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Transcription:

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

Christensen, C. M., Scott Cook and Taddy Hall Marketing Malpractice : The Cause and the Cure, Harvard Business Review, Vol., No., pp.-. DIAMOND - Kotler, P.Marketing Management : Analysis, Planning and Control, Prentice-Hall. Kotler, P.Ten Deadly Marketing Sins : Signs and Solutions, John Wiley & Sons Inc. Kotler, P. and K. L. KellerMarketing Management, th ed., Prentice Hall. Shaw, A. W.Some Problems in Markets Distribution, Harvard University Press. Shaw, A. W.An Approach to Business Problems, Harvard University Press. Smith, W. R.Product Differentiation and Market Segmentation as Alternative Marketing Strategies, Journal of Marketing, Vol., No., pp.-. Yankelovich, D.New Criteria for Market Seg- JAPAN MARKETING JOURNAL 116 Vol.29 No.42010

mentation, Harvard Business Review, Vol., March-April, pp.-. DIAMOND - - PC vs vs - - - STP : No.- B JAPAN MARKETING JOURNAL 116 Vol.29 No.42010