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PBPB NB MJ 2008 6 13 PB NB PB Seven & I holdings, Annual Report 2009, p.14 PB PB PB Laaksonen & Reynalds (1994) PB NB PB!"#$!%#$!&#$!'#$ ()*+,-./ 0123456 078()*+ 09()*+ 0/).:8;0()*+ 0/).:8;0()*+ 0<=>?@/).:8;0() *+ABCD*;>?@ PBE FG 078()*+FG 0HIJFG 0KLFG 0MNIOFG PQ 0 R81*,SN 0R81*,SN 0nop48,R81*,Sq 0{ }~,<qäåç 0IJTUVWXY,Z[ 0\]IJ^_`abcde,f^ 0rk,kstAuve,WXYE 0nop480R81*,SqÇ ghv ^<q 0>ÉT.D81^ÑÖ 0UiIO,jVbk^ZlAkm 0wxde,.D81^yz 0Üáà /IJE kmâ 0bcde,()*+Täa 0çéè,kmêëíìQîbc 0íöî()*+ãõúÇ 0íöî()*+ãõúùjVû.D81 @HkmãåV.D81Ç de,()*+täïvãhkm ü?ui mùjvç êãñó>?vç 0íöî()*+Ui Qû 0íìQîbcdeTäaò%ôQ Üáà>?ò VÇ ()*+Ç uve, ß 0IJëíöî ß}9Ç 0IJ ãaò öç 0kmãIJ,ÆØ ± î 0Ui 86îrkÇ ß µ AValueE Laaksonen&Raynolds 1994, p. 38 PB PB 1 PB 2 5 PB PB Marks and Spencer Group plc. M&S PB PB PB PB M S 1

PB : Datamonitor analysis (BFCM0160) Marks & Spencer Simply Food case study, Datamonitor, 09/2008, p. 3 1884 1918 M S Michael Marks1880 Leeds Annual Report 1965, p. 4 31 Rees 1969, pp. 2-3 Jefferys 1954, p. 293 1884 1886 covered market hall Don t ask the price, it s a penny 1894 Tom Spencer 1903 Marks & Spencer Rees 1969, pp. 6, 22 M S M&S 1870 multiple shopjefferys 1954, p. 47 1910 M&S 1915 145 (Marks & Spencer Ltd) M&S 2

M S 1919 1945 M&S 1 1918 Rees 1969, pp. 39-55. 1916 Simon Marks M S 1909 (Woolworth) 1924 Rees 1969,pp. 60-62 10 5 60 12 Briggs 1984, p. 51 St. Michael 1927 1 Annual Report 1977, p. 12 M&S 90 1 M&S M S M&S Leicester Corah Rees 1969, pp. 106-107 M&S St. Michael PB Bevan 2007, p. 31 M S PB 1929 34 3

1920 1991, pp. 200-203 M S PB St. Michael 1928 Briggs 1984, p. 11 1934 95 The Times 1934 M S 2 St. Michael M&S M&S M&S Rees 1969, pp. 113 122-123, Briggs 1984, p. 68 1930 PB M&S 1933 1939 3 2 Annual Report Jefferys 1954, p. 43 Reader 1964, pp 170, 171, 176 Jefferys 1954, p. 33 M S Rees 1969, pp. 117-118 M S Value 2 M S PB SPA Specialty Store Retailer of Private Label Apparel (1946-1998) 1930 M S 4

M S Bookbinder 1989, p. 45 Annual Report 1945, 1946 M&S 1947 3 M&S 1950 St. Michael News, No. 2, June 1953, No. 4. July, 1953 St. Michael St. Michael News, No. 15, September 16, 1955 1960 M&S M S Annual Report 1966, p. 7 4 1970 800 30 M S 1983 50 M S St. Michael Bookbinder 1989, p. 67 St. Michael News 1960 (Worth 2007, p. 98) St. Michael St. Michael Bookbinder 1989, p. 33 M S M&S 1948 Rees 1969, pp. 174-175 Briggs 1984, p. 68. The Times 1963 Lerner, A. Briggs 1984, p. 68 M&S M&S Rees 1969, pp. 177-179, The Times 1963. Annual Report 1964, p. 6 1949 M S Annual Report 1964, p.4 M S 1940 St. Michael 1960 M S 1973 Marks in Time our heritage M&S St. Michael PB M S 1970 1964 5

NB PB PB 10 15 2000, pp. 183 184 M S PB St. Michael 1980 PB PB NB 1999 M S M&S 5 6 M S 1998 1999 1989 2000 Annual Report M S M S 1990 Next Burton Benetton M S Bevan 2007, pp. 76-77 1970 1980 Worth 2007, p.9 M S 1990 M S 40 1980 PB PB 2000 pp 187 191 M S M S 1992 Sainsbury s Bevan 2005, pp. 102. 117 1995 Tesco 1999 ASDA M S 6

