨｰ0608ｨ ｨｬ. 00 05ｨｰ06 0302 090802ｨｬ07 ｨｪｨ ﾂｨｨｨｪｨ 02ｨｰ0907 ｨ ｨｺｨｰｨｨ09ｨｪｨ 07 0802ｨｺ05ｨ ｨｬｨｪｨ 07 ｨｺｨ ｨｬ07ｨ ｨｪｨｨ07 ｨｪ060906ｨｦ 060902ｨｪｨｪ0202-04ｨｨｨｬｨｪ02ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ. 03080601ｨ 03ｨｨ 010507ｨｰ0907 0708ｨｨｨ 05ｨｨ04ｨｨｨｰ0205ｨｹｨｪ06 0106 0902080201ｨｨｨｪ04 07ｨｪ09ｨ 0807 ｨ ｨｮ01ｨｮｨｴ020006 000601ｨ, 0706090502 ﾂ020006 070806ｨｨ09010601ｨｨｨｰ 09020406ｨｪ 08ｨ 0907080601ｨ 03. 00030905ｨｨ 08ｨ ｨｪｨｹ0302 ｨｰ02ｨｪ0102ｨｪ02ｨｨ07 08ｨ 0409ｨｨ09ｨ 05ｨ 09ｨｹ 09 ｨｰ02 ﾂ02ｨｪｨｨ02 ｨｪ0209ｨｺ0605ｨｹｨｺｨｨ01 09020406ｨｪ0609 ｨｨ 0708ｨｨ010601ｨｨ05ｨ ｨｺ ﾂ02ｨｬｨｮ-ｨｰ06, ｨｨ ｨｬ04 ｨｬ060302ｨｬ 08ｨ 0909ｨｮ0301ｨ ｨｰｨｹ 06 09ｨｨ05ｨｮ05ｨｰ02 0707ｨｰｨｨ01020907ｨｰ0401, 06 09ｨｨ05ｨｮ05ｨｰ02 030209ｨｰｨｨ01020907ｨｰ0401, ｨｰ06 09 ｨｺ06ｨｪ0202 0109ｨ 0102ｨ ｨｰ060006 0902ｨｺｨ ｨｬ0601ｨ 0708020908ｨ ｨｰｨｨ05ｨ 09ｨｹ 09 ｨｺｨ ｨｺｨｮ06-ｨｰ06 ｨｺｨ ｨｺ060006ｨｪｨｨ06. 0308020909ｨ, 090902ｨｰ09ｨｺｨｨ02 0702080906ｨｪｨ 03ｨｨ, 090902, ｨｺｨｰ06 ｨｪｨ 010601ｨｨｨｰ0907 ｨｪｨ 09ｨ ｨｬ06ｨｦ 09020801ｨｮ03ｨｺ02 ｨ ｨｦ09ｨ 020800ｨ 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｦ, ｨｰ0802ｨ ｨｮ06ｨｰ ｨｪ06090401 ｨｨ0102ｨｦ ｨｺｨ 030104ｨｦ 09020406ｨｪ. 06 05ｨｰ06ｨｰ ｨ 020302ｨｪ04ｨｦ 08ｨｨｨｰｨｬ ｨｪ02 01ｨ 02ｨｰ 090604ｨｬ0603ｨｪ0609ｨｰｨｨ ﾂ0205060902ｨｺｨｮ 0904010601-33
13ｨｪｨｮｨｰｨｹ03, ｪ 0708ｨｨ04ｨｪｨ 02ｨｰ0907 ｨｬ0609ｨｺ060909ｨｺｨｨｨｦ 01ｨｨ04ｨ ｨｦｨｪ0208 06000608ｨｹ ﾁｨ 07ｨｮ08ｨｨｨｪ, 0201ｨｨｨｪ0605ｨｨ ﾂｨｪ04ｨｦ 0905ｨ 0102050202 ｨｬｨ 08ｨｺｨｨ Chapurin, 04ｨ 080200ｨｨ09ｨｰ08ｨｨ080609ｨ ｨｪｨｪ06ｨｦ 0906 09090201 08ｨ 0409ｨｨｨｰ0401 09ｨｰ08ｨ ｨｪｨ 01 ｨｬｨｨ08ｨ [01ｨｮ080609ｨ, 2002, 09. 48.] 080503ｨｪ ｨ ｨｨ04ｨｪ0209 0909020001ｨ 08ｨ ｨ 06ｨｰｨ 02ｨｰ 09 ｨ 0409ｨｰ0806 ｨｨ04ｨｬ02ｨｪ0706ｨｴｨｨｨｬ0907 07080601ｨｮｨｺｨｰ06ｨｬ 0706 090906ｨｨｨｬ 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨｨｬ ｨｨ 00ｨｨ04ｨｨ ﾂ0209ｨｺｨｨｨｬ 01ｨ 08ｨ ｨｺｨｰ0208ｨｨ09ｨｰｨｨｨｺｨ ｨｬ. 090802ｨｪ01 09 ｨｰｨ ｨｺ06ｨｦ 09ｨｨｨｰｨｮｨ 02ｨｨｨｨ 0904070605ｨｪ0702ｨｰ 0601ｨｪｨｮ ｨｨ04 090906ｨｨ01 0005ｨ 09ｨｪ0401 00ｨｮｨｪｨｺ02ｨｨｨｦ ｪ 00ｨｮｨｪｨｺ02ｨｨ06 ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ ｨｰ0608ｨ 07080601ｨｮｨｺｨｰｨ ｨｨ 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ01 060906ｨ 02ｨｪｨｪ0609ｨｰ02ｨｦ 09020406ｨｪｨ. 7ｬ4 040605ｨｹ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ (ｨ 08ｨｰ-01ｨｨ0802ｨｺｨｰ0608ｨ ) 09 000608ｨｬｨｨ080609ｨ ｨｪｨｨｨｨ ｨ 0802ｨｪ01ｨ. 05060401ｨ ｨｪｨｨ02 000503ｨｪ ｨｰ02ｨｪ0102ｨｪ02ｨｨｨｨ, 07060101020803ｨ ｨｪｨｨ02 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺ06ｨｦ ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ0609ｨｰｨｨ 060102030104, ｨｮ ﾂｨ 09ｨｰｨｨ02 09 08ｨ 0408ｨ ｨ 06ｨｰｨｺ02 09020406ｨｪｨｪ06ｨｦ 0708060008ｨ ｨｬｨｬ04 ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0006090401 ｨｺ06ｨｬｨｬｨｮｨｪｨｨｨｺｨ 02ｨｨｨｦ ｨ 0802ｨｪ01ｨ ｪ 05ｨｰ06 05ｨｨ03ｨｹ ｨｪ02070605ｨｪ04ｨｦ 07020802 ﾂ02ｨｪｨｹ 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 06ｨ 0704ｨ ｨｪｨｪ0609ｨｰ02ｨｦ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ. 0102 0905ｨｮ ﾂｨ ｨｦｨｪ06, ﾂｨｰ06 ｨｰｨ ｨｺｨ 07 0906090502 ﾂ02ｨｪｨｪ0609ｨｰｨｹ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ 09 0906ｨ 09ｨｰ0902ｨｪｨｪ0602 ｨｰ09060802ｨｪｨｨ02 0708ｨｨ090205ｨ ｨｺ ｨｰ06ｨｬｨｮ, ﾂｨｰ06 0706 ﾂｨｰｨｨ 090902 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104 09 ｨｺｨ ﾂ0209ｨｰ0902 ｨｬｨ 0806 ﾂｨｪ060006 ｨｪｨ 0409ｨ ｨｪｨｨ07 ｨｨｨｬ0206ｨｰ ｨｨｨｬ07 0906ｨ 09ｨｰ0902ｨｪｨｪ0602 (Dolce & Gabbana, Versace, Valentino, Prada). 0201ｨｪｨ ｨｺ06 01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨ07 ｨ 0802ｨｪ010609, 0901060107ｨｴｨｨ01 09 ｨｬｨ 0806 ﾂｨｪ04ｨｦ 070608ｨｰ000205ｨｹ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨｬ0601ｨｪ0401 0106ｨｬ0609, 0708ｨｨ090205ｨ ｨｺ 010609ｨｰｨ ｨｰ06 ﾂｨｪ06 09ｨｰ08060006ｨｬｨｮ 08ｨ 040008ｨ ｨｪｨｨ ﾂ02ｨｪｨｨ06 0906090502 ﾂ02ｨｪｨｪ0609ｨｰｨｨ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ 09 07080602020909 0706010006ｨｰ0609ｨｺｨｨ ｨｪ060906ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ. 