132002 00030506010608 0508010806-0303060304090704010508020102 070106000304050606030608 050208. 8. 000407. 2 (01 16) 0506040806030106 ﾁ0305080607 00030103020400030106 00. 05. 08ｨ ｨｰｨｹｨｺｨ 0506 060302040608 0506040806030106 ﾁ030508020102 07030408000903010608: 0606080304 0408050006060608 06 0205010200010403 030804080206010004 00 09ｨｰｨ ｨｰｨｹ02 ｨｨ09090502010609ｨ ｨｪ06 08ｨ 0409ｨｨｨｰｨｨ02 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 04ｨ 070609050201ｨｪｨｨ02 40 0502ｨｰ ｨｨ 0708020105060302ｨｪｨ 0608ｨｨ00ｨｨｨｪｨ 05ｨｹｨｪｨ 07 ｨｺ06ｨｪ02020702ｨｨ07 0202 070208ｨｨ0601ｨｨ04ｨ 02ｨｨｨｨ, 090609ｨｰ0607ｨｴ02ｨｦ ｨｨ04 ｨｰ080201 0609ｨｪ0609ｨｪ0401 05ｨｰｨ 070609. 020507 ｨｺｨ 0301060006 ｨｨ04 ｨｪｨｨ01 01ｨ 08ｨ ｨｺｨｰ0208ｨｪ04 07080206ｨ 05ｨ 01ｨ ｨｪｨｨ02 0607080201020502ｨｪｨｪ06ｨｦ 03ｨｺ060504 ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ ｨｬ040905ｨｨ (090606ｨｰ0902ｨｰ09ｨｰ0902ｨｪｨｪ06, 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07, 070604ｨｨ02ｨｨ06ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨｨ 080209ｨｮ0809ｨｪ06ｨｦ ｨｺ06ｨｪ02020702ｨｨｨｨ) ｨｨ ｨ ｨｺ0202ｨｪｨｰ 05ｨｨｨ 06 ｨｪｨ 09ｨｪｨｮｨｰ0802ｨｪｨｪｨｨ02 (0702080904ｨｦ ｨｨ ｨｰ0802ｨｰｨｨｨｦ 05ｨｰｨ 0704), 05ｨｨｨ 06 09ｨｪ0203ｨｪｨｨ02 (09ｨｰ060806ｨｦ 05ｨｰｨ 07) 00ｨ ｨｺｨｰ060804 ｨｮ09070203ｨｪ0401 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 00ｨｨ08ｨｬ. 05010205ｨ ｨｪ 0904090601, ﾂｨｰ06 01ｨ 05ｨｹｨｪ02ｨｦ03ｨｨｨｦ 0708060008020909 05ｨｰ06ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04 09090704ｨ ｨｪ 09 0705060106ｨｰ090608ｨｪ04ｨｬ 01ｨｨｨ 05060006ｨｬ ｨｬ020301ｨｮ ｨｪ020608ｨｰ060106ｨｺ09ｨ 05ｨｹｨｪ04ｨｬｨｨ 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺｨｨｨｬｨｨ ｨｰ020608ｨｨ07ｨｬｨｨ 00ｨｨ08ｨｬ04 ｨｨ ｨｰ020608ｨｨ02ｨｦ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ. 030806ｨ ｨｪｨ 05ｨｨ04ｨｨ080609ｨ ｨｪ04 ｨｪ06090402 070806ｨ 0502ｨｬ04, 09ｨｰ0607ｨｴｨｨ02 0702080201 ｨｰ020608ｨｨ02ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 09 ｨｮ09050609ｨｨ0701 000506ｨ ｨ 05ｨｨ04ｨ 02ｨｨｨｨ ｨ ｨｨ04ｨｪ0209ｨ ｨｨ 09ｨｰｨ ｨｪ06090502ｨｪｨｨ07 070609ｨｰｨｨｨｪ01ｨｮ09ｨｰ08ｨｨｨ 05ｨｹｨｪ060006 0006ｨ ｨｴ0209ｨｰ09ｨ 04ｨｪｨ ｨｪｨｨｨｦ03. 06020608ｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07, ｨｨ04ｨｮ ﾂｨ 06ｨｴｨ 07 070806ｨ 0502ｨｬ04 09060902080302ｨｪ09ｨｰ090609ｨ ｨｪｨｨ07 02020502ｨｪｨ 0708ｨ 090502ｨｪｨｪ060006 08ｨｮｨｺ0609060109ｨｰ09ｨ 08ｨ 0409ｨｨｨｰｨｨ02ｨｬ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ 09 ｨｬ02ｨｪ0706ｨｴ02ｨｬ0907 ｨｬｨｨ0802, 090209ｨｹｨｬｨ ｨｬ06050601ｨ ｨｨ 07080601060503ｨ 02ｨｰ ｨ ｨｺｨｰｨｨ09ｨｪ06 0708060008020909ｨｨ080609ｨ ｨｰｨｹ. 0906ｨｰ07 ｨｺ05ｨ 0909ｨｨ ﾂ0209ｨｺｨｨ02 ｨｰ08ｨｮ0104 0609ｨｪ0609060706050603ｨｪｨｨｨｺ0609 01ｨ ｨｪｨｪ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ ｨｮ09ｨｨ010205ｨｨ 090902ｨｰ 0909020006 40 0502ｨｰ ｨｪｨ 04ｨ 01, 0902000601ｨｪ07 09 ｨｬｨｨ0802 ﾂｨｨ090506 ｨｰ02ｨｬｨ ｨｰｨｨ ﾂ0209ｨｺｨｨ01 ｨｪｨ ｨｮ ﾂｨｪ0401 07ｨｮｨ 05ｨｨｨｺｨ 02ｨｨｨｦ ｨｨ04ｨｬ02080702ｨｰ0907 ｨｬｨｪ0600ｨｨｨｬｨｨ ｨｰ040907 ﾂｨ ｨｬｨｨ. 040609ｨｰ ｨｺ0605ｨｨ ﾂ0209ｨｰ09ｨ ｨｨ ｨｺｨ ﾂ0209ｨｰ09ｨ 05ｨｰｨｨ01 08ｨ ｨ 06ｨｰ, 060906ｨ 02ｨｪｨｪ06 04ｨ ｨｬ02ｨｰｨｪ04ｨｦ 09 070609050201ｨｪｨｨ02 20 0502ｨｰ, 07060101020803ｨｨ09ｨ 02ｨｰ0907 090605ｨｨ01ｨｪ06ｨｦ ｨｬ020301ｨｮｨｪｨ 080601ｨｪ06ｨｦ ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ ｨｨｨｪ0008ｨ 09ｨｰ08ｨｮｨｺｨｰｨｮ0806ｨｦ (03ｨｮ08ｨｪｨ 0504, ｨｺ06ｨｪ00020802ｨｪ02ｨｨｨｨ ｨｨ 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ0402 090606ｨ ｨｴ0209ｨｰ09ｨ ). 07 ﾂ02ｨ ｨｪ04ｨｦ ｨｺｨｮ0809 0706 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｬｨｮ ｨｮ0708ｨ 090502ｨｪｨｨ06 (00070605ｨｨｨｰｨｨｨｺ02 ｨ ｨｨ04ｨｪ0209ｨ 03 ｨｨ05ｨｨ 0009ｨｰ08ｨ ｨｰ0200ｨｨｨｨ03) 01ｨ 09ｨｪ06 09ｨｰｨ 05 06ｨ 0704ｨ ｨｰ0205ｨｹｨｪ04ｨｬ 010507 ｨ ｨｺｨｺ080201ｨｨｨｰ0609ｨ ｨｪｨｪ0401 0708060008ｨ ｨｬｨｬ 000008, ｨ 09 090201ｨｮｨｴｨｨ01 03ｨｺ0605ｨ 01 ｨ ｨｨ04ｨｪ0209ｨ 050108 ｨｨ 030908060704 ｨｪ04ｨｪ02 ｨｨｨｬ0202ｨｰ0907 ｨｨ 09070202ｨｨｨ 05ｨｨ04ｨｨ080609ｨ ｨｪｨｪｨ 07 ｨ 0907ｨｨ08ｨ ｨｪｨｰｨｮ08ｨ. 02ｨｨｨｪｨ ｨｬｨｨｨｺｨ 05ｨｰ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 06ｨ ｨｲ0709ｨｪ0702ｨｰ0907 ｨｪ02ｨｮｨｺ0506ｨｪｨｪ04ｨｬ 09060408ｨ 09ｨｰｨ ｨｪｨｨ02ｨｬ 09 0902080201ｨｨｨｪ04 0909 09. 08 00. 05. 08ｨ ｨｰｨｹｨｺｨ 0506, 2002 3
1309ｨ 03ｨｪ0609ｨｰｨｨ ｨｰ02060802ｨｰｨｨ ﾂ0209ｨｺ060006 0609ｨｬ04090502ｨｪｨｨ07 0906070806090609 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｦ ｨ 01ｨ 07ｨｰｨ 02ｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ ｨｺ06 090902 ｨ 06050202 ｨｪ0209ｨｰｨ ｨ ｨｨ05ｨｹｨｪ06ｨｦ 09ｨｪ0203ｨｪ02ｨｦ 0908020102. 00 04060909ｨｨｨｨ, 000102 0106 ｨｪｨ - ﾂｨ 05ｨ 0804ｨｪ06 ﾂｨｪ0401 0802000608ｨｬ ｨｨｨｪｨｰ02080209 ｨｺ 010609ｨｰｨｨ0302ｨｪｨｨ07ｨｬ ｨｰ020608ｨｨｨｨ ｨｨ 0708ｨ ｨｺｨｰｨｨｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨ 0405 ｨｪ02090205ｨｨｨｺ, 09 0902080201ｨｨｨｪ04 1990-01 0006010609 ｨｰｨ ｨｺ0302 ｨ 0409ｨｰ0806 08ｨ 0903ｨｨ080702ｨｰ0907 ｨ ｨｨｨ 05ｨｨ060008ｨ 00ｨｨ07 06ｨｰ02 ﾂ0209ｨｰ0902ｨｪｨｪ06ｨｦ 07080600ｨｨ05ｨｹｨｪ06ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ ｨｨ ｨｮ ﾂ02ｨ ｨｪ06ｨｦ 05ｨｨｨｰ0208ｨ ｨｰｨｮ0804. 00020301ｨｮ ｨｰ02ｨｬ, 0106ｨｰ07 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ0602 ｨｮ0708ｨ 090502ｨｪｨｨ02 ｨｨｨｬ0202ｨｰ (08ｨ 09ｨｪ06 ｨｺｨ ｨｺ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00 ｨｨ ｨｰ020608ｨｨ07 00ｨｨｨｪｨ ｨｪ090609) 0708ｨｨ04ｨｪｨ ｨｪｨｪ04ｨｦ 09ｨｰｨ ｨｰｨｮ09 09ｨ ｨｬ0609ｨｰ0607ｨｰ0205ｨｹｨｪ06ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04, ｨｨ09ｨｰ0608ｨｨ07 0202 09ｨｰｨ ｨｪ06090502ｨｪｨｨ07 ｨｪ02 09070605ｨｪ02 ｨｮｨｺ05ｨ 010409ｨ 02ｨｰ0907 09 01080209ｨｰ06ｨｬｨ ｨｰｨｨｨｦｨｪｨｮ06 ｨｰ08ｨ ｨｺｨｰ0609ｨｺｨｮ 09ｨｰ08ｨｮｨｺｨｰｨｮ0804 ｨｪｨ ｨｮ ﾂｨｪ0401 08020906050602ｨｨｨｦ 06. 08ｨｮｨｪｨ [Kuhn, 1962]. 05060005ｨ 09ｨｪ06 020006 ｨｺ06ｨｪ02020702ｨｨｨｨ, 0506ｨ ｨ 07 06ｨ 05ｨ 09ｨｰｨｹ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 08ｨ 0409ｨｨ09ｨ 02ｨｰ0907 07060908020109ｨｰ0906ｨｬ 09ｨｬ02ｨｪ 07ｨ 08ｨ 01ｨｨ00ｨｬ, 010507 ｨｺｨ 030106ｨｦ ｨｨ04 ｨｺ06ｨｰ06080401 (09 070806ｨｬ0203ｨｮｨｰｨｺｨ 01 ｨｬ020301ｨｮ 05ｨｰｨｨｨｬｨｨ 07020802010601ｨ ｨｬｨｨ) ｨｨｨｬ0202ｨｰ0907 090906ｨｦ 070208ｨｨ0601 00ｨｪ0608ｨｬｨ 05ｨｹｨｪ06ｨｦ ｨｪｨ ｨｮｨｺｨｨ03, ｨｺ060001ｨ ｨｨ090704ｨｰ0409ｨ 06ｨｰ0907 090604ｨｬ0603ｨｪ0609ｨｰｨｨ 0708ｨｨｨｬ02ｨｪ02ｨｪｨｨ07 ｨｺ06ｨｪｨｺ0802ｨｰｨｪ06ｨｦ 07ｨ 08ｨ 01ｨｨ00ｨｬ04. 00 0905ｨｮ ﾂｨ 02 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨ 040506 ｨｪ02ｨｬｨ 0506 04ｨ 07090502ｨｪｨｨｨｦ 06 ｨｪ06090401 07ｨ 08ｨ 01ｨｨ00ｨｬｨ 01 ｨｨ 0708ｨｨ0404090609 ｨｺ 010609ｨｰｨｨ0302ｨｪｨｨ06 09060005ｨ 09ｨｨ07 0706 0706090601ｨｮ ｨｪｨｨ01, 0601ｨｪｨ ｨｺ06 ｨｪｨｨｨｺ060001ｨ ｨｰｨ ｨｺ06ｨｦ ｨｺ06ｨｪ0902ｨｪ09ｨｮ09 ｨｪ02 010609ｨｰｨｨ00ｨ 050907. 00ｨｪ0600ｨｨ02 090201ｨｮｨｴｨｨ02 09070202ｨｨｨ 05ｨｨ09ｨｰ04 09 ﾂｨｨｨｰｨ 06ｨｰ 0706ｨｨ09ｨｺ 04010209ｨｹ 0201ｨｨｨｪ06ｨｦ 07ｨ 08ｨ 01ｨｨ00ｨｬ04 01ｨ 0302 ｨｪ0202020502090606ｨ 08ｨ 04ｨｪ04ｨｬ [1 7undamental issues, 1994, p. 1]. 000604ｨｬ0603ｨｪ06, ｨｬ06010205ｨｹ 08ｨｮｨｪｨ ｨｪ02 0607ｨｰｨｨｨｬｨ 05ｨｹｨｪｨ 010507 060202ｨｪｨｺｨｨ ｨｨ09ｨｰ0608ｨｨｨｨ 08ｨ 0409ｨｨｨｰｨｨ07 ｨｨ ｨｪ04ｨｪ0203ｨｪ020006 090609ｨｰ0607ｨｪｨｨ07 05ｨｰ06ｨｦ ｨｰ020608ｨｨｨｨ, ｨｬ020301ｨｨ0902ｨｨ0705ｨｨｨｪｨ 08ｨｪ06ｨｦ 0706 09090602ｨｦ 0708ｨｨ08060102 ｨｨ 0609ｨｪ0609ｨ ｨｪｨｪ06ｨｦ (07060106ｨ ｨｪ06 ｨｬ0201ｨｨ02ｨｨｨｪ09ｨｺ06ｨｦ ｨｪｨ ｨｮｨｺ02) ｨｪｨ 06ｨ 06ｨ ｨｴ02ｨｪｨｨｨｨ 05ｨｮ ﾂ03020006 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺ060006 060704ｨｰｨ. 06ｨｺ0502ｨｺｨｰｨｨ04ｨｬ 0709050702ｨｰ0907, 070603ｨ 05ｨｮｨｦ, 09ｨ ｨｬ06ｨｦ 0708ｨｨ0904 ﾂｨｪ06ｨｦ 01ｨ 08ｨ ｨｺｨｰ0208ｨｨ09ｨｰｨｨｨｺ06ｨｦ 0906090802ｨｬ02ｨｪｨｪ06ｨｦ ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07, 09 ｨｺ06ｨｰ060806ｨｦ ｨｨｨｪ060001ｨ 09040102050706ｨｰ 0106 10 06ｨｰ010205ｨｹｨｪ0401 03ｨｺ0605 [Mintzberg, 1990ｨ ] ｨｨ05ｨｨ 01ｨ 0302 12 08ｨ 04ｨｪ0401 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ01 0706010106010609 [Gilbert, 1992]. 