Through these investigations, this paper aims to indicate that the leadership and management philosophies of managers have much to do with the process
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1 The Third Place in Contemporary Consumer Society Masaki IWATANI Abstract Management strategies are means for enterprises to attach some kind of value-added to their business activities. Adding value is to provide something that has not been successfully offered by any competitors in the relevant market space. Such value-added often takes the form of either low cost inexpensive-cost leadership strategy or high quality thus expensive-positive differentiation strategy. More recently, an increasing number of enterprises have stressed maximum value, which is gained through a wellbalanced combination of both elements. Enterprises that operate physical stores may create maximum value through offerings for the third place. Now, the third place is the place for hobbies/interests, where people spend the third largest amount of time every day following home first place and then the workplace/school second place. Focusing on the fact that this third place represents one of the greatest characteristics of contemporary consumer society, this paper intends to investigate the visions, strategies, and business administration methods of enterprises that are making offerings for that place. The concrete approaches taken in this paper are: studying how such enterprises go about adding value by looking at the example of Starbucks reactions to McDonald s, discussing the offering of unique value where beauty and chaos coexist by examining the concept of TSUTAYA, learning about setting value criteria from BOOKOFF, and conducting a case study of ABC Cooking Studio to study how the third place can be created via the creative destruction of value.
2 Through these investigations, this paper aims to indicate that the leadership and management philosophies of managers have much to do with the process of drawing up strategies for creating maximum value. TSUTAYA TOL T TSUTAYA CEO ABC Cooking Studio add value
3 TSUTAYA ABC Cooking Studio. NTT DoCoMo
4 CD TSUTAYA A Great Good Place H
5 Just Say Yes people-based company human behavior We had to Own the Mistakes
6 , MAKE WOW WOWWOW WOW Wow CEO,
7 seven big moves Wi-Fi VIA
8 main & main RESERVE,, TSUTAYA TOL T TSUTAYA TSUTAYA T TSUTAYA
9 TSUTAYA TSUTAYA CCC Culture Convenience Club CD DVD TSUTAYA nothing TSUTAYA TOL TSUTAYA Online, TOL TSUTAYA TSUTAYA continuous proprietary information flow
10 click & mortar TSUTAYA T, T, Win-Win T POS T T T TSUTAYA TSUTAYA TSUTAYA CD
11 CD CCC BGM TSUTAYA TSUTAYA multi-package store multi-use store DVD CD TSUTAYA DISCAS
12 DISCAS TSUTAYA TSUTAYA DISCAS TSUTAYA DISCAS cocooning TSUTAYA TSUTAYA mesh network-enabled sharing TSUTAYA DVD Netflix itunes data-enabled goodness date-rich highly shareable CEO CEO PIF Proto Image of the Firm PIF CEO TSUTAYA TSUTAYA
13 TSUTAYA TSUTAYA CEO PA Profit-Arithmetic TSUTAYA CEO CEO PIF PA TSUTAYA TSUTAYA
14 LOVEDREAM TSUTAYA CCC TSUTAYA T TSUTAYA TSUTAYA
15 TSUTAYA
16 TSUTAYA
17 ABC Cooking Studio F OL ABC Cooking Studio ABC Cooking Studio ABC Cooking Studio ABC Cooking Studio
18 ABC Cooking Studio ABC Cooking Studio ABC Cooking Studio OL OL
19 ABC Cooking Studio abc kids m TSUTAYA ABC Cooking Studio Oldenburg,R., The Great Good Place:Cafes,Coffee Shops,Bars, Hair Salons and Other Hangouts at the Heart of a Community, Marlowe and Company, The HBR Interview-Howard Schultz by Ignatius,A., We had to Own the Mistakes, Harvard Business Review, July-August,p.. CEO Diamond Harvard Business Review February
20 TSUTAYA Slywotzky,A.J., The Upside The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Crown Business,, pp.. T TSUTAYA TSUTAYA TSUTAYA TSUTAYA DISCAS BP Gansky,L., The Mesh:Why the Future of Business Is Sharing, Portfolio Penguin,,p.. Ibid.,p.. Ibid.,pp.. F H. MBA CEO PIF M F. H. PA GE SHIBUYA TSUTAYA TSUTAYA TOKYO ROPPONGI TSUTAYA CCC
21 BP MBA BP ABC Cooking Studio
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