00 0905ｨｮ ﾂｨ 02 020905ｨｨ ｨｬ0601ｨｪ04ｨｦ 0106ｨｬ 0006ｨｰ0609ｨｨｨｰ ｨｺ06050502ｨｺ02ｨｨ06 06ｨｰ ｨｺｨｮｨｰ0608, ｨｰ06 01ｨｨ04ｨ ｨｦｨｪ0208 (ｨ 08ｨｰ-01ｨｨ0802ｨｺｨｰ0608) ｨｪ020902ｨｰ 070605ｨｪｨｮ06 06ｨｰ0902ｨｰ09ｨｰ0902ｨｪｨｪ0609ｨｰｨｹ 04ｨ 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ02, 020902ｨｰ06090402, 00ｨ ｨｺｨｰｨｮ08ｨｪ0402 08020302ｨｪｨｨ07 ｨｺ06050502ｨｺ02ｨｨｨｨ. 0308ｨｨ 0706010006ｨｰ0609ｨｺ02 ｨｺ06050502ｨｺ02ｨｨｨｨ 070802ｨｰ-ｨ -070608ｨｰ02 01ｨｨ04ｨ ｨｦｨｪ0208 08ｨ 040102050702ｨｰ 06ｨｰ0902ｨｰ09ｨｰ0902ｨｪｨｪ0609ｨｰｨｹ 04ｨ 01ｨｮ0106030209ｨｰ0902ｨｪｨｪ0402 08020302ｨｪｨｨ07 060102030104 09 ｨｺ06050502ｨｺｨｰｨｨ0906ｨｬ 09ｨｰｨｨ05ｨｨ09ｨｰ0609, 0608ｨｨ02ｨｪｨｰｨｨ08ｨｮ0709ｨｹ ｨｪｨ 0708ｨｨｨｪ02ｨｨ0704, 04ｨ 05060302ｨｪｨｪ0402 09 ｨｺ06050502ｨｺ02ｨｨｨｨ 06ｨｰ ｨｺｨｮｨｰ0608 (020905ｨｨ ｨｰｨ ｨｺ0609ｨ 07 09060401ｨ 09ｨ 05ｨ 09ｨｹ). 0308ｨｨ 0706010006ｨｰ0609ｨｺ02 ｨｺ06050502ｨｺ02ｨｨｨｦ 01ｨｨ0000ｨｮ04ｨｪ0401 ｨ 0802ｨｪ010609 (diffusion brands), ｨｺｨｮ01ｨ 06ｨ 04 ﾂｨｪ06 0901060107ｨｰ 09ｨｰ06080402 ｨｨ ｨｰ0802ｨｰｨｹｨｨ 05ｨｨｨｪｨｨｨｨ 070802ｨｰ-ｨ -070608ｨｰ02, ｨ ｨｰｨ ｨｺ0302 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0402 ｨｬｨ 08ｨｺｨｨ (09070608ｨｰｨｨ09ｨｪ0402, ｨｬ060506010203ｨｪ0402, 07050703ｨｪ0402 ｨｨ ｨｰ. 07.), 01ｨｨ04ｨ ｨｦｨｪ0208 (ｨ 08ｨｰ-01ｨｨ0802ｨｺｨｰ0608) ｨｪ02 04ｨ ｨｪｨｨｨｬｨ 02ｨｰ0907 0102ｨｰｨ 05ｨｹｨｪ06ｨｦ 08ｨ 0408ｨ ｨ 06ｨｰｨｺ06ｨｦ ｨｬ0601020502ｨｦ 060102030104. 0208ｨｨ02ｨｪｨｰｨｨ0806ｨｬ 010507 ｨｺ06050502ｨｺｨｰｨｨ09ｨ 09ｨｰｨｨ05ｨｨ09ｨｰ0609 0905ｨｮ03ｨ ｨｰ 01ｨｮ0106030209ｨｰ0902ｨｪｨｪ0402 ｨｪｨ 0708ｨ 090502ｨｪｨｨ07, 04ｨ 01ｨ ｨｪｨｪ0402 ｨｺ06050502ｨｺ02ｨｨ02ｨｦ 06ｨｰ ｨｺｨｮｨｰ0608. 06ｨ ｨｺｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ, 070806ｨｨ09010601ｨｨｨｰ ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨ07 01ｨｨ04ｨ ｨｦｨｪ0208ｨ ｨｺｨ ｨｺ ｨｰ09060802ｨ ｨ 0802ｨｪ01ｨ, ｨ ｨｰｨ ｨｺ0302 ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨ07 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ01 060906ｨ 02ｨｪｨｪ0609ｨｰ02ｨｦ ｨ 0802ｨｪ01ｨ. 7ｬ4 0805ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04. 0608ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ06 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨ 0802ｨｪ0104 07080601ｨ 06ｨｰ0907 05ｨｨｨ 06 ﾂ02080204 0906ｨ 09ｨｰ0902ｨｪｨｪ0402 ｨｬｨ 00ｨ 04ｨｨｨｪ04, 05ｨｨｨ 06 ﾂ02080204 09ｨｨ09ｨｰ02ｨｬｨｮ 0008ｨ ｨｪ ﾂｨ ｨｦ04ｨｨｨｪ0006090401 010600060906080609 09 01ｨｨ050208ｨ ｨｬｨｨ, 09 ｨｺ06ｨｰ06080401 060708020102050706ｨｰ0907 09020406ｨｪｨｪ0402 06ｨ ｨｲ02ｨｬ04 ｨｨ 090806ｨｺｨｨ 04ｨ ｨｺｨｮ0706ｨｺ, ｨｰ0802ｨ 0609ｨ ｨｪｨｨ07 ｨｺ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ ｨｰ0608000609060006 07080609ｨｰ08ｨ ｨｪ09ｨｰ09ｨ, 090806ｨｺｨｨ 070609ｨｰｨ 09ｨｺｨｨ ｨｺ06050502ｨｺ02ｨｨｨｦ. 00ｨ 03ｨｪｨ 07 ｨｰ02ｨｪ0102ｨｪ02ｨｨ07 ｪ 09060401ｨ ｨｪｨｨ02 ｨｰｨ ｨｺ ｨｪｨ 040409ｨ 02ｨｬ0401 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪ0609 (flagship stores), ｨｺ06ｨｰ06080402, 070905070709ｨｹ ｨｺ09ｨｨｨｪｨｰ05090902ｨｪ02ｨｨ02ｨｦ 0509ｨｰ02ｨｰｨｨ ﾂ0209ｨｺ06ｨｦ 00ｨｨ0506090600ｨｨｨｨ ｨ 0802ｨｪ01ｨ, 09060401ｨ 06ｨｰ ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪｨｮ06 ｨ ｨｰｨｬ0609000208ｨｮ ｨｨ 09080201ｨｮ 010507 09060902080302ｨｪｨｨ07 0706ｨｺｨｮ07ｨｺｨｨ. 02. 08ｨ ｨｺ0208, 09090405ｨ 0709ｨｹ ｨｪｨ ｨｨ09090502010609ｨ ｨｪｨｨ02, 07080609020102ｨｪｨｪ0602 ｨｺ06ｨｬ07ｨ ｨｪｨｨ02ｨｦ Prophet Brand Strategy [Aaker, 2000, p. 182ｨC183], 060708020102050702ｨｰ 030209ｨｰｨｹ ｨｪｨ 0708ｨ 090502ｨｪｨｨｨｦ 09 09060401ｨ ｨｪｨｨｨｨ 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪ0609, 0907060906ｨ 09ｨｰ09ｨｮ06ｨｴｨｨ01 ｨｮ09070203ｨｪ06ｨｬｨｮ 09ｨｰ0806ｨｨｨｰ0205ｨｹ09ｨｰ09ｨｮ ｨ 0802ｨｪ01ｨ (brand building). 04ｨ 0909ｨｬ06ｨｰ08ｨｨｨｬ 05ｨｰｨｨ ｨｪｨ 0708ｨ 090502ｨｪｨｨ07 0708ｨｨｨｬ02ｨｪｨｨｨｰ0205ｨｹｨｪ06 ｨｺ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨｨｬ ｨ 0802ｨｪ01ｨ ｨｬ. 34