0306 ﾂｨｰｨｨ 090902 06ｨｪｨｨ 0607ｨｨ08ｨ 06ｨｰ0907 ｨｪｨ ｨｰ02060802ｨｰｨｨ ﾂ0209ｨｺｨｨ02 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｨ ｨｨ ｨｨｨｪ09ｨｰ08ｨｮｨｬ02ｨｪｨｰｨ 08ｨｨｨｦ 0607080201020502ｨｪｨｪ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ 04ｨｪｨ ｨｪｨｨｨｦ ( ﾂｨ ｨｴ02 0909020006 ｪ 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ ｨｰ020608ｨｨｨｨ 00ｨｨ08ｨｬ04, 090602ｨｨ06050600ｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ, 070605ｨｨｨｰｨｨ ﾂ0209ｨｺ06ｨｦ ｨｪｨ ｨｮｨｺｨｨ ｨｨ05ｨｨ ｨｺ0600ｨｪｨｨｨｰｨｨ09ｨｪ06ｨｦ 0709ｨｨ0106050600ｨｨｨｨ), 0708ｨｨｨｬ02ｨｪｨｨｨｬ06ｨｦ 010507 06ｨ ｨｲ0709ｨｪ02ｨｪｨｨ07 ｨｨ 0708020109ｨｺｨ 04ｨ ｨｪｨｨ07 ｨｮ090702010609 ｨｨ ｨｮ07ｨ 01ｨｺ0609 00ｨｨ08ｨｬ ｨｨ ｨｨｨｪ0401 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ. 03060106ｨ ｨｪ0602 06ｨ 0600ｨ ｨｴ02ｨｪｨｨ02 ｨ 040506 0904ｨ ｨｨｨｬｨｪ04ｨｬ: 09070208090402 00ｨｮｨｪ01ｨ ｨｬ02ｨｪｨｰｨ 05ｨｹｨｪ0402 06ｨ ｨｴ0209ｨｰ0902ｨｪｨｪ0402 ｨｪｨ ｨｮｨｺｨｨ, 060906ｨ 02ｨｪｨｪ06 ｨｬｨｨｨｺ080605ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺｨ 07 ｨｰ020608ｨｨ07, 06ｨｺｨ 04ｨ 05ｨｨ09ｨｹ 09090704ｨ ｨｪｨｪ04ｨｬｨｨ 09 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺｨｨｨｬｨｨ ｨ 090702ｨｺｨｰｨ ｨｬｨｨ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ. 06ｨｰ06 0904ｨ ｨｨｨｬ060102ｨｦ09ｨｰ09ｨｨ02 09ｨｰｨ 0506 02ｨｴ02 ｨ 06050202 ｨ ｨｺｨｰｨｮｨ 05ｨｹｨｪ04ｨｬ 09 070609050201ｨｪｨｨ02 10ｨC15 0502ｨｰ, ｨｺ060001ｨ 090902 ｨｪｨ ｨｮｨｺｨｨ 06ｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ0701 09ｨｰ0605ｨｺｨｪｨｮ05ｨｨ09ｨｹ 09 04ｨ 01ｨ ﾂｨ ｨｬｨｨ 0609ｨｬ04090502ｨｪｨｨ07 ｨｨ01 08ｨ 0409ｨｨｨｰｨｨ07 09 ｨｮ09050609ｨｨ0701 000506ｨ ｨ 05ｨｨ04ｨ 02ｨｨｨｨ ｨ ｨｨ04ｨｪ0209ｨ ｨｨ ｨ 0409ｨｰ08060006 000608ｨｬｨｨ080609ｨ ｨｪｨｨ07 0006ｨ ｨｴ0209ｨｰ09ｨ 04ｨｪｨ ｨｪｨｨｨｦ03. 0506090802ｨｬ02ｨｪｨｪ0402 0802ｨ 05ｨｨｨｨ ｨｺ06ｨｪｨｺｨｮ0802ｨｪ02ｨｨｨｨ 09ｨｰｨｨｨｬｨｮ05ｨｨ080609ｨ 05ｨｨ 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｮ ｨ 0102ｨｺ09ｨ ｨｰｨｪ0401 ｨｬ0601020502ｨｦ 070609020102ｨｪｨｨ07 00ｨｨ08ｨｬ, ﾂｨｰ06 06ｨ ｨｮ09050609ｨｨ0506 01ｨ 05ｨｹｨｪ02ｨｦ03ｨｮ06 ｨｨｨｪｨｰ02ｨｪ09ｨｨ00ｨｨｨｺｨ 02ｨｨ06 ｨｨ ｨｪ06090402 0708ｨｨ0608ｨｨｨｰ02ｨｰ04 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09 06ｨ 05ｨ 09ｨｰｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07. 00020507ｨｬｨｨ ｨｪｨ 09ｨｰ0607ｨｴ02ｨｦ 09ｨｰｨ ｨｰｨｹｨｨ 0709050706ｨｰ0907 07060704ｨｰｨｺｨ 070208ｨｨ0601ｨｨ04ｨ 02ｨｨｨｨ ｨｨ09ｨｰ0608ｨｨｨｨ ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨｨ 0708020109ｨ 08ｨｨｨｰ0205ｨｹｨｪｨ 07 060202ｨｪｨｺｨ 0202 0609ｨｪ0609ｨｪ0401 07ｨ 08ｨ 01ｨｨ00ｨｬ 09 090902ｨｰ02 0902000601ｨｪ0703ｨｪｨｨ01 ｨｪｨ ｨｮ ﾂｨｪ0401 04ｨ 01ｨ ﾂ. 04ｨ 04ｨｮｨｬ0202ｨｰ0907, ｨ 09ｨｰ0608 ｨｪ02 09ｨｰｨ 09ｨｨｨｰ 4
13ｨｪ020802ｨ 05ｨｨ09ｨｰｨｨ ﾂｨｪｨｮ06 04ｨ 01ｨ ﾂｨｮ ｨｨ09 ﾂ0208070409ｨ 06ｨｴ020006 ｨ ｨｪｨ 05ｨｨ04ｨ 090902ｨｦ 05ｨｨｨｰ0208ｨ ｨｰｨｮ0804 0706 07080201ｨｬ02ｨｰｨｮ. 1 00 0702080906ｨｦ ﾂｨ 09ｨｰｨｨ 09ｨｰｨ ｨｰｨｹｨｨ 01ｨ 02ｨｰ0907 ｨｺ08ｨ ｨｰｨｺｨｨｨｦ 06ｨ 040608 ｨｨｨｪｨｰ02050502ｨｺｨｰｨｮｨ 05ｨｹｨｪ0401 ｨｺ0608ｨｪ02ｨｦ 05ｨｰ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ ｨｨ 0202 ｨｪｨ ﾂｨ 05ｨｹｨｪ060006 05ｨｰｨ 07ｨ (1960-02 ｪ 07020809ｨ 07 0706050609ｨｨｨｪｨ 1970-01 0006010609), ｨｺ060001ｨ 07080206ｨ 05ｨ 01ｨ 05ｨ 03ｨｺ0605ｨ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 00 09050201ｨｮ06ｨｴ02ｨｦ ﾂｨ 09ｨｰｨｨ 08ｨ 0909ｨｬ06ｨｰ0802ｨｪ 09ｨｰ060806ｨｦ 05ｨｰｨ 07 (09 0902080201ｨｨｨｪ04 1970-01 0106 ｨｺ06ｨｪ02ｨ 1980-01 0006010609), ｨｺ060001ｨ 09000608ｨｬｨｨ080609ｨ 05ｨ 09ｨｹ ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺｨ 07 ｨｨｨｪ0008ｨ 09ｨｰ08ｨｮｨｺｨｰｨｮ08ｨ ｨｪ060906ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04, ｨ 09080201ｨｨ ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ01 0706010106010609 05ｨｨ01020809ｨｰ0906 07020802030506 ｨｺ 03ｨｺ060502 070604ｨｨ02ｨｨ06ｨｪｨｨ080609ｨ ｨｪｨｨ07. 03080201ｨｬ02ｨｰ06ｨｬ ｨｰ0802ｨｰｨｹ02ｨｦ ﾂｨ 09ｨｰｨｨ 0709050702ｨｰ0907 0906090802ｨｬ02ｨｪｨｪ04ｨｦ 05ｨｰｨ 07 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ (09 1990 00. 0706 ｨｪｨ 09ｨｰ0607ｨｴ0202 090802ｨｬ07), 06ｨｰ05ｨｨ ﾂｨ 06ｨｴｨｨｨｦ0907 ｨ ｨｮ08ｨｪ04ｨｬ 08ｨ 0409ｨｨｨｰｨｨ02ｨｬ 080209ｨｮ0809ｨｪ06ｨｦ 03ｨｺ060504. 2 00 ﾂ02ｨｰ090208ｨｰ06ｨｦ ﾂｨ 09ｨｰｨｨ ｨ ｨｪｨ 05ｨｨ04ｨｨ08ｨｮ06ｨｰ0907 070806ｨ 0502ｨｬ04 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 09 090902ｨｰ02 ｨｰ02ｨｪ0102ｨｪ02ｨｨｨｦ 0906090802ｨｬ02ｨｪｨｪ06ｨｦ 05ｨｺ06ｨｪ06ｨｬｨｨｨｺｨｨ. 00 04ｨ ｨｺ0506 ﾂ02ｨｪｨｨｨｨ 09ｨｮｨｬｨｬｨｨ080609ｨ ｨｪ04 090409060104. 01ｨ ﾂｨ 05ｨｹｨｪ04ｨｦ 05ｨｰｨ 07 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07: ｨｨ09010601ｨｪ0402 ｨｨ0102ｨｨ ｨｨ 0609ｨｪ0609060706050603ｨｪｨｨｨｺｨｨ. 05ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ0602 ｨｮ0708ｨ 090502ｨｪｨｨ02 ｨｺｨ ｨｺ 09000208ｨ ｨｪｨ ｨｮ ﾂｨｪ0401 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 04ｨｪｨ ﾂｨｨｨｰ0205ｨｹｨｪ06 ｨｬ0605060302 020006 0802ｨ 05ｨｹｨｪ06ｨｦ 0708ｨ ｨｺｨｰｨｨｨｺｨｨ. 0308ｨ 09ｨｨ0506ｨｬ 0106080603020006 ｨｰ06ｨｪｨ 09 06ｨ 040608ｨ 01 0706 ｨｨ09ｨｰ0608ｨｨｨｨ 090607080609ｨ 09ｨｰｨ 0506 ｨｮ0706ｨｬｨｨｨｪｨ ｨｪｨｨ02 ｨｺ05ｨ 0909ｨｨ ﾂ0209ｨｺｨｨ01 08ｨ ｨ 06ｨｰ 0706 090602ｨｪｨｪ04ｨｬ 09ｨｰ08ｨ ｨｰ0200ｨｨ07ｨｬ (06ｨｰ 01ｨ ｨｰｨｨ08ｨｮ02ｨｬ060006 500 00. 0106 ｨｪ. 05. ｨｺｨｨｨｰｨ ｨｦ09ｨｺ060006 ｨｰ08ｨ ｨｺｨｰｨ ｨｰｨ 000609ｨｺｨｮ0909ｨｰ0906 0906ｨｦｨｪ0403 0106 ｨｰ08ｨｮ010609 020908060702ｨｦ09ｨｺｨｨ01 070605ｨｺ06090601020209 XIX 09. 08. 080603ｨ ｨｨ 08. 0006ｨｪ 0805ｨ ｨｮ040209ｨｨ02ｨ ), 070806ｨｪｨｨ02ｨ ｨｰ0205ｨｹｨｪ0401 09ｨｮ030102ｨｪｨｨｨｦ 09080201ｨｪ020902ｨｺ0609060006 ｨｬ040905ｨｨｨｰ020507 01. 00ｨ ｨｺｨｨｨ 09020505ｨｨ 06 ｨｬ0201ｨ ｨｪｨｨｨｺ02 070605ｨｨｨｰｨｨ ﾂ0209ｨｺ060006 ｨｨ 090602ｨｪｨｪ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 (ｨｨ01 ｨｨ09ｨｰ06ｨｺｨｨ ｨｪｨ 01060107ｨｰ 09 ｨｪｨ 09050201ｨｨｨｨ ｨ 00ｨｨｨｪ09ｨｺｨｨ01 09ｨｰ08ｨ ｨｰ02000609 VｨCVI 0909. 0106 ｨｪ. 05.) ｨｨ 01ｨ 0302 09ｨ 03ｨｪ0609ｨｰｨｨ ｨ ｨｨ06050600ｨｨ ﾂ0209ｨｺｨｨ01 ｨｰ020608ｨｨｨｦ 0209ｨｰ0209ｨｰ0902ｨｪｨｪ060006 06ｨｰｨ 0608ｨ 010507 ｨｺ0608070608ｨ ｨｰｨｨ09ｨｪ0401 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 3. 0201ｨｪｨ ｨｺ06 0708020109ｨｰｨ 09050702ｨｰ0907 0708ｨ 0906ｨｬ0208ｨｪ04ｨｬ 09 ﾂｨｨｨｰｨ ｨｰｨｹ 07080201ｨｰ02 ﾂ02ｨｦ 09060401ｨ ｨｪｨｨ07 05ｨｰ06ｨｦ ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04 07080602020909 09ｨｰｨ ｨｪ06090502ｨｪｨｨ07 ｨｨ 080609ｨｰｨ 09 05070601ｨｮ 070806ｨｬ04030502ｨｪｨｪ060006 070601ｨｲ02ｨｬｨ ｨｺ06ｨｪ02ｨ XIX ｪ ｨｪｨ ﾂｨ 05ｨ XX 09. (ｨｪｨ ｨｨｨ 06050202 ｨｬｨ 0909060904ｨｬ 06ｨ 08ｨ 0406ｨｬ 09 050108) ｨｺ08ｨｮ07ｨｪ0401 070806ｨｬ04030502ｨｪｨｪ0401 ｨｺ0608070608ｨ 02ｨｨｨｦ ｨｨ05ｨｨ, 09 ｨｰ0208ｨｬｨｨｨｪ06050600ｨｨｨｨ 08. ﾁｨ ｨｪ01050208ｨ, 000906090802ｨｬ02ｨｪｨｪ060006 0102050609060006 070802010708ｨｨ07ｨｰｨｨ0703. 05ｨ 01ｨ ﾂｨｨ 07080600020909ｨｨ06ｨｪｨ 05ｨｨ04ｨ 02ｨｨｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨｪ060904ｨｬ ｨｰｨｨ0706ｨｬ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ 09ｨｰｨｨｨｬｨｮ05ｨｨ080609ｨ 05ｨｨ 09060401ｨ ｨｪｨｨ02 ｨｰ060001ｨ 09 090201ｨｮｨｴｨｨ01 ｨｮｨｪｨｨ09020809ｨｨｨｰ02ｨｰｨ 01 050108 03ｨｺ0605 ｨ ｨｨ04-1 07ｨｬ0209ｨｰｨｪ06 0708ｨｨ090209ｨｰｨｨ ｨ 09ｨｰ0608ｨｨｨｰ02ｨｰｨｪ0602 ｨｬｨｪ02ｨｪｨｨ02 02. 0102ｨｪ010205ｨ ｨｨ 08. 08ｨｮ05ｨ : 0008 09 ﾂｨ 09ｨｰｨｹ06 ｭ 06ｨ ｨｲ02ｨｬ 07ｨｮｨ 05ｨｨｨｺｨ 02ｨｨｨｦ 09 ｨｪｨ 0302ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ (09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07) 07020802080609 0907060906ｨ ｨｪ0609ｨｰｨｨ 0506ｨ 060006 ﾂ0205060902ｨｺｨ 060109ｨ ｨｰｨｨｨｰｨｹ ｨｨ01 070605ｨｪ0609ｨｰｨｹ06 ｨｨ, ｨｺ06ｨｪ02 ﾂｨｪ06, ｨｪｨ 090208ｨｪ07ｨｺｨ 020006 0907060906ｨ ｨｪ0609ｨｰｨｨ ｨｨ04ｨｮ ﾂｨｨｨｰｨｹ, ｨｪ02 000609060807 ｨｮ0302 06 ｨｰ06ｨｬ, ﾂｨｰ06ｨ 04 0706ｨｪ07ｨｰｨｹ 090902 ｨｺ 0902000601ｨｪ0703ｨｪ02ｨｬｨｮ 01ｨｪ06 ｨｪｨ 07ｨｨ09ｨ ｨｪｨｪ0602 ｨｨ 010605060302ｨｪｨｪ0602 ｨｪｨ ｨｺ06ｨｪ00020802ｨｪ02ｨｨ070103 [Schendel and Cool, 1988, p. 18]. 2 02ｨ ｨｪｨｪｨ 07 070208ｨｨ0601ｨｨ04ｨ 02ｨｨ07 ｨｪ02 09060907ｨ 01ｨ 02ｨｰ 09 0708020105ｨ 00ｨ 02ｨｬ06ｨｦ ｨｪ02ｨｺ06ｨｰ060804ｨｬｨｨ ｨｮ ﾂ02ｨｪ04ｨｬｨｨ 0202 0108ｨｮ0006ｨｦ 09020809ｨｨ02ｨｦ, 000102 ｨｺｨ 03010602 01020907ｨｰｨｨ0502ｨｰｨｨ02, ｨｪｨ ﾂｨｨｨｪｨ 07 09 1960-01 0006010609, 090606ｨｰ0902ｨｰ09ｨｰ09ｨｮ02ｨｰ ｨｪ060906ｨｬｨｮ 05ｨｰｨ 07ｨｮ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07. 080800ｨｮｨｬ02ｨｪｨｰ04 ｨ 09ｨｰ0608ｨ 09ｨｰｨ ｨｰｨｹｨｨ ｨｨ0405060302ｨｪ04 ｨｪｨｨ0302. 3 09. 0902ｨｪ0102080906ｨｪ ｨｮｨｰ0902080301ｨ 02ｨｰ, ﾂｨｰ06 ｨｰ020608ｨｨ07 ﾁ. 02ｨ 0809ｨｨｨｪｨ, 090604ｨｬ0603ｨｪ06, 01ｨ 02ｨｰ 05ｨｮ ﾂ030202, ﾂ02ｨｬ 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺｨ 07 ｨｪｨ ｨｮｨｺｨ, 0706ｨｪｨｨｨｬｨ ｨｪｨｨ02 ｨｺ06ｨｪｨｺｨｮ0802ｨｪ02ｨｨｨｨ 09 ｨ ｨｨ04ｨｪ020902 [Henderson, 1989]. 5