1999 M S 1927 7 M S NB PB 2001 M S St. Michael Marks and Spencer, Company Press Release, 23 March, 2000M S M S PB BBC News, Monday, March 1, 1999 2001 2 George Davies Annual Report 2001, p. 13 per una M S Annual Report 2006, p. 9 St. Michael St. Michael M S St.Michael M S M S M S M&S M&S Classics Autograph Collezione Autograph NB per una Adored North Limited NB Autograph per una Cost Collection Indigo Ceriso Autograph Everyday Portfolio Body Casualwear Solution Blue Harbour Limited Collection Limited Collection 2001 7 Simply FoodAnnual Report 2002, p. 13 338 Café Revive 200 3 Annual Report 2007, p. 19 M S PB 7

m 5000 4000 3000 2000 1000 0 2003 2004 2005 2006 2007 2008 2009 Annual Report 2008 General Merchandise Home 2007, M&S M S 2008 100 PB M S 20 Coca-Cola Budweiser Heinz Sony Apple 350 NB Annual Report 2008, p. 7 M S NB PB 1980 M S 2008 AV Sonny DVD Apple ipod M S M S M S PB AV M S NB M S 100 PB M S PB NB 8 NB M S PB NB Annual Report 2009 M S PB M S PB St. Michael NB PB M S NB 100 PB 2009 125 M S 70 100 PB M S PB M S PB 8

M S M S SPA M S M S M S PB M S M S M S PB M S NB PB PB Davies (1993), p. 169 Laaksonen&Reynalds(1994) PB PB M S Laaksonen PB M S M S NB PB PB 9 2008 3 9

PB [ ] 1960 M&S Rees(1969) M S Sieff (1986) M S Bookbinder 1989 1993 Briggs 1984M S Bevan(2007) M S 2000 M S PB PB PB 2007PB [1] 2010 PB [2] 2008,100, pp. 95~119 [3] 2000, [4] 1991 [5] Bevan, Judi (2007), The Rise and Fall of Marks & Spencer, and How it rose again, London: Profile Books Ltd. [6] Bookbinder, Paul 1989 Marks and Spencer, the war year 1939-1945, A division of Century Hutchinson Publishing Group, London. (1993), Simon Marks, Retail Revolutionary, Frome and London: Butler& Tenner Ltd. [7] Briggs, Asa (1984), Marks & Spencer 1884-1984: A Centenary History of Marks & Spencer Ltd, The Originators of Penny Bazaars, London: Octopus Books Limited. [8] Davies, Gary (1993), Trade Marketing Strategy, Paul Chapman Publishing Ltd.( 1996) [9] Jefferys, James B. (1954): Retail trading in Britain 1850~1950, A study of trends in retailing with special reference to the development of Co-operative, multiple shop and department store methods of trading, Cambridge University Press, London. [10] Laaksonen, Harri and J. Reynalds (1994): Own brands in food retailing across Europe, The Journal of Brand Management, Volume 2, Number 1, pp. 37~47. [11] Marks in Time, our heritage.(marks and Spencer Company Archive pamphlet). [12] Marks & Spencer (1927~2010), Annual Report 1927~2009. [13] Marks & Spencer (1953~1999), St. Michael News, 1953~1999. [14] Reader, W. J. (1964), Life in Victorian England, Batsford Ltd. London1983 [15] Rees, Goronwy (1969), St. Michael, A History of Marks and Spencer, William Clowes and Sons, Limited, London and Beccles 1970. [16] Worth, Rachel(2007), Fashion for the people, A history of clothing at Marks & Spencer, Berg, Oxford. [17] Sieff, Marcus(1986), Don t ask the price, the memories of the president of Marks & Spencer, Weidenfeld & Nicolson ( 1987 ) [18] Tse, K. K. (1985), Marks and Spencer, Anatomy of Britain s most efficiently managed company, Pergamon Press, Oxford. [19] The Times (1934), Company Meetings, Friday, May 8. 10

[20] The Times (1963), Company Meetings: Friday, June 14. [21] Planet Retail : http://www.planetretail.net/ 1 1900 31938 30 Jefferys 1954, pp. 53-55 2 PB 2008 3 M&S M&S M&S Rees 1969, p. 168. Annual Report 1965, p. 8 4 M&S Bevan 2007 pp. 104, 106 2008 14 5 2008 6 Littlewoods19 M S Annual Report 1998, p. 19 7 M S, 2008 8 M S NB 10 Stuart RoseM S 10 2009 2010 WM CEO Marc Bolland M S CEO Marks & Spencer, Press Release, 25 May, 2010 PB 9 PB 2010 3 11