1305060401ｨ ｨｪｨｨ02 ｨｺ06050502ｨｺ02ｨｨｨｨ, 01ｨｨ04ｨ ｨｦｨｪ 0306ｨｺｨ 04 06ｨ 08ｨ 04020609 ｨｺ06050502ｨｺ02ｨｨｨｨ (Pre-collection) 010507 ｨ ｨ ｨｦ02080609 030806ｨｨ0409060109ｨｰ0906 0306ｨｺｨ 0404 (0708020909ｨ + 07ｨｮｨ 05ｨｨｨｺｨ ) 02ｨｨ09ｨｰ08ｨｨｨ ｨｮ02ｨｨ07 03080601ｨ 03ｨｨ 04ｨ 0907080601ｨ 03ｨｨ/ 09ｨｺｨｨ01ｨｺｨｨ 04ｨ 0907080601ｨ 03ｨ 09ｨｰ06ｨｺ0609 (Stock reduction) 00ｨｨ08060906ｨｦ 000503ｨｪ ｨｺｨ 0502ｨｪ01ｨ 08ｨｹ 06ｨ ｨ 05ｨｨ02ｨ 1 08ｨｪ09ｨ 08ｨｹ 08020908ｨ 05ｨｹ 00ｨ 08ｨｰ 0807080205ｨｹ 00ｨ ｨｦ 0606ｨｪｨｹ 060605ｨｹ 080900ｨｮ09ｨｰ 0502ｨｪｨｰ07ｨ 08ｨｹ 02ｨｺｨｰ07ｨ 08ｨｹ 010607ｨ 08ｨｹ 0202ｨｺｨ ｨ 08ｨｹ 060902ｨｪｨｹ/04ｨｨｨｬｨ 09050201ｨｮ06ｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06: 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ02 08020302ｨｪｨｨ07 + 0904ｨ 0608 ｨｬｨ ｨｰ0208ｨｨｨ 050609 090209ｨｪｨ /0502ｨｰ06 09050201ｨｮ06ｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ : 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ02 08020302ｨｪｨｨ07 + 0904ｨ 0608 ｨｬｨ ｨｰ0208ｨｨｨ 050609 060902ｨｪｨｹ/04ｨｨｨｬｨ 09050201ｨｮ06ｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 09050201ｨｮ06ｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ 09050201ｨｮ06ｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 09050201ｨｮ06ｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ 09050201ｨｮ06ｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ 0708060305060006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ 060902ｨｪｨｹ/04ｨｨｨｬｨ 0708060305060006 000601ｨ 090209ｨｪｨ /0502ｨｰ06 ｨｰ02ｨｺｨｮｨｴ020006 000601ｨ
131. ﾁ02ｨｰｨｺｨ 07, 0706ｨｪ07ｨｰｨｪｨ 07 ｨｨ0102ｨｪｨｰｨｨ ﾂｨｪ0609ｨｰｨｹ ｨ 0802ｨｪ01ｨ. 00ｨ ｨｰ0208ｨｨｨ 05ｨｹｨｪ0402 ｨｨ ｨｪ02ｨｬｨ ｨｰ0208ｨｨｨ 05ｨｹｨｪ0402 ｨ ｨｰ08ｨｨｨ ｨｮｨｰ04 ｨ 0802ｨｪ01ｨ, 09060401ｨ 06ｨｴｨｨ02 ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ04ｨｦ ｨｪｨ ｨ 0608 0708ｨｨ04ｨｪｨ ｨｺ0609, 0706 ｨｺ06ｨｰ060804ｨｬ ｨｨ0102ｨｪｨｰｨｨ00ｨｨ02ｨｨ08ｨｮ02ｨｰ0907 0906ｨ 09ｨｰ0902ｨｪｨｪ06 ｨ 0802ｨｪ01, 01060503ｨｪ04 0708ｨｨ09ｨｮｨｰ09ｨｰ090609ｨ ｨｰｨｹ 0708ｨｨ 09060401ｨ ｨｪｨｨｨｨ ｨｺ06ｨｪ02020702ｨｨｨｨ 0005ｨ 00ｨｬｨ ｨｪ09ｨｺ060006 ｨｬｨ 00ｨ 04ｨｨｨｪｨ. 0606ｨｬ 08060801, ｨ 08ｨｰ-01ｨｨ0802ｨｺｨｰ0608 Gucci, 06ｨ ｨｲ0709ｨｪ0705 04ｨ 01ｨ ﾂｨｨ, 09ｨｰ0607ｨｴｨｨ02 0702080201 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨｨｬ ｨｬｨ 00ｨ 04ｨｨｨｪ06ｨｬ ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ, 09050201ｨｮ06ｨｴｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ: 000004 0106ｨｰ0205ｨｨ 09060401ｨ ｨｰｨｹ ｨｬｨ 00ｨ 04ｨｨｨｪ, 09060201ｨｨｨｪ0706ｨｴｨｨｨｦ 09 0601ｨｪ06 0202050602 090209ｨｹ ﾂｨｮ0909ｨｰ0902ｨｪｨｪ04ｨｦ 0509ｨｰ02ｨｰｨｨ ﾂ0209ｨｺｨｨｨｦ 060704ｨｰ, ｨｺ06ｨｰ060804ｨｦ 0004 06ｨｴｨｮｨｴｨ 02ｨｰ02, 0901060107 09 ｨ 0605ｨｹ030602 0706ｨｬ02ｨｴ02ｨｪｨｨ02. 00010601 09 ｨｬｨ 00ｨ 04ｨｨｨｪ 0106050302ｨｪ ｨ 04ｨｰｨｹ 07060106ｨ 02ｨｪ 090202ｨｪ02, 09060401ｨ 09ｨ 07 ﾂｨｮ0909ｨｰ09ｨ, 09010601ｨｪ0402 09 00ｨ 03ｨｨｨｬ 070607090502ｨｪｨｨ02ｨｬ ｨｪｨ 070608060002 09060901ｨｨｨｰｨｨｨｰ0205ｨｹｨｪ060006 080209ｨｰ0608ｨ ｨｪｨ. 00 ｨｰ06 0302 09ｨ ｨｬ0602 090802ｨｬ07 ｨｪ0206ｨ 010601ｨｨｨｬ06, ﾂｨｰ06ｨ 04 09 ｨｬｨ 00ｨ 04ｨｨｨｪ02 0708ｨｨ09ｨｮｨｰ09ｨｰ090609ｨ 05ｨ 080609ｨｺ0603ｨｹ ｨｬ0601ｨｪ060006 03ｨｨ05ｨｹ07, ｨｰｨ ｨｺ, ﾂｨｰ06ｨ 04, ｨｪｨ 0106010709ｨｹ 09ｨｪｨｮｨｰ08ｨｨ, 0004 ﾂｨｮ0909ｨｰ090609ｨ 05ｨｨ 0902ｨ 07 070605ｨｪ0609ｨｰｨｹ06 6 7ｨｮ07ｨ ｨｺ0609ｨ ｨｪｨｪ04ｨｬ ｱ ｨｨ 08ｨ 090905ｨ ｨ 0502ｨｪｨｪ04ｨｬ03 [Gucci Opens..., 2001]. 08ｨｨ0506090600ｨｨ07 Gucci, ｨｨ05ｨｨ 00ｨｨ0506090600ｨｨ07 08ｨ 090905ｨ ｨ 0502ｨｪｨｪ06ｨｦ 080609ｨｺ0603ｨｨ, ｨｪｨ 0305ｨ 09090602 0906070506ｨｴ02ｨｪｨｨ02 09 ｨ 0801ｨｨｨｰ02ｨｺｨｰｨｮ08ｨｪ0401, 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 ｨｨ 020902ｨｰ06090401 08020302ｨｪｨｨ0701 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪ0609 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ. 2. 0306ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨ 07 0904000601ｨ, 09090704ｨ ｨｪｨｪｨ 07 09 ｨ 0802ｨｪ0106ｨｬ. 07 0706ｨｰ0802ｨ ｨｨｨｰ020507 06ｨ 04 ﾂｨｪ06 ｨｪ02ｨｰ 090604ｨｬ0603ｨｪ0609ｨｰｨｨ 070604ｨｪｨ ｨｺ06ｨｬｨｨｨｰｨｹ0907 09 ｨｰ090608 ﾂ0209ｨｺ06ｨｦ 05ｨ ｨ 0608ｨ ｨｰ0608ｨｨ02ｨｦ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ ｨｨ 0708060202090906ｨｬ 09060401ｨ ｨｪｨｨ07 09ｨ ｨｬ06ｨｦ 060102030104. 