No. 3, 96-107 (2002) Electronic Money and Strategy of Telecommunication Industry Oshima Kazuchika Nihon University, Graduate School of Social and Cultural Studies Information technology innovation came to appear and has created a dramatic change in social structure since the Industrial Revolution. Internet system, which has an ability of communication in sharing information over time and space boundary, tied up with business, and as a result, Electronic Commerce market has remarkably been growing today. In the growth, safety and an efficient means in settlement on network are indispensable and Electronic Money, a next generation currency, is a key. This paper will be a survey of Electronic Money statue in future and shows an indication in business strategy to a type I carrier who is engaged in electronic money industry. Information Technology IT Internet IT IT 1 ECElectronic Commerce 2 EC 1 2003 5.8 4,800 2001 2001 7 1 254 2 2000 2005 6 2691 NTT 2000 12 27 EC 2005 13 3,000 2001 7 122 (1)
(2) 3 3 (1) (2) (3) (1) (2) (3) IC IC PIN IC IC 3 IT IT IT IT 97
2 2 3 IC 2 (A) IC IC IC IC IC IC IC IC IC IC IC ATM 3 IC IC IC IC 98
1 (B) PC Personal Computer IC PC e 1998 e (C) 3 2 (D) IC IC 99
2 2 (E) 6 24 NTT Super Cash(1999-2001) (F) VISA VISA VISA 16 59 1997-1998 1998-1999 IC 2 MONDEX Super Cash Edy! MONDEX MONDEX MONDEX 19 1995 7 1996 10 MONDEX 100
MXI MONDEX 1 1 MONDEX 19 (700 ) 10,000 4 25% IC MONDEX 1 1 1 MONDEX IC MAX 500 8 MODEX [ ] 1996 6 113-122124 MXI (1) MONDEX MONDEX MONDEX MXI MONDEX 4 MONDEX MONDEX 4 MONDEX 1/425 1 IPRIntellectual Property Rights MXI MLA Manufactures License Agreement MONDEX MONDEX IPR IPR MONDEX MONDEX MONDEX 1 MONDEX (2) MONDEX Super Cash 1 MONDEX MONDEX MXI VISA MONDEX MXI MXI MXI MONDEX 4 MONDEX UKMONDEX USA 101
MONDEX 2001 5 Super Cash 2 (3) MONDEX MONDEX 1 1 1 MONDEX Super Cash Super Cash NTT NTT NTT NTT Super Cash NTT 6 2 Super Cash 1999.4.142001.5.312000.6.12001.5.31 6 24 914 8 81 10 1 22,058 2 8,349 2 4,233 IC IC MAX 10 Super Cash / IC [ ] NTT, 1,, <http://www.s-cash.gr.jp/whats_new/new/1016/index1.html>(31 May. 2001) 24 914 (1) Super Cash Super Cash 2000 5 2 8 81 4,233 10 2 3,845 98.4 1 IC 1 1 Super Cash 98.2 5 4,179 5 3,194 IC 914 81 1999 4 2000 5 1 1 NTT 24 102
Super Cash 10 1/422,058 [ ] NTT,, 1,, <http://www.s-cash.gr.jp/whats_new/1016/r1_3.html >(31 May. 2001) [ ] NTT,, 1,, <http://www.s-cash.gr.jp/whats_new/1016/r1_3.html >(31 May. 2001) (2) IC Super Cash Super Cash IC Super Cash Edy Edy 10 2001 1 18 11 7,857 5 2001 11 1 1 6 Edy IC Felica 2000 3000 2000 11 2001 3 2 5 2 NTT 3 KDDI 6 IC IC IC IC 103
(1) Edy! Edy! Edy! Super Cash Edy! 2001 11 1 Edy Edy! 4 1999 7 JR 57 3 Edy! 1 Edy! 34 Edy! 3 Edy! 1 2 3 JR :SME 1999.71999.12 2000.22001.1 2001.32001.8 :6 5 :50 500 40 :120 Edy! :10 20,000 8 500 4000 / 100 / am/pm 3 3,000 8,000 am/pm [ ], Edy! 2,Sakura News Rel,9 Feb. 2000, <http://www.smbc.co.jp/news_back/news_saku/topics/newsrls/000209.html>(21 Sept. 2001), Edy! am/pm,,12 Mar. 2001,<http://www.ampm.co.jp/news/01_03/02.html>(21 Sept. 2001),,,, <http://www.bitwallet.co.jp/edy/corpinfo.html>(4 Jan. 2002) 4 Edy! IC Felic a Edy! 1,000 1,000 1 Max2,5000 3,000 1,000 1 Max2,5000 [ ], Edy,Edy,,<http://www.bitwallet.co.jp/>(4 Jan. Edy! Edy! Edy! Edy! 2002) (2) 1 3 104
(3) 1 500 2 3 2,0000 Edy! 1 3 Edy! Edy! (4) Edy! 2 Edy! 2001.01.18 Edy! 3 2001 11 1 Edy! 3 SME NTT KDDI 11 105
1999 6 22 14 IC 2005 20 259 (2) IC IC IC IC EMVCo. IC (1) IC 13 10 19 IC NTT 2 IC IC ISO9992 NTT EMV IC 12 4 IC IC 13 3 21 NTT IC 3 IC 5 IC 2005 2,500 IC E&M IC IC IC IC 2 NTT NTT IC 2,000 NTT Super Cash 1999 106
5. /NTT NTT 1999 6 20 6. 1996 6 28 (1) 7. Marshall McLuhan,UNDERSTANDING MEDIA The Extensions of Man (1964). i (2) IC 8. Paul Levinson,DIGITAL MCLUHAN:A GUIDE TO THE INFORMATION MILLENNIUM (1999). ii (3) 9., Edy,Edy, <http://www.bitwallet.co.jp/>(4 Jan. 2002) (4) 10. NTT, (5) NTT 1, <http://www.s-cash.gr.jp/whats_new/new/1016/inde x1.html>(31 May. 2001) 11. Japanese Bankers Association, Japanese Bankers (1) Association,<http://www.zenginkyo.or.jp/en/abstra (2) ct/index.html>(6 Jun.2002) (3) 12., IC,21 Mar. 2001, (4) <http://www.zenginkyo.or.jp/news/newsiccard0321. html>(18 Sept. 2001) (5) i (6) 1987 6 30 ii 2000 3 30 1. 2001 7 1 2. NTT 2000 12 15 3. 1999 11 18 4. E&M 1999 1999 6 22 107