13ｨｪ0209ｨ, 4 ｨ 0909ｨｺ060802 090609ｨｰ0802ｨ 0609ｨ 05ｨｨ ｨｨ ｨｪ060904ｨｦ ｨｮ ﾂ02ｨ ｨｪ04ｨｦ ｨｺｨｮ0809, 0708ｨｨ0409ｨ ｨｪｨｪ04ｨｦ ｨｨｨｪｨｰ020008ｨｨ080609ｨ ｨｰｨｹ 04ｨｪｨ ｨｪｨｨ07, 070605ｨｮ ﾂｨ 02ｨｬ0402 09ｨｰｨｮ0102ｨｪｨｰｨ ｨｬｨｨ 09 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 ｨｺｨｮ0809ｨ 01 ｨ ｨｺｨｺｨ ｨｮｨｪｨｰｨｨｨｪ00ｨ, ｨｮ0708ｨ 090502ｨｪｨｨ07 07080601ｨ 03ｨ ｨｬｨｨ ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 070806ｨｨ0409060109ｨｰ0906ｨｬ. 06ｨｬ02ｨｪｨｪ06 09 01ｨ 0809ｨ 080109ｨｺ06ｨｦ 03ｨｺ060502 ｨ ｨｨ04ｨｪ0209ｨ 09 1911 00. 09070208090402 09 ｨｬｨｨ0802 ｨｪｨ ﾂｨ 050609ｨｹ 070802070601ｨ 09ｨ ｨｪｨｨ02 ｨｰｨ ｨｺ060006 ｨｺｨｮ0809ｨ, ｨｪｨ 0409ｨ ｨｪｨｪ060006 00030605ｨｨｨｰｨｨｨｺｨ ｨ ｨｨ04ｨｪ0209ｨ 03 [Markus, Goodman and Grazman, 1995, p. 121] ｨｨ 09ｨｰｨ 0903020006 07080606ｨ 08ｨ 0406ｨｬ ｨｪ04ｨｪ0203ｨｪ02ｨｦ ｨｮ ﾂ02ｨ ｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07. 00 ｨｰ08ｨ 01ｨｨ02ｨｨ0701 05ｨｰ06ｨｦ 03ｨｺ060504 ｨ ｨｨ04ｨｪ0209ｨ ｨ ｨｺ0202ｨｪｨｰ 09 ｨｺｨｮ080902 0908ｨ 04ｨｮ ｨ 0405 09010205ｨ ｨｪ ｨｪｨ ｨｺ02ｨｦ09-ｨｬ02ｨｰ0601, ﾂｨｰ06 09ｨ 05ｨｨ03ｨ 0506 06ｨ ｨｮ ﾂ02ｨｪｨｨ02 09 0708ｨ ｨｺｨｰｨｨｨｺ06ｨｦ ｨ ｨｨ04ｨｪ0209ｨ, ｨｪ06 06090906ｨ 060301ｨ 0506 070806000209090608ｨ 06ｨｰ 08ｨ 04ｨｲ0709ｨｪ02ｨｪｨｨ07 09ｨｮｨｰｨｨ ｨｬ0201ｨ ｨｪｨｨ04ｨｬ0609 010609ｨｰｨｨ0302ｨｪｨｨ07 ｨｨ09ｨｺ06ｨｬ06ｨｦ ｨｨｨｪｨｰ020008ｨ 02ｨｨｨｨ. 0906ｨｰ07 ｨｺｨｮ0809 070605ｨｨｨｰｨｨｨｺｨｨ ｨ ｨｨ04ｨｪ0209ｨ ｨ 0409ｨｰ0806 09ｨｰｨ 05 09ｨｰｨ ｨｪ01ｨ 08ｨｰｨｪ06ｨｦ ﾂｨ 09ｨｰｨｹ06 ｨｮ ﾂ02ｨ ｨｪ0401 0705ｨ ｨｪ0609 05ｨｮ ﾂ03ｨｨ01 03ｨｺ0605 ｨ ｨｨ04ｨｪ0209ｨ 050108, 06ｨｪ ｨｪ02 ｨｨｨｬ0205 ｨｪｨｨｨｺｨ ｨｺｨｨ01 09ｨｰ080600ｨｨ01 090601020803ｨ ｨｰ0205ｨｹｨｪ0401 ｨｪ0608ｨｬｨ ｨｰｨｨ090609 ｨｨ ｨｪｨｨｨｺｨ ｨｺ06ｨｦ ｨ ｨ 04060906ｨｦ 09070202ｨｨｨ 05ｨｹｨｪ06ｨｦ ｨｰ020608ｨｨｨｨ. 5 06ｨｪｨｰ02050502ｨｺｨｰｨｮｨ 05ｨｹｨｪ0402 070802010706090405ｨｺｨｨ 090404080209ｨ ｨｪｨｨ07 070609050201ｨｪ02ｨｦ 09ｨｺ05ｨ 010409ｨ 05ｨｨ09ｨｹ ｨｪｨ 070806ｨｰ070302ｨｪｨｨｨｨ 070208090401 030209ｨｰｨｨ 01020907ｨｰｨｨ0502ｨｰｨｨｨｦ 0909 09. 0706 ｨｬ020802 0708060008020909ｨ ｨｰ020608ｨｨｨｨ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ. 000603ｨｪ06 0904010205ｨｨｨｰｨｹ ｨｰ08ｨｨ 0202 09ｨｮｨｴ0209ｨｰ0902ｨｪｨｪ0401 010609ｨｰｨｨ0302ｨｪｨｨ07, 09040008ｨ 0903ｨｨ01 09ｨ 03ｨｪｨｮ06 080605ｨｹ 09 04ｨ 0806030102ｨｪｨｨｨｨ ｨｨ010206050600ｨｨｨｨ 0906090802ｨｬ02ｨｪｨｪ06ｨｦ ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07. 0006-070208090401, 05ｨｰ06 ｨｨ010207 ｨｨｨｪｨｰ020008ｨ 02ｨｨｨｨ 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 09ｨｨ010609 010207ｨｰ0205ｨｹｨｪ0609ｨｰｨｨ 09ｨｪｨｮｨｰ08ｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ, 0706010806ｨ ｨｪ06 08ｨ 0408ｨ ｨ 06ｨｰｨ ｨｪｨｪｨ 07 09 ｨｪｨ ﾂｨ 0502 0909 09. ｨ 01ｨｬｨｨｨｪｨｨ09ｨｰ08ｨ ｨｰｨｨ09ｨｪ06ｨｦ 03ｨｺ060506ｨｦ ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺ06ｨｦ ｨｬ040905ｨｨ 0906 0005ｨ 0902 09 08. 08ｨ ｨｦ060502ｨｬ. 0201ｨｪｨ ｨｺ06 0106 1930-01 0006010609 ｨｮ ﾂ02ｨｪ04ｨｬｨｨ 0706 ﾂｨｰｨｨ ｨｪ02 010205ｨ 050609ｨｹ 08ｨ 0405ｨｨ ﾂｨｨｨｦ ｨｬ020301ｨｮ ｨｰ020608ｨｨ07ｨｬｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ, ｨｨ01 ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰ06ｨｬ ｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ07ｨｬｨｨ. 0306 ｨ ｨｪｨ 050600ｨｨｨｨ 09 090602ｨｪｨｪ04ｨｬ 01020506ｨｬ, 070601 09ｨｰ08ｨ ｨｰ0200ｨｨ02ｨｦ 0706ｨｪｨｨｨｬｨ 05ｨｨ ｨｺ08ｨｮ07ｨｪ0402 ｨｨ 0106050006090806 ﾂｨｪ0402 08020302ｨｪｨｨ07. 00ｨｰ060806ｨｦ 09ｨｺ05ｨ 01 09 000608ｨｬｨｨ080609ｨ ｨｪｨｨ02 0609ｨｪ0609 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 ｨ 0405 09010205ｨ ｨｪ ﾁ. 09ｨ 08ｨｪｨ 080106ｨｬ. 00 ｨｺｨｪｨｨ0002 1938 00. 0008ｨｮｨｪｨｺ02ｨｨｨｨ 08ｨｮｨｺ06090601ｨｨｨｰ02050703 06ｨｪ 09070208090402 ｨｮｨｺｨ 04ｨ 05 ｨｪｨ 08ｨ 04ｨｪｨｨ02ｨｮ ｨｬ020301ｨｮ 08ｨ ｨ 06ｨｰ06ｨｦ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ 0706 070609040302ｨｪｨｨ06 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ 05000002ｨｺｨｰｨｨ09ｨｪ0609ｨｰｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ (090606ｨｰｨｪ060302ｨｪｨｨ02 04ｨ ｨｰ08ｨ ｨｰ ｨｨ 080204ｨｮ05ｨｹｨｰｨ ｨｰ0609) ｨｨ 010207ｨｰ0205ｨｹｨｪ0609ｨｰｨｹ06 09040903020006 08ｨｮｨｺ0609060109ｨｰ09ｨ 0706 070609040302ｨｪｨｨ06 0202 05000002ｨｺｨｰｨｨ09ｨｪ0609ｨｰｨｨ 09 ｨｰ06 ﾂｨｺｨｨ 040802ｨｪｨｨ07 010609ｨｰｨｨ0302ｨｪｨｨ07 070609ｨｰｨ 090502ｨｪｨｪ0401 02020502ｨｦ. 06ｨｰｨ ｨｺ06ｨｪ02020702ｨｨ07 ｨｪ02 ｨｰ0605ｨｹｨｺ06 090601020803ｨ ｨｰ0205ｨｹｨｪ06 08ｨ 040008ｨ ｨｪｨｨ ﾂｨｨ09ｨ 05ｨ 06070208ｨ ｨｰｨｨ09ｨｪ0602 ｨｮ0708ｨ 090502ｨｪｨｨ02 ｨｪｨ ｨｮ080609ｨｪ02 4 00 030908060702 09 ｨｰ06 090802ｨｬ07 03ｨｺ060504 ｨ ｨｨ04ｨｪ0209ｨ ｨ 0405ｨｨ ｨｺ08ｨ ｨｦｨｪ02 080201ｨｺｨｨｨｬ 07090502ｨｪｨｨ02ｨｬ. 060605ｨｹｨｺ06 0906 09ｨｰ060806ｨｦ 0706050609ｨｨｨｪ02 0909 09. 04010209ｨｹ ｨｪｨ ﾂｨ 050609ｨｹ ｨ ｨｺｨｰｨｨ09ｨｪ0602 08ｨ 0409ｨｨｨｰｨｨ02 0202ｨｪｨｰ080609 ｨ ｨｨ04ｨｪ020906ｨ 08ｨ 040609ｨ ｨｪｨｨ07, 0906070609ｨｰｨ 09ｨｨｨｬ0401 0906 03ｨｺ0605ｨ ｨｬｨｨ ｨ ｨｨ04ｨｪ0209ｨ 050108 0706 ｨｬｨ 0903ｨｰｨ ｨ ｨ ｨｬ ｨｨ ｨｮ080609ｨｪ06 0708060008ｨ ｨｬｨｬ 000008. 5 05ｨｰｨｨｨｬｨｮ0506ｨｬ ｨｺ ｨｪｨ ﾂｨ 05ｨｮ ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨｨｦ 09 1960-02 00060104 ﾂｨｨ09ｨｰ06 0708ｨ ｨｺｨｰｨｨ ﾂ0209ｨｺ06ｨｦ 0608ｨｨ02ｨｪｨｰｨ 02ｨｨｨｨ 03ｨｺ0605 ｨ ｨｨ04ｨｪ0209ｨ 050108 09ｨｰｨ 05ｨ ｨｨ01 080204ｨｺｨ 07 ｨｺ08ｨｨｨｰｨｨｨｺｨ 04ｨ 070802ｨｪ02ｨ 08020302ｨｪｨｨ02 ｨｪｨ ｨｮ ﾂｨｪ04ｨｬｨｨ ｨｨ09090502010609ｨ ｨｪｨｨ07ｨｬｨｨ, 090601020803ｨ 0903ｨ 070907 09 0106ｨｺ05ｨ 01ｨ 01 1959 00. ｨｺ06ｨｬｨｨ0909ｨｨｨｦ 03ｨｨ080906ｨｪｨ ｨｨ 0106080106ｨｪｨ -09ｨ ｨｮ050505ｨ (00ｨｨｨｪｨ ｨｪ09ｨｨ080609ｨ 0903ｨｨ010907 090606ｨｰ0902ｨｰ09ｨｰ0902ｨｪｨｪ06 0006ｨｪ01ｨ ｨｬｨｨ 08060801ｨ ｨｨ 08ｨ 08ｨｪ0200ｨｨ) 06 090609ｨｰ0607ｨｪｨｨｨｨ ｨｪｨ 02ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ 09ｨｨ09ｨｰ02ｨｬ04 ｨ ｨｨ04ｨｪ0209-06ｨ 08ｨ 040609ｨ ｨｪｨｨ07. 6
13070806ｨｨ0409060109ｨｰ09ｨ ｨｨ 09040903ｨｨｨｦ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰ, ｨｪ06 ｨｨ ｨｪ02ｨｨ04ｨ 0203ｨｪ06 ｨｮ0907040409ｨ 05ｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06 09 0202 09ｨｪ0203ｨｪ02ｨｦ 0908020106ｨｦ. 0007060905020109ｨｰ09ｨｨｨｨ ｨｰ0204ｨｨ09 06 09ｨ 03ｨｪ0609ｨｰｨｨ ｨｰｨ ｨｺ06ｨｦ 00090609ｨｰ04ｨｺ0609ｨｺｨｨ03 09ｨｰｨ 05 ｨｺ08ｨ 02ｨｮ000605ｨｹｨｪ04ｨｬ ｨｺｨ ｨｬｨｪ02ｨｬ ｨｬｨｪ0600ｨｨ01 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ01 070609ｨｰ080602ｨｪｨｨｨｦ ｨｪｨ ｨｰ02ｨｬｨｮ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ. 060802ｨｰｨｹ02ｨｦ 0705060106ｨｰ090608ｨｪ06ｨｦ ｨｨ010202ｨｦ ｨ 040506 0909020102ｨｪｨｪ0602 08. 05020504ｨｪｨｨｨｺ06ｨｬ 0706ｨｪ07ｨｰｨｨ02 0006ｨｰ05ｨｨ ﾂｨｨｨｰ0205ｨｹｨｪ0401 ｨｺ06ｨｬ0702ｨｰ02ｨｪ02ｨｨｨｦ03 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ [Selznick, 1957]. 020906ｨ 02ｨｪｨｪ06 ｨ 05ｨ 00060708ｨｨ07ｨｰｨｪ0402 ｨｨｨｪｨｰ02050502ｨｺｨｰｨｮｨ 05ｨｹｨｪ0402 ｨｮ09050609ｨｨ07 010507 090404080209ｨ ｨｪｨｨ07 ｨｺ06ｨｪ02020702ｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｦ ｨ 01ｨ 07ｨｰｨ 02ｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ 090604ｨｪｨｨｨｺ05ｨｨ 09 1960-02 00060104. 06ｨｰ06 ｨ 040506 090802ｨｬ07 06ｨｺ06ｨｪ ﾂｨ ｨｰ0205ｨｹｨｪ060006 06ｨｰｨｺｨ 04ｨ ｨｰ020608ｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｦ 06ｨｰ ｨｮｨｪｨｨ09020809ｨ 05ｨｹｨｪ0401 0708ｨｨｨｪ02ｨｨ070609 ｨ 01ｨｬｨｨｨｪｨｨ09ｨｰ08ｨｨ080609ｨ ｨｪｨｨ07 (ｨ 05ｨ 000601ｨ 0807 08ｨ ｨ 06ｨｰｨ ｨｬ 01. 05ｨ ｨｦｨｬ06ｨｪｨ, 0203. 00ｨ 08 ﾂｨ, 04. 05ｨ ｨｦ0208ｨｰｨ ｨｨ 0108.) ｨｨ 0708020908ｨ ｨｴ02ｨｪｨｨ07 09ｨｨｨｰｨｮｨ 02ｨｨ06ｨｪｨｪ060006 ｨｨ 09ｨｨ09ｨｰ02ｨｬｨｪ060006 0706010106010609 09 ｨｬ02ｨｰ060106050600ｨｨ ﾂ0209ｨｺｨｮ06 0609ｨｪ0609ｨｮ ｨｨ04ｨｮ ﾂ02ｨｪｨｨ07 070609020102ｨｪｨｨ07 00ｨｨ08ｨｬ, ｨｺ06ｨｰ06080402 ｨｪｨ ﾂｨ 05ｨｨ ｨｰ08ｨ ｨｺｨｰ0609ｨ ｨｰｨｹ0907 ｨｺｨ ｨｺ 06ｨｰｨｺ0804ｨｰ0402 09ｨｨ09ｨｰ02ｨｬ04. 