/Specially issued Original Paper QOL 1 1 A Proposal of Value Co-creation Model to Promote Elderly People s Community Activities Concerning QOL Improvement Case Studies of Successful Social Activities by Elderly People Miki FUJII 1, Michitaka KOSAKA 1 Abstract It is an important issue that elderly people spend their social life with something to do after retirement. First, a skill and motivation improvement model has been developed through the analysis of an amateur orchestra team in this research. Then, this model is discussed whether it could be applied to other cases of elderly people activities as a value co-creation model through case studies of successful examples. Keywords value co-creation, aging society, mutual help, mediator, QOL(Quality of Life) 1. 2 65 QOL(Quality of Life) [1][2] [3] 1 1-1 1 Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi, Ishikawa Received: 29 June 2016, Revised: 7 August 2016, Accepted: 9 August 2016. QOL QOL QOL [4] QOL QOL [5] [6] QOL Oukan Vol.10, No.2 91
FUJII, M. and KOSAKA, M. 2. J J 40 60 33 1 [7] Fig. 1 J Fig. 2: Motivation and Skill improvement Model of J Orchestra Fig. 1: Motivating factors for activation of an Amateur Orchestra [8] [9] Fig. 2 J 1 J 3. 3 3.1 50 11% 2 A 18 A 1 92 10 2
A Proposal of Value Co-creation Model to Promote Elderly People s Community Activities Concerning QOL Improvement 12 6 26 18 1 A [] 50 1 A 18 18 Fig. 3 [] 60 1000 A A 18 Fig. 3: Activation Promotion Model in A Town [10] A Oukan Vol.10, No.2 93
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A Proposal of Value Co-creation Model to Promote Elderly People s Community Activities Concerning QOL Improvement B Fig. 4 Fig. 4: Activation Promotion Model in B Town B 80 90 10 2 B 3.3 C 2014 6 5 1 91 1 2 60 30 4 5 C 10 17 15 40 2 [ A] [ B] Oukan Vol.10, No.2 95
FUJII, M. and KOSAKA, M. [ C] Fig. 5 [ D] [ E] C C 7 Fig. 5: Activation Promotion Model in C City [11] A B 7 3 4. 96 10 2
A Proposal of Value Co-creation Model to Promote Elderly People s Community Activities Concerning QOL Improvement 4.1 J 3 3 QOL Fig. 6 4.2 4 4 8 J 78 J 58 A 70 A 65 B 47 B 52 C 79 C 91 1 1 J C A B Fig. 6: Value Co-creation Model 4.3 4 Oukan Vol.10, No.2 97
FUJII, M. and KOSAKA, M. 2 (1) (2) 5. (1) 4.1 4.2, 4.3 (2) J C A B Fig.6 (3) 6. [12] QOL QOL [1] :, ( 24 ), 2012. http://www8.cao.go. jp/kourei/measure/taikou/h24/2-3.html [2] :, ( 26 ), 2014. http://www8.cao.go.jp/kourei/ whitepaper/w-2014/gaiyou/s1_3_3.html [3] :, 2 ()( 24 ), 2012. http://www.mext.go.jp/a_menu/ikusei/ koureisha/1317565.htm [4], and : QOL, (CD-ROM)Vol. 27, 2003. [5] :,, 2004. ( 1966 [6] A.H., : [ ],, 1987. [7], and :, 5 11 29 30 2014 [8] :,., Vol.270, pp. 51-62, 2011. [9] :, PHP, 2013. 98 10 2
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