2012 5 1964 40 25 4 1 2 3 2 P&G 4 1 2006 2011 31 3 47
6 2 1 & 2 2 70 2 1 40 29 1 3 1 2 3 2 3C 3C
7 1 C1 960 100 118 2009 2012 7.8 2005 2009 10 2 C1 2 4 52 8800 1 P&G 40 2 16 3 15 5 3 C2 2 2012 4
8 2012 300 4 C3 90 2011 4 3 14 9 800 2013 900 5 2013 3 3 P&G P&G 1 2 1 1
9 2 1 2 P&G P&G R&D & 2 R&D R&D the consumer is boss P&G & & P&G & P&G P&G P&G
10 P&G & & P&G Swiffer P&G P&G 18 & P&G 3 1 45 60 80 30 3 P&G 96 1000 8 8 P&G 18 2 1 PLC 2
11 i PLC PLC ii BRICs VISTA NEXT11 MNE P&G 2 i PLC ii 2 1 3 R&D 2
12 2 P&G 3 2 P&G 1 2 2007 2010 Blue Wolf Project BWP Asian Business Synchronization ABS 2005 2 1 1. 2. IT 2 ABS 2009 3
13 10 BWP BWP P&G P&G P&G 2000 7 P&G CRM Customer Relationship Management CRM 3 1 2 3 P&G P&G P&G P&G IT
14 4 2 P&G 2 1 2 P&G 2 1 R&D P&G & R&D 2 P&G
15 3 HP KSFs http://www.accenture.com/jp-ja/consulting/strategy/pages/insight-openinnovation.aspx http://adv.asahi.com/modules/feature/index.php/content0534.html 2008 P&G HP http://www.kao.com/jp/index.html 2012 8 9 CIO P&G http://www.ciojp.com/casefile/t/5/85 P&G 16 http://diamond.jp/articles/-/29523?page=3 10 2011 12 8. R. 2006. R. Designing Matrix that actually work: How IBM, Proctor & Gamble and Others design for success Jossey-Bass Inc Pub http://www.chinabusinessheadline.com/2011/11/18335/ http://www.nikkei.com/article/d GXNASGF25048_V21C11A0TJ1000/ 2012 11 30 1400 2013 2 2 2012 12 1 2012 5 23 2012 1 23 BP 2009 11 25 34 37 7 P&G http://jp.pg.com/news/release_pdf/20120222p04. pdf 2009 12 25 7 HP http://www.unicharm.co.jp/index.html