133 A Study on The Revitalize of Community with Branding: Suggestion about The Development of Community and Individualism Yasuko Koshikawa 1 2 1 2 3 50 1 1 3

134 90 1 1919 2 1968 1960 1970 1970 2 2 2005 13

135 3 4 2 3 Product Place Promotion Price 4 P 1 3 1987 53 4 24

136 90 5 3 6 7 2004 2006 2006 5 TMO 2000 90 6 3 2006 45 7 66

137 Brand Equity 8 Brand Extension 9 2 1 10 11 Keller 1993 Dawar and Parker, 1994 8 1993 20 21 9 Kotler Philip H., Marketing Management: Analysis, Planning, and Control, 8th ed. Englewood Cliffs, NJ: Prentice-hall, Inc, 1991, p. 442. 10 1999 65 11 66

138 90 12 13 4 1 14 1 12 1999 65 13 84 14 1997 86

139 3 15 5 16 17 18 3 19 15 16 17 18 19 1964 3 3 40 45 1957 35 35 2000 52

140 90 2 3 2

141 20 21 22 23 20 1995 1995 80 21 12 22 17 52 23 20 113

142 90 3 24 25 5 26 3 1 2 1 27 3 24 2007 73 100 25 77 78 26 9 2006 52 74 27 58 59

143 300 28 29 2003 30 3 NPO 3 28 29 30 60 24 101 124

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