2 0 0 4 P CKK 1 2
3 1-1 4
1-2 5 1-3 6
1-4 PFI 7 1-5 8
1-6 9 1-7 10
2-1PFI 11 12
13 14
2-3 15 2-4 16
2-5. ( ) 17 2-6 ( ) () 16123 18
2-6 ( ) () 16123 19 2-7 20
2-8 21 2-9 ( ) 22
23 3-1 PFI 24 3-2
3-3 25 3-5 26
3-6 27 3-6 28
3-7 29 3-7 30
3-7 3-7 31 32
3-7 33 3-7 34
3-7 35 36
37 1-1PFI 38 1-2PFI
39 1-3PFI 40 70 % 30% 70 % 30% 1-4PFI
1-5PFI IRR DS CR 41 1-6PFI 42
1-7PFI 43 2-1 / 62 44
2-2 45 2-3 46
2-4 ( ) Product Price Place Promotion 47 3-1PFI 48
3-2PFI PFI PFI 49 3-3PFI 50
3-4PFI 2,000 51 3-5PFI 52
3-6PFI 53 3-6PFI Excel Excel 54
3-6PFI 0 1 2 3 4 5 6 0 1 10 110 110 9 0 90 9 0 600 0 100 100 100 80 80 80 540 0 10 10 10 10 10 10 60 0 48 47 47 51 50 49 292 0 25 25 25 30 30 30 165 0 0 8 7 8 7 9 7 9 7 10 7 10 7 54 42 0 19 0 2 2 2 2 2 2 12 0 62 63 63 40 40 41 308 0 25 25 25 16 16 16 123 0 37 38 38 24 24 25 185 0 1 2 3 4 5 6 200 44 45 45 1 31 2 427 3 3 0 37 38 38 24 24 25 185 0 7 7 7 7 7 7 42 50 0 0 0 0 0 0 50 150 0 0 0 0 0 0 150 200 25 25 25 2 5 25 2 5 350 0 0 0 0 0 0 0 0 200 0 0 0 0 0 0 200 0 25 25 25 25 25 25 150 (150) ( 125) (100) (75) ( 50) (25) (0) - 0 19 20 20 6 6 7 77 0 11 12 12 3 4 4 46 0 8 8 8 2 2 3 31 (0) ( 8) (16) (24) ( 26) (28) ( 31) 200 0 0 0 0 0 0 0 37 38 38 24 24 25 0 7 7 7 7 7 7 0 6 5 4 3 1 0-200 50 50 49 33 32 32 #NUM! #NUM! -36.0% -13.5% - 3.9% 2.5% 6.9% -50 0 0 0 0 0 0 0 19 20 20 6 6 7-50 19 20 20 6 6 7 #NUM! #NUM! -15% 8% 13% 16% 18% 0 37 38 38 24 24 25 0 7 7 7 7 7 7 0 6 5 4 3 1 0 0 50 50 49 33 32 32 0 31 30 29 28 26 25-1.6 1.7 1.7 1.2 1.2 1.3 55 3-7PFI 56
3-8PFI 57 4-1PFI 58
59 4-2 PFI 60 4-3PFI
4-4 PFI 61 4-5PFI 62
4-6 PFI 63 64
PFI 1 65 PFI 66
PFI 67