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KDDI R&A 2013 4 Mobile World Congress 2013 Firefox OS HTML5 KDDI Mobile World Congress MWC Mozilla Firefox OS Apple ios Google Android 3 OS KDDI 20 Nokia Lumia 520 General Motors GM LTE HTML5 NFC AT&T Verizon ISIS MasterCard Visa NFC Mozilla Telefonica KDDI NTT Apple Google General Motors(GM) Nokia AT&T Verizon ISIS MasterCard Visa GSMA BlackBerry Intel Samsung LiMo Foundation Canonical ZTE Palm Hewlett Packard Mobile World Congress Firefox OS HTML5 ios Android Windows Phone BlackBerry OS Tizen Ubuntu LiMo Lumia 520 LTE NFC MasterPass paywave Secure Element PAGE 1 of 13

Title Mobile World Congress 2013 Report Author Abstract KOBAYASHI, Masakazu (Research Fellow, KDDI Research Institute) The annual Mobile World Congress (MWC), the world s largest exhibition/conference of mobile technologies and products, was, as always, held in Barcelona, Spain in late February. In 2013 a record crowd of more than 72,000 people descended upon the Fira Gran Via, the new venue for the event. The highlight product for this year was the Firefox OS from Mozilla Foundation, which is expected to become the so-called third mobile OS, following Google's Android and ios from Apple. Some 20 mobile operators world-wide, including KDDI, announced their support for the Firefox OS during the period of the event. Another notable trend this year was low-end smartphones such as the Lumia 520 exhibited by Nokia. Consumers in emerging markets such as Central and South America, Africa and China want inexpensive smartphones, and this is encouraging mobile-operators and device manufacturers throughout the world to begin focusing on the development of low-and-middle priced smartphones, and the evidence of their efforts was on display at this year's event. The IT systems for automobiles, or so-called telematics, also drew high hopes. The main auto manufacturers in the US, such as General Motors, and manufacturers in Europe and Korea showed and demonstrated next-generation telematics based on LTE and HTML5. NFC (Near Field Communication), the next generation s short-range wireless technology, also featured prominently this year. 'Isis', for example, which is a collaborative mobile payment project from major U.S. mobile operators such as AT&T and Verizon, were demonstrating their services at the venue. Similar projects by major credit brands, namely MasterCard and Visa, also demonstrated their mobile payment system, for example someone buying a bottle of water from a vending machine using a smartphone incorporating NFC. Keywords Mobile World Congress (MWC) Firefox OS HTML5 ios Android Windows Phone BlackBerry OS Tizen Ubuntu Lumia 520 LTE telematics NFC mobile payment MasterPass paywave Secure Element Region Spain World U.S. Japan PAGE 2 of 13

Mobile World Congress MWC 2 25 28 7 2000 Mobile World Congress 2013 Fira Gran Via Mozilla Telefonica Firefox OS HTML5 Firefox OS Apple ios Google Android 3 OS iphone ios Android HTML5 OS Firefox OS OS Firefox OS Apple Google HTML5 OS Apple Google Firefox OS PAGE 3 of 13

Mozilla Telefonica 100 KDDI 19 Firefox OS Firefox OS 3 OS Nokia Windows Phone Lumia 520 720 iphone Android OS Nokia Lumia 520 GM LTE MWC 2013 General Motors GM Stephen Girsky IT 2014 GM 10 LTE GM MWC LTE HTML5 HTML5 Pandora 8 PAGE 4 of 13

GM HTML5 NFC NFC AT&T Verizon ISIS ISIS 3 MasterCard MasterPass Visa paywave NFC Square NFC NFC Visa Secure Element Visa Visa PAGE 5 of 13

NFC ISIS Visa paywave Intel MWC GSMA PAGE 6 of 13

Intel PC GSMA 4 MWC 3 OS Firefox OS Firefox OS Mozilla OS MWC2013 Mozilla 85% Apple ios Google Android Android Android Firefox OS Google Android Apple 30% Android PAGE 7 of 13

Google ios Apple iphone Android Apple Google Apple Google ios Android 3 Firefox OS MWC 2013 KDDI 19 Firefox OS 3 OS Microsoft Windows Phone BlackBerry BlackBerry OS Mozilla Intel Samsung Tizen OS NTT Tizen OS Firefox OS Windows Phone Windows Phone Nokia Nokia CEO Microsoft Windows Phone 3 OS Windows Phone IT Windows Phone 8 Windows 8 Windows 8 Windows Phone BlackBerry OS 1 OS BlackBerry BlackBerry BlackBerry OS OS Tizen Tizen LiMo Foundation PAGE 8 of 13

LiMo Tizen LiMo MWC 2013 Tizen Tizen 3 OS Canonical Ubuntu Ubuntu IT Canonical Google Apple OS Ubutu OS 6 Firefox OS 3 OS Firefox OS Apple Google Mozilla Christian Heilmann Firefox OS iphone Android PAGE 9 of 13

Mozilla Christian Heilmann Mozilla Firefox OS Telefonica 100 Firefox OS Heimann Firefox OS HTML5 Firefox OS HTML5 Firefox OS HTML5 HTML5 OS Tizen Ubuntu Palm Hewlett Packard Web OS Tizen Ubuntu Web OS Web OS OS Palm Apple Google Firefox OS Web OS JavaScript HTML5 Firefox OS OS HTML5 OS HTML5 OS HTML5 MWC 2013 ZTE Firefox OS Open PAGE 10 of 13

Firefox OS MWC 2013 ZTE Firefox OS Open 7 Google Android Google Android Android Firefox OS Mozilla Google OS Telefonica Mozilla Firefox OS Mozilla Firefox OS Mozilla MWC 2013 Nokia 150~250 Lumia 520/720 PAGE 11 of 13

Firefox OS Firefox OS Firefox Firefox OS Apple Google 3 LG Android Nexus 4 Nexus 4 iphone Nexus iphone 1980 Apple Macintosh Windows PC Apple iphone Microsoft Windows Phone Google Android Firefox OS HTML5 ICT Microsoft Intel Apple Google Facebook PAGE 12 of 13

KDDI IT HTML5 HTML5 PHP PAGE 13 of 13