FUKUDA Hideto 1970 1971 1973 3 1946 49 1990 1972 12 100 5 10 2 40 2012 10 3,600
1 H.I.S. 2 40 30 3 10 DP TP B IBM 2 P G 2 4 B 5
IESE 6 2 2 1 2 1 SONY 1980 7 2008
2 1 1 2 3
3 4 3 2 2 M 10 N 7 10 7 100 49 N M 10/7 1.4 100/49 2 M 10 3 3 4 3 2 3 2 4 2 34N
1 3 1 20 1 3 3 1 3 3 1 1970 1980 40 Of course, business strategy is more than just market share strategy. But given the emphasis which the Japanese place on this aspect of corporate strategy it is unfortunate that lanchester s followers in the West are largely confined to the narrow worlds of mathematics and operations research. 8
CFO 9 1970 80 GM 10
11 40 2 74 42 26 19 11 7 3 2 42 26 1996 40 1998 40 40 40 40 12
40 GM 20 25 13 26 40 3 14 15
1980 2010 1 2008 2 2008 3 1986 4 Barney, J., 2002, Gaining and Sustaining Competitive Advantage, second edition. 5 Greenwald, B. and Kahn, J., 2005, All Strategy Is Local, Harvard Business Review, Sept. 2005. DIAMOND 2006 3 6 Ghemawat, P., 2001, Strategy and the Business Landscape Core Concepts. 7 2008 8 Campbell, N., A British Military Theory Finds Favor Among Japan s Business, Financial Times Newspaper, 30, jan, 1985. 9 3 2010 11 23 10 Milgrom, P. and Roberts, J., 1992, Economics, Organization and Management 1. NTT 11 Barney, J., 2002, Gaining and SustainingCompetitive Advantage, second edition. 12 2008 10 6 13 Greenwald, B. and Kahn, J., 2005, All Strategy Is Local, Harvard Business Review, Sept. 2005. DIAMOND 2006 3 142008 152008