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1 Backstage Value Multiplier

2 Giving Life to a Blossoming Crescendo avex group

3 1 : ORANGE RANGE EXILE 2 EXILE 3 Mr. Children B'z 4 SMAP EXILE B'z 5 KAT-TUN 6 EXILE KAT-TUN GReeeeN 7 Mr. Children B'z Mr. Children 8 KinKi Kids 9 BoA DREAMS COME TRUE 1 KinKi Kids L'Arc~en~Ciel : O-ZONE EXILE EXILE 2 GReeeeN 3 BENNIE K Mr. Children B'z 4 ORANGE RANGE EXILE EXILE 5 ORANGE RANGE KAT-TUN 6 REIRA starring YUNA ITO 7 ORANGE RANGE 8 ORANGE RANGE DJ OZMA KinKi Kids 9 ORANGE RANGE DREAMS COME TRUE 1 AI BONNIE PINK L'Arc~en~Ciel CD CD 1

4 avex group urning Breakthrough Ideas Into Reality 2 Backstage Value Multiplier creation

5 CD 6, 2 E PC 5, 22 4, 3, 2, 1,

6 Individual references Driving Trends Backstage Value Multiplier 4

7 E CSR

8 6

9 CEO 7

10 avex trax JULIANA S TOKYO trf 1 3 A BEST 45 CD survival dance no no 21 1 cry more

11 mu-mo BeeTV avex group mu-mo Bee TV 1 9

12 Q1 CD CD DVD CFO CEO CSO CBO MD CD DVD E EC FC CEO CSO CFO CBO 7 A CD 1

13 Q2 CD CD % CD DVD 5, 4, 3, 2, 4,222 4,84 3,911 3,618 3,165 CD 1, CD CD DVD 1,5 1,36 9% 1,2 1, , 4, 3, 2, 4,222 4,84 3,911 3,618 3, , ( ) 12 ( ) IP , 2 CD CD DVD EC PC ,5 2, 6 11

14 Q , ,418 42% ,142 65% % 57.4% % 5.8% * 1 CD * ,164 43, ,128 6,14 Q4 BeeTV * 2 BeeTV DVD CD BeeTV BeeTV BeeTV BeeTV *2 12

15 5, 4, 3, 2, 4,222 4,84 3,911 3,618 3,165 Q Q , CD CD DVD 211 1, 42 1,5 1,2 1,116 1,36 5, 4, 3, 2, 1, BeeTV CD 4,222 4,84 3,911 3,618 3, CD DVD 9 1, ( ) 12 ( ) 343 PC IP E ,5 1, ,36 1, ( ) 12 ( ) IP 1 2 2, 15, 1, 5, 9, ,94 153, ( ) 15 ( ) B to C EC * * * 13

16 Q Q8 Avex Taiwan Avex Taiwan % CD 1 5 Avex Taiwan 3 Avex Taiwan Q9 5 14

17 1,5 1,2 1,116 1,36 5, 4, 3, 2, 1, ,222 CD 4, CD 3,911 3,618 DVD 3,165 Holdings Ltd. Avex Hawaii, Inc. Avex International Holdings , ( ) 12 ( ) 343 IP % PC Avex Asia Holdings Ltd. Avex International 3 1,5 1,2 1,116 1,36 2, 15, , , 9,3 13,94 3 5, 7 11 ( ) 12 ( ) 1 11( ) 15 ( ) IP B to C EC * * * 63% CM 3 37% % * * 15

18 No.1 6% CD DVD E 12% 25% 3% 16

19 AEI AMI AMI AEI / ABC AEI AEI / ABC AMG AMI AMI ALC APD = AMG = AEI = AMI = ALC = APD = ABC 17

20 % 74,859 CC PC NC EXILE 14 ORS mu-mo EXILE mu-mo ROI Asia mu-mo , 8, 74,859 76,39 2, 4, avex trax 15,77 15, 3, 13, , 31,83 3,557 4, 3,913 3,924 6, 3, 1, 2, 4, 2, 2, 5, 1, 1,

21 ,77 alan CC 12.4% PC Part II~ ~ BeeTV BeeTV 15 BeeTV BeeTV 4, Part II~ ~ 4 9 DVD , 1 2 4, 5,,39 15, 15,77 13,27 3, 31,83 3,557 4, 3,913 3,924 3, 1, 2, 2, 5, 1, 1,

22 , % 28 CC NC LC 94 2 EC mu-mo , 3, 31,83 3,557 5, 3,913 3,924 4, 3, 2, 2, 1, 1,

23 % 3, * * P23 5, 557 4, 3,913 3,924 3, 2, 1,

24 21 3 mu-mo BeeTV BeeTV LTE Long Term Evolution BeeTV avex avex , 4 12 SUPER GiRLS avex 21 BeeTV 7 2 BeeTV 3 BeeTV SUPER GiRLS 21 a-nation idol Street CD 22

