３９－３／２．論説：藤井・戸前・山本・井上

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Evolving Technical Capabilities in Turmoil : A Field Research on The Value Chain Network of Denim Jeans Industry in The Setouchi District (2) Daiji Fujii, Hisao Tomae, Tomoyuki Yamamoto and Jiro Inoue This paper reports our field research regarding the denim jeans production distribution network in the Setouchi district. As argued in the previous paper, existing literatures fail to explain why and how the district has achieved technical and commercial sustainability regardless of facing fierce competitive pressures from abroad. We report some facts that the literatures have not fully acknowledged and therefore will lead us to reconstruct the way of seeing how the district works. The behaviors of the players in our research field seem to be more complex than theoretically predicted. A current popular way of explaining industrial agglomerations is the network based approach that can suitably illuminate numerous invisible networks functioning as flexible value chains to respond to the received orders from outside of the district. However, this approach is said to be less powerful when we turn our focus onto the players individualistic and innovative behaviors since networks are essentially the human relations through which information and knowledge is collaboratively shared by the players. We believe that people in the district are highly intrinsically motivated, change their business models and hold ambivalent feelings towards the old paradigm where collaborative networks share incoming consumer information, technical knowledge and revenues from the market. We firstly report the history of Japan s denim jeans industry. Secondly, the competitive structure of the recent market follows. Lastly we focus on the recent entrants into the market who symbolically illuminate the vitality of the district. We will elaborate in our forthcoming paper a possible mechanism underlying the sustainable competitiveness of the district.