6 00 ｨｰ06 01020907ｨｰｨｨ0502ｨｰｨｨ02 09040305ｨｨ 09 090902ｨｰ ｨｰ08ｨｨ ｨｺｨｪｨｨ00ｨｨ 0609ｨｪ0609060706050603ｨｪｨｨｨｺ0609 ｨｨ09090502010609ｨ ｨｰ0205ｨｹ09ｨｺ06ｨｦ ｨｰ08ｨ 01ｨｨ02ｨｨｨｨ 09 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｬ ｨｮ0708ｨ 090502ｨｪｨｨｨｨ: ｨｬ06ｨｪ060008ｨ 00ｨｨ07 0005ｨｰ08ｨ ｨｰ0200ｨｨ07 ｨｨ 09ｨｰ08ｨｮｨｺｨｰｨｮ08ｨ 03 08. ﾁｨ ｨｪ01050208ｨ [Chandler, 1962], ｨｺ06050502ｨｺｨｰｨｨ09ｨｪ04ｨｦ ｨｮ ﾂ02ｨ ｨｪｨｨｨｺ 01ｨ 0809ｨ 080109ｨｺ06ｨｦ 03ｨｺ060504 ｨ ｨｨ04ｨｪ0209ｨ 00030605ｨｨｨｰｨｨｨｺｨ ｨ ｨｨ04ｨｪ0209ｨ : 0602ｨｺ09ｨｰ ｨｨ ｨｺ02ｨｦ090403 [Business policy, 1965] ｨｨ 08ｨ ｨ 06ｨｰｨ 06. 08ｨｪ09060000ｨ 00080608070608ｨ ｨｰｨｨ09ｨｪｨ 07 09ｨｰ08ｨ ｨｰ0200ｨｨ0703 [Ansoff, 1965]. 00 ｨｪｨｨ01 ｨ 0405 0708020105060302ｨｪ 080701 09ｨｰｨ 0903ｨｨ01 ｨｺ05ｨ 0909ｨｨ ﾂ0209ｨｺｨｨｨｬｨｨ 0607080201020502ｨｪｨｨｨｦ ｨｨ ｨｺ06ｨｪ02020702ｨｨｨｦ. 0201ｨｪｨ ｨｺ06 0708ｨｨ 06ｨ ｨｴ02ｨｦ 06000806ｨｬｨｪ06ｨｦ 04ｨｪｨ ﾂｨｨｨｬ0609ｨｰｨｨ 05ｨｰｨｨ01 08ｨ ｨ 06ｨｰ 010507 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 06ｨｪｨｨ 0706080601ｨｨ05ｨｨ 0202 090209ｨｹｨｬｨ 08ｨ 04ｨｪ0402 06ｨｰ0902ｨｰ090502ｨｪｨｨ07. 00 ｨｺｨｪｨｨ0002 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ060006 ｨｨ09ｨｰ0608ｨｨｨｺｨ ｨ ｨｨ04ｨｪ0209ｨ 08. ﾁｨ ｨｪ01050208ｨ ｨ 0405ｨｨ 09070208090402 090208ｨｹ0204ｨｪ06 ｨｨ04ｨｮ ﾂ02ｨｪ04 0708060202090904 000608ｨｬｨｨ080609ｨ ｨｪｨｨ07 ｨｺ08ｨｮ07ｨｪ0401 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｦ. 0207ｨｨ090409ｨ 07 ｨｨ09ｨｰ0608ｨｨｨｨ 080609ｨｰｨ ｨｨ ｨ 01ｨｬｨｨｨｪｨｨ09ｨｰ08ｨ ｨｰｨｨ09ｨｪ0401 ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨｨｦ 09 General Motors, Sears, Standard Oil of New Jersey (Exxon) ｨｨ DuPont, ｨｮ ﾂ02ｨｪ04ｨｦ 0706ｨｺｨ 04ｨ 05, ｨｺｨ ｨｺ ｨｨ01 08ｨｮｨｺ06090601ｨｨｨｰ0205ｨｨ 0904070605ｨｪ0706ｨｰ 08ｨ ｨ 06ｨｰｨｮ 0706 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｬｨｮ ｨｮ0708ｨ 090502ｨｪｨｨ06 ｨｨ 010609ｨｰｨｨ00ｨ 06ｨｰ 090401ｨ 06ｨｴｨｨ010907 01060407ｨｦ09ｨｰ0902ｨｪｨｪ0401 080204ｨｮ05ｨｹｨｰｨ ｨｰ0609. 02ｨｪ ｨｮｨｰ0902080301ｨ 05, ﾂｨｰ06 08020302ｨｪｨｨ02 06 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ 07080201030209ｨｰ09ｨｮ02ｨｰ 0904ｨ 0608ｨｮ ｨ 0102ｨｺ09ｨ ｨｰｨｪ06ｨｦ 02ｨｦ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06ｨｪｨｪ06ｨｦ 09ｨｰ08ｨｮｨｺｨｰｨｮ0804. 00 ｨｪｨ ﾂｨ 0502 1960-01 0006010609 05ｨｰ06ｨｰ ｨｰ0204ｨｨ09 ｨ 0409ｨｰ0806 070605ｨｮ ﾂｨｨ05 0708ｨｨ04ｨｪｨ ｨｪｨｨ02 ｨｺｨ ｨｺ 00ｨ ｨｺｨｰ 03ｨｨ04ｨｪｨｨ, 070609ｨｺ0605ｨｹｨｺｨｮ 08ｨ ｨｪ0202 ｨｪｨｨｨｺｨｰ06 ｨｪ02 08ｨ 0909ｨｬｨ ｨｰ08ｨｨ09ｨ 05 09ｨｰ08ｨ ｨｰ0200ｨｨ06 070601 ｨｰｨ ｨｺｨｨｨｬ ｨｮ000506ｨｬ 040802ｨｪｨｨ07. ﾁｨ ｨｪ01050208ｨｮ 0708ｨｨｨｪｨ 01050203ｨｨｨｰ ｨ 09ｨｰ060809ｨｰ0906 ｨｰ0208ｨｬｨｨｨｪｨ 00060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06ｨｪｨｪｨ 07 ｨｨｨｪｨｪ0609ｨ 02ｨｨ0703, 0607ｨｨ090409ｨ 06ｨｴ020006 0905ｨｮ ﾂｨ ｨｦ 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｨ ｨｨ 09ｨｪ02010802ｨｪｨｨ07 ｨｪ02ｨｰ08ｨｨ09ｨｨｨ 05ｨｹｨｪ06ｨｦ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06ｨｪｨｪ06ｨｦ 09ｨｰ08ｨｮｨｺｨｰｨｮ0804 (ｨｪｨ 0708ｨｨｨｬ0208, 01ｨｨ09ｨｨ04ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ), 090609ｨｰ0802ｨ 0609ｨ ｨｪｨｪ06ｨｦ 010507 07060101020803ｨｺｨｨ ｨｪ060906ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ (01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ). 000409060104, ｨｨ04ｨｪｨ ﾂｨ 05ｨｹｨｪ06 070605ｨｮ- ﾂ02ｨｪｨｪ0402 ｨｪｨ ｨｬｨ ｨｰ0208ｨｨｨ 05ｨ 01 ﾂ02ｨｰ04080201 ｨｺ08ｨｮ07ｨｪ02ｨｦ03ｨｨ01 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｦ 050108, ｨｪｨ 0305ｨｨ 070601ｨｰ090208030102ｨｪｨｨ02 09 070609050201ｨｮ06ｨｴｨｨ01 ｨｺｨｪｨｨ00ｨ 01 ｨｮ ﾂ02ｨｪ060006, 000102 ｨ 0405 08ｨ 0903ｨｨ0802ｨｪ 07020802 ﾂ02ｨｪｨｹ ｨ ｨｬ0208ｨｨｨｺｨ ｨｪ09ｨｺｨｨ01 06ｨ ｨｲ02ｨｺｨｰ0609 ｨｨ09090502010609ｨ ｨｪｨｨ07 [Chandler, 1977] ｨｨ 0904070605ｨｪ02ｨｪ 0908ｨ 09ｨｪｨｨｨｰ0205ｨｹｨｪ04ｨｦ ｨ ｨｪｨ 05ｨｨ04 08ｨ 0409ｨｨｨｰｨｨ07 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｦ 050108, 010208ｨｬｨ ｨｪｨｨｨｨ ｨｨ 000205ｨｨｨｺ06ｨ 08ｨｨｨｰｨ ｨｪｨｨｨｨ 6 05ｨ ｨｬ04ｨｬ 0708ｨｺｨｨｨｬ 0909ｨｨ0102ｨｰ0205ｨｹ09ｨｰ0906ｨｬ 0706090502090602ｨｪｨｪ060006 09ｨｬ02ｨｴ02ｨｪｨｨ07 ｨ ｨｺ0202ｨｪｨｰ0609 09 ｨ ｨｨ04ｨｪ020906ｨ 08ｨ 040609ｨ ｨｪｨｨｨｨ 050108 09 09ｨｪｨｮｨｰ08ｨｨ00ｨｨ08ｨｬ02ｨｪｨｪ0401 ｨｪｨ 09ｨｪ0203ｨｪｨｨ02 00ｨ ｨｺｨｰ060804 ｨｺｨ ﾂ0209ｨｰ09ｨ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ 09ｨｰｨ 0506 070607090502ｨｪｨｨ02 09 1950-02 00060104 ｨｺ06ｨｪ02020702ｨｨｨｨ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ00ｨ. 7
13[Chandler, 1990]. ﾁｨ ｨｪ01050208060909ｨｺ0602 0607080201020502ｨｪｨｨ02 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｺｨ ｨｺ 00ｨｮ09ｨｰｨ ｨｪ06090502ｨｪｨｨ02 ｨ ｨ 0406090401 0106050006090806 ﾂｨｪ0401 02020502ｨｦ ｨｨ 04ｨ 01ｨ ﾂ 070802010708ｨｨ07ｨｰｨｨ07 ｨｨ 090408ｨ ｨ 06ｨｰｨｺｨ 0708060008ｨ ｨｬｨｬ04 0102ｨｦ09ｨｰ09ｨｨｨｦ ｨｨ 08ｨ 0907080201020502ｨｪｨｨ07 080209ｨｮ08090609, ｨｪ0206ｨ 010601ｨｨｨｬ06ｨｦ 010507 0802ｨ 05ｨｨ04ｨ 02ｨｨｨｨ 05ｨｰｨｨ01 02020502ｨｦ03 [Chandler, 1962, p. 16], 0907060905020109ｨｰ09ｨｨｨｨ ｨ ｨｺｨｰｨｨ09ｨｪ06 ｨｨ09070605ｨｹ040609ｨ 050609ｨｹ 0708ｨｨ ｨｨ04ｨｮ- ﾂ02ｨｪｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 020006 ｨｮ ﾂ02ｨｪｨｨｨｺｨ ｨｬｨｨ ｨｨ 09ｨｰ060806ｨｪｨｪｨｨｨｺｨ ｨｬｨｨ 05ｨｺ06ｨｪ06ｨｬｨｨ- ﾂ0209ｨｺｨｨ01 ｨｺ06ｨｪｨｰ08ｨ ｨｺｨｰｨｪ0401 ｨｰ020608ｨｨｨｦ 00ｨｨ08ｨｬ04, 0708ｨｨ04ｨｪｨ 06ｨｴｨｨ01 080605ｨｹ ｨｬ02ｨｪ02010302080609 09 08ｨ 0405ｨｨ- ﾂｨｨ0701 ｨｬ020301ｨｮ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ07ｨｬｨｨ. 04ｨ ｨ 06ｨｰｨ ﾁｨ ｨｪ01050208ｨ, 09 ｨｺ06ｨｰ060806ｨｦ 09ｨｬ0209ｨｰ06 0708ｨｨ0904 ﾂｨｪ060006 ｨｰ0208ｨｬｨｨｨｪｨ 00070605ｨｨｨｰｨｨｨｺｨ ｨ ｨｨ04ｨｪ0209ｨ 03 ｨ 0405 0909020102ｨｪ ｨｨ ｨｺ06ｨｪ020207ｨｰｨｮｨ 05ｨｨ04ｨｨ080609ｨ ｨｪ ｨｰ0208ｨｬｨｨｨｪ 0009ｨｰ08ｨ ｨｰ0200ｨｨ0703, 06ｨｺｨ 04ｨ 05ｨ 0905ｨｨ07ｨｪｨｨ02 ｨｨ ｨｪｨ ｨ 09ｨｰ06080609 0109ｨｮ01 0108ｨｮ00ｨｨ01 ｨｪｨ 0409ｨ ｨｪｨｪ0401 ｨｺ05ｨ 0909ｨｨ ﾂ0209ｨｺｨｨ01 ｨｰ08ｨｮ010609 1960-01 0006010609. 00020301ｨｮ ｨｰ02ｨｬ ｨｪｨ ﾂｨ 05ｨｹｨｪ04ｨｦ 05ｨｰｨ 07 08ｨ 0409ｨｨｨｰｨｨ07 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 070806030205 070601 04ｨｪｨ ｨｺ06ｨｬ 0905ｨｨ07ｨｪｨｨ07 ｨｨｨｬ02ｨｪｨｪ06 05ｨｰｨｨ01 0109ｨｮ01 ｨｺｨｪｨｨ00, 0909ｨｨ01ｨｮ ｨｪｨ 05ｨｨ ﾂｨｨ07 09 ｨｪｨｨ01 070208090401 ｨｨｨｪ09ｨｰ08ｨｮｨｬ02ｨｪｨｰ0609 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 00ｨｨ08ｨｬ. 01ｨ 01ｨ ｨｪｨｪ06ｨｬ 05ｨｰｨ 0702 (0708ｨｨｨｬ0208ｨｪ06 0106 0902080201ｨｨｨｪ04 1970-01 0006010609) 07080206ｨ 05ｨ 01ｨ 05ｨ ｨｺ06ｨｪ02020702ｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 06. 08ｨｪ09060000ｨ, ｨ 06050202 000608ｨｬｨ 05ｨｹｨｪｨ 07 ｨｨ ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨ 07, ﾂ02ｨｬ 0608ｨｨ02ｨｪｨｰｨｨ080609ｨ ｨｪｨｪ04ｨｦ ｨｪｨ ｨｺｨ ﾂ0209ｨｰ0902ｨｪｨｪ0402 ｨ 090702ｨｺｨｰ04 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 070601010601 01ｨ 0809ｨ 080109ｨｺ060006 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ 1965 00. 08. 06ｨｪ01080609, ｨ 09ｨｰ0608 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺ060006 ｨｰ02ｨｺ09ｨｰｨ ｨｺ 05ｨｰ06ｨｬｨｮ ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨｮ, 09 02020506ｨｬ 0708ｨｨｨｪ0705 ﾂｨ ｨｪ01050208060909ｨｺｨｮ06 ｨｰ08ｨ ｨｺｨｰ0609ｨｺｨｮ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ, ｨｪ06 0106070605ｨｪｨｨ05 0202 04ｨ ｨｨｨｬ09ｨｰ090609ｨ ｨｪｨｪ04ｨｬ ｨｮ 05020504ｨｪｨｨｨｺｨ 0706ｨｪ07ｨｰｨｨ02ｨｬ 0006ｨｰ05ｨｨ ﾂｨｨｨｰ0205ｨｹｨｪｨ 07 ｨｺ06ｨｬ0702ｨｰ02ｨｪ02ｨｨ0703 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ ｨｨ 090906ｨｨｨｬ 09ｨｨ0102ｨｪｨｨ02ｨｬ 00ｨ ｨｺｨｰ0608ｨ ｨｪ020607080201020502ｨｪｨｪ06ｨｦ 09ｨｪ0203ｨｪ02ｨｦ 0908020104, ｨｺ ｨｺ06ｨｰ060806ｨｦ 00ｨｨ08ｨｬｨ 01060503ｨｪｨ ｨ 01ｨ 07ｨｰｨｨ080609ｨ ｨｰｨｹ0907. 