海保英孝 69‐91/69‐91

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1 FFP FFP FFP (2010) (Loyalty Program, LP) LP LP LP LP LP (Frequent Flyer Program, FFP)

2 FFP (Platform-based Business) FFP (OS)

3 2010 p. 34 itunes (two-sided Platform) (platform-based market) (Zhu and Iansiti,

4 2012) (multi-sided platform) Raivio, Y. and Luukkainen, S. (2011) (network effects) (economies of scale) (scalability) (differentiation) (multi-homing) (pricing) (openness) (regulation) (same-side network effects) (cross-side network effects) 2010 (chicken-and-egg problem) (Evans, 2009)

5 Amazon.com Google Facebook FFP FFP (FrequentFlier.com, 2012a) FFP (awards) FFP AAdvantage (FrequentFlier.com, 2012b) FFP

6 FFP FFP

7 FFP (multi-homing) FFP PC OS Window itunes FFP (FrequentFlier.com, 2012b) FFP FFP FFP (FFP)

8 FFP FFP The Economist Frequent-flyer miles : Funny money ; Who will cheer loudest when frequent-flyer miles celebrate their 25th birthday? FFP FFP (Key Performance Indicators, KPI) FFP AAdvantage SkyMiles Mileage Plus (Annual Report, Form 10-K) (International Financial Reporting Standards, IFRS) (International Financial Reporting Interpretations Committee, IFRIC) (IFRIC 13) Vasigh, Fleming and Mackay,

9 (redemption) (breakage)

10 FFP JP AAdvantage (award travel)

11 RPM Revenue Passenger Miles, RPM RPM ASM Available Seat Miles, ASM RPM ASM RPK,

12 ASK RPM ASM Passenger Load Factor LF IATA (International Air Transport Association) (IATA, 2011) RPM RPM ASM (Cost per ASM, CASM)

13 FFP (award)

14 (redemption) (breakage) FFP (award) (redemption) FFP (award) (redemption)

15 FFP FFP FFP

16 FFP FFP FFP (Qantas Airways) (The Qantas Group) Qantas (LCC) Jetstar, FFP Qantas Frequent Flyer (QFF) Qantas Freight, Jetstar Travelworld Group Qantas, 2011b, p. 62 (Revenue) Qantas QFF EBITDAR (Underlying Earnings Before Income Tax expense, Depreciation, Amortisation, noncancellable operating lease Rentals and net finance costs) QFF EBIT (Underlying Earnings Before Interest and Tax) EBITDAR EBIT underlying statutory underlying (non recurring item) QFF (Coalition Loyalty Program)

17

18 QFF Qantas Frequent Flyer Store Earn Partner QFF QFF (Qantas, 2010, p. 3) (billing) (marketing revenue) (redemption revenue) (award cost) (working capital benefit) (cash in) (cash out)

19 QFF (EBITDA/Revenue, EBIT/Revenue) EBITDAR Qantas Jetstar Qantas Freight Jetstar Travelworld Group QFF QFF Qantas FPP FFP FFP FFP FFP FFP AAdvantage FFP (Computer Reservation System, CRS), SABRE SABRE

20 FFP FFP FFP FFP FFP FFP

21 FFP FFP FFP FFP FFP FFP

22 FFP FFP (arm s length transaction) FFP FFP (spin off) Evans, D. (2009) How catalysts ignite : the economics of platform-based start-ups, in Gawer, A. (ed) Platforms, Markets and Innovation, Edward Elger, International Air Transport Association (2011) IATA Annual Report Raivio, Y. and Luukkainen, S. (2011) Mobile Networks as a Two-Sided Platform Case Open Telco, Journal of Theoretical and Applied Electronic Commerce Research, Vol. 6.2, pp Vasigh, B., Fleming, K. and Mackay, L (2010) Foundations of Airline Finance:

23 Methodology and Practice, Ashgate. Zhu, h. and Iansiti, M. (2012) Entry into Platform-based Markets, Strategic Management Journal, Vol. 33, pp (2010) pp (2010) WTA WBS No. 41, pp (2010) (2008) IFRIC Vol. 387, pp American Airlines (2010) Annual Report 2010 Form 10-K. Delta Air Lines (2010) Annual Report 2010 Form 10-K. FrequentFlier.com (2012a) History of Loyalty Program, FrequentFlier.com (2012b) Links to the Programs, Qantas Airways (2010) Qantas Frequent Flyer Investor Briefing, Qantas Airways, June Qantas Airways (2011a) QANTAS Data Book 2011, Qantas Airways. Qantas Airways (2011b) Annual Report 2011 Building a stronger Qantas, Qantas Airways. United Airlines (2010) Annual Report 2010 Form 10-K. Southwest Airlines (2010) Annual Report 2010 Form 10-K. Southwest Airlines (2011) Annual Report 2011 Form 10-K.

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