A Study of International Tourists Visiting Japan Spectating Traditional Sport Focusing on Sumo Tournament Kosuke Takata * Munehiko Harada** Abstract T

Size: px

Start display at page:

Download "A Study of International Tourists Visiting Japan Spectating Traditional Sport Focusing on Sumo Tournament Kosuke Takata * Munehiko Harada** Abstract T"

としはるあさま
7 years ago
Views:

1 * ** culture テマ 1 一般奨励スポツ政策に関する研究 * ** 年度笹川スポツ助成 101

2 A Study of International Tourists Visiting Japan Spectating Traditional Sport Focusing on Sumo Tournament Kosuke Takata * Munehiko Harada** Abstract The purposes of this study were to investigate the following 3 points; 1) to identify the attraction of spectating Sumo for international tourists; 2) to clarify the actual situation of international tourists spectating the Sumo tournament; and 3) to investigate the traditional sport motivations and compare it by the spectator s demographics. To achieve this first purpose, interview research was conducted to reveal what the attraction of spectating Sumo is to international Sumo spectators in July Quantitative text analyses for these interviews revealed that Sumo spectators from overseas thought Sumo is one of the Japanese culture. Also, the attractive point of spectating Sumo for them was to experience traditional sport reflecting Japanese culture. To achieve the second and third purpose, questionnaire were distributed to 351 participants in Sumo tour for overseas tourists in September Items included in this survey were their demographics and traditional sport motivations. First, the data indicated the majority of participants gained more income compared to the standard income and mostly where from Europe, Oceania and North America. Second, the exploratory factor analysis for traditional sport motivations revealed 3 factors comprising 16 items which were Interest in spectating Sumo, Cultural Learning and Attraction of Sumo. Finally, the regression analysis was conducted to prove the relationships between their demographics and traditional sport motivations. Results of this analysis revealed that Cultural Learning factor was influenced by their annual income and how much tourists spent during their stay in Japan. Key Words Sport tourism International tourist Spectating sport Cultural Learning * Graduate School of Sport Sciences, Waseda University , Higashifushimi, Nishitokyo-city, Tokyo , Japan ** Waseda University 3-4-1, Higashifushimi, Nishitokyo-city, Tokyo, , Japan 年度笹川スポツ助成

investigate the traditional sport motivations and compare it by the spectator s demographics.

3 11.3 GDP 9.3% UNWTO % 110.6% % 2.4% 1.0% The Psychological Continuum Model Funk and James 2001 PCM PCM AwarenessAttraction AttachmentAllegiance 4 Funk and James Funk et al Funk and James 2001 PCM Funk et al Attraction テマ 1 一般奨励スポツ政策に関する研究 2015 年度笹川スポツ助成 103

0% 2015 2014 2014 2008 2009 2014 2011 2012 The Psychological Continuum Model Funk and James

4 ( )19 ( ) ( ) 7 26 ( ) What is the attraction of visiting Sumo? KH corder KH corder n 8 n 4 n=3 1 n N I we is are Be 2 2 culture 14 sport 14 Japan 14 Sumo 12 want 10 know 7 Martial art 4 interesting 4 special 4 different 3 exciting 3 great 3 traditional 3 watch culture sport Japan n 14 want n=10 know n=7 interesting special n=4 traditional n=3 culture sport know Crompton 年度笹川スポツ助成

Sumo 12 want 10 know 7 Martial art 4 interesting 4 special 4 different 3 exciting 3 great 3 traditional 3 watch 3 855 251

5 % テマ 1 一般奨励スポツ政策に関する研究 1 Japan special sport cultureinteresting marshal art differentcome traditional want culture Funk et al Funk et al Not important / Disagree7 Very important / Strongly agree 7 Funk et al JTB 年度笹川スポツ助成 105

art differentcome traditional want culture Funk et al. 2007 6 1 6 1 Funk et al.