05 ｨｰ06 ﾂｨｺｨｨ 040802ｨｪｨｨ07 06ｨｪ01080609ｨ, 060202ｨｪｨｺｨ 09ｨｪｨｮｨｰ0802ｨｪｨｪｨｨ01 09ｨｨ05ｨｹｨｪ0401 ｨｨ 0905ｨ ｨ 0401 09ｨｰ060806ｨｪ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨｨｨ 0708ｨｨ090601ｨｨｨｰ ｨｺ ｨｨ0102ｨｪｨｰｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ 0202 06ｨｰ05ｨｨ ﾂｨｨｨｰ0205ｨｹｨｪ0401 ｨｺ06ｨｬ0702ｨｰ02ｨｪ02ｨｨｨｦ, ｨ 060202ｨｪｨｺｨ ｨｮ00080604 ｨｨ 090604ｨｬ0603ｨｪ0609ｨｰ02ｨｦ 09ｨｪ0203ｨｪ02ｨｦ 0908020104 0706040906050702ｨｰ 06070802010205ｨｨｨｰｨｹ 0706ｨｰ02ｨｪ02ｨｨｨ 05ｨｹｨｪ0402 00ｨ ｨｺｨｰ060804 ｨｮ09070201ｨ. 0209ｨｪ0609ｨ ｨｪｨｪ04ｨｦ ｨｪｨ 01ｨ ｨｪｨｪ06ｨｦ 050600ｨｨｨｺ02 ｨｬ02ｨｰ0601 05000206-ｨ ｨｪｨ 05ｨｨ04ｨ 7 0706040906050705 ｨｰ0607-ｨｬ02ｨｪ0201030208ｨ ｨｬ 00ｨｨ08ｨｬ04 09090601ｨｨｨｰｨｹ 09060201ｨｨｨｪ06 09 05000206-ｨｬｨ ｨｰ08ｨｨ0202 ｨ ｨｪｨ 05ｨｨ04 00ｨ ｨｺｨｰ06080609 09ｨｪｨｮｨｰ0802ｨｪｨｪ02ｨｦ ｨｨ 09ｨｪ0203ｨｪ02ｨｦ 0908020104 00ｨｨ08ｨｬ04 ｨｨ 090408ｨ ｨ ｨ ｨｰ0409ｨ ｨｰｨｹ 04ｨ ｨｰ02ｨｬ 09ｨｰ08ｨ ｨｰ0200ｨｨ06 010507 ｨｺ06ｨｪｨｺ0802ｨｰｨｪ06ｨｦ 09ｨｨｨｰｨｮｨ 02ｨｨｨｨ. 06ｨｰ06ｨｰ ｨｬ02ｨｰ0601 09ｨｰｨ 05 ｨｺ0506 ﾂ020904ｨｬ ｨｨｨｪ09ｨｰ08ｨｮｨｬ02ｨｪｨｰ06ｨｬ ｨｺ06ｨｪ02020702ｨｨｨｨ 070605ｨｨｨｰｨｨｨｺｨｨ ｨ ｨｨ04ｨｪ0209ｨ ｨｨ ｨｪ02070802ｨｬ02ｨｪｨｪ04ｨｬ 050502ｨｬ02ｨｪｨｰ06ｨｬ ｨｮ ﾂ02ｨ ｨｪｨｨｨｺ0609 0706 09ｨｰ08ｨ ｨｰ0200ｨｨ07ｨｬ, ｨｪ06 ｨｪｨ 020006 0609ｨｪ060902 ｨｰ08ｨｮ01ｨｪ06 ｨ 040506 010205ｨ ｨｰｨｹ ｨｺｨ ｨｺｨｨ02-05ｨｨｨ 06 06ｨ 06ｨ ｨｴ02ｨｪｨｨ07 010507 09090201 09ｨｨｨｰｨｮｨ 02ｨｨｨｦ ｨ ｨｨ04ｨｪ0209ｨ. 0802ｨｦ09-ｨｬ02ｨｰ0601 0609ｨｰｨ 09ｨ 050907 0108ｨｮ00ｨｨｨｬ 09ｨ 03ｨｪ04ｨｬ 050502ｨｬ02ｨｪｨｰ06ｨｬ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ ｨｨ 070802070601ｨ 09ｨ ｨｪｨｨ07 09 08ｨ ｨｬｨｺｨ 01 05ｨｰ06ｨｦ ｨｺ06ｨｪ02020702ｨｨｨｨ, 060008ｨ ｨｪｨｨ ﾂ02ｨｪｨｪ0609ｨｰｨｹ ｨｨ09010601ｨｪ0401 070609040506ｨｺ ｨｺ06ｨｰ060806ｨｦ 010507 ｨ ｨｪｨ 05ｨｨ04ｨ 00ｨ ｨｺｨｰ06080609 09050603ｨｪ0609ｨｰｨｨ, ｨｪ020607080201020502ｨｪｨｪ0609ｨｰｨｨ ｨｨ ｨｺ06ｨｪ0005ｨｨｨｺｨｰ0609 09ｨｪ0203ｨｪ02ｨｦ 0908020104 0708ｨｨ04ｨｪｨ 09ｨ 05 09ｨ ｨｬ 06ｨｪ01080609 [Andrews, 1971]. 7 02ｨｰ ｨ ｨｪ000506070404 ﾂｨｪ06ｨｦ ｨ ｨ ｨ 080209ｨｨｨ ｨｰｨｮ0804 SWOT=Strengths (09ｨｨ0504), Weaknesses (0905ｨ ｨ 0609ｨｰｨｨ), Opportunities (090604ｨｬ0603ｨｪ0609ｨｰｨｨ), Threats (ｨｮ0008060404). 05ｨｰ08060006 000609060807, 0702080906ｨｪｨ ﾂｨ 05ｨｹｨｪ06 05ｨｰ06ｨｰ ｨｬ02ｨｰ0601 06ｨ 0604ｨｪｨ ﾂｨ 050907 ｨｺｨ ｨｺ LCAG (ｨ ｨ ｨ 080209ｨｨｨ ｨｰｨｮ08ｨ 00ｨ ｨｬｨｨ05ｨｨｨｦ ｨ 09ｨｰ06080609 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ 1965 00.), ｨ 04ｨ ｨｰ02ｨｬ 09 ｨ 06050202 07060401ｨｪｨｨ01 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ 01 07060709ｨｨ05ｨｨ09ｨｹ 09020809ｨｨｨｨ SWOT-ｨ ｨｪｨ 05ｨｨ04 [Thompson and Strickland, 1990, p. 88] ｨｨ05ｨｨ TOWS-ｨｬｨ ｨｰ08ｨｨ02ｨ [Weihrich, 1982]. 8
1300040005070104 ｨ 09ｨｰ06080609 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ 1965 00. 0706 070605ｨｨｨｰｨｨｨｺ02 ｨ ｨｨ04ｨｪ0209ｨ 070605ｨｮ ﾂｨｨ05ｨｨ ｨｨ04090209ｨｰｨｪ0609ｨｰｨｹ ｨｨ ｨｺｨ ｨｺ 0003ｨｺ0605ｨ 07080602ｨｺｨｰｨｨ080609ｨ ｨｪｨｨ0703 (ｨｰ0208ｨｬｨｨｨｪ06050600ｨｨ07 01. 00ｨｨｨｪ02ｨ 020800ｨ ) 8 0909ｨｨ01ｨｮ ｨｨ01 09020804 09 ｨｰ06, ﾂｨｰ06 000608ｨｬｨｮ05ｨｨ080609ｨ ｨｪｨｨ02 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ 0209ｨｰｨｹ 07080602020909 0202 ｨｺ06ｨｪ020207ｨｰｨｮｨ 05ｨｨ04ｨ 02ｨｨｨｨ. 08 090603ｨ 0502ｨｪｨｨ06, 090604ｨｬ0603ｨｪ06 090905020109ｨｰ09ｨｨ02 ｨｪ0209ｨｺ0605ｨｹｨｺ06 ｨｪｨ ｨｨ09ｨｪ06ｨｦ ｨｨｨｪｨｰ0208070802ｨｰｨ 02ｨｨｨｨ 0102ｨｦ09ｨｰ09ｨｨｨｰ0205ｨｹｨｪ0609ｨｰｨｨ, 0005ｨ 09ｨｪ04ｨｬ ｨｰ0204ｨｨ0906ｨｬ 05ｨｰ06ｨｦ 03ｨｺ060504 09ｨｰｨ 05ｨ 01ｨｨ0106ｨｰ06ｨｬｨｨ07 ｨｺ06ｨｪ02020702ｨｨｨｦ 000608ｨｬｨｮ05ｨｨ080609ｨ ｨｪｨｨ07 (090601020803ｨ ｨｪｨｨ07) ｨｨ 0609ｨｮｨｴ0209ｨｰ090502ｨｪｨｨ07 (07080602020909ｨ ) 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ, ﾂｨｰ06 09020506 ｨｺ 08ｨ 09ｨｺ0605ｨｮ 0201ｨｨｨｪ060006 07080201ｨｬ02ｨｰｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ. 06ｨ ｨｺｨｨ02 090604040802ｨｪｨｨ07 ｨ 0405ｨｨ 0209ｨｰ0209ｨｰ0902ｨｪｨｪ04 010507 ｨｮ ﾂ02ｨ ｨｪｨｨｨｺｨ, 09 ｨｺ06ｨｰ060806ｨｬ ｨ 0405 ｨｺ06ｨｪ090605ｨｨ01ｨｨ080609ｨ ｨｪ 060704ｨｰ 06ｨ ｨｮ- ﾂ02ｨｪｨｨ07 ｨｬ02ｨｪ02010302080609 ｨｪｨ 0609ｨｪ060902 ｨｺ02ｨｦ090609, ｨ ｨｰ02060802ｨｰｨｨ ﾂ0209ｨｺｨｨ02 0904ｨｺ05ｨ 01ｨｺｨｨ ｨｨ0008ｨ 05ｨｨ 080605ｨｹ ｨｺ06ｨｬｨｬ02ｨｪｨｰｨ 08ｨｨ0209 ｨｺ ｨｪｨｨｨｬ. 060102ｨｨ 06. 08ｨｪ09060000ｨ, 0708ｨｨ04ｨｪｨ ｨｪｨｪ060006 0006ｨｰ02ｨ 03 03ｨｺ060504 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07, ｨｨｨｬ020903020006 060704ｨｰ 08ｨ ｨ 06ｨｰ04 ｨｪｨ 070609ｨｰｨｮ 09ｨｨ0202-07080204ｨｨ0102ｨｪｨｰｨ ｨｺ0608070608ｨ 02ｨｨｨｨ Lockheed, ｨ 0405ｨｨ, 09 0601ｨｪ06ｨｦ 09ｨｰ060806ｨｪ04, 06ｨｰ0902ｨｰ06ｨｬ ｨｪｨ 0907080609 ｨｪｨ ｨ 06050202 ｨ 0102ｨｺ09ｨ ｨｰｨｪｨｮ06 09050603ｨｪ04ｨｬ 090607080609ｨ ｨｬ 0706010006ｨｰ0609ｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺｨｨ01 08020302ｨｪｨｨｨｦ ｨｨ 0708ｨｨｨｬ02ｨｪｨｨｨｬｨｮ06 010507 0506ｨ 06ｨｦ 00ｨｨ08ｨｬ04 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｮ06 ｨｬ06010205ｨｹ, ﾂ02ｨｬ ｨｬ02ｨｰ0601 05000206. 05 0108ｨｮ0006ｨｦ 09ｨｰ060806ｨｪ04, 08ｨｪ09060000 ｨ 0405 ｨｪ02ｨｮ0106090502ｨｰ09060802ｨｪ ｨ ｨｺｨｰｨｨ09ｨｪ06 09ｨｪ02010807090302ｨｦ0907 09 1950ｨC60-02 00060104 09 ｨｺ08ｨｮ07ｨｪ0401 ｨｺ06ｨｬ07ｨ ｨｪｨｨ0701 ｨｬ02ｨｰ0601ｨｨｨｺ06ｨｦ 0106050006090806 ﾂｨｪ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07, 09ｨｬ02ｨｪｨｨ090302ｨｦ 08ｨ ｨｪ0202 0708ｨｨｨｬ02ｨｪ070903ｨｮ060907 0708ｨ ｨｺｨｰｨｨｨｺｨｮ ｨｺ08ｨ ｨｰｨｺ06090806 ﾂｨｪ060006 (1ｨC2 000601ｨ ) 00ｨｨｨｪｨ ｨｪ090609060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 000601ｨｪ0602 ｨｰ060001ｨ (ｨｪ02 ｨｰ0605ｨｹｨｺ06 09 050108) ｨｮ090502 ﾂ02ｨｪｨｨ02 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ02ｨｬ 01060407ｨｦ09ｨｰ0902ｨｪｨｪ0401 09ｨｨ09ｨｰ02ｨｬ ｨｪ02 ｨｰ0605ｨｹｨｺ06 09ｨｰｨ 0506 090604ｨｬ0603ｨｪ04ｨｬ ｨ 05ｨ 000601ｨ 0807 070607090502ｨｪｨｨ06 060000, ｨｪ06 ｨｨ 090606ｨｰ0902ｨｰ09ｨｰ090609ｨ 0506 0603ｨｨ01ｨ ｨｪｨｨ07ｨｬ 05070601ｨｨ ｨｮ09ｨｰ06ｨｦ ﾂｨｨ09060006 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺ060006 080609ｨｰｨ, 040802050401 ｨｰ0201ｨｪ06050600ｨｨｨｦ ｨｨ ｨｪ06090401 0804ｨｪｨｺ0609. 00ｨｨ08 ｨｺｨ 04ｨ 050907 0708020109ｨｺｨ 04ｨｮ02ｨｬ04ｨｬ, ｨ ｨ ｨｮ01ｨｮｨｴ0202 ｪ ｨｪｨ 010203ｨｪ06 0705ｨ ｨｪｨｨ08ｨｮ02ｨｬ04ｨｬ. 9 00070605ｨｪ02 09 01ｨｮ0102 090802ｨｬ02ｨｪｨｨ ｨ 0405ｨｨ ｨｨ 0708020105060302ｨｪｨｪ0402 09 1954 00. 03. 0208ｨｮｨｺ020806ｨｬ 09 ｨｺｨｪｨｨ0002 000308ｨ ｨｺｨｰｨｨｨｺｨ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ 03 ｨｨ09010601ｨｪ0402 ｨｨ0102ｨｨ ｨｺ06ｨｪ02020702ｨｨｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07 0706 02020507ｨｬ. 0306 ｨｬｨｪ02ｨｪｨｨ06 08ｨｪ09060000ｨ, 0708ｨｨｨｪ02ｨｨ07 0106050006090806 ﾂｨｪ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｪ 07080609ｨｰ06ｨｦ 05ｨｺ09ｨｰ08ｨ 0706050702ｨｨｨｨ 09ｨｰｨ ｨｰｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨ01 ｨｰ0802ｨｪ010609 0708060305060006 ｪ ｨｪ02 090606ｨｰ0902ｨｰ09ｨｰ090609ｨ 05 0802ｨ 05ｨｨ07ｨｬ ｨｪ02070802080409ｨｪ0401 ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨｨｦ 09 07080601ｨｮｨｺｨｰｨ 01 ｨｨ 090708060902, 060906ｨ 02ｨｪｨｪ06 06ｨｰｨｬ02 ﾂｨ 0903ｨｨ010907 ｨｨｨｬ 09 050502ｨｺｨｰ0806ｨｪｨｪ06ｨｦ, 00ｨ 08ｨｬｨ 020209ｨｰｨｨ ﾂ0209ｨｺ06ｨｦ ｨｨ ｨ 050806ｨｺ0609ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ 06ｨｰ08ｨ 09050701 05ｨｺ06ｨｪ06ｨｬｨｨｨｺｨｨ 050108. 0004ｨ ｨｬ02ｨｪ 06ｨｪ 07080201050603ｨｨ05 ｨｨ010206050600ｨｨ06 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ0806-8 00 08ｨｮ0909ｨｺｨｨ01 ｨｨ0401ｨ ｨｪｨｨ0701 08ｨ ｨ 06ｨｰ 05ｨｰ060006 ｨｮ ﾂ02ｨｪ060006 07060806ｨｦ 0708ｨｨｨｬ02ｨｪ0702ｨｰ0907 ｨｪ02ｨｮ01ｨ ﾂｨｪ04ｨｦ 09ｨ 08ｨｨｨ ｨｪｨｰ 07020802090601ｨ ｪ 0003ｨｺ0605ｨ 01ｨｨ04ｨ ｨｦｨｪｨ 03, ｨｨ09ｨｺｨ 03ｨ 06ｨｴｨｨｨｦ 09ｨｬ040905 0608ｨｨ00ｨｨｨｪｨ 05ｨｹｨｪ060006 ｨｰ0208ｨｬｨｨｨｪｨ (design school). 9 0206050006090806 ﾂｨｪ0602 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ02 ｨｺ08ｨｮ07ｨｪ0401 ｨｺ0608070608ｨ 02ｨｨｨｦ 050108 ｨｰ060006 090802ｨｬ02ｨｪｨｨ 07060806ｨｦ 01ｨ 0302 ｨｪｨ 040409ｨ 06ｨｰ 00ｨｺｨ 07ｨｨｨｰｨ 05ｨｨ09ｨｰｨｨ ﾂ0209ｨｺｨｨｨｬ 05ｨｺ09ｨｨ09ｨ 0502ｨｪｨｰ06ｨｬ 09060902ｨｰ09ｨｺｨｨ01 0707ｨｰｨｨ0502ｨｰｨｪｨｨ01 0705ｨ ｨｪ060903 [Crainer, 2000, p. 121]. 00070506ｨｰｨｹ 0106 ｨｪｨ ﾂｨ 05ｨ 1970-01 0006010609 ｨ ｨｬ0208ｨｨｨｺｨ ｨｪ09ｨｺｨｨ02 ｨｺ0608070608ｨ 02ｨｨｨｨ 03ｨｨ0806ｨｺ06 0708ｨｨｨｬ02ｨｪ0705ｨｨ 060704ｨｰ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 06070208ｨ 02ｨｨｨｦ 00ｨｰ060806ｨｦ ｨｬｨｨ08060906ｨｦ 0906ｨｦｨｪ04, ｨ 03ｨｺ060504 ｨ ｨｨ04ｨｪ0209ｨ 08ｨ 0409ｨｨ09ｨ 05ｨｨ ｨｨ09090502010609ｨ ｨｪｨｨ07 ｨｨ 070802070601ｨ 09ｨ ｨｪｨｨ02 09 06ｨ 05ｨ 09ｨｰｨｨ 000609090502010609ｨ ｨｪｨｨ07 06070208ｨ 02ｨｨｨｦ03. 0506090802ｨｬ02ｨｪｨｪ0402 ｨｺ0605ｨｨ ﾂ0209ｨｰ0902ｨｪｨｪ0402 ｨｬ02ｨｰ060104 0708ｨｨｨｪ07ｨｰｨｨ07 ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺｨｨ01 08020302ｨｪｨｨｨｦ 09 04ｨｪｨ ﾂｨｨｨｰ0205ｨｹｨｪ06ｨｦ ｨｬ020802 0607ｨｨ08ｨ 06ｨｰ0907 ｨｪｨ ｨｰ020608ｨｨ06 ｨｨ0008. 9
