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1 An Empirical Study on Media Frames: How the Newspapers Covered "All Five Walks" in the Summer High School Baseball Tournament in IBARAGI Yoshiko Recently the role of "media frames" in the process of making news has become a focus of attention. According to Gitlin (1980), media frames are persistent patterns of cognition, interpretation, and presentation, of selection, emphasis, and exclusion. It is important for us as audience to recognize not only that the news is not " a mirror of society" but also that the news is made through media frames. Besides, we must examine what the media frames are. In this paper, I intend to define and characterize the nature and function of media frames by analyzing the news on "All Five Walks" in the Summer High School Baseball Tournament in 1992.

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12 Gitlin, T (1980) The Whole World is Watching : Mass Media in the Making & Unmaking of the New Left. University of California. Krippendorff, K. (1980) Content Analysis : An Introduction to Its Methodologỵ Sage Publications, Inc. Levy, N.R. & Windahl, S. (1984) Audience activity and gratification : A conceptual clarification and exploration. Communication Research, 11, Taylor, S.E. & Crocker, J. (1981) Schimatic bases of social information processing In E.T. Higgins, C.P. Herman, & P.Zanna. (Eds.) Social Cognition : The Ontario Symposium. Vol.1. Tuchman, G. (1978) Making News : A study in the construction of reality. Free Press.

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