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1 c Twitter 1. Twitter 140 SNS 1,392 Facebook 2 14 [4] Twitter 58 1 [1]. Twitter Twitter [4] Twitter SNS [5]. [1] [6] Web [13] SIR [10] SIR SIR Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited

2 [6] [6] Twitter 1 1 Twitter Twitter Twitter S y 1(t)+y 2(t)+y 3(t)+y 4(t) =S (2.1) ý 1(t) = b 1y 1(t) (2.2) ý 2(t) =b 1y 1(t) (b 2 + b 3)y 2(t) (2.3) ý 3(t) =b 2y 2(t) (2.4) ý 4(t) =b 3y 2(t) (2.5) (2.2) (2.5) b 1 b 3 y 1(0) = (1 k)s (2.6) y 2(0) = 0 (2.7) y 3(0) = 0 (2.8) y 4(0) = ks (t T ) (2.9) T k( 0) (2.2) (2.5) (2.6) (2.9) ý 1(t) = 0 (2.10) ý 2(t) = (b 2 + b 3)y 2(t) (2.11) ý 3(t) =b 2y 3(t) (2.12) ý 4(t) =b 3y 2(t) (2.13) (2.10) b 1 (b 1 ) T (2.14) (2.17) y 1(T ) = 0 (2.14) y 2(T )=(1 k)s (2.15) y 3(T ) = 0 (2.16) y 4(T )=ks (2.17) (2.10) (2.13) (2.14) (2.17) Excel 2 [6]. b (y 2(t)+y 4(t)) + = b Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited.

3 3. Twitter (1) (2) t z 1(t) z 4(t) z 1(t)+z 2(t)+z 3(t)+z 4(t) = 1 (3.1) ź 1(t) = c 1z 1(t) (3.2) ź 2(t) =c 1z 1(t) (c 2 + c 3)z 2(t) (3.3) ź 3(t) =c 2z 2(t) c 4z 3(t) (3.4) ź 4(t) =c 3z 2(t)+c 4z 3(t) (3.5) c 1 c 4 c 1 c 2 c 3 c 4 z 1(T )=(1 l m) (3.6) z 2(T )=l (3.7) z 3(T )=m (3.8) z 4(T ) = 0 (3.9) l (1) m (2) (3.2) (3.5) (3.6) (3.9) (3.10) (3.13) (T t) z 1(t) =Pe c 1 (t T ) (3.10) z 2(t) = c1p ( e c 1(t T ) + e (c 2+c 3)(t T ) ) C 1 + le (c 2 +c 3 )(t T ) (3.11) z 3(t) = c1c3p ( e c 1(t T ) + e (c 2+c 3)(t T ) ) C 1C 2 + lc3 (e (c 2+c 3)(t T ) e c 4(t T ) ) C 2 c 1c 2 + C 2(c 1 c P 1(t T 4) (e c ) e c 4(t T ) ) + me c 4 (t T ) (3.12) ( )( ) z 4(t) = c 3 + c2c4 P E 2 (3.13) C 2 C 1(c 2 + c 3) lc 2 + ( C 2(c 2 + c 3) ) c 4e (c 2 +c 3 )(t T ) +(c 2 + c 3)e c 4 (t T ) c 2P + 1(t T C 2(c 1 c 4) ( c4e c ) + c 1e c 4(t T ) ) lc3 e (c 2+c 3)(t T ) me c 4(t T ) c 2 + ( c 3 ) + c2p 1+ c4 C 2 c 2 + c {c 3P c 3l + c 2l} + m c 2 + c 3 P =(1 l m),c 1 =(c 1 c 2 c 3), C 2 =(c 4 c 3 c 2) E 2 =(c 2 + c 3)e c 1 (t T ) c 1e (c 2 +c 3 )(t T ) 3 Tw z 3(t) Tw 12 [ / ][7] Twitter Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited

4 Twitter 33 [11] [6] Web [14] Twitter Twitter TOPSY[12] Twitter R data Tw y3 4 R R (R 2 =0.895) 5 4 R Twitter R Google Google [13] Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited.

5 1 R 2 (0.896) (0.877) (0.919) 2 siri(0.718) (0.884) (0.908) (0.780) (0.920) [3] siri R siri c 4 >c 1 >c 2 c R (R 2 =0.919) 7 Twitter Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited

6 Twitter c 1 10 AND GoogleAdwords[2] 8 Twitter c 4 >> c 1 >c 2 >> c 3 >> 2 1 ios siri ios Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited.

7 9 (R 2 =0.884) R Twitter c 4 >> c 3 >c 2 >c R Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited

8 11 (R 2 =0.908) R c 4 >c 1 >c 2 >c 3 2 c 4 >> c 1 >c 2 >> c 3 c 4 >> c 3 >c 2 >c 1 c 4 c 1 c 3 c 4 >c c 4 c 1 c 1 >c 2 c 4 c Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited.

9 2 2 c 1 >c 3 2 c 1 <c 3 c 1 c 3 (3.2) (3.5) z 2 c 1 c 3 c 1 c 3 c 1 >c c 1 <c 3 6. Twitter 1 R 2 2 Web 2 c 1 c 3 [8] Twitter siri siri iphone iphone 1 2 siri siri Twitter 2 2 c 1 c Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited

10 [1] , [2] GoogleAdWords /11/20 [3] GoogleJapanBlog Google spot.jp/2012/06/google-2012.html 2012/ 9/30 [4] , [5] IBM kabudotcom.html 2012/9/30 [6] , [7] NEC 5 Twitter 06/ /9/30 [8] , /11/4. [9] /9/18 [10] Twitter [11] 23 per/ja/h23/html/nc html 2013/ 9/18 [12] TOPSY /9/30 [13] MODELing Seminar [14] Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited.

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untitled c 816 Web 1. 30 [1] [2] [3, 4] [5] 10 [6] 185 8540 2 8 38 [5] [5, 7] [5] 3 (1) 608 18 Copyright c by ORSJ. Unauthorized reproduction of this article is prohibited. (2) (3) 2. 2.1 Web 2014 1 2013 12 2.2

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