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( ) ( QOL ) (QOL ) ( ) ( ( )R&D ) ( ( ) ) ( ( ) ( ) ) 1 100 2009 2 1986 7 1984 3 105 1996 59-85 4 2000 5 2009 6 2004 PHP 2010 7 Today Vol.34 2005 9-11 144 2011 47-68 8 2011 9 2013 84
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Abstract It is one of the urgent and important issues to create new businesses in the established companies, because they face problems from maturity of their main and core business. However it is not so easy for them to introduce a new business successfully. They have to overcome many barriers when they transfer their accumulated resources from the established business to a new one and utilize them effectively, which requires changes in the established business system that often lead to conflicts inside their organization. The long-lived company has the strength in its resources based on its long history, but sometimes the history produces inflexibility that obstructs changes in business system. The authors focus three obstacles the long-lived company faces when it introduces a new business. The first one is a barrier in interpretation of the established resources for utilization in a new business. It is difficult for members in core business to evaluate them from a new perspective. The second one is a tall wall between the core and new businesses. The influential core business members seek best solutions for them not for a newly born business unit. The time consciousness for the core business members is shorter than that of new one, so that it is unavoidable to achieve balance between short term stances for utilizing the resources and long term ones for searching a new opportunity using them. The third one is a market barrier when the company brings out its new product to an unfamiliar new market. The case studies elicit hypothesis how to overcome the three obstacles in the process of creating a new business under the strong core business. 91