The Meaning of the Activation of TV Programs on Japanese Domestic Politics in s Katsuyuki YAKUSHIJI Makoto YAMASHITA 1 はじめに : NHK 41
2 1990 年 代 初 頭 の 政 治 状 況 と 政 治 番 組 2-1 政 治 番 組 への 政 治 家 の 出 演 の 変 化 表 2-1 1987 年 10 月 の 自 民 党 総 裁 選 時 の 主 な 政 治 家 のテレビ 番 組 出 演 NHK NHK VS NHK 42
TBS 表 2-2 1990 年 1 月 の 総 選 挙 時 の 主 な 政 治 家 のテレビ 番 組 出 演 NHK NHK TBS ʼ NHK NHK NHK 43
表 2-3 1991 年 自 民 党 総 裁 選 時 の 主 な 政 治 家 のテレビ 番 組 出 演 NHK NHK NHK 44
表 2-4 1993 年 7 月 の 総 選 挙 時 の 主 な 政 治 家 のテレビ 番 組 出 演 NHK NHK NHK NHK NHK NHK TBS TBS TBS NHK 45
NHK ʼ NHK TBS NHK NHK NHK NHK NHK TBS NHK VS 2-2 政 治 番 組 を 取 り 巻 く 内 外 状 況 の 変 化 46
2-3 受 け 皿 となった 政 治 番 組 TBS NEWS TBS NHK TODAY NHK NHK : NHK BS 47
3 番 組 制 作 者 たちの 意 図 3-1 ニュースステーション NHK : 3-2 サンデープロジェクト 48
3-3 政 治 番 組 の 変 容 TBS NEWS TBS TBS VTR 49
4 テレビと 新 聞 の 力 関 係 の 変 化 5 二 面 性 を 持 っていた 政 治 家 と 自 民 党 のテレビ 対 応 5-1 政 治 家 の 対 応 の 変 化 50
NHK 5-2 自 民 党 の 対 応 の 二 面 性 PR 51
PR PR 52
53
BPO BRO 6 おわりに 54
NHK : - NHK 55
: -, NHK,,, Ibid. op.cit. 56
CD-ROM, op.cit. 57
Abstract The Meaning of the Activation of TV Programs on Japanese Domestic Politics in s Katsuyuki YAKUSHIJI Makoto YAMASHITA The TV programs on Japanese domestic politics changed drastically in s. The length of the programs expanded and TV stations asked politicians to appear on TV aggressively. In s, the corrupted ruling party LDP caused many money scandals and they discussed political reform, especially made an appeal to change the election system. Such an argument was a good theme for TV stations to increase the audience rating. Then, politicians found that TV programs were more effective than newspapers to win the election. Usually such changes have been analyzed as the popularization of politicians and TV programs. However, it is not so simple. The aim of this essay is to clarify the background of this phenomenon, the intention of the parties and politicians to use TV, also the intention of TV stations. To analyze these issues we used the data about politicians who appeared on TV around and interviewed to the executives of some main TV stations. As a result, we found that there were some complicated aspects. TV stations misunderstood that they got the power to change the political situation, so they acted like the main political players. Similarly, LDP started to check the TV programs systematically in middle s after they went out of power. They used the legal measures to accuse the TV station when they found some troubles. Politicians and parties wanted to take advantage of TV stations and to control them. Obviously, TV stations aren t political players and the Diet members aren t TV stars. Now we must consider the meaning of journalism again. 58