http://cocacola.co.jp/positively/report.html http://cocacola.co.jp/study/hello/ http://cocacola.co.jp/positively/ http://cocacola.co.jp/products/ http://cocacola.co.jp/study/ WEB 1
index Coca-Cola Sustainability Report 2009 1 2 3 4 5 7 9 13 15 17 19 21 23 29 31 32 33 35 36 37 39 41 43 45 49 2
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Top Message 5
On the Way to Sustainable Growth of Community and Company More than 120 years have elapsed since 1886 when a pharmacist, Dr. John S. Pemberton, from Atlanta, Georgia, in the southern United States, devised a unique syrup recipe. In keeping with the Whenever, wherever, whoever slogan at the heart of the Coca-Cola system, we deliver refreshment and enrichment through Coca-Cola system products to consumers in over 200 countries at a consumption rate of more than 1.6 billion servings a day. In Japan, over the past 52 years, the Coca-Cola system s business has imparted the Coca-Cola spirit through strong partnership between Coca-Cola (Japan) Co., Ltd., bottling partners and affi liated companies, developing into a corporate system rooted in the local community. The Coca-Cola system s business environment has undergone a major shift in recent years due to such factors as heightened public awareness on environment and health. Consumers expectations on the Coca-Cola system, too, are constantly changing. To keep growing, it is vital that the Coca-Cola system fully meets the needs of consumers, not merely through the provision of safe and reliable products, but also by fulfilling its corporate social responsibility at a higher level. In response to such developments, the Coca-Cola system has engaged in discussions with representatives of bottling partners worldwide, leading to the global adoption of a new business guiding principle, Live Positively, which promotes sustainable growth not only for the company but in partnership with communities. The Live Positively principle further enhances the Manifesto for Growth vision we have upheld since 2004, by clarifying central themes. In our existing business areas marketplace, environment, community, workplace seven central themes for the realization of sustainable corporate and community growth were prescribed: provision of beverage benefi ts meeting consumer needs; support for active, healthy lifestyle; energy management and climate protection; sustainable packaging; global water stewardship; contribution to local communities; and attractive workplace environments. This year s report explains our enhanced business philosophy and related initiatives. The Coca-Cola system will continue to hold dialogue with all stakeholders, including consumers, business partners, investors and employees. Together we will travel the path toward sustainable corporate and community growth. Through our core business, beverage manufacturing and sales, we hope to contribute making positive differences to the world in as many ways. Let s Live Positively! 6
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Positively, the power of joy, optimism and possibility. 8
Coca-Cola Chronicle World/Japan Chronicle 1861 1910 1900 1890 1880 1896 1910 1886 1892 1894 1895 9
1920 1930 1940 1950 1960 1970 1915 1935 1961 1945 1963 1957 1965 1973 1928 1930 1977 1978 1945 1952 1964 1961 1971 1972 1973 1976 10
1980 1990 2000 1981 1982 1991 1993 1988 1990 1994 1998 2002 2003 World/Japan Chronicle 1985 1985 1987 1990 1991 1992 1994 1995 1989 1997 11
2005 2005 2006 2007 2008 1999 20072008 2000 2001 2002 12
Live Positively Live Positively more joy 13
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Beverage Benefits Active, Healthy Lifestyle Energy Management & Climate Protection Sustainable Package Global Water Stewardship Community Workplace 16
5 5 2 15 3 4 1 2 4 3 12 8 5 6 9 10 11 13 1 14 7 17
7 9 13 11 6 10 12 15 14 8 18
PROFILE http://cocacola.co.jp/positively/market/ WEB 19
http://cocacola.jp/happy/ pemberton/ Column 20
WEB http://cocacola.co.jp/positively/market/ 21
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PROFILE http://cocacola.co.jp/positively/market/ WEB 23
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http://cocacola.co.jp/positively/market/ WEB 25
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http://cocacola.co.jp/positively/market/ WEB 27
Column 20110109 20110109 20110109 28
PROFILE http://cocacola.co.jp/positively/environment/ WEB 29
+6.6% -3.8% -5.6% -10% -30.6% -2.1% Column 30
WEB http://cocacola.co.jp/positively/environment/ 31
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WEB http://cocacola.co.jp/positively/environment/ 20 40 33
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http://cocacola.co.jp/positively/environment/ WEB 35
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PROFILE http://cocacola.co.jp/positively/community/ WEB 37
Comment Comment Column 38
http://cocacola.co.jp/positively/community/ WEB 39
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WEB http://cocacola.co.jp/positively/workplace/ 92,400 The Coca-Cola Company Global Workforce 2,300 13,700 2,400 18,700 12,300 1,300 3,600 7,800 2,300 28,000 PROFILE 41
Column CHINA JAPAN JAPAN KOREA 42
WEB http://cocacola.co.jp/positively/workplace/ 43
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S t a k e h o l d e r D i a l o g u e 2 0 0 9 1 2 45
http://www.ccwest.co.jp/station/factory/details. php#kyoto 3 46
S t a k e h o l d e r D i a l o g u e 2 0 0 9 47
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1 2 43.3% 43.3% 36.7% 36.7% 33.3% 3 4 49
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