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NHK Tokyo Panda NHK JETRO JETRO S, M. Chan-Olmsted (2006), Competitive strategy for media firms: Strategic and brand management in changing media markets, Mahwah,NJ,Lawrence Erlbaum Associates. D. Croteau and W. Hoynes (2001), The business of media: Corporate media and the public interest, Thousand Oaks, CA, Pine Forgr Press. E. T. Hall (1976), Beyond culture, NewYork,Anchor Books/Doubleday. G. Hofstede (2001), Culture s consequences:comparing values, behavious,institutions, and organizations across nations (2 nd ed.). Thousand Oaks, CA, Sage. Morley and Robins (1995), Space of identity: Global media, electronic landscapes and cultural boundries, London, Routledge. M. Edmunds (1994), Cultural differences cause problems for programmers, Broadcast&Cable International. C. Hoskins and R. Mirus (1988), Reasons for the U. S. dominance of the international trade in television programmes, Media, Culture, and Society, 10(4). P. Mills (1985), An international audience? Media, Culture, and Society,7(4) Straubhaar (1991), Beyond media imperialism: Assymetrical interdependence and cultural proximity, Critical Studies in Mass Communication, 8. Straubhaar (2003), Choosing national TV: Cultural capital, language, and cultural proximity in Brazil, In M. G. Elasmar (Ed.), The impact of international television: A paradigm shift, Mahwah, NJ, Lawrence Erlbaum Associates. No ICT
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