1309ｨ ｨｪｨｨ07: ｨｨ01ｨｰｨｨ 06ｨｰ ｨ ｨｪｨ 05ｨｨ04ｨ ｨ ｨｮ01ｨｮｨｴ020006 ｨｺ ｨｪｨ 09ｨｰ0607ｨｴ02ｨｬｨｮ. 020507 1965 00. 05ｨｰ06 ｨ 0405ｨ ｨｪ0609ｨ ｨｰ060809ｨｺｨ 07 070609ｨｰｨ ｨｪ0609ｨｺｨ 070806ｨ 0502ｨｬ04 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 0006010205ｨｹ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 08ｨｪ09060000ｨ 090609ｨｰ060705ｨ 09 0706090502010609ｨ ｨｰ0205ｨｹｨｪ06ｨｬ 0708060202090902 0708ｨｨｨｪ07ｨｰｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺｨｨ01 08020302ｨｪｨｨｨｦ. 02ｨｪ 08ｨ 04010205ｨｨ05 090902 08020302ｨｪｨｨ07 ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ ｨｪｨ ｨｰ08ｨｨ 0008ｨｮ070704: 0009ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺｨｨ0203 (06 07080601ｨｮｨｺｨｰｨ 01 ｨｨ 0804ｨｪｨｺｨ 01), 00ｨ 01ｨｬｨｨｨｪｨｨ09ｨｰ08ｨ ｨｰｨｨ09ｨｪ040203 (06ｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06ｨｪｨｪ06ｨｦ 09ｨｰ08ｨｮｨｺｨｰｨｮ0802 ｨｨ 08ｨ 0907080201020502ｨｪｨｨｨｨ 080209ｨｮ08090609) ｨｨ 0006070208ｨ ｨｰｨｨ09ｨｪ040203 (06 ｨ 06010302ｨｰｨｨ080609ｨ ｨｪｨｨｨｨ ｨｨ ｨｺ06ｨｪｨｰ08060505ｨｨｨｪ0002). 06ｨ ｨｺｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ, 08ｨｪ09060000 0106070605ｨｪｨｨ05 ｨｬ06010205ｨｹ 0009ｨｰ08ｨ ｨｰ0200ｨｨ07-09ｨｰ08ｨｮｨｺｨｰｨｮ08ｨ 03 ﾁｨ ｨｪ01050208ｨ 09ｨｨ09ｨｰ02ｨｬｨ ｨｬｨｨ ｨｮ0708ｨ 090502ｨｪｨｨ07. 0201ｨｪｨ ｨｺ06 ｨ ｨｮ01ｨｮ ﾂｨｨ 07060806030102ｨｪｨｨ02ｨｬ 09090602ｨｦ 05070601ｨｨ, ｨｬ06010205ｨｹ 08ｨｪ09060000ｨ ｨ 0405ｨ ｨｪｨ 02020502ｨｪｨ ｨ 0605ｨｹ0302 ｨｪｨ 07060101020803ｨｺｨｮ 070806020209090609 ｨｺ0608070608ｨ ｨｰｨｨ09ｨｪ06ｨｦ 05ｨｺ0907ｨ ｨｪ09ｨｨｨｨ ｨｨ 01ｨｨ09020809ｨｨ00ｨｨｨｺｨ 02ｨｨｨｨ, ｨｪ02030205ｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 09 02020506ｨｬ. 030601010601 08ｨｪ09060000ｨ 0706 0908ｨ 09ｨｪ02ｨｪｨｨ06 09 ｨｺ06ｨｪ02020702ｨｨ02ｨｦ 06ｨｪ01080609ｨ ｨ 0405 ｨ 06050202 0102ｨｰｨ 05ｨｨ04ｨｨ080609ｨ ｨｪｨｪ04ｨｬ ｨｨ ｨｺ06ｨｬ070502ｨｺ09ｨｪ04ｨｬ; 080605ｨｹ ｨｺ0608070608ｨ ｨｰｨｨ09ｨｪ060006 0705ｨ ｨｪ0609ｨｨｨｺｨ 09ｨｨ010205ｨ 09ｨｹ ｨ 06050202 04ｨｪｨ ﾂｨｨｨｬ06ｨｦ, ﾂ02ｨｬ 0005ｨ 09ｨｪ060006 ｨｮ0708ｨ 09050706ｨｴ020006; ｨｬ06010205ｨｹ 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨ 0405ｨ 09ｨｺ06080202 ｨｰｨｨ07060906ｨｦ, ﾂ02ｨｬ 0907080602ｨｺｨｰｨｨ080609ｨ ｨｪｨｪ06ｨｦ 010507 ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ06ｨｦ 09ｨｨｨｰｨｮｨ 02ｨｨｨｨ; ｨ ｨｺ0202ｨｪｨｰ ｨ 0405 09010205ｨ ｨｪ ｨｪｨ ｨｨ09090502010609ｨ ｨｪｨｨ02 070806ｨ 0502ｨｬ ｨｰ060006, ﾂｨｰ06 0902000601ｨｪ07 0708ｨｨｨｪ07ｨｰ06 ｨｪｨ 040409ｨ ｨｰｨｹ ｨｺ0608070608ｨ ｨｰｨｨ09ｨｪ06ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ02ｨｦ (09 ｨｺｨ ｨｺｨｨｨｬｨｨ 07080601ｨｮｨｺｨｰｨ ｨｬｨｨ ｨｨ ｨｪｨ ｨｺｨ ｨｺｨｨ01 0804ｨｪｨｺｨ 01 ｨｺ06ｨｪｨｺｨｮ08ｨｨ080609ｨ ｨｰｨｹ), ｨ ｨｪ02 ｨｪｨ 09060708060904 ｨ ｨｨ04ｨｪ0209-09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ (ｨｺｨ ｨｺ ｨｺ06ｨｪｨｺｨｮ08ｨｨ080609ｨ ｨｰｨｹ 09 ｨｺ06ｨｪｨｺ0802ｨｰｨｪ06ｨｦ 09ｨｨｨｰｨｮｨ 02ｨｨｨｨ). 0906050202 0005ｨｮｨ 06ｨｺｨｨｨｦ (0706 0908ｨ 09ｨｪ02ｨｪｨｨ06 09 06ｨｪ0108060906ｨｬ) ｨ ｨｪｨ 05ｨｨ04 08ｨｪ0906000006ｨｬ 09ｨ ｨｬ06ｨｦ ｨｺ06ｨｪ02020702ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｪｨ 030205 06ｨｰ08ｨ 0302ｨｪｨｨ02 09 ｨ 06050202 ｨｰｨｴｨ ｨｰ0205ｨｹｨｪ06ｨｦ 07080608ｨ ｨ 06ｨｰｨｺ02 090607080609ｨ 06 0708060202090902 09060401ｨ ｨｪｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ. 020507 08ｨｪ09060000ｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ07 0604ｨｪｨ ﾂｨ 05ｨ 09ｨｮｨｬｨｬｨｮ ｨｪ0209ｨｺ0605ｨｹｨｺｨｨ01 ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺｨｨ01 0904ｨ 06080609: ｨ ) 08ｨ 04ｨｪ0606ｨ 08ｨ 04ｨｨ07 07080601ｨｮｨｺｨｰ0609 ｨｨ 0804ｨｪｨｺ0609; ｨ ) ｨｪｨ 0708ｨ 090502ｨｪｨｨ07 080609ｨｰｨ ｨｺ0608070608ｨ 02ｨｨｨｨ (ｨ ｨｺ0202ｨｪｨｰ ｨｪｨ 09ｨｰｨ 080402 ｨｨ05ｨｨ ｨｪ06090402 07080601ｨｮｨｺｨｰ04 ｨｨ 0804ｨｪｨｺｨｨ); 09) ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪ060006 070802ｨｨｨｬｨｮｨｴ0209ｨｰ09ｨ (ｨｮｨｪｨｨｨｺｨ 05ｨｹｨｪ0401 090604ｨｬ0603ｨｪ0609ｨｰ02ｨｦ 09 ｨｰ06 ﾂｨｺｨｨ 040802ｨｪｨｨ07 01ｨ 08ｨ ｨｺｨｰ0208ｨｨ09ｨｰｨｨｨｺ 07080601ｨｮｨｺｨｰ0609 ｨｨ 0804ｨｪｨｺ0609); 00) 09ｨｨｨｪ020800ｨｨｨｨ (0909020102ｨｪｨｪ04ｨｦ ｨｨｨｬ 09 ｨｰ020608ｨｨ06 ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ ｨｰ0208ｨｬｨｨｨｪ, 0604ｨｪｨ ﾂｨ 0903ｨｨｨｦ 05000002ｨｺｨｰ 06ｨｰ ｨｺ06ｨｬｨ ｨｨｨｪｨ 02ｨｨｨｨ ｨｺ06ｨｬ0702ｨｰ02ｨｪ02ｨｨｨｦ ｨｺ0608070608ｨ 02ｨｨｨｨ ｨｨ 06ｨ ｨｲ0709ｨｪ070903ｨｨｨｦ0907 ｨｪｨ 0708ｨｨｨｬ020802 002+2=503); 01) ｨｬ020301ｨｮ 09ｨ ｨｬ0609ｨｰ0607ｨｰ0205ｨｹｨｪ04ｨｬ 070806ｨｨ0409060109ｨｰ0906ｨｬ ｨｨ 09ｨｪ0203ｨｪ02ｨｦ 04ｨ ｨｺｨｮ07ｨｺ06ｨｦ. 00 ｨｺ06ｨｪ0202 1960-01 ｨｨ 0702080906ｨｦ 0706050609ｨｨｨｪ02 1970-01 0006010609 ｨｺ06ｨｪ02020702ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ- ﾂ0209ｨｺ060006 ｨｨ 0106050006090806 ﾂｨｪ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 0904040409ｨ 05ｨｨ ｨ 0605ｨｹ0306ｨｦ 05ｨｪｨｰｨｮ04ｨｨｨ 04ｨｬ ｨｮ ｨｨ09090502010609ｨ ｨｰ020502ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 0706 06ｨ 02 09ｨｰ060806ｨｪ04 08ｨｰ05ｨ ｨｪｨｰｨｨｨｺｨｨ, 000102 0906 ｨｬｨｪ0600ｨｨ01 09ｨｰ08ｨ ｨｪｨ 01 ｨ 0405ｨｨ 09060401ｨ ｨｪ04 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ0402 06ｨ ｨｴ0209ｨｰ09ｨ, 0708ｨｨ0409ｨ ｨｪｨｪ0402 09060102ｨｦ09ｨｰ090609ｨ ｨｰｨｹ 070609040302ｨｪｨｨ06 ｨｮ080609ｨｪ07 08ｨ ｨ 06ｨｰ04 0705ｨ ｨｪ0609ｨｨｨｺ0609-0708ｨ ｨｺｨｰｨｨｨｺ0609. 0306ｨｺｨ 04ｨ ｨｰ0205ｨｹｨｪ06, ﾂｨｰ06 ｨｪｨ ﾂｨ 0903ｨｨ02 ｨｨ0401ｨ 09ｨ ｨｰｨｹ0907 070208090402 07080600ｨｨ05ｨｹｨｪ0402 ｨｪｨ ｨｮ ﾂｨｪ0402 03ｨｮ08ｨｪｨ 0504, Long Range Planning ｨｨ The Planning Review, ｨｪ02 090601020803ｨ 05ｨｨ 09 ｨｪｨ 0409ｨ ｨｪｨｨｨｨ ｨｰ0208ｨｬｨｨｨｪｨ 0009ｨｰ08ｨ ｨｰ0200ｨｨ0703 ｨｨ 09 0609ｨｪ0609ｨｪ06ｨｬ 0607ｨｨ090409ｨ 05ｨｨ 0708ｨ ｨｺｨｰｨｨｨｺｨｮ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 00 08ｨ ｨｬｨｺｨ 01 03ｨｺ060504 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨ 0605ｨｹ030602 0708ｨｨ04ｨｪｨ ｨｪｨｨ02, 0706ｨｬｨｨｨｬ06 08ｨ ｨ 06ｨｰ 08ｨｪ09060000ｨ, 070605ｨｮ- ﾂｨｨ05ｨｨ ｨｰ08ｨｮ0104 0203. 01ｨｰｨ ｨｦｨｪ0208ｨ, 04. 08ｨｺ060000ｨ ｨｨ 0203. 08080302ｨｪｨｰｨｨ. 00 ｨ 0605ｨｹ03ｨｨｨｪ09ｨｰ0902 07ｨｮｨ 05ｨｨｨｺｨ 02ｨｨｨｦ 0708020109ｨｰｨ 09ｨｨｨｰ020502ｨｦ 05ｨｰ06ｨｦ 03ｨｺ060504, ｨｺｨ ｨｺ 0708ｨ 09ｨｨ0506, ｨｪ02 010205ｨ 050609ｨｹ 07060704ｨｰ- 10
13ｨｺｨｨ ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ01 ｨｨ05ｨｨ 05ｨｬ07ｨｨ08ｨｨ ﾂ0209ｨｺｨｨ01 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ, ｨ 0607ｨｨ090409ｨ 050907 060704ｨｰ ｨｨ04ｨ 08ｨ ｨｪｨｪ0401 06ｨｰ08ｨ 090502ｨｦ, ｨｨ 090409060104 ｨｪ0609ｨｨ05ｨｨ 0708ｨｺ06 090408ｨ 0302ｨｪｨｪ04ｨｦ 0708020107ｨｨ090409ｨ 06ｨｴｨｨｨｦ 01ｨ 08ｨ ｨｺｨｰ0208. 06ｨ ｨｺ, 01ｨｰｨ ｨｦｨｪ0208 09 00ｨｮｨｪ01ｨ ｨｬ02ｨｪｨｰｨ 05ｨｹｨｪ06ｨｬ (800 09ｨｰ08ｨ ｨｪｨｨ02) ｨｰ08ｨ ｨｺｨｰｨ ｨｰ02 08ｨ 0409ｨｨ09ｨ 05 ｨｰ0204ｨｨ09, ﾂｨｰ06 ｨｪｨ 01050203ｨ ｨｴｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ 09ｨｺ06ｨｪ09ｨｰ08ｨｮｨｨ080609ｨ ｨｪｨｪ0402 09ｨｨ09ｨｰ02ｨｬ04 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨｪ0204ｨ ｨｬ02ｨｪｨｨｨｬ04 010507 09040903ｨｨ01 ｨｬ02ｨｪ02010302080609 ｨｨ 0709050706ｨｰ0907 ｨｪ0206ｨ 010601ｨｨｨｬ04ｨｬ, 020905ｨｨ ｨｪ02 010609ｨｰｨ ｨｰ06 ﾂｨｪ04ｨｬ, ｨｮ09050609ｨｨ02ｨｬ 010507 ｨｮ05ｨｮ ﾂ0302ｨｪｨｨ07 0706ｨｺｨ 04ｨ ｨｰ020502ｨｦ ｨｺ0608070608ｨ 02ｨｨｨｨ [Steiner, 1969]. 0202ｨｰｨ 05ｨｹｨｪ06 08ｨ 0408ｨ ｨ 06ｨｰｨ ｨｪｨｪ0402 ｨｨ 060109ｨ ｨｰ0409ｨ 06ｨｴｨｨ02 090906 09ｨｪｨｮｨｰ08ｨｨ00ｨｨ08ｨｬ02ｨｪｨｪｨｮ06 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06 070609ｨｰ080602ｨｪｨｨ07 01ｨｰｨ ｨｦｨｪ0208ｨ 0706040906050705ｨｨ 09090704ｨ ｨｰｨｹ ｨｰ020608ｨｨ06 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 09 0708ｨ ｨｺｨｰｨｨｨｺ06ｨｦ, 0601ｨｪｨ ｨｺ06 020006 ｨｬ06010205ｨｹ 0106050006090806 ﾂｨｪ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨ 0405ｨ 0709ｨｪ06 ｨｬ0201ｨ ｨｪｨｨ09ｨｰｨｨ ﾂ0209ｨｺ06ｨｦ. 10 010209ｨｬ06ｨｰ0807 ｨｪｨ ｨ 0409ｨｰ080602 0708ｨｨ04ｨｪｨ ｨｪｨｨ02 ｨｪｨ ﾂｨ 05ｨｹｨｪ0401 ｨｺ06ｨｪ02020702ｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 ﾁｨ ｨｪ01050208ｨ, 06ｨｪ01080609ｨ, 08ｨｪ09060000ｨ ｨｨ ｨｨ01 ｨｺ0605050200 09 ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ 0908020102 ｨｨ ｨｮ ﾂ02ｨ ｨｪ0401 ｨ ｨｮ01ｨｨｨｰ0608ｨｨ0701, 06ｨｪｨｨ ｨｪ02 06ｨｺｨ 04ｨ 05ｨｨ ｨｪ02ｨｬ02010502ｨｪｨｪ060006 0906040102ｨｦ09ｨｰ09ｨｨ07 ｨｪｨ 0708ｨ ｨｺｨｰｨｨｨｺｨｮ ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ. 