0805ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04, ｨｰｨ ｨｺｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ, 0904070605ｨｪ0706ｨｰ 00ｨｮｨｪｨｺ02ｨｨ06 0005ｨｨ02ｨ 03 ｨｨ05ｨｨ 000106ｨｬｨ 03 ｨ 0802ｨｪ01ｨ. 06ｨｪｨｰ0208ｨｹ0208 ｨｰｨ ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪ0609 ﾂｨ ｨｴ02 0909020006 ｨｮｨｪｨｨｨｺｨ 0502ｨｪ, 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 08020302ｨｪｨｨ07 ｨｪｨ 0708ｨ 090502ｨｪ04 ｨｪｨ 09060401ｨ ｨｪｨｨ02 ｨ ｨ 09060506ｨｰｨｪ060006 ｨｺ06ｨｬ000608ｨｰｨ 010507 0706ｨｺｨｮ07ｨ ｨｰ020502ｨｦ (08ｨ 04ｨｬ0208 0708ｨｨｨｬ020806 ﾂｨｪ0401, 09040906ｨｰｨ ｨｨ 03ｨｨ08ｨｨｨｪｨ ｨｰ0608000609060006 06ｨ 0608ｨｮ010609ｨ ｨｪｨｨ07, ｨｬ0209ｨｰｨ 010507 06ｨｰ010401ｨ ｨｨ ｨｰ. 07.) 0608ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ06 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨｨｦ ｨｬｨ 00ｨ 04ｨｨｨｪ ｨｪｨ ｨｨｨ 06050202 070605ｨｪ06 0708020109ｨｰｨ 09050702ｨｰ 09020406ｨｪｨｪｨｮ06 ｨｺ06050502ｨｺ02ｨｨ06, 01ｨ 02ｨｰ 090604ｨｬ0603ｨｪ0609ｨｰｨｹ 0706ｨｺｨｮ07ｨ ｨｰ020507ｨｬ 04ｨ ｨｺｨ 040409ｨ ｨｰｨｹ 0607080201020502ｨｪｨｪ0402 ｨｬ06010205ｨｨ 060102030104 ｨｨ ｨ ｨｺ09020909ｨｮｨ 080609, 020905ｨｨ ｨｨ01 09 ｨｪｨ 09ｨｰ0607ｨｴｨｨｨｦ ｨｬ06ｨｬ02ｨｪｨｰ ｨｪ02ｨｰ 09 07080601ｨ 0302. 03ｨｴ02 0601ｨｪｨ 00ｨｮｨｪｨｺ02ｨｨ07, ｨｺ06ｨｰ0608ｨｮ06 ｨｨ0008ｨ 06ｨｰ 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04, ｪ 09060401ｨ ｨｪｨｨ02 ｨｺ08ｨｮ00ｨ 070609ｨｰ0607ｨｪｨｪ0401 ｨｺ05ｨｨ02ｨｪｨｰ0609, 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ07 ｨｬ0208060708ｨｨ07ｨｰｨｨｨｦ 0706 09060401ｨ ｨｪｨｨ06 ｨｨ 07060101020803ｨ ｨｪｨｨ06 05060705ｨｹｨｪ0609ｨｰｨｨ 0706ｨｺｨｮ07ｨ ｨｰ020502ｨｦ. 3. 0709ｨｨ0502ｨｪｨｨ02 ｨ ｨｺｨｰｨｨ090609 ｨ 0802ｨｪ01ｨ. 07 0005ｨ 00ｨｬｨ ｨｪ09ｨｺ060006 ｨｬｨ 00ｨ 04ｨｨｨｪｨ ｨｨｨｬ0202ｨｰ0907 090604ｨｬ0603ｨｪ0609ｨｰｨｹ 0708020109ｨｰｨ 090507ｨｰｨｹ 090902 000608ｨｬ04 090604ｨｬ0603ｨｪ0401 ｨ ｨｺｨｰｨｨ090609 ｨ 0802ｨｪ01ｨ, 09ｨｺ0506 ﾂｨ 07 09ｨｨｨｬ09060504, 020902ｨｰ, ｨｬｨｮ0404ｨｺｨｮ, ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ0402 05ｨｨｨｪｨｨｨｨ 07080601ｨｮｨｺｨｰ0609. 0306ｨｺｨ 04ｨ ｨｰ020502ｨｪ 09 05ｨｰ06ｨｬ 06ｨｰｨｪ060302ｨｪｨｨｨｨ ｨｬｨｨ05ｨ ｨｪ09ｨｺｨｨｨｦ ｨ ｨｮｨｰｨｨｨｺ Giorgio Armani 070506ｨｴｨ 01ｨｹ06 8 ｨｰ0409. ｨｺ09. ｨｬ, 09 ｨｺ06ｨｰ060806ｨｬ 08ｨ 09070605060302ｨｪ04 07080609ｨｰ08ｨ ｨｪ09ｨｰ0902ｨｪｨｪ06 09090704ｨ ｨｪｨｪ0402 ｨｬｨ 00ｨ 04ｨｨｨｪ04 Emporio Armani (0601020301ｨ, 01ｨｨ0000ｨｮ04ｨｪ04ｨｦ ｨ 0802ｨｪ01), Armani Jeans (0601020301ｨ, 0103ｨｨｨｪ090609ｨ 07 05ｨｨｨｪｨｨ07), Armani Casa (ｨｬ02ｨ 0205ｨｹ, 070609ｨｰ0205ｨｹｨｪ0602 ｨ 0205ｨｹ02, 0106ｨｬｨ 03ｨｪｨｨｨｦ ｨｰ02ｨｺ09ｨｰｨｨ05ｨｹ), Armani Sony Gallery (ｨ 04ｨｰ0609ｨ 07 ｨｰ0201ｨｪｨｨｨｺｨ, ｨｬｨｮ0404ｨｺｨ, 00ｨｨ05ｨｹｨｬ04), Armani Profumi (07ｨ 080006ｨｬ0208ｨｨ07), Armani Fiori (020902ｨｰ06 ﾂｨｪ04ｨｦ ｨｬｨ 00ｨ 04ｨｨｨｪ 09 ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ04ｨｬ 0005060801ｨｨ04ｨ ｨｦｨｪ06ｨｬ), Armani Libri (ｨｺｨｪｨｨ00ｨｨ), Armani Arte (01ｨｮ0106030209ｨｰ0902ｨｪｨｪｨ 07 00ｨ 0502080207), Armani Caffe (ｨｺｨ 0002ｨｰ0208ｨｨｨｦ) ｨｨ Armani Nobu (080209ｨｰ0608ｨ ｨｪ 070706ｨｪ09ｨｺ06ｨｦ ｨｺｨｮ01ｨｪｨｨ). 090204ｨｮ09050609ｨｪ06, 07060902ｨｰｨｨｨｰ0205ｨｹ, 0901060107 09 ｨｰｨ ｨｺ06ｨｦ ｨｬｨ 00ｨ 04ｨｨｨｪ, 070607ｨ 01ｨ 02ｨｰ 09 ｨｪｨ 09ｨｰ0607ｨｴｨｨｨｦ 00ｨｬｨｨ08 0706 Armani03, ｨｺ06ｨｰ060804ｨｦ 09ｨｰ0802ｨｬｨｨｨｰ0907 07080201050603ｨｨｨｰｨｹ 0006ｨｰ06090602 08020302ｨｪｨｨ02 000706 36
130802020207ｨｰｨｮ Armani03 ｨｪ02 ｨｰ0605ｨｹｨｺ06 00ｨｨ04ｨｨ ﾂ0209ｨｺｨｨｨｬ 0706ｨｰ0802ｨ ｨｪ0609ｨｰ07ｨｬ ﾂ0205060902ｨｺｨ, ｨｪ06 ｨｨ 01ｨｮ010609ｨｪ04ｨｬ ｨｨ 0509ｨｰ02ｨｰｨｨ ﾂ0209ｨｺｨｨｨｬ. 4. 000604ｨｬ0603ｨｪ0609ｨｰｨｹ ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ060006 060704ｨｰｨ 0708ｨｨ 09060902080302ｨｪｨｨｨｨ 0706ｨｺｨｮ0706ｨｺ. 0805ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨｨｦ ｨｬｨ 00ｨ 04ｨｨｨｪ 0709050702ｨｰ0907 090902-ｨｰｨ ｨｺｨｨ ｨｬｨ 00ｨ 04ｨｨｨｪ06ｨｬ, 09060401ｨ ｨｪｨｪ04ｨｬ 010507 09060902080302ｨｪｨｨ07 0706ｨｺｨｮ0706ｨｺ, ｨｪ0209ｨｬ06ｨｰ0807 ｨｪｨ 090902 08ｨ 04090502ｨｺｨ ｨｰ0205ｨｹｨｪ0402 ｨｨ 06ｨ 08ｨ 040609ｨ ｨｰ0205ｨｹｨｪ0402 ｨｬ06ｨｬ02ｨｪｨｰ04, 09090704ｨ ｨｪｨｪ0402 09 020006 07060902ｨｴ02ｨｪｨｨ02ｨｬ. 00 ｨｪｨｹ06-ｨｦ0608ｨｺ09ｨｺ06ｨｬ ｨ ｨｮｨｰｨｨｨｺ02 Prada, ｨｨｨｪ090209ｨｰｨｨ02ｨｨｨｨ 09 09060401ｨ ｨｪｨｨ02 ｨｺ06ｨｰ0608060006 090609ｨｰｨ 09ｨｨ05ｨｨ 30 ｨｬ05ｨｪ 01060505. 