Business Review of the Senshu University No. 97, 15-29, 2013 SNS CGM * 15
SNS EC CGM SNS EC Electronic Commerce site Web Web EC OTA Online Travel Agent net.com Expedia Hotels.com Booking.com agoda.com Luo et. al., CGM Consumer Generated Media Web Q&A 16
SNSSNS CGM interactivity collaborationsharing among users Vinod travel.jp tripadvisor travel.jp tripadvisor travel.jp PV tripadvisor 17
SNS Social Networking Service Web SNS GREE mixi mobage SNS Facebook google Twitter Pinterest Pinterest SNS GAP SNS foursquare foursquare GPS SNS SNS EC EC 18
SNS Facebook Google mixi GREE Twitter Pinterest foursquare SEO Search Engine Optimization Toh, Raven and DeKay net Expedia EC SNS CGM EC 19
tripadvisor 20
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SNS FacebookTwitterPinterest SNS Facebook Pinterest SNS Facebook Facebook Pinterest Pinterest SNS SNS SNS SNS Twitter ML HP 22
Twitter ML HP HP ML Twitter HP ML EC tripadvisor Twitter Twitter 23
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PDCA Engel, Blackwell, and Miniard, Sundaram and Webster, 26
net Facebook FB SNS hotwire.com EC Dev et. al. The Cornell Hospitality Quarterly The future of hotel electronic distribution Donaghy and McMahon, Yeoman and McMahon-Beattie http : //info. travel.jp/special/_trend_sns.html http : //travel.rakuten.co.jp http : //www.jalan.net http : //www.ikyu.com http : //rurubu.travel http : //www.bestrsv.com http : //www.expedia.co.jp http : //www.hotels.com http : //www.booking.com http : //www.agoda.jp http : //www.ozmall.co.jp http : //www.tocoo.jp p. 27
http : //www.groupon.jp http : //ponpare.jp http : // travel.jp http : //www.arukikata.co.jp http : //www.tripadvisor.jp http : //gree.jp http : //mixi.jp http : //mbga.jp http : //www.facebook.com http : //plus.google.com http : //twitter.com http : //pinterest.com http : //pinterest.com/rakutenjp/ http : //pinterest.com/gnavi/ http : //pinterest.com/gapjpn/ http : //pinterest.com/lawsonofficial/ http : //ja.foursquare.com SEO Search Engine Optimization Web Toh et. al. OTA RevPAR OTA OTA Schütze, J tripadvisor StrategyOne http : //www.tripadvisortripbarometer.com/japan http : //infotravel.jp/special/_trend_sns.html http : //www.steelhouse.com/social-shopping--survey/ Web http : //www.tripadvisortripbarometer.com/japan PMS Property Management System http : //www.hotwire.com 28
Dev,C.S.,J.D.Buschman,andJ.T.Bowen Hospitality Marketing : A Retrospective Analysis and Predictions, Cornell Hospitality Quarterly, Vol.. Issue, pp.. Donaghy, K. and U. McMahonYield Management : A Marketing Perspective, International Journal of Vacation Marketing,, pp.. Engel,J.F.,R.D.Blackwell,andP.W.MiniardConsumer Behavior 8 th edition, Dryden Press. Luo,M.,R.Feng,andL.Cai Information Search Behavior and Tourist Characteristics : The Internet vis-à-vis Other Information Sources, JournalofTravel&TourismMarketing,Vol., Issue /, pp.. O Connor and A. J. Frew The Future of Hotel Electric Distribution, Cornell Hospitality Quarterly, Vol., Issue, pp.. Schütze, J Pricing Strategies for Perishable Products : The Case of Vienna and the Hotel Reservation System hrs. com, Central European Journal of Operations Research, Vol., Issue, pp.. Sundaram, D. S. and Webster, C., The Role of Brand Familiarity on the Impact of Word of Mouth Communication on Brand Evaluation, Advances in Consumer Research, Vol., pp.. Toh, R. S, P. Raven, and F. DeKay Selling Rooms : Hotel vs. Third-Party Websites, Cornell Hospitality Quarterly, Vol., Issue, pp.. Vinod, B, TheFutureofOnlineTravel, Journal of Revenue and Pricing Management, Vol., No., pp.. Yeoman, I and U. McMahon-Beattie eds Revenue Management : A Practical Pricing Perspective, Palgrave Macmillan. No.pp. mixi BBS No. pp. No. pp. Vol.No.pp. ICT pp. 29