(1)(2) (3)(4)(5) J.S.Schwendiman 19 19 J.S.Schwendiman, International Strategic Planning: Still in Its Infancy? Worldwide P & I Planning, Sept.-Oct. 1971. 25
A B Etc, C D ABC 1982 143 26
20 1994 27
() 1. 2. 3. 21 21 1982 265267269 28
29 GNP (),, 1,,, 100% (,,),,,,,,, () (,,,,,,,, ),?,?,,? Strategic Planning for International Corporations, Business International Corp., 1979.
(1) a. b. c. d. e.() (2) a. b.' c. d. e. (3) a. b. c.() d. e. (4) a. b. c. d. e. (5) a. b. c. d. e. (6) a. b.(: ) c. (7) a. b. (:) c. d. (8) a. b. c., d. (9) a. b. c. (10) a. b. c. (1)GNP a.5000 b.10005000 c.5001000 d.100500 e.100 (2) GNP ( 5 ) a.(8%) b.(58%) c.(35%) d.(3%) (3) GNP ( 5 ) a.(8%) b.(58%) c.(35%) d.(3%) (4)1 a.6,000 b.4,0006,000 c.2,0004,o00 d.1,0002,000 e.1,000 (5) a. b. c. d. (6)( 3 ) a. b.() c. d. 30
(7)( 5 ) a. b. c. d. (8)( 5 ) a. b. c. d. (9)( 5 ) a.( 35%) b.( 3550%) c.(, 50%) (10)( 5 ) a. b. c. (1)( 3 ) a.(4%) b.(48%) c.(815%) d.(15%) (2)( 3 ) a.(4%) b.(48%) c.(815%) d.(15%) (3)( 10 ) a. b. 12 c. d. 3 e. (4)( 10 ) a. b.5% c.510% d.102026 e.20% (5)( 3 ) a. b. c. d. (6)( 3 ) a. b.1 2 c. (7) a. b. c. (8)/( 12 ) a.(3 ) b.(23 ) c.(2 ) (9)/( 12 ) a.(3 ) b.(23 ) c.(2 ) (10)( 3 ) a. b. c. d. (1) a. b.(125%) c.(2650%) d.(50%) (2) ( 3 ) a.(05%) b.(620%) c.(2135%) d.35% (3)( 3 ) a.() b. c., (4) ( 10 ) a.() b.( 10%) c.(510%) d.(05%) Strategic Planning for International Corporations, Business International Corp., 1979. 31
22 FS FS 10 22 W.Behrens, P.M.Hawranek Manual for the Preparation of Industrial Feasibility Studies UNIDO, 1991 F/S UNIDO 32
(1) (2) Etc,(3) (4) (1) (2) Etc,(3)(4) R.Vernon 23 1978 1978 23 R.Vernon, International Investment and International Trade, Quarterly Journal of Economics, May 1996. 33
24 25 24 41 6 2001 3 57 25 R.Vernon, International Investment and International Trade in the Product Cycle, Quattery Journal of Economics, 1966,May. 1987 137156 26 34
(1) (1)(2) (3) (2) AMA 27 International Marketing 28 27 1999 9 28 Richard L. Sandhusen, International Marketing, BarronEducational Series, 1997. 35
(3) 36
FC FC 110 FC 3 100 37
29 30 1500 29 (1)(2)(3) (4)(5)(6)(7) (8) 1999 97 30 1999 96 (1) (2) (3) (4) (5) 104 38
1994 500 5000 2000 5 90 3 1993 26 2000 53 18 1988 90 10 39
BA () 20 10 17 10 37 37 74 12.7 2125 62 48 52 162 138 300 51.5 2630 20 35 21 76 50 126 21.6 3135 4 18 3 25 13 38 6.5 3640 2 7 1 10 6 16 2.7 41 1 5 13 19 9 28 4.8 0 0 0 0 1 1 0.2 99 130 100 329 254 583 100.0 BA / 96 29.09 45 17.79 141 24.19 117 35.45 137 54.15 254 43.57 57 17.27 35 13.83 92 15.78 52 15.76 32 12.65 87 14.92 8 2.42 4 1.58 9 1.54 330 100.0 253 100.0 583 100.0 BA () 500 3 15 3 21 13 34 5.8 5001000 25 5 32 112 106 218 37.4 10011500 36 25 57 118 96 214 36.7 15012000 21 2 19 42 23 65 11.2 20012500 8 2 8 18 7 25 4.3 2500 4 1 10 15 8 23 4.0 2 1 0 3 1 4 0.7 99 101 129 329 254 583 100.0 BA 1500 76 23.10 70 27.56 146 25.0 1500 3500 144 43.77 120 47.24 264 45.3 3501 5000 61 18.54 38 14.96 99 17.0 5001 7000 19 5.78 14 5.51 33 5.7 700110000 14 4.26 3 1.18 17 2.9 1 10 3.04 4 1.57 14 2.4 5 1.52 5 1.97 10 1.7 329 100.0 254 100.0 583 100.0 40
10 60100150 PG 50 1920 GM GM 31 1924 ($2,985) ($965 or 1,295) ($945) ($750) ($510) T 168 31 1999 165-168 41
(4) 32 MBA 2002 235 33 MBA 2002 236 42
2000 12 659 342001 3 24 43
60 5 200 20 35 SP SP 3000 10 T 1 36 SP 35 2001 4 11 36 2001 15 44
(1) (1)(2) (3)(4)(5) 5 37 38 37 1999 38 1999-8 45
39 (2) 39 1999 145 46
(3) a) 40 MBA 40 1980 1988 30 1995 400 1996 TOMITA AUTO 10 150 No142(1998 1 ) 47
20 41 MBA 2002 36 42 MBA 2002 37 43 1993 48
Brand to Brand Complementation Common Effective Preferential Tariff ASEAN 2001 11 FTA 10 system integrate service 框 49
44 (4) 45 46 47 44 1984 76 45 Business America, U.S. Department of Commerce, Washington, DC, World Trade Week, Vol.114,No.9(1993),at7. 46 MJ 1993 47 BJAM1997 50
(1)(2) (3) F/S( F/S ( (1)(2)(3)(4) (5)(6)(7) (1) (2)() 51
2003-2003- 2003-1 ( ( 2 1 F/S F/S F/S 52
2003-2003- 2003-53
(1) (2)(3) (4)(5) (1) (2) (3)UNIDO FS (4) (5) JJ1995 19 A 1951 149 54
1