050108, 07080201070605ｨ 00ｨ 02ｨｰ0907 0706ｨｺｨ 040409ｨ ｨｰｨｹ 00ｨｨ05ｨｹｨｬ04, ｨｮ09ｨｰ08ｨ ｨｨ09ｨ ｨｰｨｹ 0502ｨｺ02ｨｨｨｨ ｨｨ 0708020109ｨｰｨ 090502ｨｪｨｨ07 ｪ 0609ｨｪ0609ｨｪ0602 0706ｨｬ02ｨｴ02ｨｪｨｨ02 0907060906ｨ ｨｪ06 09ｨｬ0209ｨｰｨｨｨｰｨｹ 0106 0109ｨｮ010906ｨｰ 0408ｨｨｨｰ020502ｨｦ. 06 05ｨｰ06 0708ｨｨ ｨｮ09050609ｨｨｨｨ, ﾂｨｰ06 0708ｨｨｨｬ020806 ﾂｨｪ0402 ｨｮ Prada 06ｨ 0608ｨｮ010609ｨ ｨｪ04 09070202ｨｨｨ 05ｨｹｨｪ04ｨｬｨｨ ｨｺｨ ｨｬ0208ｨ ｨｬｨｨ, ｨｺ06ｨｰ06080402 0706040906050706ｨｰ 0902ｨ 07 ｨｮ09ｨｨ0102ｨｰｨｹ 0906 09090201 09ｨｰ060806ｨｪ. 09ｨｮｨｰｨｨｨｺ 0609ｨｪｨ ｨｴ02ｨｪ ｨｺ06ｨｬ07ｨｹ06ｨｰ0208ｨ ｨｬｨｨ, ｨｺ06ｨｰ06080402 0706ｨｬ0600ｨ 06ｨｰ 07060106ｨ 08ｨ ｨｰｨｹ 020902ｨｰ0609ｨｮ06 00ｨ ｨｬｨｬｨｮ ｨｨ 00ｨ ｨｺｨｰｨｮ08ｨｮ 060102030104, ｨ ｨｺ09020909ｨｮｨ 0804. 05 0706ｨｬ06ｨｴｨｹ06 ｨｨｨｪｨｰ0208ｨ ｨｺｨｰｨｨ09ｨｪ060006 01ｨｨ0907050207, ｨｪ02 090401060107 ｨｨ04 0708ｨｨｨｬ020806 ﾂｨｪ06ｨｦ, ｨｬ0603ｨｪ06 09040709ｨｪｨｨｨｰｨｹ, 0209ｨｰｨｹ 05ｨｨ 0108ｨｮ00ｨｨ02 08ｨ 04ｨｬ020804, 020902ｨｰｨ, ｨｺｨ ｨｺ 0904ｨ ｨｨ08ｨ 02ｨｬｨ 07 0601020301ｨ ｨ ｨｮ0102ｨｰ 09ｨｬ06ｨｰ0802ｨｰｨｹ0907 ｨｪｨ 09ｨ 0302ｨｦ 00ｨｨ00ｨｮ0802 0708ｨｨ 08ｨ 0405ｨｨ ﾂｨｪ06ｨｬ 06090902ｨｴ02ｨｪｨｨｨｨ, ｨｨ 01ｨ 0302 09 06000806ｨｬｨｪ06ｨｬ 09ｨｰ02ｨｺ0507ｨｪｨｪ06ｨｬ 02ｨｨ05ｨｨｨｪ0108ｨｨ ﾂ0209ｨｺ06ｨｬ 05ｨｨ00ｨｰ02 ｨｬ0603ｨｪ06 010205ｨ ｨｰｨｹ 0706ｨｺｨｮ07ｨｺｨｨ. 5. 030609ｨｰ0607ｨｪｨｪ0402 ｨｨｨｪｨｪ0609ｨ 02ｨｨｨｨ 010507 09060401ｨ ｨｪｨｨ07 09090203020006 060704ｨｰｨ 0906090708ｨｨ07ｨｰｨｨ07 ｨ 0802ｨｪ01ｨ. 0306 09090602ｨｦ 0708ｨｨ08060102 ｨｬ0601ｨ ﾂ0802040904 ﾂｨ ｨｦｨｪ06 ｨｨ04ｨｬ02ｨｪ ﾂｨｨ09ｨ, ｨｨ, ｨｺｨ ｨｺ ｨｮ0302 070601 ﾂ0208ｨｺｨｨ09ｨ 050609ｨｹ, 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨｨｨｪｨｪ0609ｨ 02ｨｨｨｨ 0609ｨｮｨｴ0209ｨｰ09050706ｨｰ0907 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｨｺｨ ｨｺ ｨｬｨｨｨｪｨｨｨｬｨｮｨｬ 0109ｨ 030104 09 000601, 09 04ｨ 09ｨｨ09ｨｨｨｬ0609ｨｰｨｨ 06ｨｰ ｨｬ0601ｨｪ0401 09020406ｨｪ0609. 0306ｨｬｨｨｨｬ06 080200ｨｮ050708ｨｪ06ｨｦ 09ｨｬ02ｨｪ0702ｨｬ0609ｨｰｨｨ 000503ｨｪ 07080601ｨｮｨｺｨｰ0609 0906 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪｨ 01 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 0708ｨｨ09ｨｮｨｰ09ｨｰ09ｨｮ06ｨｰ 070609ｨｰ0607ｨｪｨｪ0402 ｨｬ0208 ﾂ02ｨｪ01ｨ ｨｦ04ｨｨｨｪ0006090402 ｨｨｨｪｨｪ0609ｨ 02ｨｨｨｨ. 02000608ｨｬ0502ｨｪｨｨ02 09ｨｨｨｰ08ｨｨｨｪ 0906 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪｨ 01 070601ｨｪ07050609ｨｹ 0106 ｨｮ080609ｨｪ07 ｨｪ0609060006 09ｨｨ04ｨｮｨ 05ｨｹｨｪ060006 09ｨｨ01ｨ ｨｨ09ｨｺｨｮ0909ｨｰ09ｨ. 00ｨｨ05ｨ ｨｪ09ｨｺｨｨｨｦ ｨ ｨｮｨｰｨｨｨｺ Moscino 0904010205ｨｨ05 020205ｨｮ06 ｨｺ06ｨｬｨｪｨ ｨｰｨｮ 0906 09ｨｰ02ｨｺ0506ｨｬ, 090401060107ｨｴｨｨｨｬ ｨｪｨ ｨｮ05ｨｨ02ｨｮ, 09 ｨｺ06ｨｰ060806ｨｦ 08ｨ 09070605ｨ 00ｨ 02ｨｰ0907 ｨｪｨ 09ｨｰ0607ｨｴｨ 07 ｨｨｨｪ09ｨｰｨ 05050702ｨｨ07, 0708020109ｨｰｨ 09050706ｨｴｨ 07 0906ｨ 06ｨｦ ｨ 050502000608ｨｨ ﾂ0209ｨｺｨｮ06 ｨｰ08ｨ ｨｺｨｰ0609ｨｺｨｮ 0609ｨｪ0609ｨｪ06ｨｦ ｨｨ0102ｨｨ ｨｬ0601ｨｪ060006 09020406ｨｪｨ, ｨｪｨ 01 09060401ｨ ｨｪｨｨ02ｨｬ ｨｺ06ｨｰ060806ｨｦ 08ｨ ｨ 06ｨｰｨ 02ｨｰ 020205ｨ 07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨ 07 0008ｨｮ0707ｨ. 06ｨｰ06 ｨｬ060302ｨｰ ｨ 04ｨｰｨｹ 00ｨｨ00ｨｮ08ｨ ｨ 04ｨｺｨ 09 ｨｪｨ 09ｨｰ0607ｨｴｨｮ06 090205ｨｨ ﾂｨｨｨｪｨｮ 09 08ｨ 04060809ｨ ｨｪｨｪ04ｨｬ 09 ｨｺ0506 ﾂｨｹ07 ｨｺ08ｨ 09ｨｪ04ｨｬ 0705ｨ ｨｰｨｹ02ｨｬ ｨｪｨ 080600ｨ 01 ｨｨ05ｨｨ 0302ｨｪｨｴｨｨｨｪｨ, 0708ｨｨ09020903ｨ 07 ｨｺ 09ｨｰ0605ｨｮ 090407ｨｨｨｰｨｹ ﾂｨ 03ｨｺｨｮ ｨｺ060002, 0708ｨｨ ﾂ02ｨｬ 090907 ｨｺ06ｨｬ070604ｨｨ02ｨｨ07, 09ｨｺ0506 ﾂｨ 07 ｨｬｨ ｨｪ02ｨｺ02ｨｪ, 09ｨｰ0605, 09ｨｰｨｮ05, ｨｺ060002ｨｦｨｪｨｮ06 ﾂｨ 03ｨｺｨｮ, 0706ｨｺ0804ｨｰｨ ｨｰ040907 ﾂｨ ｨｬｨｨ 030205ｨｺ06090401 ｨ ｨ ｨ 06 ﾂ02ｨｺ ｨｪ0203ｨｪ02ｨｦ03ｨｨ01 020902ｨｰ0609. 06ｨ ｨｺｨ 07 09ｨｨｨｰ08ｨｨｨｪｨ 0907060906ｨ ｨｪｨ 0904040409ｨ ｨｰｨｹ 0106070605ｨｪｨｨｨｰ0205ｨｹｨｪ0402 05ｨｬ0602ｨｨｨｨ ｨｮ 0408ｨｨｨｰ020507, ｨｨｨｪｨｰ08ｨｨ000609ｨ ｨｰｨｹ, 0708020105ｨ 00ｨ ｨｰｨｹ 0706ｨｰ02ｨｪ02ｨｨｨ 05ｨｹｨｪ06ｨｬｨｮ 0706ｨｺｨｮ07ｨ ｨｰ020506 ｨｪ060904ｨｦ 0907060906ｨ 0906090708ｨｨ07ｨｰｨｨ07 ｨｬ0601ｨｪ06ｨｦ ｨｰ02ｨｪ0102ｨｪ02ｨｨｨｨ. 6. 0507060906ｨ ｨｪ0609ｨｰｨｹ ｨｺ 07ｨ ｨ 05ｨｨ09ｨｨｨｰｨｨ. 07ｨｪｨｨｨｺｨ 05ｨｹｨｪｨ 07 ｨ ｨｰｨｬ0609000208ｨ 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ01 ｨｬｨ 00ｨ 04ｨｨｨｪ0609, 09060401ｨ ｨｪｨｨ02 060906ｨ 06ｨｦ 0908020104 010507 09060902080302ｨｪｨｨ07 0706ｨｺｨｮ0706ｨｺ, ｨｺ06ｨｪ02 ﾂｨｪ06, ｨｪ02 0609ｨｰｨ 09050706ｨｰ 0708020909ｨｮ 08ｨ 09ｨｪ0601ｨｮ03ｨｪ06ｨｦ. 02 ｨｪ06090401 ｨｬｨ 00ｨ 04ｨｨｨｪｨ 01 07ｨｨ03ｨｮｨｰ, ｨｨ01 06ｨ 09ｨｮ0301ｨ 06ｨｰ 07060902ｨｰｨｨｨｰ0205ｨｨ, ｨｨｨｬ 01ｨ 06ｨｰ0907 060202ｨｪｨｺｨｨ. 