‘¤−w54†\1†E2†E3+/12.‰Tfic ‘®„È

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1 M I 2 2

2 You Consideration 1 HISTORIAE, Herodotus 3 WEDGE 2002 JANUARY, pp

3 199 silent trade offer counter offer acceptance Pragmatics SemanticsSignifier Signified

4 200 2 English as International Business Language 1 3 trade terms Business English General English Business English Business English business

5 201 International Business English International Business Language IBL IBL lingua franca interpersonal communication communication Fenner, A. Lingua Anglica : the emergence of International Business English Language International, Vol. 2, No. 1, 1989, p. 14. Graddol, D., The Future of English?, The British Council, 1997, p. 10.

6 H. Wilson Put Yourself in the Other Man s Shoes! Business English, Vol. 31, No. 3, 1975, p , p. 243.

7 besok besok tomorrow We ll send you the money tomorrow. tomorrow besok We ll send you the money later on. 12 Managing Director Managing Director KAMAS INDONESIA INGGRIS An Indonesian English Dictionary besok besok 1 tomorrow. lusa 1 day after tomorrow. sometime in the future. malam tomorrow night. paginya the next morning. sore tomorrow afternoon. 2 later on, in the future. Anak ini akan menjadi org yg terpelajar. This child will become a scholar later on. 3 Coll. later. Ia akan pergi bulan Juni She will go later in June. 4. coming. Beliau akan dilantik tgl 22 Januari. He will be installed this coming January 22.

8 204 CEO Chief Executive Officer CEO & Managing Director 2 He is an MD. He is the MD of ABC Corporation ABC Vice President Vice President VP Vice President Director Vice President Managing Director Executive Vice President Junior Executive Director old

10 more than less than than 25 more than 25 units before after after May on and after May to until till from after first half second half beginning middleend Uniform Customs and Practice for Documentary Credits 1993 Revision UCP ICC 131

11 207 a first class international hotel first class delivery The Sale of Goods Act 32 Delivery 1 delivery delivery 24 September delivery 9 September delivery 9 September delivery first class well known qualified independent official competent local Benjamin s Sale of Goods 3 rd.ed. 1987, Sweet & Maxwell, Appendix A p

13 immediately soon immediately 26 Right now soon immediately soon 1 immediately 2 General Semantics 3 J. Sullivan, N. Kameda, & T. Nobu Bypassing in Managerial Communication Business Horizons, Vol. 34, No. 1, 1991, p. 76.

14 210 D H Damen Lady Herren Gentleman lady gentleman 3 3 General Agreement Q&A C The Yomiuri Shimbun Osaka, hattp : //Osaka.yomiuri.co.jp/mono/990519c.htm, 2002/09/

15 A B 2 A B 2 A X 1 FOB, C & F, CIF , C. W. Morris, Foundations of the Theory of Signs, University of Chicago Press,

16 212 B Y A B X Y B 2 X Y Sender 2. Message 3. Medium

17 Receiver Message Medium Message Medium 4 1. Encoding 2. Decoding 3. Feedback 4. Noise Message Message Medium Medium Encoding Message Medium Medium Message Medium Encoding Decoding Message Feedback Feedback Feedback Feedback Feedback

18 214 Noise Message Encoding Decoding Medium Message A few years ago I purchased your stereo system when I was in the service up there. When I purchased the stereo, I was told there would be a five year warranty on the system. I need to know if I can take my stereo to be serviced. One of my speakers has malfunctioned. Can you please send me some information on how I can take it? Part

19 215 2 S Sender R Receiver E Encoding MD Medium D Decoding FB Feedback M Message M Message your stereo system Feedback S Message M R M M Feedback F M M

20 216 M Noise M M 34 I purchased your speaker system Model PRO 9000 when I was in the military service in Okinawa two years ago. A sales clerk at the Camp Hansen PX store told me the system had a five year warranty. One woofer on the left speaker has malfunctioned. Could you please send me some information on your repair service available in the U. S. 2 PRO 9000 PX 5 Please let me know how I could get one woofer of my speaker system PRO 9000 repaired. I was told there would be a five year warranty on the system when I bought a pair of this fine speaker system at the Camp Hansen PX store in Okinawa in I wish to enjoy my favorite Mozart numbers with your superb speaker system again as soon as possible. PRO PX 5 8 9

21 He is a Japanese businessman. 2. He stands six feet three He earns $50,000 annually. 50, Six feet three $50,000 2 He stands six feet three feet inches 2 Message 3 US$, HK $, CAN$, AUS$, etc. 1

22 218 Semiotics Pragmatics Morris52

23 219 1 The male s average height in this country is six feet. 6 This amount falls into the high income bracket in this area. 2 He stands six feet three. He is tall in our society. 6 3 He earns $50,000 annually. He earns really a lot for his age. 50,

24 You Consideration You Consideration 37 You Consideration You Attitude You Consideration You Consideration You Consideration You Attitude You Consideration Business English & Correspondence Business English You Consideration You Consideration You Consideration vs. You Attitude

25 221 You Attitude You Consideration You Consideration You Consideration You Consideration You Consideration

26 222 You Consideration

商学　５８‐６／８．亀田

商学　５８‐６／８．亀田 333 EU 1 2002 1 25 27 334 Symbol General agreement Referent 2 Womack, T. 1996 3! 335 Blue Mountain 2256 1000 1500 Blue Mountain Blue Mountain 3 4 a blue mountain a green mountain the light turned blue!