本組／００３＿植竹朋文・青木章通
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1 Business Review of the Senshu University No. 97, 15-29, 2013 SNS CGM * 15
2 SNS EC CGM SNS EC Electronic Commerce site Web Web EC OTA Online Travel Agent net.com Expedia Hotels.com Booking.com agoda.com Luo et. al., CGM Consumer Generated Media Web Q&A 16
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11 SNS SNS CGM EC SEO 25
12 PDCA Engel, Blackwell, and Miniard, Sundaram and Webster, 26
13 net Facebook FB SNS hotwire.com EC Dev et. al. The Cornell Hospitality Quarterly The future of hotel electronic distribution Donaghy and McMahon, Yeoman and McMahon-Beattie http : //info. travel.jp/special/_trend_sns.html http : //travel.rakuten.co.jp http : // http : // http : //rurubu.travel http : // http : // http : // http : // http : // http : // http : // p. 27
14 http : // http : //ponpare.jp http : // travel.jp http : // http : // http : //gree.jp http : //mixi.jp http : //mbga.jp http : // http : //plus.google.com http : //twitter.com http : //pinterest.com http : //pinterest.com/rakutenjp/ http : //pinterest.com/gnavi/ http : //pinterest.com/gapjpn/ http : //pinterest.com/lawsonofficial/ http : //ja.foursquare.com SEO Search Engine Optimization Web Toh et. al. OTA RevPAR OTA OTA Schütze, J tripadvisor StrategyOne http : // http : //infotravel.jp/special/_trend_sns.html http : // Web http : // PMS Property Management System http : // 28
15 Dev,C.S.,J.D.Buschman,andJ.T.Bowen Hospitality Marketing : A Retrospective Analysis and Predictions, Cornell Hospitality Quarterly, Vol.. Issue, pp.. Donaghy, K. and U. McMahonYield Management : A Marketing Perspective, International Journal of Vacation Marketing,, pp.. Engel,J.F.,R.D.Blackwell,andP.W.MiniardConsumer Behavior 8 th edition, Dryden Press. Luo,M.,R.Feng,andL.Cai Information Search Behavior and Tourist Characteristics : The Internet vis-à-vis Other Information Sources, JournalofTravel&TourismMarketing,Vol., Issue /, pp.. O Connor and A. J. Frew The Future of Hotel Electric Distribution, Cornell Hospitality Quarterly, Vol., Issue, pp.. Schütze, J Pricing Strategies for Perishable Products : The Case of Vienna and the Hotel Reservation System hrs. com, Central European Journal of Operations Research, Vol., Issue, pp.. Sundaram, D. S. and Webster, C., The Role of Brand Familiarity on the Impact of Word of Mouth Communication on Brand Evaluation, Advances in Consumer Research, Vol., pp.. Toh, R. S, P. Raven, and F. DeKay Selling Rooms : Hotel vs. Third-Party Websites, Cornell Hospitality Quarterly, Vol., Issue, pp.. Vinod, B, TheFutureofOnlineTravel, Journal of Revenue and Pricing Management, Vol., No., pp.. Yeoman, I and U. McMahon-Beattie eds Revenue Management : A Practical Pricing Perspective, Palgrave Macmillan. No.pp. mixi BBS No. pp. No. pp. Vol.No.pp. ICT pp. 29
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JAPAN MARKETING JOURNAL 122 Vol.31 No.22011
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