00 08ｨ 0909ｨｬｨ ｨｰ08ｨｨ09ｨ 02ｨｬ04ｨｦ 070208ｨｨ0601 080203ｨ 06ｨｴ0202 0905ｨｨ07ｨｪｨｨ02 ｨｪｨ ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨ07 09 ｨｪ02ｨｦ ｨｨ09010601ｨｨ0506 06ｨｰ ｨｺ06ｨｪ09ｨｮ05ｨｹｨｰｨ 02ｨｨ06ｨｪｨｪ0401 00ｨｨ08ｨｬ, 07080201050603ｨｨ0903ｨｨ01 080701 0608ｨｨ00ｨｨｨｪｨ 05ｨｹｨｪ0401 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ01 ｨｨｨｪ09ｨｰ08ｨｮｨｬ02ｨｪｨｰ0609 ｨｨ 090102ｨｬ. 01ｨ ｨｨｨ 0605ｨｹ03ｨｨｨｬ ｨ 0405 09ｨｺ05ｨ 01 090609ｨｰ06ｨｪ09ｨｺ06ｨｦ ｨｺ06ｨｪ09ｨｮ05ｨｹｨｰｨ 02ｨｨ06ｨｪｨｪ06ｨｦ 0008ｨｮ070704 (090801; Boston Consulting Group), 0609ｨｪ0609ｨ ｨｪｨｪ06ｨｦ 09 1963 00. 09. 0902ｨｪ0102080906ｨｪ06ｨｬ ｨｨ 0909ｨｺ060802 0708060905ｨ 09ｨｨ090302ｨｦ0907 0109ｨｮｨｬ07 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨ ｨｬｨｨ: 00ｨｺ08ｨｨ0906ｨｦ 060704ｨｰｨ 03 ｨｨ ｨｬｨ ｨｰ08ｨｨ0202ｨｦ 00040609ｨｰ-01060507 0804ｨｪｨｺｨ 03 (09 0202 04ｨｪｨ ｨｬ02ｨｪｨｨｨｰ06ｨｦ ｨｰ0208ｨｬｨｨｨｪ06050600ｨｨ02ｨｦ 000106ｨｦｨｪ0401 ｨｺ0608060903, 000906ｨ ｨ ｨｺ03, 00040902040103 ｨｨ 00ｨｰ08ｨｮ01ｨｪ0401 0102ｨｰ02ｨｦ03). 05060005ｨ 09ｨｪ06 0702080906ｨｦ, ｨｨ0401020803ｨｺｨｨ 00ｨｨ08ｨｬ04 (060906ｨ 02ｨｪｨｪ06 ｨｮ 070208090607080601060102ｨ 0804ｨｪｨｺｨ ) 09ｨｪｨｨ03ｨ 06ｨｰ0907 0708ｨｨ 080609ｨｰ02 0202 0804ｨｪ06 ﾂｨｪ06ｨｦ 010605ｨｨ. 01ｨ 0609ｨｪ060902 09ｨｰ060806ｨｦ (08ｨ 0409ｨｨ09ｨ 090302ｨｦ 050600ｨｨｨｺｨｮ 0702080906ｨｦ) 09ｨｰ0806ｨｨ050907 ｨ ｨｪｨ 05ｨｨ04 070608ｨｰ00020507 07080601ｨｮｨｺ02ｨｨｨｨ 00ｨｨ08ｨｬ04. 0906050202 ｨｰ060006, ｨｺ06ｨｪ02020702ｨｨ07 00ｨｺ08ｨｨ0906ｨｦ 060704ｨｰｨ 03 0709050705ｨ 0906ｨ 06ｨｦ 01ｨｨｨｪｨ ｨｬｨｨ ﾂ0209ｨｺｨｨｨｦ 090400050701 ｨｪｨ ｨ ｨｨ04ｨｪ0209-09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ, 0708ｨｨ040409ｨ 0903ｨｨｨｦ 00ｨｨ08ｨｬ04 ｨｺ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ06ｨｬｨｮ 070609020102ｨｪｨｨ06 09 0804ｨｪ06 ﾂｨｪ06ｨｦ ｨｺ06ｨｪｨｺｨｮ0802ｨｪ02ｨｨｨｨ. 0906ｨｰ07 0907060905020109ｨｰ09ｨｨｨｨ ｨｪｨｨ 0601ｨｪｨ ｨｨ04 ｨｪ0609ｨ 02ｨｨｨｦ 090801 ｨｪ02 ｨｨ04ｨ 0203ｨ 05ｨ ｨｺ08ｨｨｨｰｨｨｨｺｨｨ, 0902000601ｨｪ07 ｨｰ08ｨｮ01ｨｪ06 ｨｪｨ ｨｦｨｰｨｨ ｨｮ ﾂ02ｨ ｨｪｨｨｨｺ 0706 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ, 09 ｨｺ06ｨｰ060806ｨｬ ｨｪ02ｨｰ, 0706 ｨｺ08ｨ ｨｦｨｪ02ｨｦ ｨｬ020802, ｨｨ01 ｨｮ09ｨ 03ｨｨｨｰ0205ｨｹｨｪ060006 ｨｮ0706ｨｬｨｨｨｪｨ ｨｪｨｨ07. 00 06ｨｰ05ｨｨ ﾂｨｨ02 06ｨｰ ｨｰ08ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ060006 ｨｮ090502 ﾂ02ｨｪｨｨ07 ｨｺ08ｨｮ07ｨｪ0401 ｨｺ06ｨｪ09ｨｮ05ｨｹｨｰｨ 02ｨｨ06ｨｪｨｪ0401 00ｨｨ08ｨｬ ｨｨ010207ｨｬｨｨ 0106050006090806 ﾂｨｪ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 09 ｨｮｨｴ0208ｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ, 090801 0708020908ｨ ｨｰｨｨ05ｨ 0202 ｨｺ06ｨｪ02020702ｨｨ06 09 0005ｨ 09ｨｪｨｮ06 ｨｰ02ｨｬｨｮ ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺ060006 ｨｺ06ｨｪ09ｨ 05ｨｰｨｨｨｪ00ｨ. 0308ｨｨｨｬ0208ｨｮ 090801 0706090502010609ｨ 05ｨｨ 0108ｨｮ00ｨｨ02 05ｨｨ01020804 05ｨｰ060006 ｨ ｨｨ04ｨｪ0209ｨ. 00 ｨｪｨ ﾂｨ 0502 1970-01 0006010609 ｨｺ06ｨｬ07ｨ ｨｪｨｨ07 McKinsey 09 080204ｨｮ05ｨｹｨｰｨ ｨｰ02 090906ｨｨ01 07080602ｨｺｨｰ0609 010507 ｨｺ0608070608ｨ 02ｨｨｨｨ General Electric 06ｨ 0600ｨ ｨｰｨｨ05ｨ ｨｨｨｪ09ｨｰ08ｨｮｨｬ02ｨｪｨｰｨ 08ｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ ｨｺ06ｨｪ02020702ｨｨ02ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺｨｨ01 ｨ ｨｨ04ｨｪ02090201ｨｨｨｪｨｨ02 ｨｨ ｨｬｨ ｨｰ08ｨｨ0202ｨｦ 000308ｨｨ090502ｨｺｨ ｨｰ0205ｨｹｨｪ0609ｨｰｨｹ 06ｨｰ08ｨ 0905ｨｨ ｪ ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪｨ 07 070604ｨｨ02ｨｨ0703, ｨ ﾂｨｮｨｰｨｹ 0706040302 Arthur D. Little ｪ ｨ ｨｪｨ 05ｨｨ0406ｨｬ 03ｨｨ04ｨｪ02ｨｪｨｪ060006 02ｨｨｨｺ05ｨ 06ｨｰ08ｨ 0905ｨｨ (07080601ｨｮｨｺｨｰｨ ). 05 0902080201ｨｨｨｪ04 1970-01 0006010609 05ｨｰ06ｨｰ ｨ ｨ 00ｨ 03 0706070605ｨｪｨｨ050907 080204ｨｮ05ｨｹｨｰｨ ｨｰｨ ｨｬｨｨ 10 0306 ｨｬｨｪ02ｨｪｨｨ06 06. 0906ｨｮｨｬ02ｨｪｨ, 08ｨ ｨ 06ｨｰｨ 1965 00. 06. 08ｨｪ09060000ｨ ｨ 0405ｨ ｨｰｨ ｨｺ0302 00ｨｪｨ 07ｨｨ09ｨ ｨｪｨ 09 070604ｨｨ02ｨｨｨｦ ｨｨｨｪ0302ｨｪ0208ｨ 03 [Bowman, 1990, p. 11]. 11
13ｨｨ09090502010609ｨ ｨｰ0205ｨｹ09ｨｺ060006 07080602ｨｺｨｰｨ PIMS, 11 070601ｨｰ09020801ｨｨ0903020006 070604ｨｨｨｰｨｨ09ｨｪｨｮ06 09090704ｨｹ ｨｬ020301ｨｮ 01060502ｨｦ 0804ｨｪｨｺｨ ｨｨ 0708ｨｨｨ 0405ｨｹｨｪ0609ｨｰｨｹ06 ｨ ｨｨ04ｨｪ0209ｨ ｨｨ 090202ｨｪｨ 08ｨｪ04ｨｬ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ02ｨｬ, 07ｨｨ06ｨｪ020806ｨｬ ｨｺ06ｨｰ0608060006 ｨ 0405ｨ ｨｺ0608070608ｨ 02ｨｨ07 Royal Dutch Shell, ｨｺ06ｨｰ0608ｨ 07, 09 09ｨｨ05ｨｮ 060906ｨ 06 0105ｨｨｨｪｨｪ0401 090802ｨｬ02ｨｪｨｪ0401 000608ｨｨ0406ｨｪｨｰ0609 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨｪ0200ｨｰ07ｨｪ060006 ｨ ｨｨ04ｨｪ0209ｨ, ｨ 0405ｨ 04ｨ ｨｨｨｪｨｰ020802090609ｨ ｨｪｨ 09 ｨｬ060102050701, ｨ 06050202 0708ｨｨ02ｨｬ0502ｨｬ0401 04010209ｨｹ, ﾂ02ｨｬ ｨｰ08ｨ 01ｨｨ02ｨｨ06ｨｪｨｪ0402 ｨｬ02ｨｰ060104 07080600ｨｪ0604ｨｨ080609ｨ ｨｪｨｨ07. 06ｨ ｨｺｨｨｨｬ 06ｨ 08ｨ 0406ｨｬ, ｨｪｨ ﾂｨ 05ｨｹｨｪ04ｨｦ 05ｨｰｨ 07 ｨｰ020608ｨｨｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07 0708ｨｨｨｪ0209 09ｨ 03ｨｪ0402 080204ｨｮ05ｨｹｨｰｨ ｨｰ04. 0806ｨｪ020207ｨｰｨｮｨ 05ｨｨ04ｨｨ080609ｨ 09 (07ｨｮ09ｨｰｨｹ 07060806ｨｦ 09 090209ｨｹｨｬｨ 08ｨ 04ｨｪ0401 070604ｨｨ02ｨｨｨｦ) 0706ｨｪ07ｨｰｨｨ02 0009ｨｰ08ｨ ｨｰ0200ｨｨ0703 0708ｨｨｨｬ02ｨｪｨｨｨｰ0205ｨｹｨｪ06 ｨｺ ｨｮ0708ｨ 090502ｨｪｨｨ06 010205060904ｨｬｨｨ 00ｨｨ08ｨｬｨ ｨｬｨｨ, 0609ｨｪ0609060706050603ｨｪｨｨｨｺｨｨ ｨｪ060906ｨｦ ｨｰ020608ｨｨｨｨ 09040305ｨｨ 04ｨ 08ｨ ｨｬｨｺｨｨ 0708ｨｨ09ｨｮｨｴ020006 ｨｮ ﾂ02ｨ ｨｪ06ｨｬｨｮ ｨｺｨｮ0809ｨｮ 00030605ｨｨｨｰｨｨｨｺｨ ｨ ｨｨ04ｨｪ0209ｨ 03 0706ｨｪｨｨｨｬｨ ｨｪｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｺｨ ｨｺ ｨｬ020300ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ06ｨｦ ｨｺ06060801ｨｨｨｪｨ 02ｨｨｨｨ ｨｨ05ｨｨ ｨｨｨｪｨｰ020008ｨ 02ｨｨｨｨ. 0602070208ｨｹ 05ｨｰｨｨｨｬ 0706ｨｪ07ｨｰｨｨ02ｨｬ 06ｨ 0604ｨｪｨ ﾂｨ 050907 0904ｨ 0608 ｨｰ0609ｨ 08ｨｪ0401 0804ｨｪｨｺ0609, ｨｪｨ ｨｺ06ｨｰ06080401 00ｨｨ08ｨｬｨ ｨ ｨｮ0102ｨｰ ｨｺ06ｨｪｨｺｨｮ08ｨｨ080609ｨ ｨｰｨｹ, ｨｨ ｨｺ0506 ﾂ02090402 070605ｨｨｨｰｨｨｨｺｨｨ, 060708020102050706ｨｴｨｨ02 ｨｰ06, ｨｺｨ ｨｺ 06ｨｪｨ ｨ ｨｮ0102ｨｰ ｨｺ06ｨｪｨｺｨｮ08ｨｨ080609ｨ ｨｰｨｹ. 09040506 0706ｨｺｨ 04ｨ ｨｪ06 08ｨ 0405ｨｨ ﾂｨｨ02 ｨｬ020301ｨｮ ｨｺ0608070608ｨ ｨｰｨｨ09ｨｪ04ｨｬｨｨ, 010205060904ｨｬｨｨ ｨｨ 00ｨｮｨｪｨｺ02ｨｨ06ｨｪｨ 05ｨｹｨｪ04ｨｬｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ07ｨｬｨｨ, 08ｨ 0408ｨ ｨ 06ｨｰｨ ｨｪ04 ｨｬ02ｨｰ0601ｨｨｨｺｨｨ ｨｨ01 09060401ｨ ｨｪｨｨ07 ｨｨ ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ02 ｨｨｨｪｨｰ0208070802ｨｰｨ 02ｨｨｨｨ ｨｨ01 0905ｨｨ07ｨｪｨｨ07 ｨｪｨ 080204ｨｮ05ｨｹｨｰｨ ｨｰ04 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｦ. 00 1960-02 00060104 05ｨｰｨｨ 010609ｨｰｨｨ0302ｨｪｨｨ07 09ｨｬ0209ｨｰ02 09 08ｨ 0408ｨ ｨ 06ｨｰｨｺｨ ｨｬｨｨ 090801 01ｨ 05ｨｨ ｨｬ06ｨｴｨｪ04ｨｦ ｨｰ0605 ﾂ06ｨｺ ｨｺ 0609ｨｬ04090502ｨｪｨｨ06 04ｨ ｨｪ060906 ｨｬ02ｨｪ0201030208ｨ ｨｬｨｨ-0708ｨ ｨｺｨｰｨｨｨｺｨ ｨｬｨｨ 09ｨｮｨｰｨｨ 08ｨ ｨ 06ｨｰ04 0706 08ｨｮｨｺ0609060109ｨｰ09ｨｮ ｨｺ06ｨｬ07ｨ ｨｪｨｨ07ｨｬｨｨ 09 02020506ｨｬ. 00020301ｨｮ ｨｰ02ｨｬ ｨｰ0605ｨｹｨｺ06 ｨｺ 0902080201ｨｨｨｪ02 1970-01 0006010609 09 ｨｨ09090502010609ｨ ｨｪｨｨ0701 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ ｨｪｨ ｨｬ02ｨｰｨｨ050907 06ｨｰ010601 06ｨｰ 0708ｨｨｨｬｨｨｨｰｨｨ09ｨｪ0401 ｨｬ02ｨｰ06010609 ｨ ｨｪｨ 05ｨｨ04ｨ, ｨｪ0609ｨ 07 ｨｪｨ ｨｮ ﾂｨｪｨ 07 01ｨｨ0902ｨｨ0705ｨｨｨｪｨ 09ｨｰｨ 05ｨ 06ｨ 0802ｨｰｨ ｨｰｨｹ 070208090402 ｨｺ06ｨｪｨｰｨｮ0804 070604ｨｨｨｰｨｨ09ｨｪ06ｨｦ ｨｪｨ ｨｮｨｺｨｨ ｨｨ ｨｪｨ ﾂｨ 05ｨ 06ｨ 08ｨ 0406090409ｨ ｨｰｨｹ0907 ｨ 0102ｨｺ09ｨ ｨｰｨｪｨ 07 ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺｨ 07 ｨｨｨｪ0008ｨ 09ｨｰ08ｨｮｨｺｨｰｨｮ08ｨ. 00ｨｰ060806ｨｦ 05ｨｰｨ 07: 09ｨｰｨ ｨｪ06090502ｨｪｨｨ02 ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04. 