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63 Encounter Creator Creator 26285092, 15K13045 2012 2012 Vol.21, pp45-113 2017a 2017 pp1-17 2017b 10 2006, 2013 BP Levinthal, D. 1991Organizational Adaptation and Environmental Selection - Interrelated Processes of Change. Organizational Science, 2: pp.140-145reprinted in L. Sproull and M. CohenEds., Organizational Learning, Sage Publications, 1996. Mintzberg, Henry1998STRATEGY SAFARI:A Guided Tour Through the Wilds of Strategic Management, 1999 Pine II, B. J. and Gilmore, J. H., The Experience Economy : Work is Theatre & Every Business a Stage, Harvard Business School Press, 1999., 2000 Pine II, B. J. and Gilmore, J. H., The Experience Economy: Updated Edition, 2011, 2005 Schmitt, B. H., Experiential Marketing, The Free Press, 1999.
64 31, 2000 2016 Vol.22, pp.3-17 2010
65 Organizational Ecology and Regional Vitalization at Nishiki Ichiba Shopping Mall, Kyoto Naoe IMURA ABSTRACT Nishiki Ichiba Shopping Mall has over a 400-year history. The Shopping Mall is in Kyoto, Japan and sells a variety of foods. The Mall has experienced a rapid increase in both domestic and international visitors who come to sight see. This research analyzed the changes and the effects of the increase in the number of sight-seeing visitors. This research introduces the Imura (2017 a, b) model that divides regional resources into four groups: Encounter, Creator, Ba, Innovator. Specifically, our research reveals that the experience of visitors to Nishiki Ichiba Shopping Mall has shifted to one characterized as an Encounter, in which customers receive value from the experience itself. However, this research suggests that at the same time the Nishiki Ichiba Mall has maintained its traditional trade and relationships with customers, named the Creator experience, in which customers find value in crafts and the Mall s traditions. The Nishiki Ichiba Shopping Mall has thus evolved an organizational ecology both maintaining its 400-year Creator tradition while also expanding to include a new sightseeing niche in response to visitors who seek an Encounter experience.