No.8, (2007) Global Strategies of Tire Manufacturers for the Growing Economies of Eastern European and Latin American Countries USHIYAMA Yukio

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1 No.8, (2007) Global Strategies of Tire Manufacturers for the Growing Economies of Eastern European and Latin American Countries USHIYAMA Yukio Nihon University, Graduate School of Social and Cultural Studies The Eastern European and Latin American economies and the automotive industries of these areas have been growing rapidly since the end of the 20 th century. This paper reveals features of tire manufacturers global strategies for growing economies and their automotive industries, by studying how each maker has branched out into, and continued operations in, such areas. This paper also considers the political, economical, historical, and cultural differences of these areas and how such differences have influenced the sales, production and distribution activities of US, European and Japanese tire makers

2 GDP GDP ,304 8,747 9,268 9,817 10,128 10,470 10,961 11,712 12,456 13, ,132 1,273 1,328 1,426 1,467 1,445 1,436 1,574 1,815 2,155 2,229 2,356 1,427 1,476 1,457 1,333 1,341 1,464 1,805 2,060 2,127 2,227 2,163 2,187 2,146 1,906 1,893 2,024 2,444 2,744 2,792 2,890 1,194 1,219 1,202 1,101 1,118 1,223 1,510 1,727 1,766 1,841 4,239 3,858 4,363 4,651 4,090 3,912 4,237 4,517 4,567 4, IMF World Economic Outlook, September BRICs 1 GDP 1999 BRICs BRICs GDP BRICs 1 BRICs, BRICs,

3 BRICs GDP GDP ,019 1,083 1,198 1,325 1,454 1,641 1,932 2,234 2, IMF World Economic Outlook Database, September GDP GDP BRICs 5% BRICs BRICs 1999 BRICs 3 BRICs, , BRICs,

4 GDP GDP IMF World Economic Outlook Database, September BRICs BRICs EU EU EU EU EU 3 EU 2004 EU EU 6 JAMAGAZINE

5 ,220 1, ,279 1, ,385 2, ,540 2, ,662 2, , (JAMA) 2006 JAMA EU EU Panda % GM Skoda VW Skoda 2000 VW Skoda 4 PSA JAMAGAZINE ,

6 , ,300 1, ,497 1, ,734 (JAMA) 2006 JAMA GAZ 1932 PSA AvtoVAZ , JAMA JAMAGAZINE JAMAGAZINE

7 6 1 (1) Tire Business Matador GM BMW EU 2 Barum 11 JAMAGAZINE

8 GDP GDP IMF World Economic Outlook Database, September 2006 GDP 2003 GDP EU EU BRICs BRICs, BRICs,

9 , , , , ,792 1, ,828 1, , ,592 1,164 3,756 2,416 1,196 3,612 2,772 1,325 4,096 (JAMA) 2006 JAMA 1995 BRICs GDP BRICs 4 BRICs 4 14 BRICs,

10 , , , , ,479 1, ,429 1, , n.a n.a. (JAMA) 2007 JAMA ADEFA 15 (ANAC) JETRO GM GM PSA 1965 GM 4 80% % 18 BMW (FTAA) 85% EU FTA FTA , GDP -10.9% ,, ,,

11 Tire Business BSA PCI PBQP PACTI cc 1: GM 90 PSA % ,, ,,

12 Bartlett, C. and S. Ghoshal (1989) (2003) (2006)BRICs 1998 Grupo (2006)BRICs Carso 21 (2007) EU (JAMA) JAMAGAZINE (2003) (2005) Tire Business, Tire Business, Tire Business, Tire Business, Tire Business, Bartlett, C. and S. Ghoshal, 1989 Received: September 31, 2007 Issued in internet Edition: October 31,

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