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Transcription:

Salesforce Marketing Cloud Marketing Cloud /SalesforceJapan @SalesforceJapan

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Cloud Mobile Community Social

Sources: Twitter Chief Marketer 2012 Social Marketing Study IBM from stretched to strengthened

CRM

No.1 #1 #1 #1

: 4 + 22 4 Twitter Firehose

Hottolink Ranking Blog Portal Name 1 Ameba Blog 2 FC2 Blog 3 Yahoo Blog 4 livedoor Blog 5 JUGEM Blog 6 SeeSaa Blog 7 Rakuten Blog 8 excite Blog 9 goo Blog 10 So-net Blog 11 cocolog 12 Hatena Blog 13 BiGLOBE Webry Blog 14 yaplog 15 dti blog 16 dion Blog 17 mt:blog 18 auoneblog 19 Cururu Blog 20 DoBlog 21 DRECOM Blog

DeLu Jackson

Voice of Customer SNS QA

Edy

Demo

1 2 3 4

: : DB Web 40 Web

Demo

Demo: Ed

1 2 3

Liam Doyle Marketing Cloud

TV : E 27% / & Source: Experian Digital Marketing Report

&

Social.com : #1 Customers:

Social.com: CRM ROI

Demo

1 2 3

No.1 Listen Salesforce

500 55% 10 8 3,000 B2C & B2B