08ｨｮ05ｨｹｨｰｨｮ0806050600ｨｨ ﾂ0209ｨｺｨ 07 060906ｨ 02ｨｪｨｪ0609ｨｰｨｹ ｨｪ0609060006 070601010601ｨ ｨｺ 01ｨｨ04ｨ ｨｦｨｪｨｮ ｨｰ0608000609060006 07080609ｨｰ08ｨ ｨｪ09ｨｰ09ｨ 090609ｨｰ06ｨｨｨｰ 09 ｨｰ06ｨｬ, ﾂｨｰ06 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04 ｨｪｨ 080701ｨｮ 09 ｨ 0801ｨｨｨｰ02ｨｺｨｰｨｮ08ｨｪ04ｨｬｨｨ 07ｨ ｨｬ07ｨｰｨｪｨｨｨｺｨ ｨｬｨｨ ｨｨ ｨｬｨｮ040207ｨｬｨｨ 0708020908ｨ ｨｴｨ 06ｨｰ0907 09 ｨｰｨｮ08ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ02 010609ｨｰ060708ｨｨｨｬ02 ﾂｨ ｨｰ0205ｨｹｨｪ0609ｨｰｨｨ. 0402ｨｨ 08ｨ 09ｨ ｨｺｨｮｨ 06 (Comme des Garcons) 37
1300060801ｨｨｨｰ0907 090906ｨｨｨｬｨｨ ｨｪｨｹ06-ｨｦ0608ｨｺ09ｨｺｨｨｨｬ ｨｨ ｨｰ06ｨｺｨｨｨｦ09ｨｺｨｨｨｬ ｨ ｨｮｨｰｨｨｨｺｨ ｨｬｨｨ: 0006ｨｮ08ｨｨ09ｨｰ04 06ｨｰｨｺ0605ｨｮ070409ｨ 06ｨｰ 06ｨｰ 00ｨ 09ｨ 01ｨ ｨｺｨｮ0906 ﾂｨｺｨｨ ｨｪｨ 09ｨｮ0902ｨｪｨｨ080403 [08ｨｨ05ｨｨ0709, 2002, 09. 297]. 0506090802ｨｬ02ｨｪｨｪ0402 07ｨｮｨｰ02090601ｨｨｨｰ0205ｨｨ, ｨ ｨｰｨ ｨｺ0302 090708ｨ 0906 ﾂｨｪｨｨｨｺｨｨ ｨｨ04 ｨｺｨ ｨｰ02000608ｨｨｨｨ 00Shopping Guide03 06ｨ 0704ｨ ｨｰ0205ｨｹｨｪ06 06ｨｰｨｬ02 ﾂｨ 06ｨｰ ｨｪｨ 090906ｨｨ01 09ｨｰ08ｨ ｨｪｨｨ02ｨ 01 ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ0402 0005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, 01ｨ 09ｨ 07 09 ｨｰ06ｨｬ ﾂｨｨ090502 ｨｺ08ｨ ｨｰｨｺｨｨｨｦ 06ｨ 040608 09ｨｰｨｨ05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ01 060906ｨ 02ｨｪｨｪ0609ｨｰ02ｨｦ 05ｨｰｨｨ01 ｨ 0802ｨｪ010609. 00 02020506ｨｬ, 000609060807 06 04ｨｪｨ ﾂ02ｨｪｨｨｨｨ ｨｪ060906ｨｦ ｨｰ02ｨｪ0102ｨｪ02ｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ 07080601ｨ 03 010507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, ｨｬ0603ｨｪ06 09060905ｨ ｨｰｨｹ0907 ｨｪｨ ｨｬｨｪ02ｨｪｨｨ02 ｨ ｨｪ0005ｨｨｨｦ09ｨｺｨｨ01 ｨｨ09090502010609ｨ ｨｰ020502ｨｦ 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨ, ｨｺ06ｨｰ06080402 09 ﾂｨｨｨｰｨ 06ｨｰ, ﾂｨｰ06 000005ｨ 00ｨｬｨ ｨｪ09ｨｺｨｨ02 ｨｬｨ 00ｨ 04ｨｨｨｪ04 090604ｨｪｨｨｨｺ05ｨｨ ｨｺｨ ｨｺ 09ｨ 03ｨｪ02ｨｦ03ｨｨｨｦ ｨｺ06ｨｬ0706ｨｪ02ｨｪｨｰ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0006090401 ｨｺ06ｨｬｨｬｨｮｨｪｨｨｨｺｨ 02ｨｨｨｦ 010507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 0106ｨｬ060903 [Moore, Fernie, Burt, 2000, p. 930]. 7ｬ4 030604ｨｨ02ｨｨ06ｨｪｨｨ080609ｨ ｨｪｨｨ02. 07ｨｪｨｨｨｺｨ 05ｨｹｨｪ0609ｨｰｨｹ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ06ｨｦ ｨｰ060800060906ｨｦ ｨｬｨ 08ｨｺｨｨ 060708020102050702ｨｰ0907 ｨｪ02 ｨｰ0605ｨｹｨｺ06 09ｨｰｨｨ05ｨｨ09ｨｰｨｨｨｺ06ｨｦ, 000608ｨｬ06ｨｦ ｨｨ 020902ｨｰ06ｨｬ 000503ｨｪ 07080601ｨｮｨｺｨｰｨ, ｨｪ06 ｨｨ ﾂ02ｨｰｨｺ06 0607080201020502ｨｪｨｪ06ｨｦ 070604ｨｨ02ｨｨ02ｨｦ 09 090604ｨｪｨ ｨｪｨｨｨｨ 020205020906ｨｦ ｨ ｨｮ01ｨｨｨｰ0608ｨｨｨｨ, ｨｮ ｨｺ06ｨｰ060806ｨｦ ｨｺ ｨｰ06ｨｬｨｮ 0302 0209ｨｰｨｹ 090906ｨｦ 0906ｨ 09ｨｰ0902ｨｪｨｪ04ｨｦ 09ｨｺｨｮ09, 0708ｨｨ09ｨｰ08ｨ 09ｨｰｨｨ07, 090602ｨｨｨ 05ｨｹｨｪ0402 00ｨｮｨｪｨｺ02ｨｨｨｨ, 09ｨｰｨｨ05ｨｹ 070609020102ｨｪｨｨ07 ｨｨ, ｨｺ06ｨｪ02 ﾂｨｪ06 0302, 0607080201020502ｨｪｨｪｨ 07 ｨｰ0605ｨｴｨｨｨｪｨ ｨｺ06030205ｨｹｨｺｨ, ｨｰ. 02. 0907060906ｨ ｨｪ0609ｨｰｨｹ 000608ｨｬｨｨ080609ｨ ｨｰｨｹ 0907080609 ｨｪｨ ｨｰ06ｨｰ ｨｨ05ｨｨ ｨｨｨｪ06ｨｦ ｨ 0802ｨｪ01. 0806080802ｨｺｨｰｨｪ0602 070604ｨｨ02ｨｨ06ｨｪｨｨ080609ｨ ｨｪｨｨ02, 090201ｨｮｨｴ0202 ｨｺ 09060401ｨ ｨｪｨｨ06 ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪ060006 070802ｨｨｨｬｨｮｨｴ0209ｨｰ09ｨ, 0609ｨｪ06090409ｨ 02ｨｰ0907 ｨｪｨ 0906 ﾂ02ｨｰｨ ｨｪｨｨｨｨ 0202ｨｪ04 ｨｨ 01ｨｨ0000020802ｨｪ02ｨｨｨ 02ｨｨｨｨ 09ｨ ｨｬ060006 ｨ 0802ｨｪ01ｨ. 00020507 ｨｰ060006 ﾂｨｰ06ｨ 04 ｨｪ0609ｨｨｨｰｨｹ Givenchy, ｨｬｨ 0506 ｨ 04ｨｰｨｹ ｨ 0600ｨ ｨｰ04ｨｬ, ｨｪｨ 0106 ｨ 04ｨｰｨｹ 09ｨｬ020504ｨｬ03, ｪ ｨｮｨｰ0902080301ｨ 02ｨｰ 040605ｨｹ02ｨｪ 00ｨ ｨｺ0106ｨｪｨ 05ｨｹ01 ｪ 0005ｨ 09ｨｪ04ｨｦ ｨｬ06010205ｨｹ0208 0601ｨｪ06ｨｨｨｬ02ｨｪｨｪ060006 0106ｨｬｨ. 0008ｨｰ06 0106080603ｨｨｨｰ 07080209ｨｰｨｨ0302ｨｬ, 0506ｨ ｨｨｨｰ ｨｺｨ ﾂ0209ｨｰ0906 ｨｨ 04ｨｪｨ 02ｨｰ 0905ｨ 09ｨｰｨｹ 09ｨｨ05ｨｹｨｪ060006 ｨｨｨｬｨｨ0103ｨ, 06ｨ 0704ｨ ｨｰ0205ｨｹｨｪ06 060202ｨｪｨｨｨｰ ｨｪ060904ｨｦ 09ｨｰｨｨ05ｨｹ Givenchy ｭ 00 Givenchy 0209ｨｰｨｹ 090902... 06ｨｰ06 ｨｨ 0209ｨｰｨｹ 000608ｨｬｨｮ05ｨ ｨｪ060906ｨｦ 080609ｨｺ0603ｨｨ03 [01ｨｨｨｺ0605ｨ 0209ｨｨ ﾂ, 2002, 09. 