08ｨ 0801ｨｨｨｪｨ 05ｨｹｨｪ04ｨｬ 07020802ｨｬ02ｨｪｨ ｨｬ 09 ｨｬｨ 0903ｨｰｨ ｨ ｨ 01 ｨｨ 090601020803ｨ ｨｪｨｨｨｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ 00ｨｨ08ｨｬ 0907060906ｨ 09ｨｰ090609ｨ 0506 ｨｪｨ 08ｨ 09ｨｰｨ ｨｪｨｨ02 ｨｰ080201 07ｨ 08ｨ 05050205ｨｹｨｪ0401 070806020209090609, 06ｨ 0604ｨｪｨ ﾂｨｨ0903ｨｨ010907 ｨｮ0302 09 0702080906ｨｦ 0706050609ｨｨｨｪ02 1970-01 0006010609: 09ｨｪｨｨ0302ｨｪｨｨ07 05000002ｨｺｨｰｨｨ09ｨｪ0609ｨｰｨｨ 0106050006090806 ﾂｨｪ060006, ｨ 04ｨ ｨｰ02ｨｬ ｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07; ｨｨｨｪ09ｨｰｨｨｨｰｨｮ02ｨｨ06ｨｪｨ 05ｨｨ04ｨ 02ｨｨｨｨ ｨ ｨｺｨ 0102ｨｬｨｨ ﾂ0209ｨｺ06ｨｦ 08ｨ ｨ 06ｨｰ04 070601 04ｨｪｨ ｨｬ02ｨｪ02ｨｬ ｨｪ060906ｨｦ 07ｨ 08ｨ 01ｨｨ00ｨｬ04 0009ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ0703 ｨｨ 070806ｨｪｨｨｨｺｨｪ060902ｨｪｨｨ07 090601ｨ 09ｨｰｨ ｨｪ01ｨ 08ｨｰｨｪ0401 ｨｬ02ｨｰ06010609 ｨｪｨ ｨｮ ﾂｨｪ060006 ｨ ｨｪｨ 05ｨｨ04ｨ. 08 ｨｪｨ ﾂｨ 05ｨｮ 1980-01 0006010609 01ｨ ｨｪｨｪｨ 07 06ｨ 05ｨ 09ｨｰｨｹ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ ｨｨ04ｨｬ02ｨｪｨｨ05ｨ 09ｨｹ 0706 ﾂｨｰｨｨ 0106 ｨｪ02ｨｮ04ｨｪｨ 09ｨ 02ｨｬ0609ｨｰｨｨ. 05ｨｨ05ｨｹｨｪ04ｨｬｨｨ ｨｺｨ ｨｰｨ 05ｨｨ04ｨ ｨｰ0608ｨ ｨｬｨｨ 07020809060006 ｨｨ04 ｨｪｨ 0409ｨ ｨｪｨｪ0401 070806020209090609 ｨ 0405 ｨｪ0200ｨｰ07ｨｪ06ｨｦ 0306ｨｺ 1973 00. ｨｨ 0706090502010609ｨ 0903ｨｨｨｦ 04ｨ ｨｪｨｨｨｬ ｨｬｨｨ08060906ｨｦ 05ｨｺ06ｨｪ06ｨｬｨｨ ﾂ0209ｨｺｨｨｨｦ ｨｺ08ｨｨ04ｨｨ09, 070609ｨｰｨ 09ｨｨ0903ｨｨ02 070601 090208ｨｹ0204ｨｪ0602 0906ｨｬｨｪ02ｨｪｨｨ02 0708ｨｨ04ｨｪｨ ｨｪｨｪ0402 ｨｺ06ｨｪ02020702ｨｨｨｨ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 00 ｨｪｨ 09ｨｰｨｮ07ｨｨ090302ｨｦ 0507060102 0705ｨ 09ｨ 06ｨｴｨｨ01 09ｨ 0506ｨｰｨｪ0401 ｨｺｨｮ08090609, 09040906ｨｺ06ｨｦ ｨｨｨｪ000507-11 08ｨ ｨ 080209ｨｨｨ ｨｰｨｮ08ｨ 00Profit Impact on Marketing Strategies03 (0905ｨｨ07ｨｪｨｨ02 ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0006090401 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ ｨｪｨ 08ｨ 04ｨｬ0208 0708ｨｨｨ 0405ｨｨ). 06ｨｰ06ｨｰ 07080602ｨｺｨｰ, 08ｨ ｨ 06ｨｰｨ 0706 ｨｺ06ｨｰ060806ｨｬｨｮ ｨｪｨ ﾂｨ 05ｨ 09ｨｹ 09 1960 00. 09 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ General Electric, ｨ 0405 060800ｨ ｨｪｨｨ040609ｨ ｨｪ 06ｨｪ09ｨｰｨｨｨｰｨｮｨｰ06ｨｬ ｨｬｨ 08ｨｺ02ｨｰｨｨｨｪ0006090401 ｨｨ09090502010609ｨ ｨｪｨｨｨｦ (ｨ 0000ｨｨ05ｨｨｨｨ080609ｨ ｨｪｨｪ04ｨｬ 09 01ｨ 0809ｨ 080109ｨｺ06ｨｦ 03ｨｺ060506ｨｦ ｨ ｨｨ04ｨｪ0209ｨ ) ｨｨ 08ｨ 09070605ｨ 00ｨ 05 ｨｺ08ｨｮ07ｨｪ02ｨｦ0302ｨｦ 09 ｨｬｨｨ0802 ｨ ｨ 0406ｨｦ 01ｨ ｨｪｨｪ0401 06 ｨｺ0608070608ｨ 02ｨｨ0701. 12
1302ｨｨｨｨ ｨｨ ｨｮ09ｨｨ05ｨｨ09ｨ 06ｨｴ02ｨｦ0907 ｨｬ020301ｨｮｨｪｨ 080601ｨｪ06ｨｦ ｨｺ06ｨｪｨｺｨｮ0802ｨｪ02ｨｨｨｨ (060906ｨ 02ｨｪｨｪ06 ｨ 06050204ｨｪ02ｨｪｨｪ06ｨｦ 0909ｨｨ01ｨｮ ｨｪ020708020109ｨｨ0102ｨｪｨｪ0401 ｨｮ090702010609 070706ｨｪ09ｨｺｨｨ01 00ｨｨ08ｨｬ) 04ｨ ｨｬ02ｨｰｨｪ06 ｨｮ07ｨ 05 ｨ 09ｨｰ0608ｨｨｨｰ02ｨｰ ｨｰ0201ｨｪｨｨ ﾂ0209ｨｺｨｨ 09050603ｨｪ0401 ｨｬ0601020502ｨｦ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07. 02ｨｪｨｨ 06ｨｺｨ 04ｨ 05ｨｨ09ｨｹ 06ｨｰ060809ｨ ｨｪｨｪ04ｨｬｨｨ 06ｨｰ 0706ｨｪｨｨｨｬｨ ｨｪｨｨ07 0802ｨ 05ｨｹｨｪ0401 ｨｺ06ｨｪｨｺｨｮ0802ｨｪｨｰｨｪ0401 070802ｨｨｨｬｨｮｨｴ0209ｨｰ09. 000201ｨｮｨｴｨｨ02 ｨｺ06ｨｬ07ｨ ｨｪｨｨｨｨ 050108 ｨｨ 030908060704, ｨｪ02 03ｨ 05020903ｨｨ02 080209ｨｮ08090609 ｨｪｨ 06ｨｰ01020504 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07, 06ｨ ｨｪｨ 08ｨｮ03ｨｨ05ｨｨ, ﾂｨｰ06 ｨｰ02 0904080601ｨｨ05ｨｨ09ｨｹ 09 0909060206ｨ 08ｨ 04ｨｪ0402 00ｨ ｨ 03ｨｪｨｨ ｨｨ04 090506ｨｪ060906ｨｦ ｨｺ0609ｨｰｨｨ03, ｨｨ0406ｨｴ08070903ｨｨ020907 09 ｨｬ02ｨｰ0601ｨ 01 0607080201020502ｨｪｨｨ07 0106050006090806 ﾂｨｪ0401 02020502ｨｦ, ｨｺ06ｨｰ06080401 090902 ｨｰ08ｨｮ01ｨｪ0202 ｨ 040506 0802ｨ 05ｨｹｨｪ06 010609ｨｰｨｨ ﾂｨｹ. 0809ｨｪ0602 ｨｮ09ｨｨ0502ｨｪｨｨ02 00ｨ ｨｺｨｰ0608ｨ ｨｪ020607080201020502ｨｪｨｪ0609ｨｰｨｨ 09 ｨｮ0708ｨ 090502ｨｪｨｨｨｨ ｨ ｨｨ04ｨｪ020906ｨｬ 0609ｨｰ0806 070609ｨｰｨ 09ｨｨ0506 090607080609 06 ｨ ｨ 0406090401 010607ｨｮｨｴ02ｨｪｨｨ0701 07080203ｨｪｨｨ01 ｨｺ06ｨｪ02020702ｨｨｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｦ, 070802030102 0909020006, 06 070605ｨｪ06ｨｦ 08ｨ 02ｨｨ06ｨｪｨ 05ｨｹｨｪ0609ｨｰｨｨ 0705ｨ ｨｪ06090401 08020302ｨｪｨｨｨｦ. 0906ｨｰ07 ｨｨ010207 060008ｨ ｨｪｨｨ ﾂ02ｨｪｨｪ06ｨｦ 08ｨ 02ｨｨ06ｨｪｨ 05ｨｹｨｪ0609ｨｰｨｨ ｨ 0405ｨ 09 1950-02 00060104 ｨｰ02060802ｨｰｨｨ ﾂ0209ｨｺｨｨ 06ｨ 0609ｨｪ0609ｨ ｨｪｨ 05ｨ ｨｦｨｬ06ｨｪ06ｨｬ, 06ｨｪ01080609 02ｨｴ02 09 1971 00. 06ｨｰ09ｨｰｨ ｨｨ09ｨ 05 ｨｰ0204ｨｨ09, ﾂｨｰ06 0009ｨｰ08ｨ ｨｰ0200 ｨ ｨｪｨ 05ｨｨｨｰｨｨ ﾂ0209ｨｺｨｨ 06ｨ ｨｲ02ｨｺｨｰｨｨ0902ｨｪ03 [Andrews, 1971, p. 37], 0909ｨｺ060802 0607080609020800ｨｪｨｮｨｰ04ｨｦ 0102ｨｦ09ｨｰ09ｨｨｨｰ0205ｨｹｨｪ0609ｨｰｨｹ06. 00 ｨｺｨ ﾂ0209ｨｰ0902 ｨ 05ｨｹｨｰ0208ｨｪｨ ｨｰｨｨ0904 090604ｨｪｨｨｨｺ05ｨｨ ｨｰ020608ｨｨｨｨ 00ｨｪｨ 08ｨ 09ｨｰｨ 06ｨｴ02ｨｦ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ03 01. 00ｨｨｨｪ02ｨ 020800ｨ [Mintzberg, 1978] ｨｨ 00050600ｨｨ ﾂ0209ｨｺ060006 ｨｨｨｪｨｺ0802ｨｬ02ｨｪｨｰｨ 05ｨｨ04ｨｬｨ 03 0203. 0809ｨｨｨｪｨｪｨ [Quinn, 1980]. 00 ｨｪｨｨ01 010205ｨ 05ｨ 09ｨｹ 07060704ｨｰｨｺｨ 070806ｨｪｨｨｨｺｨｪｨｮｨｰｨｹ 09 09ｨｮｨｰｨｹ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ06ｨｪｨｪ0401 070806020209090609 (020207ｨｨ ｨｮ0708ｨ 090502ｨｪ ﾂ0209ｨｺｨｨ01 08020302ｨｪｨｨｨｦ), 010609ｨｰｨ ｨｰ06 ﾂｨｪ06 ｨｪ0207080201ｨｪｨ ｨｬ020802ｨｪｨｪ04ｨｬ 080204ｨｮ05ｨｹｨｰｨ ｨｰ06ｨｬ ｨｺ06ｨｰ06080401 ｨ 0405ｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ07. 0201ｨｪｨ ｨｺ06 05ｨｨ03ｨｹ ｨｺ ｨｪｨ ﾂｨ 05ｨｮ 1990-01 0006010609 03ｨｺ0605ｨ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 ｨｮ01ｨ 05ｨｨ05ｨ 09ｨｹ 09 ｨ 09ｨ ｨｪ090202ｨｪ04 ｨｰ020608ｨｨｨｨ ｨｨ 0708ｨ ｨｺｨｰｨｨｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07. ﾁ0208ｨｰｨｮ 070601 0507060106ｨｦ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 070601090205 09 1994 00. 01. 00ｨｨｨｪ02ｨ 020800 09 ｨｺｨｪｨｨ0002 0000040502ｨｰ ｨｨ 07ｨ 0102ｨｪｨｨ02 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ0703. 02ｨｪ 0706010806ｨ ｨｪ06 08ｨ 09ｨｺ080405 ｨｰ08ｨｨ 0000ｨｮｨｪ01ｨ ｨｬ02ｨｪｨｰｨ 05ｨｹｨｪ0401 04ｨ ｨ 05ｨｮ030102ｨｪｨｨ0703 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07: 06 070802010607080201020502ｨｪｨｪ0609ｨｰｨｨ ｨ ｨｮ01ｨｮｨｴ020006, 06ｨ 06ｨｰ01020502ｨｪｨｨｨｨ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07 06ｨｰ 090408ｨ ｨ 06ｨｰｨｺｨｨ 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ ｨｨ 06 090604ｨｬ0603ｨｪ0609ｨｰｨｨ 09090206ｨ ｨｲ02ｨｬ0506ｨｴ02ｨｦ 000608ｨｬｨ 05ｨｨ04ｨ 02ｨｨｨｨ [Mintzberg, 1994, p. 221ｨC321], 09010205ｨ 09 0904090601, ﾂｨｰ06 07080602020909 000608ｨｬｨｮ05ｨｨ080609ｨ ｨｪｨｨ07 09ｨｰ08ｨ ｨｰ0200ｨｨｨｨ 0709050702ｨｰ0907, 09 06ｨｰ05ｨｨ ﾂｨｨ02 06ｨｰ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ07, ｨｺ0802ｨ ｨｰｨｨ09ｨｪ04ｨｬ 09ｨｨｨｪｨｰ020406ｨｬ, ｨ ｨｪ02 000608ｨｬｨ 05ｨｹｨｪ04ｨｬ ｨ ｨｪｨ 05ｨｨ0406ｨｬ. 0201ｨｪｨ ｨｺ06 00ｨｨｨｪ02ｨ 020800 ｨｮｨｺｨ 04ｨ 05 ｨｨ ｨｪｨ ｨｮｨｬ0209ｨｰｨｪ0609ｨｰｨｹ 0708ｨｨｨｬ02ｨｪ02ｨｪｨｨ07 ｨｺｨ 030106ｨｦ ｨｨ04 05ｨｰｨｨ01 ｨｰ0201ｨｪｨｨｨｺ 09 04ｨ 09ｨｨ09ｨｨｨｬ0609ｨｰｨｨ 06ｨｰ ｨｺ06ｨｪｨｰ02ｨｺ09ｨｰｨ : ｨ ｨｪｨ 05ｨｨ04, ｨｪｨ 0708ｨｨｨｬ0208, ｨｬ060302ｨｰ ｨ 04ｨｰｨｹ 090609ｨｰ0802ｨ 0609ｨ ｨｪ 0708ｨｨ ｨｮ0708ｨ 090502ｨｪｨｨｨｨ 060800ｨ ｨｪｨｨ04ｨ 02ｨｨ02ｨｦ, 0102ｨｦ09ｨｰ09ｨｮ06ｨｴ02ｨｦ 09 06ｨｰｨｪ0609ｨｨｨｰ0205ｨｹｨｪ06 09ｨｰｨ ｨ ｨｨ05ｨｹｨｪ06ｨｦ 09ｨｪ0203ｨｪ02ｨｦ 0908020102 ( ﾂｨｰ06, 04ｨ ｨｬ02ｨｰｨｨｨｬ, 0709050702ｨｰ0907 090209ｨｹｨｬｨ 080201ｨｺ06ｨｦ 080609ｨｺ0603ｨｹ06 010507 0906090802ｨｬ02ｨｪｨｪ060006 ｨ ｨｨ04ｨｪ0209ｨ ). 00ｨｰ060806ｨｦ 09ｨ 03ｨｪ06ｨｦ ｨｰ02ｨｪ0102ｨｪ02ｨｨ02ｨｦ 1970-01 0006010609 ｨ 040506 000608ｨｬｨｨ080609ｨ ｨｪｨｨ02 ｨｰ080201 ｨｺ0506 ﾂ02090401 050502ｨｬ02ｨｪｨｰ0609 ｨｨｨｪ0008ｨ 09ｨｰ08ｨｮｨｺｨｰｨｮ0804 ｨｪｨ ｨｮ ﾂｨｪ06ｨｦ 01ｨｨ0902ｨｨ0705ｨｨｨｪ04 09ｨｰ08ｨ ｨｰ0200ｨｨ ﾂ0209ｨｺ060006 ｨｮ0708ｨ 090502ｨｪｨｨ07: 07080600020909ｨｨ06ｨｪｨ 05ｨｹｨｪ0401 090606ｨ ｨｴ0209ｨｰ09, 0802000208ｨｨ08ｨｮ02ｨｬ0401 03ｨｮ08ｨｪｨ 050609 ｨｨ ｨ 0907ｨｨ08ｨ ｨｪｨｰｨｮ0804. 070302 09 1971 00. ｨ ｨｬ0208ｨｨｨｺｨ ｨｪ09ｨｺｨ 07 08ｨｺｨ 0102ｨｬｨｨ07 ｨｬ02ｨｪ020103ｨｬ02ｨｪｨｰｨ 06ｨ 08ｨ 040609ｨ 05ｨ 0902ｨｺ02ｨｨ06 0706 070605ｨｨｨｰｨｨｨｺ02 ｨ ｨｨ04ｨｪ0209ｨ ｨｨ 0705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ06, 09 ｨｪｨ 0409ｨ ｨｪｨｨｨｨ ｨｺ06ｨｰ060806ｨｦ 0907060905020109ｨｰ09ｨｨｨｨ 000705ｨ ｨｪｨｨ080609ｨ ｨｪｨｨ0203 ｨ 040506 04ｨ ｨｬ02ｨｪ02ｨｪ06 ｨｪｨ 0009ｨｰ08ｨ ｨｰ0200ｨｨ0603. 00 1972 00. 09 08ｨ ｨｬｨｺｨ 01 0702080906ｨｦ 0708060008ｨ ｨｬｨｬ04 05ｨｰ06ｨｦ 0902ｨｺ02ｨｨｨｨ 02. 0102ｨｪ010205 ｨｨ 08. 09ｨ ｨｰｨｰ02ｨｪ 090409ｨｰｨｮ07ｨｨ05ｨｨ 09 0708020105060302ｨｪｨｨ02ｨｬ 06ｨ ｨｨ04ｨｬ02ｨｪ02ｨｪｨｨｨｨ ｨｪｨ 0409ｨ ｨｪｨｨ07 07080600ｨｨ05ｨｹｨｪ06ｨｦ 06ｨ 05ｨ 09ｨｰｨｨ ｨｨ09090502010609ｨ ｨｪｨｨｨｦ 09 00070605ｨｨ- 13