25 IT CSO & 23

26 CSR ap bank fes TRF AAA Music Earthist 29 ap bank fes 9 ap bank apartists poweralternative power 25 ap bank fes 5 ap bank fes WFP WFP NPO WFP WFP WFP 24

27 Yuji Horii HIV/ 12 1 Act Against AIDS 29 LIVE IN OSAKA Act Against AIDS (AAA) 1993 HIV/ lecca ,3 RIAJ Act Against AIDS AAA 25

28 CEO * CSO * CFO * ** IR CBO * ** ** TMI ** ** DCM * **

29 21 3 CEO ( ) CEO CEO

30 ,381 82,455 8,983 73,896 75,418 12,435 9,797 7,154 7,15 4,269 6,97 4,443 3,118 3, ,926 7,428 4,629 4,813 5,867 (6,387) (23,969) (57) (1,27) 653 (1,121) 13,251 (8,932) (4,769) (4,745) 12,693 9,51 4,556 3,539 5,357 31,62 34,11 3,876 32,713 3,76 58,394 73,53 64,723 62,956 64,981 1,5 16,5 13,5 1,5 9, , ROE ROA (%) (%) (%) (%) (%) (%) (%) (%) 12, 12, 12, 12, 1, 1, 1, 1, 1 1 5,1 5, 5, 5, , 1, 1, 1, 8, 8, 8, 8, 6, 6, 6, 6, 4, 4, 4, 4, 2, 2, 2, 2, 8, 8, 8, 8, 6, 6, 6, 6, 4, 4, 4, 4, 2, 2, 2, 2, , 4, 4, 4, 8 8 3, 3, 3, 3, 6 6 2, 2, 2, 2, 4 4 1, 1, 1, 1, , -1, -1, -1, (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

31 ,783 11,626 14, , ,142 8,65 8,691 8,51 6,48 5,566 4,478 3,63 99 (95) 975 3,45 1,21 7,293 1,718 9,93 (11,644) (18,156) (98) (3,58) (2,572) 8,275 17,929 (2,552) 5,67 (9,982) 5,486 6,371 1,93 13,166 9,717 33,446 33,699 32,812 29,76 3,266 83,826 15,894 12,124 17,13 94,593 19,5 39, 38,175 (%) (%) (%) (%) 45,69 (%) (%) 34,813 (%) (%) 12, 12, 12, 12, 1, 1, 1, 1, 1 1 5,1 5, 5, 5, (21.9) , 1, 1, 1, 4, 4, 4, 4, , 8, 8, 8, , 8, 8, 8, 3, 3, 3, 3, , 4. 6, 6, 6, , 6, 6, 6, 2, 2, 2, 2, , 4, 4, 4, , 4, 4, 4, 1, 1, 1, 1, (2.9) 3.4 2, 2, 2, 2, , 2, 2, 2, (.8) 1. -1, -1, -1, -1, ROE ROA (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) , 4, 4, 4, , 16 12, 16 12, 12, , 3, 3, 3, , 8, 8, 8, , 2, 2, 2, , 4, 4, 4, , 1, 1, 1, ROE ROE ROE ROE ROA ROA ROA ROA 29

32 3 8, 8, 8, 8, 2, 2, 2, 2, 3, 3, 3, 3, 3, 3, 3, 3, 25, 25, 25, 25, 2,5 2,5 2,5 2,5 6, 6, 6, 6, 15, 15, 15, 15, 2, 2, 2, 2, 2, 2, 2, 2, 4, 4, 4, 4, 1, 1, 1, 1, 15, 15, 15, 15, 1,5 1,5 1,5 1,5 1, 1, 1, 1, 1, 1, 1, 1, 2, 2, 2, 2, 5, 5, 5, 5, 5, 5, 5, 5, % (%) (%) (%) (%) , 1, 1, 1, 1,5 1,5 1,5 1, BeeTV ,2 1,2 1,2 1,

33 2, 2, 2, 2, 5, 5, 5, 5, 5, 5, 5, 5, BeeTV (%) (%) (%) (%) , 1, 1, 1, 1,5 1,5 1,5 1, ,2 1,2 1,2 1, /9 6/9 9/9 6/9 9/9 12/9 6/9 9/9 12/9 3/1 9/9 12/9 3/1 6/1 12/9 3/1 6/13/1 6/1 PC PC PC PC 2 3 BeeTV 21 3 BeeTV BeeTV 31

34 ,96 1, (3) URL : 46,157, UFJ ,157,81 3,213, % 7,48, % 573,632 3,812,534 4,198,261 26,951, % 8.26% 9.1% 58.39% 2, , , , , , % 2 2 CEO Mar. 26 Sep. 26 Mar. 27 Sep. 27 Mar. 28 Sep. 28 IR 26,233 25,593 33,81 35,382 4,716 4,649 32

35

36 URL

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