228]. 7ｬ4 0506 ﾂ02ｨｰｨ 02ｨｬ0609ｨｰｨｹ ｨｬ0601020502ｨｦ ｨｨ ｨ ｨｺ09020909ｨｮｨ 08ｨｪｨ 07 070605ｨｨｨｰｨｨｨｺｨ. 000604ｨｬ0603ｨｪ0609ｨｰｨｹ 010507 0706ｨｺｨｮ07ｨ ｨｰ020507 09060401ｨ ｨｰｨｹ 00ｨ 0801020806ｨ 020205ｨｨｨｺ06ｨｬ 06ｨｰ 0601ｨｪ060006 01ｨｨ04ｨ ｨｦｨｪ0208ｨ, ｨｨ05ｨｨ ｨｰ06ｨｰｨ 0505ｨｮｨｺ (total look), 0709050702ｨｰ0907 02ｨｴ02 0601ｨｪ06ｨｦ 01ｨ 08ｨ ｨｺｨｰ0208ｨｪ06ｨｦ 060906ｨ 02ｨｪｨｪ0609ｨｰｨｹ06 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 ｨ 0802ｨｪ01ｨ. 04020302ｨｪｨｨ06 05ｨｰ06ｨｦ 04ｨ 01ｨ ﾂｨｨ 0905ｨｮ03ｨｨｨｰ 09 07020809ｨｮ06 06 ﾂ02080201ｨｹ 0906 ﾂ02ｨｰｨ 02ｨｬ0609ｨｰｨｹ ｨｬ0601020502ｨｦ ｨｪ02 ｨｰ0605ｨｹｨｺ06 09ｨｪｨｮｨｰ08ｨｨ 09020406ｨｪｨｪ06ｨｦ ｨｺ06050502ｨｺ02ｨｨｨｨ, ｨｪ06 ｨｨ 09 ｨｺ06050502ｨｺ02ｨｨ07ｨｬｨｨ 07080603050401 0502ｨｰ, 0906 09ｨｰ0608ｨｮ06 ｪ 09060401ｨ ｨｪｨｨ02 09070202ｨｨｨ 05ｨｹｨｪ0401 0106070605ｨｪ0706ｨｴｨｨ01 ｨｺ06050502ｨｺ02ｨｨ06 05ｨｨｨｪｨｨｨｦ ｨ ｨｺ09020909ｨｮｨ 080609, ｨｺｨｮ01ｨ 09ｨｺ0506 ﾂｨ 06ｨｰ0907 06ｨ ｨｮ09ｨｹ, 09ｨｮｨｬｨｺｨｨ, 0802ｨｬｨｪｨｨ, ｨｮｨｺ08ｨ 0302ｨｪｨｨ07, 06 ﾂｨｺｨｨ, ﾂｨ 0904. 7ｬ4 02ｨｨ09020809ｨｨ00ｨｨ02ｨｨ080609ｨ ｨｪｨｪ0609ｨｰｨｹ ｨ 0802ｨｪ010609. 00 0609ｨｪ0609ｨｪ06ｨｬ ｨｺ06ｨｪ0202ｨｪｨｰ08ｨｨ08ｨｮ0709ｨｹ 09 ｨｺｨ ｨｰ02000608ｨｨ0701 070802ｨｰ-ｨ -070608ｨｰ02 0102 0506ｨｺ09, 070802ｨｰ-ｨ -070608ｨｰ02 ｨｨ 01ｨｨ0000ｨｮ04ｨｪ0402 ｨ 0802ｨｪ0104, 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ02 ｨｬｨ 08ｨｺｨｨ ｨｰ08ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ06 01ｨｨ09020809ｨｨ00ｨｨ02ｨｨ08ｨｮ06ｨｰ0907 09 04ｨ 09ｨｨ09ｨｨｨｬ0609ｨｰｨｨ 06ｨｰ 0002ｨｪ010208ｨｪ0401, 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401, 09ｨｨｨｰｨｮｨ 02ｨｨ06ｨｪｨｪ0401 060906ｨ 02ｨｪｨｪ0609ｨｰ02ｨｦ 090906ｨｨ01 02020502090401 ｨ ｨｮ01ｨｨｨｰ0608ｨｨｨｦ. 06ｨ ｨｺ, ｨｪｨ 0708ｨｨｨｬ0208, ｨｰ0608000609ｨ 07 ｨｬｨ 08ｨｺｨ Kenzo 09060401ｨ 02ｨｰ ｨｺ06050502ｨｺ02ｨｨｨｨ 060102030104 010507 0302ｨｪｨｴｨｨｨｪ (Kenzo Femme) ｨｨ 010507 ｨｬｨｮ03 ﾂｨｨｨｪ (Kenzo Homme), MaxMara 08ｨ ｨ 06ｨｰｨ 02ｨｰ ｨｰ0605ｨｹｨｺ06 09 0302ｨｪｨｴｨｨｨｪｨ ｨｬｨｨ, Dolce & Gabbana, 04ｨ ｨｨｨｪｨｰ020802090609ｨ 0903ｨｨ09ｨｹ ｨｬ0605060104ｨｬ 0706ｨｰ0802ｨ ｨｨｨｰ020502ｨｬ, 09060401ｨ 05ｨ 05ｨｨｨｪｨｨ06 ｨｬ060506010203ｨｪ06ｨｦ 060102030104 D & G. 04ｨ 0409ｨｨｨｰｨｨ02 ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ 06ｨｰ010401ｨ, ｨｬ060809ｨｺｨｨ01 ｨｺ08ｨｮｨｨ040609 09ｨｰｨｨｨｬｨｮ05ｨｨ080609ｨ 0506 09060401ｨ ｨｪｨｨ02 ｨｮ04ｨｺ0600ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 38
13ｨ 0802ｨｪ010609, 09090704ｨ ｨｪｨｪ0401 09 090802ｨｬ070708060906030102ｨｪｨｨ02ｨｬ ｨｪｨ ｨｬ060802 ｨｨ 0705070302, ｨｰｨ ｨｺ, ｨｪｨ 0708ｨｨｨｬ0208, 07060709ｨｨ05ｨｨ09ｨｹ Versace Mare ｨｨ Byblos Mare. 05ｨｰ0802ｨｬ0502ｨｪｨｨ02 ｨｺ 04010608060906ｨｬｨｮ 06ｨ 08ｨ 04ｨｮ 03ｨｨ04ｨｪｨｨ, 08ｨ 0409ｨｨｨｰｨｨ02 ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ 09070608ｨｰｨ ｨｨ 00ｨｨｨｰｨｪ0209ｨ 09040409ｨ 0506 070607090502ｨｪｨｨ02 06000806ｨｬｨｪ060006 ｨｺ0605ｨｨ ﾂ0209ｨｰ09ｨ 09070608ｨｰｨｨ09ｨｪ0401 05ｨｨｨｪｨｨｨｦ ｨｮ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609: Versace Sport, DKNY Sport, SportMax, D & G Sport, Trussardi Sport, Pal Zileri Sport. 01060902ｨｦ03ｨ 07 ｨｰ02ｨｪ0102ｨｪ02ｨｨ07 09 000503ｨｪ ｨ ｨｨ04ｨｪ020902 ｪ 0906ｨｰ08ｨｮ01ｨｪｨｨ ﾂ0209ｨｰ0906 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｦ, ｨｮ04ｨｺ0609070202ｨｨｨ 05ｨｨ04ｨｨ08ｨｮ06ｨｴｨｨ010907 ｨｪｨ 08ｨ 0408ｨ ｨ 06ｨｰｨｺ02 ｨｨ 070806ｨｨ0409060109ｨｰ0902 09070608ｨｰｨｨ09ｨｪ06ｨｦ 060102030104 09 000503ｨｪ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ ｨｬｨｨ. 06ｨ ｨｺ, ｨｺ06ｨｬ07ｨ ｨｪｨｨ07 Adidas 09 2001 00. 0708ｨｨ0005ｨ 09ｨｨ05ｨ 01ｨｨ04ｨ ｨｦｨｪ0208ｨ 070603ｨｨ 08ｨ ｨｬ06ｨｬ06ｨｰ06 (Joshi Yamomoto) 010507 09060401ｨ ｨｪｨｨ07 ｨｬ0601ｨｪ06ｨｦ 05ｨｨｨｪｨｨｨｨ 09070608ｨｰｨｨ09ｨｪ0401 ｨｰ0609ｨ 080609 Joshi Yamomoto for Adidas. 0806ｨｪ02020702ｨｨ07 070608ｨｰ00020507 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609. 0602ｨｪ0102ｨｪ02ｨｨ07 01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 ｨｺ ｨｺ06ｨｪ02ｨｮ 0909 09. 