6 0= 1= 0= + +1= 0= + + 1= 0= ++1= n= n= n= n= n=33 30,001 60,000USD 26.7 n=51 60,001 90,000USD 19.4n=37 9,2541.0USD 27.4n= n= n=40 HP n= n= n= n= n= ,213.6USD 2,001 4,000USD 32.5N=698,001 10,000USD 10.4N ,603 3,150USD n % , ,001 60, ,001 90, , , (USD) 120, , , ,254.0 USD NZ 年度笹川スポツ助成

4N 22 387,603 3,150USD 2015 3 n % 178 61.0 114 39.0 292 100.0 20 102 35.2 30 99 34.1 40 33 11.4 50 28 9.7 60 28 9.7 290 100.0 36.8 30,000 32 16.8 30,001 60,000 51 26.7 60,001 90,000 37 19.

7 4 n % USD 2, ,001 4, ,001 6, ,001 8, ,001 10, , ,213.6 USD % 1 6 Funk et al Interest in watching Sumo 2 Funk et al Funk & Bruun 2007 Cultural learning Attraction of Sumo テマ 1 一般奨励スポツ政策に関する研究 5 F1 F2 F3 α Mean SD Interest in watching Sumo % I feel that spending time watching Sumo is more worthwhile than spending time for other leisure activities I feel that watching Sumo is vitally important to me Even when watching Sumo is inconvenient, I still try to spectate I regret when I am unable to participate in watching Sumo Watching Sumo is more exciting than other activities I am really interested in watching Sumo Cultural Learning % To visit historical and cultural sites To increase my knowledge To learn about Japanese indigenous culture To learn new things To explore different destinations To learn about how Japanese spend leisure time Attraction of Sumo % Sumo is one of a representation of Japanese culture Sumo is one of a representation of Japanese sport Watching Sumo is a special experience It is impossible to watch Sumo in other countries % 2015 年度笹川スポツ助成 107

5% 1 6 Funk et al. 2007 Interest in watching Sumo 2 Funk et al.

8 独 *** -.10 立変数.09.19* R ( *p<.05, ***p<.001 ) *** ** ***.05.31*** * *** * *** * *** -.54*** ( *p<.05, **p<.01, ***p<.001 ) 年度笹川スポツ助成

10 -.03.07.20** -.05.04 -.06 -.05.08 -.05.09.03.24***.05.31*** -.06 -.17* -.05 -.26***.01.04.02.00 -.05 -.04.12.

9 % Crompton, J. L Motivations of Pleasure Vacation. Annals of Tourism Research 6: Funk, D.C. & James, J The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual s Psychological Connection to Sport. Sport Management Review, 4: Funk, D.C. & James, J Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 20: Funk, D.C. and Bruun, T The role of Socio-psychological and culture-education motives in marketing international sport tourism: A cross- cultural perspective. Tourism Management, 28: Funk, D.C., Alexandris, K. & Ping, Y To go or stay home and watch: Exploring the balance between motives and perceived constraints for major event; A case study of the 2008 Beijing Olympic Games. International Journal of Tourism Research, 11: Funk, D.C., Toohey, K. & Bruun, T International Sport Event Participation: テマ 1 一般奨励スポツ政策に関する研究 2015 年度笹川スポツ助成 109

10 Prior Sport Involvement; Destination Image; and Travel Motives. European Sport Management Quarterly, 7(3): CS (1), J J 6(1): / UNWTO 2015 Tourism Highlights 2015 Edition (1): 年度笹川スポツ助成

2004 2014 26 2015 26 2012 CS 2009 19(1), 17-23. 2014 J J 6(1):17-35.

NO.80 2012.9.30 3

Fukuoka Women s University NO.80 2O12.9.30 CONTENTS 2 2 3 3 4 6 7 8 8 8 9 10 11 11 11 12 NO.80 2012.9.30 3 4 Fukuoka Women s University NO.80 2012.9.30 5 My Life in Japan Widchayapon SASISAKULPON (Ing)