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3 ... xii... xiii CD-ROM... xiv... xv ? ? A CI CI

4 (letterhead) a) b) (reference line) a) reference line b) c) (date line) a) b) c) (mailing/on-arrival notations) (inside address) a) b) c) d) Messrs e) (Mr., Mrs., Ms., etc.) f) Esq. (Esquire) g) Dr h) Professor i) c/o j) To whom it may concern k) l) m) (attention line) a) b) (opening salutation) a)

5 b) c) d) e) (subject line) a) b) c) Re: d) (letter body) (complimentary close) a) b) (signature block) a) b) c) d) e) f) g) for and on behalf of h) i) j) k) l) m) (identification initials) a) Blind ID initials b) ID initials Reference line c) (enclosure notation) (carbon copy notation) a) Blind carbon copy (bcc) (postscript) a) Postscript a) b)

6 Opening paragraph Middle paragraph(s) Closing paragraph a) b) c) d) e) a) (From:) b) (To:) c) (Cc:) d) (Blind Cc:) e) (Subject:) f) a) b) c) d) > [... ]

7 a) b) c) d) e) a) b) c) Top-down RE-PLS-AS Plain English Write as You Talk a) Plain English b) Plain English c) Write as You Talk pp

8 (Sales Letters: SL) (Inquiries: IQ) (Replies to Inquiries and/or Requests: RP) (Follow-up Letters: FW) (Price Negotiations: NG) (Orders and Order Acknowledgments: OR) (Requests for Payment and Settlement of Accounts: PT) (Claims and/or Complaints: CL) (Letters of Confirmation: CF) (Transmittal Letters: TM) (Letters to Declining Requests/Proposals: DL) (Letters of Recommendation: RC) (Letters of Congratulations: CG) (Appointment and Travel Arrangements: AP) (Thank-you Letters: TK) (Letters of Introduction: IN) (Letter of Request: RQ) (Letter of Attorney: PA) (Invitation Letters: IV) (Letter of Condolences: CD) (Greetings: GR) (Personnel Affairs: PN) (Employment: EM) (Minutes of Meeting: MM) Opening Paragraphs [OP] Middle Paragraphs [MP] Closing Paragraphs [CP] will shall should

9 (capitalization) LIST OF FIGURES Figure 1:... 3 Figure 2: Figure Figure 3:... 5 Figure 4: A... 6 Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: JIS A B Figure 11: JIS B (JIS P-0138) Figure 12: Figure 13: Figure 14: IBM Figure 15: Figure 16: Figure 17: Figure 18: Figure 19: Figure 20: Figure 21: CI Figure 22: CI Figure 23: Figure 24: CI Figure 25: Figure 26: A

10 Figure 27: Figure 28: Figure 29: Figure 30: Figure 31: (Indented forms) Figure 32: Figure 33: Figure 34: Figure 35: Figure 36: Figure 37: Figure 38: Figure 39: Figure 40: Figure 41: Figure 42: Figure 43: Figure 44: Figure 45: Figure 46: Figure 47: Figure 48: Figure 49: blind reference number Figure 50: Figure 51: Figure 52: (on-arrival notation) Figure 53: (mailing notation) (on-arrival notation) Figure 54: Figure 55: Figure 56: Figure 57: Figure 58: To whom it may concern Figure 59: To whom it may concern Figure 60: To whom it may concern Figure 61: Figure 62: Figure 63: Figure 64: Figure 65: Figure 66:

11 Figure 67: Figure 68: Figure 69: Figure 70: (Department) Figure 71: Figure 72: Figure 73: Figure 74: Figure 75: Figure 76: Figure 77: Figure 78: Figure 79: Figure 80: 1 ( Figure 81: Figure 82: Figure 83: Figure 84: Figure 85: Figure 86: Figure 87: Figure 88: Figure 89: Figure 90: Figure 91: Figure 92: Figure 93: Figure 94: Figure 95: Figure 96: Figure 97: Figure 98: for and on behalf of Figure 99: Figure 100: Figure 101: Figure 102: Figure 103: Figure 104: Figure 105: Figure 106:

12 Figure 107: Figure 108: Figure 109: ID Figure 110: ID Figure 111: Figure 112: (enclosure notation) Figure 113: (copy notation) Figure 114: Blind carbon copy (bcc) Figure 115: (postscript) Figure 116: Postscript Figure 117: 2 1 2nd page headings Figure 118: Figure 119: Figure 120: (cont d...) Figure 121: (catchword) Figure 122: Figure 123: Figure 124: Figure 125: Figure 126: Figure 127: (Figure 124) Figure 128: Figure 129: Figure 130: Figure 131: Figure 132: Figure 133: Figure 134: Figure 135: Figure 136: Figure 137: Figure 138: Figure 139: Figure 140: Figure 141: Figure 142: Figure 143: Figure 144: Figure 145: Figure 146:

13 Figure 147: Figure 148: Figure 149: Figure 150: Figure 151: Figure 152: Figure 153: Top-down Figure 154: Top-down Figure 155: Figure 156: Figure 157: RE-PLS-AS Figure 158: 30 [27] Figure 159: Figure 160: Figure 161: Figure 162: Figure 163: Figure 164: 10 Rules of Plain English Figure 165: Figure 166: (82 words) Figure 167: (36 [40] words) Figure 168: (Figure 124) Figure 169: Figure 170: Figure 171: will shall

15 CD-ROM 1 (rules and conventions) ) ) ) 3

16 85 1) 3 3 2) 1 Rudolf Flesch How to Write, Speak and Think More Effectively. New American Library, pp ) 3) 3 2 CD-ROM 5 CD-ROM Microsoft Word 97 for Windows 97 CD-ROM p. 599

17 NTT Synectics, Inc.; Landor Associates; UOP; World Future Society; City Of Waterloo County Board of Education; Oxford University Press (Tokyo Office); The City Waterloo Engineering Department; Canadian Imperial Bank of Commerce; The Planning Department of the Municipality of Metropolitan Toronto; F.G.F Continental Ltd.; California Raisin Advisory Board

18 On Good Writing Good writing should proceed regularly from things known to things unknown, distinctly and clearly without confusion. The words used should be the most expressive that the language affords, provided that they are the most generally understood. Nothing should be expressed in two words that can be well expressed in one; that is, no synonyms should be used, or very rarely, but the whole should be as short as possible, consistent with clearness; the words should be so pleased as to be agreeable to the ear in reading; summarily, it should be smooth, clear, and short, for the contrary qualities are displeasing. Benjamin Franklin I know it very well, Sir..., but please tell me how distinctly and clearly without confusion, said Alice. And here the story begins...

10 11 12 33.4 1 open / window / I / shall / the? 79.3 2 something / want / drink / I / to. 43.5 3 the way / you / tell / the library / would / to / me

-1- 10 11 12 33.4 1 open / window / I / shall / the? 79.3 2 something / want / drink / I / to. 43.5 3 the way / you / tell / the library / would / to / me? 28.7 4 Miyazaki / you / will / in / long / stay