0708ｨｨ090205ｨ ｨｺ ｨｮ09ｨｰ06ｨｦ ﾂｨｨ0906ｨｬｨｮ 090609ｨｰ0607ｨｪｨｨ06 ｨｬ0601ｨｪ06ｨｦ ｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨｨ, ｨｺ060001ｨ 09ｨｪｨｮｨｰ08ｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺ060006 0106ｨｬｨ 09ｨｮｨｴ0209ｨｰ09ｨｮ06ｨｰ ｨｰ08ｨｨ 0708ｨｨｨｪ02ｨｨ07ｨｨｨ 05ｨｹｨｪ0401 ｨｪｨ 0708ｨ 090502ｨｪｨｨ07 09 01ｨｨ04ｨ ｨｦｨｪ02 ｨｬ0601ｨｪ06ｨｦ 060102030104: 06ｨｰ ｨｺｨｮｨｰ0608, 070802ｨｰ-ｨ -070608ｨｰ02 ｨｨ 01ｨｨ0000ｨｮ04ｨｪ0402 ｨ 0802ｨｪ0104, ｨｺｨｮ01ｨ 09ｨｺ0506 ﾂｨ 06ｨｰ0907 09ｨｰ06080402 ｨｨ ｨｰ0802ｨｰｨｹｨｨ 05ｨｨｨｪｨｨｨｨ 070802ｨｰ-ｨ -070608ｨｰ02, ｨ ｨｰｨ ｨｺ0302 ｨｮ04ｨｺ0600ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0402 05ｨｨｨｪｨｨｨｨ. 010609060807 06 09ｨｮｨｴ0209ｨｰ090609ｨ ｨｪｨｨｨｨ 01ｨｨ0000ｨｮ04ｨｪ0401 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, ｨｮｨｬ0209ｨｰｨｪ06 0609ｨｰｨ ｨｪ0609ｨｨｨｰｨｹ0907 ｨｪｨ ｨｨ09ｨｰ0608ｨｨｨｨ 070806ｨｨ090106030102ｨｪｨｨ07 05ｨｰ060006 ｨｰ0208ｨｬｨｨｨｪｨ. 02ｨｨ0000ｨｮ04ｨｪｨ 07 ｨｰ020608ｨｨ07 (diffusion theory), ｨｨ05ｨｨ ｨｰ020608ｨｨ07 08ｨ 0907080609ｨｰ08ｨ ｨｪ02ｨｪｨｨ07, 0709050702ｨｰ0907 090609ｨｰｨ 09ｨｪ06ｨｦ ﾂｨ 09ｨｰｨｹ06 ｨｺ06ｨｬｨｬｨｮｨｪｨｨｨｺｨ 02ｨｨ06ｨｪｨｪ06ｨｦ ｨｰ020608ｨｨｨｨ ｨｨ ｨｨ09070605ｨｹ04ｨｮ02ｨｰ0907 010507 0607ｨｨ09ｨ ｨｪｨｨ07 07080602020909ｨ 08ｨ 0907080609ｨｰ08ｨ ｨｪ02ｨｪｨｨ07 ｨｨｨｪｨｪ0609ｨ 02ｨｨｨｦ, ｨｪ06090401 ｨｨ0102ｨｦ ｨｨ05ｨｨ 0708ｨ ｨｺｨｰｨｨ- ﾂ0209ｨｺｨｨ01 08ｨ 0408ｨ ｨ 06ｨｰ06ｨｺ 09ｨｪｨｮｨｰ08ｨｨ 090602ｨｨｨ 05ｨｹｨｪ06ｨｦ 09ｨｨ09ｨｰ02ｨｬ04 09 ｨｰ02 ﾂ02ｨｪｨｨ02 0607080201020502ｨｪｨｪ060006 070208ｨｨ0601ｨ 090802ｨｬ02ｨｪｨｨ [Rogers, 1983]. 0009020102ｨｪｨｪｨ 07 09 0708ｨ ｨｺｨｰｨｨｨｺｨｮ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ 02ｨｴ02 09 0902080201ｨｨｨｪ02 1960-01 0000. [Arndt, 1967; Bass, 1969; Frank, Massy, Morrison, 1964; King, 1963; Robertson, 1967; Silk, 1966], 01ｨｨ0000ｨｮ04ｨｪｨ 07 ｨｰ020608ｨｨ07 070605ｨｮ ﾂｨｨ05ｨ 03ｨｨ0806ｨｺ0602 08ｨ 0907080609ｨｰ08ｨ ｨｪ02ｨｪｨｨ02 ｨｨ 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺ0602 0708ｨｨｨｬ02ｨｪ02ｨｪｨｨ02 09 0607080201020502ｨｪｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ 010507 ｨｪ06090401 07080601ｨｮｨｺｨｰ0609, ｨｪｨ 0708ｨ 090502ｨｪｨｪ06ｨｦ ｨｪｨ 0708ｨｨ090502 ﾂ02ｨｪｨｨ02 0706ｨｰ02ｨｪ02ｨｨｨ 05ｨｹｨｪ0401 ｨｪ0609ｨ ｨｰ06080609 (innovators) ｨｨ 070208090401 0706090502010609ｨ ｨｰ020502ｨｦ (early adopters). 060208ｨｬｨｨｨｪ 0001ｨｨ0000ｨｮ04ｨｪ0402 ｨ 0802ｨｪ010403 0708ｨｨｨｬ02ｨｪｨｨｨｰ0205ｨｹｨｪ06 ｨｺ 000503ｨｪ ｨ ｨｨ04ｨｪ0209ｨｮ 07060709ｨｨ050907 09 ｨｪｨ ﾂｨ 0502 1990-01 0000. [Moore, Fernie, Burt, 2000, p. 933], ｨｺ060001ｨ 070806ｨｨ04060305ｨｨ 090208ｨｹ0204ｨｪ0402 ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨ07 09 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ 08ｨ 09ｨｰ070302ｨｪｨｨ07 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609. 00 1970ｨC1980-02 0000. ｨｰｨ ｨｺｨｨ02 ｨ 0802ｨｪ0104, ｨｺｨ ｨｺ Gucci ｨｨ Pierre Cardin, 07080601ｨ 09ｨ 05ｨｨ 05ｨｨ0202ｨｪ04ｨｨｨｨ ｨｪｨ ｨｨ09070605ｨｹ040609ｨ ｨｪｨｨ02 ｨｬｨ 0806 ﾂｨｪ060006 ｨｨｨｬ02ｨｪｨｨ 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺｨｨ 0506ｨ 06ｨｬｨｮ 070806ｨｨ04090601ｨｨｨｰ020506 0506ｨ 06ｨｦ ｨｺｨ ｨｰ02000608ｨｨｨｨ 0706ｨｰ0802ｨ ｨｨｨｰ0205ｨｹ09ｨｺｨｨ01 07080601ｨｮｨｺｨｰ0609, ﾂｨｰ06 0708ｨｨ09020506 ｨｺ 070607090502ｨｪｨｨ06, ｨｪｨ 0708ｨｨｨｬ0208, ｨｰｨ ｨｺ060006 ｨｪ06ｨｪ0902ｨｪ09ｨ, ｨｺｨ ｨｺ 0601ｨｪ0608ｨ 0406090402 01020302090402 04ｨ 03ｨｨ00ｨ 05ｨｺｨｨ Gucci ｨｨ05ｨｨ ｨｨ0008ｨｮ03ｨｺｨｨ 010507 0906ｨ ｨ ｨｺ Gucci [060509ｨｮ01, 2002, 09. 51]. 00 080204ｨｮ05ｨｹｨｰｨ ｨｰ02 ｨｺ 1980 00. ｨｬｨ 0806 ﾂｨｪ0602 ｨｨｨｬ07 Gucci 0708ｨｨｨｪｨ 01050203ｨ 0506 22 000 ｨｪｨ ｨｨｨｬ02ｨｪ0609ｨ ｨｪｨｨｨｦ 07080601ｨｮｨｺｨｰ0609. 03060106ｨ ｨｪ0602 08ｨ 09ｨｰ070302ｨｪｨｨ02 ｨ 0802ｨｪ01ｨ ｨｪｨ ｨｪ02090506 09ｨｮｨｴ0209ｨｰ0902ｨｪｨｪ04ｨｦ 09080201 05ｨｺ09ｨｺ050604ｨｨ09ｨｪ0609ｨｰｨｨ ｨｨ 07080209ｨｰｨｨ03ｨｮ, 0709050706ｨｴｨｨｨｬ0907 ｨｪ0206ｨｰｨｲ02ｨｬ0502ｨｬ04ｨｬｨｨ ｨｺｨ ﾂ0209ｨｰ09ｨ ｨｬｨｨ 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609, ｨｪ02 000609060807 ｨｮ0302 06ｨ 06ｨｰ08ｨｨ02ｨ ｨｰ0205ｨｹｨｪ06ｨｬ 0905ｨｨ07ｨｪｨｨｨｨ ｨｰｨ ｨｺｨｨ01 08ｨ 09ｨｰ070302ｨｪｨｨｨｦ ｨｪｨ 09ｨｰ06ｨｨｨｬ0609ｨｰｨｹ ｨ 0802ｨｪ01ｨ. 0201ｨｪｨ ｨｺ06 0905ｨ 010205ｨｹ0204 01ｨｨ04ｨ ｨｦｨｪ020809ｨｺｨｨ01 ｨ 0802ｨｪ010609 06ｨｰ ﾂ02ｨｰ05ｨｨ0906 0706ｨｪｨｨ- 39